『SEO Kwentuhan Podcast』のカバーアート

SEO Kwentuhan Podcast

SEO Kwentuhan Podcast

著者： Gelo and Gab
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Welcome to SEO Kwentuhan, your go-to podcast for exploring the softer, often untold side of the SEO universe.


In a world where search engine optimization is typically wrapped in technical jargon and complex strategies, we dive into the human aspects that truly make SEO a fascinating journey.


Sa bawat episode, tatalakayin natin ang mga personal na kwento at mga hamon na kinakaharap sa larangan ng SEO.


From dealing with burnout – isang realidad na hindi masyadong napag-uusapan – to crafting successful campaigns that resonate and deliver results, we’ve got you covered.


Alamin kung paano mo masisimulan ang iyong SEO journey, with real-life insights and practical tips mula sa mga eksperto at mga taong nasa likod ng mga successful SEO stories. Whether you're just starting out or looking to refresh your strategies, "SEO Kwentuhan" is here to guide and inspire you.


Bukod pa rito, we're all about keeping things light and engaging. Expect witty banter, relatable anecdotes, and a casual, friendly vibe na para bang nagkukwentuhan lang tayo over coffee. So, plug in, relax, and let's explore the colorful world of SEO together, dito sa "SEO Kwentuhan." ️

Copyright 2024 Gelo and Gab マネジメント マネジメント・リーダーシップ 経済学
エピソード
  • SEO Without UX is Like Jollibee Without Gravy

    SEO Without UX is Like Jollibee Without Gravy
    2025/09/20
    Imagine walking into Jollibee, ordering your favorite Chickenjoy, and realizing there’s no gravy. The chicken might still be delicious, but without the gravy, the experience feels incomplete. That’s the same story when websites focus solely on SEO and ignore user experience. You may get traffic, but without seamless navigation and intuitive design, visitors leave unsatisfied.In this episode of SEO Kwentuhan, Gab sits down with UX designer and startup founder Genisis Buico to dive into why SEO without UX simply doesn’t work. They explore how the right balance of both can boost conversions, build trust, and keep users coming back. If you want your SEO efforts to truly pay off, this conversation will show you why UX is the secret ingredient you can’t afford to skip.Transcript Summary00:00 – 02:43The episode starts with Gab introducing the topic and welcoming guest Genesis Buico, a UX designer and founder of a startup agency in Surigao City. Genesis shares his career journey. He originally trained as a registered nurse but eventually shifted to UX because of his passion for design and problem-solving. He explains how UX is not just about visuals, it is about solving business problems through design.02:43 – 04:22Genesis explains that UX is the backbone of a website’s performance. A site may look good, but if users can’t find what they need, the bounce rate increases and SEO efforts are wasted. With good UX, websites become more intuitive, trustworthy, and effective in driving conversions. Gab recalls Genesis’ past conference presentation where Apple was used as an example, simple UX and branding that people instantly recognize and trust.04:23 – 06:11The conversation moves to what UX really means. Genesis explains that UX is about understanding the “why” behind user actions such as why they click, scroll, or leave. He contrasts SEO and UX: SEO drives traffic, but UX determines if that traffic converts into customers. He also ties UX to conversion rate optimization (CRO), making websites easier to use even for non-technical visitors.06:13 – 07:50Genesis shares that UX is a strong skill for freelancers. Clients prefer people who can connect creativity to actual results, not just create good-looking designs. UX ensures websites don’t just look nice but also deliver business outcomes like conversions and KPIs.07:51 – 09:10Most of Genesis’ clients are international, especially in the US, where businesses prioritize UX. Locally, only some companies invest in it, and those that do usually perform better. He also notes that many websites look alike, but businesses that focus on UX gain a real competitive advantage.09:10 – 11:41Genesis explains how to get started in UX. Formal certifications are available but can be expensive. For beginners, free resources like YouTube are enough. Key skills include user research, wireframing, and usability testing. He recommends using Figma, which is free and useful for both design and organizing user flows, personas, and research notes.11:41 – 12:43Genesis uses a mall analogy to explain UX to clients. Even if thousands of people enter a mall, they’ll leave if there are no signs to guide them. Similarly, traffic is wasted if users can’t navigate a website. UX provides direction and helps turn visitors into customers.12:44 – 14:19Both organic and paid traffic are wasted without good UX. Whether it’s from SEO or ads, if the site is confusing, users won’t convert. Genesis emphasizes first impressions. If a site looks professional and is easy to navigate, users are more likely to come back, even if they don’t buy on their first visit.14:24 – 15:39For small businesses or freelancers without a budget, Genesis says UX improvements can be done with common sense: clear call-to-actions, mobile responsiveness, and simplified navigation. Tutorials and free resources online can also help. UX doesn’t have to be overly complicated to be effective.15:41 – 18:05Genesis explains that SEO and UX professionals should work in collaboration, not competition. In his agency, they created a rule to collaborate, which made projects faster and more effective. He points out that ego clashes often slow down progress, but respecting each other’s roles leads to better outcomes and happier clients.18:11 – 19:57Genesis gives advice to those interested in UX. Even without a budget, people can start with free or short online courses. He also shares that his agency offers white-label UX services that freelancers can resell. He encourages suggesting UX improvements to clients, especially when websites have high traffic but low conversions.19:57 – 21:46The conversation shifts to AI. Genesis admits AI has affected his work, but in a positive way. It speeds up processes and helps them deliver more efficiently. He stresses the importance of adapting quickly, continuously upskilling, and networking to stay competitive.21:46 – 22:00The episode wraps up with Gab ...
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    23 分
  • Paano Ba Maging Isang Contractor SEO Contractor

    Paano Ba Maging Isang Contractor SEO Contractor
    2025/08/30
    Thinking about leveling up from freelancing to contracting? In this episode of SEO Kwentuhan, Gab and Gelo break down what it really means to be an SEO contractor. They share the key differences from freelancing, what agencies actually look for, and the common challenges that come with this career path.If you’ve ever wondered how to handle clients, set professional boundaries, and create long-term stability in your SEO journey, this conversation is packed with practical insights. Whether you’re just starting out or already working in the field, you’ll pick up lessons that can help you grow with confidence.Transcript Summary 00:00 – 01:04 Gab opens the episode and welcomes listeners.Gelo jokes about discussing DPWH contractors before steering to the real topic: what it means to be an SEO contractor.They set the stage: SEO contracting as a hot, relevant path for freelancers wanting to formalize their work.01:05 – 02:56Gab explains: SEO contractors are independent workers offering SEO services, usually project-based and contract-driven.Unlike a fixed 9-to-5, it’s flexible and structured around deliverables.Formal setup often requires business registration and monthly service invoices.He draws the line between freelancers and contractors:Freelancers = sign contracts under their own name.Contractors = can operate under a business name.Gab mentions resources (like Freelancer BIR Tax Compliance FB page) to help freelancers register properly.03:00 – 05:40Gelo asks about the difference between white label SEO and direct contracting.Gab explains:White label SEO = you do the SEO work for an agency, but the agency handles the client relationship.Direct contracting = you face the client yourself, handle reporting, invoicing, and strategy.He shares his first-hand experience from 2012 when white label was booming, often with resellers creating “agencies” who outsource SEO tasks.Common example: same infographic used for multiple clients with just logos swapped.They note that white label outsourcing is especially common in India and the Philippines due to lower labor costs.05:52 – 09:30Gab’s points:Less stressful since you don’t need to deal with clients directly.You focus purely on SEO tasks, while agencies handle communication and reporting.Avoids the pressure of sales pitches and lead generation.Gelo’s add-ons:Reduced client drama, you’re shielded from unrealistic complaints like blaming SEO for sales drops.For introverts, this setup is a big win.Reporting is straightforward (action plans, monthly summaries).09:31 – 12:41Gab notes the downsides:Lower pay than direct contracts (since agencies take a cut).Harder to use projects as case studies since you’re invisible to the end client.Risk of dependency on the agency if they lose clients, you lose work.Gelo shares a real frustration: agencies often overpromise results (like ranking #1 in a month), then dump the impossible expectations on contractors.Both agree: misaligned KPIs and overpromises are the hardest part.13:07 – 15:28 Gab clarifies:White label work is usually for experienced SEOs, not beginners.You need a portfolio, case studies, and proven results before agencies trust you.Partnering with web dev agencies, copywriters, or ads specialists makes your offer stronger.They discuss whether it’s better to be a generalist or specialist:Agencies prefer people who can do more (generalists often get higher pay).But specialists can fill specific gaps e.g., link building if that’s what the agency lacks.15:38 – 18:05Agencies may need:Technical SEO, link building, reporting, or GA4 + Looker Studio setup.Some want SEOs to be client-facing, others just backend executors.Gab emphasizes: having broad SEO experience first helps before niching down into white label services.Gelo notes that digital marketing now demands a wider skillset (SEO plus social, content, design, etc.), making upskilling vital.18:07 – 22:43Contracts are key: always define scope, deliverables, pricing, and payment terms.Gab’s advice:Request upfront fees (though many freelancers are scared to).If the client isn’t sure about you, offer a small test task.Use milestone-based payments (like on Upwork).Gelo’s reflection:Confidence in asking for upfront grows with experience and proven systems.When starting out, it’s normal to be nervous.They note some clients only want to pay after seeing results, freelancers need to decide if that’s a red flag.23:04 – 24:42Gelo asks if contracts are signed online (Philippines vs. U.S.) hold legal weight.Gab admits:It depends, and consulting a lawyer is best.Generally, contracts can be binding if signed and dated properly, but enforcement depends on jurisdiction.Always be cautious especially with NDAs and sensitive client data.25:05 – 26:37Start by partnering with people you know or trust (through networking, groups, or conferences).Study various SEO aspects since agencies may look for different skills.Networking is the ...
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    32 分
  • Is Informational Content Still Relevant in Today's AIO, GEO, SEO is Dead World

    Is Informational Content Still Relevant in Today's AIO, GEO, SEO is Dead World
    2025/08/15
    The SEO world is full of bold claims: “SEO is dead,” “AI will take over,” “Google’s changing everything.” It’s easy to feel like the rules keep shifting faster than you can keep up. But here’s the good news: there’s still plenty of opportunity for those who know how to adapt.In this podcast episode, we dive into the real state of informational content in the age of AIO, GEO, and constant algorithm updates. You’ll learn what’s actually working right now, how to make your content stand out, and why there’s still a huge place for creators who focus on value, originality, and trust. The game isn’t over, it’s just changing and you can still win.Transcript Summary00:00 – 00:47 Gab welcomes listeners to the new episode of SEO Kwentuhan.Gelo says today’s topic is relevant because many are confused about whether informational content still matters in the age of AIO, GEO, and claims that “SEO is dead.”They clarify the focus: not gender, but content — especially top-of-funnel informational articles in the AI-driven era. 00:48 – 02:46 Gab explains he still sees AIO, GEO, and SEO as one, though others label themselves differently. Many newcomers don’t realize the similarities.Inquiries from freelancers show interest in SEO-related work because of current job openings.Informational articles are still effective but need to be more strategic — no more basic “what is SEO” type posts.AI tools make definitions easy to find, so the focus should be on adding EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) for uniqueness.02:48 – 05:13Gelo stresses showing expertise so target customers trust you.He references Kevin Indig’s “Demand Activation” concept — informational content still drives results, even with AI overviews.Around 80% of users still click through to verify AI-generated info due to potential hallucinations.Moves discussion toward whether “SEO is dead” impacts the value of informational content.05:13 – 07:24 Gab says SEO won’t disappear, but search behavior is shifting: clicks may be flat or lower while impressions rise (due to zero-click searches).Informational content remains important for brand awareness and lead nurturing, but it must be unique.Suggests combining articles with visuals, videos, testimonials — content that AI can’t easily replicate.07:24 – 09:03Gelo points out that real, value-driven SEO won’t die.Gab explains that basic top-of-funnel definitions aren’t as useful for businesses now — focus is on building topical authority, not just chasing traffic.Informational content should help users know the brand and convert later.09:03 – 11:24 Some big sites add lead magnets (email captures, downloads) to informational content to monetize traffic.Gab recommends 60% focus on transactional/commercial keywords because AI overviews often skip those.Informational content works best in industries like health or law for building authority.SaaS may need more product-led content to compete.11:57 – 15:24Gab notes informational pages are still crawled by LLMs, so don’t neglect them — just improve quality.Gelo cites research showing revenue can stay steady or rise even when traffic drops, thanks to “mental availability.”People search differently depending on the platform — YouTube for tutorials, TikTok for trends, Reddit for discussions.Know where your audience spends time and optimize for those channels.16:10 – 18:33Gab lists ways to make informational content stand out:Add real-world experience customers had with your product/service.Use original data from surveys, polls, or case studies.Include unique videos, such as behind-the-scenes in a factory or process.These are hard to fake or automate with AI.18:49 – 21:30Gab has seen KPIs like CTR drop as AI overviews expand, even without full rollout in the Philippines.Explains to clients that higher impressions but lower clicks are due to zero-click searches.Gelo advises shifting metrics focus toward conversions and purchases.Gab mentions some clients now get leads directly via ChatGPT, tracked in CRMs using UTM parameters.22:20 – 23:58Gab says it depends on the site’s stage:New sites should avoid high-volume, competitive informational keywords.Build topical authority with easier, related topics first.Uses a furniture niche example: start with “ergonomic office furniture” before broad “furniture.”23:58 – 25:48Gelo suggests checking if a keyword comes up often in customer calls or conversations — those are worth targeting.Ask SMEs if certain informational keywords have historically converted.Tag CTAs in content to see if they get clicks, and update older content for the current year.25:48 – 30:28 | Informational Content AI Can’t ReplaceGab: Case studies, actual problem-solving processes, and client video testimonials are irreplaceable.Gelo: Proprietary, data-driven research (e.g., usage trends from Canva or Adobe) is also unique.Gab...
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    36 分
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