エピソード

  • SEO Without UX is Like Jollibee Without Gravy

    SEO Without UX is Like Jollibee Without Gravy
    2025/09/20
    Imagine walking into Jollibee, ordering your favorite Chickenjoy, and realizing there’s no gravy. The chicken might still be delicious, but without the gravy, the experience feels incomplete. That’s the same story when websites focus solely on SEO and ignore user experience. You may get traffic, but without seamless navigation and intuitive design, visitors leave unsatisfied.In this episode of SEO Kwentuhan, Gab sits down with UX designer and startup founder Genisis Buico to dive into why SEO without UX simply doesn’t work. They explore how the right balance of both can boost conversions, build trust, and keep users coming back. If you want your SEO efforts to truly pay off, this conversation will show you why UX is the secret ingredient you can’t afford to skip.Transcript Summary00:00 – 02:43The episode starts with Gab introducing the topic and welcoming guest Genesis Buico, a UX designer and founder of a startup agency in Surigao City. Genesis shares his career journey. He originally trained as a registered nurse but eventually shifted to UX because of his passion for design and problem-solving. He explains how UX is not just about visuals, it is about solving business problems through design.02:43 – 04:22Genesis explains that UX is the backbone of a website’s performance. A site may look good, but if users can’t find what they need, the bounce rate increases and SEO efforts are wasted. With good UX, websites become more intuitive, trustworthy, and effective in driving conversions. Gab recalls Genesis’ past conference presentation where Apple was used as an example, simple UX and branding that people instantly recognize and trust.04:23 – 06:11The conversation moves to what UX really means. Genesis explains that UX is about understanding the “why” behind user actions such as why they click, scroll, or leave. He contrasts SEO and UX: SEO drives traffic, but UX determines if that traffic converts into customers. He also ties UX to conversion rate optimization (CRO), making websites easier to use even for non-technical visitors.06:13 – 07:50Genesis shares that UX is a strong skill for freelancers. Clients prefer people who can connect creativity to actual results, not just create good-looking designs. UX ensures websites don’t just look nice but also deliver business outcomes like conversions and KPIs.07:51 – 09:10Most of Genesis’ clients are international, especially in the US, where businesses prioritize UX. Locally, only some companies invest in it, and those that do usually perform better. He also notes that many websites look alike, but businesses that focus on UX gain a real competitive advantage.09:10 – 11:41Genesis explains how to get started in UX. Formal certifications are available but can be expensive. For beginners, free resources like YouTube are enough. Key skills include user research, wireframing, and usability testing. He recommends using Figma, which is free and useful for both design and organizing user flows, personas, and research notes.11:41 – 12:43Genesis uses a mall analogy to explain UX to clients. Even if thousands of people enter a mall, they’ll leave if there are no signs to guide them. Similarly, traffic is wasted if users can’t navigate a website. UX provides direction and helps turn visitors into customers.12:44 – 14:19Both organic and paid traffic are wasted without good UX. Whether it’s from SEO or ads, if the site is confusing, users won’t convert. Genesis emphasizes first impressions. If a site looks professional and is easy to navigate, users are more likely to come back, even if they don’t buy on their first visit.14:24 – 15:39For small businesses or freelancers without a budget, Genesis says UX improvements can be done with common sense: clear call-to-actions, mobile responsiveness, and simplified navigation. Tutorials and free resources online can also help. UX doesn’t have to be overly complicated to be effective.15:41 – 18:05Genesis explains that SEO and UX professionals should work in collaboration, not competition. In his agency, they created a rule to collaborate, which made projects faster and more effective. He points out that ego clashes often slow down progress, but respecting each other’s roles leads to better outcomes and happier clients.18:11 – 19:57Genesis gives advice to those interested in UX. Even without a budget, people can start with free or short online courses. He also shares that his agency offers white-label UX services that freelancers can resell. He encourages suggesting UX improvements to clients, especially when websites have high traffic but low conversions.19:57 – 21:46The conversation shifts to AI. Genesis admits AI has affected his work, but in a positive way. It speeds up processes and helps them deliver more efficiently. He stresses the importance of adapting quickly, continuously upskilling, and networking to stay competitive.21:46 – 22:00The episode wraps up with Gab ...
    続きを読む 一部表示
    23 分
  • Paano Ba Maging Isang Contractor SEO Contractor

    Paano Ba Maging Isang Contractor SEO Contractor
    2025/08/30
    Thinking about leveling up from freelancing to contracting? In this episode of SEO Kwentuhan, Gab and Gelo break down what it really means to be an SEO contractor. They share the key differences from freelancing, what agencies actually look for, and the common challenges that come with this career path.If you’ve ever wondered how to handle clients, set professional boundaries, and create long-term stability in your SEO journey, this conversation is packed with practical insights. Whether you’re just starting out or already working in the field, you’ll pick up lessons that can help you grow with confidence.Transcript Summary 00:00 – 01:04 Gab opens the episode and welcomes listeners.Gelo jokes about discussing DPWH contractors before steering to the real topic: what it means to be an SEO contractor.They set the stage: SEO contracting as a hot, relevant path for freelancers wanting to formalize their work.01:05 – 02:56Gab explains: SEO contractors are independent workers offering SEO services, usually project-based and contract-driven.Unlike a fixed 9-to-5, it’s flexible and structured around deliverables.Formal setup often requires business registration and monthly service invoices.He draws the line between freelancers and contractors:Freelancers = sign contracts under their own name.Contractors = can operate under a business name.Gab mentions resources (like Freelancer BIR Tax Compliance FB page) to help freelancers register properly.03:00 – 05:40Gelo asks about the difference between white label SEO and direct contracting.Gab explains:White label SEO = you do the SEO work for an agency, but the agency handles the client relationship.Direct contracting = you face the client yourself, handle reporting, invoicing, and strategy.He shares his first-hand experience from 2012 when white label was booming, often with resellers creating “agencies” who outsource SEO tasks.Common example: same infographic used for multiple clients with just logos swapped.They note that white label outsourcing is especially common in India and the Philippines due to lower labor costs.05:52 – 09:30Gab’s points:Less stressful since you don’t need to deal with clients directly.You focus purely on SEO tasks, while agencies handle communication and reporting.Avoids the pressure of sales pitches and lead generation.Gelo’s add-ons:Reduced client drama, you’re shielded from unrealistic complaints like blaming SEO for sales drops.For introverts, this setup is a big win.Reporting is straightforward (action plans, monthly summaries).09:31 – 12:41Gab notes the downsides:Lower pay than direct contracts (since agencies take a cut).Harder to use projects as case studies since you’re invisible to the end client.Risk of dependency on the agency if they lose clients, you lose work.Gelo shares a real frustration: agencies often overpromise results (like ranking #1 in a month), then dump the impossible expectations on contractors.Both agree: misaligned KPIs and overpromises are the hardest part.13:07 – 15:28 Gab clarifies:White label work is usually for experienced SEOs, not beginners.You need a portfolio, case studies, and proven results before agencies trust you.Partnering with web dev agencies, copywriters, or ads specialists makes your offer stronger.They discuss whether it’s better to be a generalist or specialist:Agencies prefer people who can do more (generalists often get higher pay).But specialists can fill specific gaps e.g., link building if that’s what the agency lacks.15:38 – 18:05Agencies may need:Technical SEO, link building, reporting, or GA4 + Looker Studio setup.Some want SEOs to be client-facing, others just backend executors.Gab emphasizes: having broad SEO experience first helps before niching down into white label services.Gelo notes that digital marketing now demands a wider skillset (SEO plus social, content, design, etc.), making upskilling vital.18:07 – 22:43Contracts are key: always define scope, deliverables, pricing, and payment terms.Gab’s advice:Request upfront fees (though many freelancers are scared to).If the client isn’t sure about you, offer a small test task.Use milestone-based payments (like on Upwork).Gelo’s reflection:Confidence in asking for upfront grows with experience and proven systems.When starting out, it’s normal to be nervous.They note some clients only want to pay after seeing results, freelancers need to decide if that’s a red flag.23:04 – 24:42Gelo asks if contracts are signed online (Philippines vs. U.S.) hold legal weight.Gab admits:It depends, and consulting a lawyer is best.Generally, contracts can be binding if signed and dated properly, but enforcement depends on jurisdiction.Always be cautious especially with NDAs and sensitive client data.25:05 – 26:37Start by partnering with people you know or trust (through networking, groups, or conferences).Study various SEO aspects since agencies may look for different skills.Networking is the ...
    続きを読む 一部表示
    32 分
  • Is Informational Content Still Relevant in Today's AIO, GEO, SEO is Dead World

    Is Informational Content Still Relevant in Today's AIO, GEO, SEO is Dead World
    2025/08/15
    The SEO world is full of bold claims: “SEO is dead,” “AI will take over,” “Google’s changing everything.” It’s easy to feel like the rules keep shifting faster than you can keep up. But here’s the good news: there’s still plenty of opportunity for those who know how to adapt.In this podcast episode, we dive into the real state of informational content in the age of AIO, GEO, and constant algorithm updates. You’ll learn what’s actually working right now, how to make your content stand out, and why there’s still a huge place for creators who focus on value, originality, and trust. The game isn’t over, it’s just changing and you can still win.Transcript Summary00:00 – 00:47 Gab welcomes listeners to the new episode of SEO Kwentuhan.Gelo says today’s topic is relevant because many are confused about whether informational content still matters in the age of AIO, GEO, and claims that “SEO is dead.”They clarify the focus: not gender, but content — especially top-of-funnel informational articles in the AI-driven era. 00:48 – 02:46 Gab explains he still sees AIO, GEO, and SEO as one, though others label themselves differently. Many newcomers don’t realize the similarities.Inquiries from freelancers show interest in SEO-related work because of current job openings.Informational articles are still effective but need to be more strategic — no more basic “what is SEO” type posts.AI tools make definitions easy to find, so the focus should be on adding EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) for uniqueness.02:48 – 05:13Gelo stresses showing expertise so target customers trust you.He references Kevin Indig’s “Demand Activation” concept — informational content still drives results, even with AI overviews.Around 80% of users still click through to verify AI-generated info due to potential hallucinations.Moves discussion toward whether “SEO is dead” impacts the value of informational content.05:13 – 07:24 Gab says SEO won’t disappear, but search behavior is shifting: clicks may be flat or lower while impressions rise (due to zero-click searches).Informational content remains important for brand awareness and lead nurturing, but it must be unique.Suggests combining articles with visuals, videos, testimonials — content that AI can’t easily replicate.07:24 – 09:03Gelo points out that real, value-driven SEO won’t die.Gab explains that basic top-of-funnel definitions aren’t as useful for businesses now — focus is on building topical authority, not just chasing traffic.Informational content should help users know the brand and convert later.09:03 – 11:24 Some big sites add lead magnets (email captures, downloads) to informational content to monetize traffic.Gab recommends 60% focus on transactional/commercial keywords because AI overviews often skip those.Informational content works best in industries like health or law for building authority.SaaS may need more product-led content to compete.11:57 – 15:24Gab notes informational pages are still crawled by LLMs, so don’t neglect them — just improve quality.Gelo cites research showing revenue can stay steady or rise even when traffic drops, thanks to “mental availability.”People search differently depending on the platform — YouTube for tutorials, TikTok for trends, Reddit for discussions.Know where your audience spends time and optimize for those channels.16:10 – 18:33Gab lists ways to make informational content stand out:Add real-world experience customers had with your product/service.Use original data from surveys, polls, or case studies.Include unique videos, such as behind-the-scenes in a factory or process.These are hard to fake or automate with AI.18:49 – 21:30Gab has seen KPIs like CTR drop as AI overviews expand, even without full rollout in the Philippines.Explains to clients that higher impressions but lower clicks are due to zero-click searches.Gelo advises shifting metrics focus toward conversions and purchases.Gab mentions some clients now get leads directly via ChatGPT, tracked in CRMs using UTM parameters.22:20 – 23:58Gab says it depends on the site’s stage:New sites should avoid high-volume, competitive informational keywords.Build topical authority with easier, related topics first.Uses a furniture niche example: start with “ergonomic office furniture” before broad “furniture.”23:58 – 25:48Gelo suggests checking if a keyword comes up often in customer calls or conversations — those are worth targeting.Ask SMEs if certain informational keywords have historically converted.Tag CTAs in content to see if they get clicks, and update older content for the current year.25:48 – 30:28 | Informational Content AI Can’t ReplaceGab: Case studies, actual problem-solving processes, and client video testimonials are irreplaceable.Gelo: Proprietary, data-driven research (e.g., usage trends from Canva or Adobe) is also unique.Gab...
    続きを読む 一部表示
    36 分
  • How to make SEO Portfolio for Beginners

    How to make SEO Portfolio for Beginners
    2025/08/09
    Starting your SEO journey but don’t know how to build a portfolio? You’re not alone. In this episode of SEO Kwentuhan, Gab and Gelo share straightforward, beginner-friendly tips on how to create an SEO portfolio even if you have no clients yet.From what to include, where to showcase your work, and how to make it stand out, this episode is packed with real advice to help you take the first step with confidence. Whether you're freelancing, job hunting, or just building your skills, this is a must-listen for anyone serious about growing in SEO.Transcript Summary 00:00 – 00:06Gab: Welcome to another episode of SEO Kwentuhan, where we talk about the more relaxed and practical side of SEO.00:07 – 00:33Gelo: Today’s topic is one of the most frequently asked especially by beginners in SEO: “How do I build my SEO portfolio?” It’s a common question for anyone just getting started.00:33 – 01:13Gab: Right. In freelancing, having a portfolio is almost a requirement now. It’s hard to pitch yourself without one. An SEO portfolio is a collection of your past projects, strategies you've used, and results you've delivered. It’s very different from a resume this isn’t about your background, it's about your work.01:13 – 02:12Gab: Depending on your SEO specialization whether it’s technical, link building, or content, you can include relevant samples. For link building, include a few backlinks you've built. For content, add articles you’ve written or optimized. Just be cautious if NDAs are involved.02:12 – 03:02Gelo: That’s right. Sometimes, you can’t share everything.Gab: Yes, but you can anonymize the data. Just show the graphs, mention the industry (like SaaS), blur sensitive info, and still demonstrate results, like traffic growth.03:15 – 04:04Gelo: To define it simply, an SEO portfolio is a collection of case studies and results that showcase your skills. It’s more than just where you studied or your job history. It’s proof of how you actually helped websites rank better.04:04 – 05:27Gab: You don’t need years of experience to start. I began with a basic spreadsheet showing audits I’d done. Even if they’re from practice sites, include your process and learnings. Your own website can be your first project.05:28 – 06:30Gab: Also, include certificates from tools like Google Analytics, HubSpot, and others. These build credibility early on.06:31 – 07:18Gelo: True. Certifications—whether free or paid are a great start. But sir, how do you show results if you haven’t worked with big clients yet?07:18 – 08:07Gab: Build your own website and optimize it. For example, rank for a local term like "SEO Bulacan." When you see your site on the first page, that’s proof of your skill.08:13 – 09:26Gelo: You could also offer free work to small businesses. Use Hunter.io to find agency emails, offer free services, and use those as case studies. If you do a good job, they might give you a LinkedIn review.09:28 – 10:17Gab: Some students post about their site optimizations on Facebook, offering to work as a trainee. It’s a great way to get noticed by professionals. If they mentor you, that’s already a win.10:21 – 11:21Gab: We encourage our students to add testimonials to build credibility. These can be displayed on SEOWorkout.com as part of their portfolio, which also boosts E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).11:22 – 12:12Gelo: You could even create a landing page linking your profile to your portfolio or site. But let’s go back what are the essential elements of an SEO portfolio?12:12 – 13:41Gab: Start with an executive summary. Customize it per client to explain how you can help solve their specific problem. Then include your SEO background, followed by detailed case studies.13:41 – 14:11Gelo: Include before-and-after data.Gab: Yes—don’t forget to screenshot the "before" state of a site. I’ve made that mistake. It helps to visually show improvements.14:21 – 15:04Gelo: Save testimonials whether from LinkedIn, Upwork, email, or chat. Don’t forget to screenshot. Even show your workflow or process visually, like a framework or arrow diagram.15:04 – 16:10Gelo: Let’s summarize what to include:Executive summaryCase studiesTools usedSample deliverablesTestimonialsSEO process/frameworkCertificationsContact info16:11 – 17:01Gab: Yes, don’t forget contact details, some people forget to include them. A simple email, social link, or QR code works.17:15 – 18:17Gab: Storytelling is key. Your portfolio should show not just what you did but how it helped the client. Use a compelling narrative to explain your role and impact.18:17 – 19:46Gelo: Just like in copywriting, your portfolio should evoke emotion and clarity. It’s not just about saying “I increased traffic by 400%.” Talk about how that helped the business.20:07 – 21:35Gab: Tailor your strategy to the client. For local SEO, focus on leads via Google Business...
    続きを読む 一部表示
    32 分
  • How To Hire An Intern For Your SEO Agency

    How To Hire An Intern For Your SEO Agency
    2025/07/26
    Bringing in an intern for your SEO agency? It's not as easy as it sounds. Most agencies rush to hire because they’re overloaded but without a plan, that intern ends up lost, copying AI content, or stuck doing tasks that teach them nothing.In this episode of SEO Kwentuhan, Gab and Gelo get real about the right way to hire interns from knowing when you’re truly ready to bring someone in, to making sure you actually have something worth teaching. They share the hard truths about delegation, the red flags of internship programs gone wrong, and how to create an environment where interns grow and might even turn into future full-time team members.Transcript Summary:00:00 – 01:03Gab & GeloGab introduces the episode's topic: Hiring your first SEO intern.They decide to tackle it from two angles:For agency owners hiring internsFor aspiring interns01:07 – 02:41 GabBefore hiring, ask: Why do you want an intern?Internships help others get hands-on experience.Ensure tasks are clear and manageable.Differentiate freelance interns vs. school-accredited internships (which often have stricter requirements like office presence or business registration).02:43 – 05:12 Gelo & GabGelo asks: Should you hire only when you have repeatable processes?Gab agrees.Gab shares his real estate SEO experience, where SOPs helped with delegating work (e.g., content uploading).Hiring without SOPs leads to confusion and inefficiencies if someone leaves.05:16 – 06:03 GeloGelo suggests creating video SOPs and checklists for guidance.Having accessible tools (even paid ones) signals readiness to hire.06:11 – 07:10GabMost SEO tasks can be delegated if there’s a clear SOP.Avoid giving complex strategies.Interns can do basic audits, suggest meta tags, etc., with proper tools and guidance.07:22 – 08:26 Gelo & GabInterns can help with prospecting and vetting leads.Avoid letting them handle brand-sensitive communication unless they’re trained.08:26 – 09:09Gab & GeloIt depends. Gab prefers handling back-end access himself.If tasks are basic (e.g., updating pages), limited access might be okay.Warns about site breakage risks from unintended clicks or updates.09:42 – 10:03 Gab & GeloOnly assign client-facing roles if the intern has prior experience (e.g., sales).Otherwise, limit them to internal or admin tasks.10:12 – 11:10GabInterns start by setting up their own WordPress site.Depending on their strengths (design, grammar, etc.), they’re assigned to specific SEO areas.Weekly learning stages are implemented before assigning real client tasks.11:14 – 12:14 Gab & GeloInterns are assigned based on their displayed strengths and interest.Gab watches if they’re passionate about their work even if it’s not perfect.12:15 – 13:02 Gelo & GabInterns first observe or do sample tasks (e.g., 10 lead prospects).Only after they show accuracy are they given more responsibility.13:09 – 15:26 Gelo & GabImportant to explain not just the “how,” but the “why” of SEO strategies.Gab includes summaries in SOPs explaining what the task is for (e.g., internal linking = better crawlability).Keyword research is the hardest to teach because it requires understanding business goals and user intent.15:34 – 19:14 Gelo & GabBig concern: interns relying too heavily on ChatGPT and copying templates.Gab emphasizes context and personal thinking when using AI tools.Gelo warns that overreliance damages industry reputation and individual growth.20:18 – 22:03 GabCuriosity and resourcefulness are essential.Communication and time management help when dealing with clients and task prioritization.Interns must manage time well and know when to pause redundant tasks (like excessive lead gen).22:04 – 25:01 Gelo & GabInterns should be open to feedback and admit when they don’t know something.Proactiveness and curiosity help solve more SEO problems.Clients appreciate when SEOs go beyond tasks (e.g., noticing missing reviews on GMB).26:03 – 28:11Gelo & GabYes. Gab has hired interns who showed initiative and consistency.Some interns don’t take it seriously, just aiming for a certificate.Genuine effort stands out and leads to real opportunities.28:15 – 29:30GabGab shares how his internship mindset and enrolling in Glenn Dimandal’s bootcamp shaped his journey.It opened his eyes to agency-level processes and helped him build his own agency.29:39 – 30:14GabMistake: relying too much on one intern.Learning: always build SOPs and have backups.30:23 – 31:28Gab & GeloNot hiring at the moment due to current intern load.Will announce new internship openings in their Facebook groups: SEO Workout & Local SEO Masterclass.Be sure to like and share our community. Let’s grow and succeed together!seoworkout.comtheseodad.orgseokwentuhan.com
    続きを読む 一部表示
    32 分
  • Impostor Syndrome in SEO

    Impostor Syndrome in SEO
    2025/07/23
    In this episode of SEO Kwentuhan, Gab and Gelo get real about the mental side of working in SEO. They share their personal experiences, the struggles that come with learning on the job, and why it’s okay not to have all the answers. Whether you're just starting or already years into your SEO career, this episode will remind you that self-doubt is part of the process and it doesn’t have to hold you back.Impostor syndrome is that inner voice that makes you question if you're really good enough, even when the work says you are. It’s the fear of being “found out,” the pressure to always know everything, and the constant comparison to others in the industry. If you’ve ever felt this in your SEO journey, you are not alone.Transcript Summary00:00 – 00:24 Gab and Gelo kick off the episode by introducing the topic: Impostor Syndrome in SEO. Gelo shares how this topic hits close to home for him and suspects Gab experiences it too. They’ve touched on it before, but this time, they’re diving deeper.00:24 – 01:39They talk about how impostor syndrome isn’t unique to SEO professionals even celebrities like Tom Hanks and Serena Williams have it. But in SEO, it’s particularly common because the industry changes so fast. Missing just a month of updates can make you feel out of the loop.01:39 – 02:46Gab shares that social media plays a role. Seeing peers post wins and case studies can either inspire or make you feel like you're falling behind. This FOMO triggers impostor syndrome making you question your knowledge and skills.02:52 – 04:25Gelo explains how transitioning into new roles (like team lead) can make anyone feel like an impostor. Gab agrees and adds that this feeling is part of growing. Over time, you realize it’s all part of learning and getting better.04:38 – 05:47SEO doesn’t have a fixed rulebook. What works today might not work tomorrow. Gelo calls this the “black box effect”. Because of this uncertainty, it’s easy to feel like you’re faking it even when you're doing everything right.06:07 – 07:48Gab opens up about how even with experience, long campaigns with inconsistent results make him feel unsure. He shares how working across different niches means nothing feels "standard," which adds to the pressure but also helps him grow as a strategist.07:48 – 09:11Gelo asks if it's normal to feel afraid to offer SEO services, especially when you’re still studying. Gab says yes and even praises students who land clients while still learning. It’s harder to learn when you don’t have real-world implementation, so these students are doing it right.09:13 – 11:01They talk about being transparent with clients if you’re still learning. Gelo highlights the importance of managing expectations especially when businesses rely on their websites to make a living. Gab adds that some clients are even supportive, providing learning resources.12:07 – 13:22For those without clients yet, Gelo suggests starting with lower rates and focusing on building case studies. The real goal at this stage is experience and testimonials, not high pay. Being upfront about your skills helps manage expectations and builds trust.13:35 – 15:37Gab shares that it’s okay to offer free or trial-based work to build a portfolio, as long as there’s honesty and mutual respect. It’s not about promoting free labor it’s about learning and building rapport early in your freelancing career.15:39 – 17:07Gelo asks if it's better to niche down when starting. Gab says it depends. If your first exposure is to a certain industry (like real estate), it’s natural to continue there. But for others, it’s about exploring which niche feels most comfortable and enjoyable to optimize.7:11 – 18:07Gelo encourages new SEOs to admit when they don’t know something then figure it out later. Having a learner’s mindset beats pretending to know everything. There’s no shame in saying, “I’ll get back to you.”18:07 – 20:06Even seasoned SEOs like Gab still feel impostor syndrome especially when they're behind on updates or see students sharing more than them. Gelo adds that the feeling evolves over time: from doubting your knowledge to wondering if your methods are still valid.20:17 – 21:11Gelo asks how Gab handles being the point person in SEO discussions. Gab admits it’s tough. You have to sound confident but also know when to say, “I’ll check and get back to you.” It’s important to stay humble and collaborative.21:12 – 23:28Gelo leans heavily on data when making decisions or recommendations. He stresses the importance of having backup resources, especially when facing urgent SEO questions. Meetings can be nerve-wracking, but data helps you stand your ground.23:28 – 25:01Gab reminds listeners to double-check advice before sharing it with clients. Even small changes like uploading a sitemap can have a big impact on high-traffic websites. Always verify before acting especially in SEO ...
    続きを読む 一部表示
    31 分
  • Multi Skilled Marketer

    Multi Skilled Marketer
    2025/07/12
    In today’s fast-changing digital world, being good at SEO alone isn’t enough. In this episode of SEO Kwentuhan, Gab and Gelo talk about what it really means to become a multi-skilled marketer. They share real experiences, practical tips, and honest insights on how to stay relevant, especially in the age of AI. From content marketing and automation to building mini tools and learning paid ads, this episode is packed with advice for marketers who want to grow their skillset and stay ahead of the curve.Whether you're just starting out in SEO or looking to scale your agency, this conversation will help you figure out what skills to add, how to balance learning while working, and why adapting fast is the key to long-term success.Transcript Summary [00:07 – 00:14]Gab welcomes listeners to a new episode of SEO Kwentuhan, where the hosts explore the more relatable, lighter side of working in SEO.[00:16 – 01:08]Gab shares details from his recent vacation in Surigao City, his second visit to Mindanao. He also attended the Digital Impact Philippines conference and mentioned that future editions might move to more accessible cities like Cebu or Davao due to their strong freelancer communities.[01:30 – 05:49]The hosts dive into the main topic: being a multi-skilled marketer in the age of AI. Gab explains that SEO is still relevant, but visibility now goes beyond Google—it includes forums, job sites, and social platforms. Today’s employers often look for SEO pros with added skills like content creation, web design, or development.[06:15 – 08:37]Gab suggests that once you're about 80% confident in your current skill set, it’s a good time to branch out. He shares his own progression from technical SEO to link building, and then into areas like email and social media marketing.[08:59 – 10:30]Gelo notes how AI has shifted us from simply gathering knowledge to applying it effectively. Gab adds that many agency owners started by getting clients first, then learning along the way—highlighting that adaptability is what separates top performers.[10:56 – 11:32]Gab recommends content marketing as the most valuable skill to pair with SEO. Being able to write and optimize content is highly in demand, especially if you know how to use AI tools to support creation.[12:05 – 15:54]The conversation shifts to the value of tools like Zapier and Make. Gelo and Gab discuss how these tools let marketers build interactive features like calculators or quizzes without coding—enhancing SEO campaigns or even becoming stand-alone products.[15:54 – 18:02]Gelo emphasizes learning tools like ChatGPT and Gemini. Gab agrees and adds that data analysis skills remain essential. Even with AI, businesses still need people who can interpret and explain data insights.[18:21 – 20:17]The hosts stress the importance of writing detailed prompts when using AI. Defining tone, structure, and goals can significantly improve output. Gab mentions tools that now build entire workflows from just a single prompt.[20:32 – 25:17]Gab shares how he used to learn while doing client work—studying strategies and applying them immediately. Now, he records what he learns and converts them into SOPs. Gelo adds a practical tip: block 1–2 hours in your calendar for learning and treat it like a non-negotiable meeting.[25:26 – 27:29]Gelo asks how to move beyond SEO into broader digital strategy. Gab advises focusing on social media for local clients and combining SEO with paid ads for global campaigns. He mentions experimenting with Facebook ads for his own brand as a way to learn firsthand.[27:30 – 31:22]Gab shares his 3–5 year vision: expanding the agency while maintaining focus. He wants his team to handle different platforms (e.g., Shopify, Squarespace) and niches but admits that keeping up with constant change is a challenge.[31:52 – 32:53]Gab reflects on advice from a former boss about learning to sell AI. He now understands that growth requires not just tools and skills, but also building a solid team and network. Attending and speaking at conferences boosts visibility and credibility.[32:53 – 34:51]Gelo points out that SOPs are only effective if you understand the work behind them. Being knowledgeable about adjacent areas like email, paid ads, or design allows for better documentation and team coordination. Gab agrees, sharing that he borrows ideas from top experts and customizes them to suit his workflows.[34:51 – 36:01]Gelo wraps up the episode and thanks listeners for tuning in. He invites everyone to join the next episode of SEO Kwentuhan.Don't forget to share and connect with our communities as well. Let's achieve success together!seoworkout.com theseodad.orgseokwentuhan.com
    続きを読む 一部表示
    34 分
  • Paano Ba Talaga Magtagal Sa Industriya ng SEO?

    Paano Ba Talaga Magtagal Sa Industriya ng SEO?
    2025/06/14
    Staying in the SEO industry for the long haul takes more than just technical skills. It requires adaptability, a strong mindset, and a willingness to keep learning even when things get tough. In this episode of SEO Kwentuhan, Gab and Gelo get real about what it actually takes to build a lasting career in SEO. They talk about personal experiences, early career struggles, client challenges, and how they managed to stay motivated despite burnout and self-doubt.If you’ve ever questioned whether SEO is for you, this episode is worth a listen. Gab shares how showing up even when he wanted to quit helped him build confidence and consistency. Gelo opens up about the value of soft skills, being part of a supportive community, and solving real business problems. Together, they highlight the importance of staying grounded in fundamentals like technical SEO and keyword research, while also embracing change and exploring your own path, whether that means freelancing, going full time, or building an agency.Transcript Summary 00:00 – 02:02 Gab opens the episode by welcoming listeners. Gelo reminisces about their early episodes and highlights how far the podcast has come. They introduce the main topic: How to last in the SEO industry, especially in the age of AI. Both observe that some SEO beginners are losing motivation, and that this topic is timely for those still exploring or entering the industry.02:02 – 05:01 Gelo asks Gab about the most important mindset for SEO longevity.Gab answers that adaptability is key. He shares an analogy from a video by Russ Yuson: if someone offered you $10 million to learn piano by December, you’d find a way. That’s the kind of mindset you need—willingness to learn and adapt, especially in a field where algorithm updates and new tools are constant.Gab also clarifies the difference between fundamental practices (like title tags) and outdated methods (like low-quality guest posting), emphasizing that openness to change is essential.05:02 – 07:04Gelo expands on Gab’s point by encouraging a "student forever" mindset. He stresses that SEO should be treated as a craft, not just a technical skill you master once. With continuous changes in tools and algorithms, you need to keep refining your knowledge. He also points out that going for shortcuts isn't sustainable—consistency matters more.07:15 – 14:38 Gelo asks Gab if he ever wanted to give up.Gab shares three major points in his career:Early freelancing daysWhen he became an SEO managerWhen he started his agencyAt each stage, self-doubt crept in. But he kept showing up. Over time, tasks that once felt overwhelming became easier through repetition and practice.Gelo adds his own struggles—failed campaigns, client churn, burnout—and how he overcame them by focusing on soft skills, joining a community, and staying accountable. Having support from others, like Gab, helped him stay in the game.They both agree: showing up and being part of a positive, welcoming SEO community makes all the difference.14:38 – 15:22Gab and Gelo talk about professionalism when clients offboard.Gab suggests giving clients extra value even when they’re leaving, like a 6-month strategy.Gelo shares that some clients who left still referred others to him later. The key takeaway: do good work, maintain good relationships, and you might see rewards later on.15:22 – 18:39Gab emphasizes fundamentals as the core SEO skills that don’t go away—especially technical SEO and understanding Google’s documentation (Search Central). He reassures listeners that SEO is still in demand and worth pursuing.Gelo adds keyword research and content structuring to the list. Tools evolve, but foundational skills in solving searcher intent and writing effective content remain essential.18:39 – 21:32Gelo asks: do you need to be a jack-of-all-trades in SEO?Gab says it depends on your goals. If you’re freelancing, it’s fine to specialize. But if you’re building an agency, it’s good to know a bit of everything so you can delegate effectively. You don’t need 100% mastery—just enough to understand how each area works.Gelo shares how he started broad, then specialized. His strength turned out to be strategy. He now builds playbooks and hires specialists for execution. He encourages others to start wide, then go deep into what fits them best.21:32 – 29:11Gab advises beginners to build their own site to safely test SEO strategies instead of experimenting on client websites. He also talks about building a personal brand—sharing consistently about a topic like AI or automation helps establish authority and trust, even with Google.Gelo reflects on his early approach to content—he focused on solving customer problems. He got ideas by asking customer support teams about common client questions and then answered those in blog posts. This helped boost rankings while making content genuinely useful.29:11 – 33:50Gab says that hitting a milestone (SEO ...
    続きを読む 一部表示
    40 分