『SEO Kwentuhan Podcast』のカバーアート

SEO Kwentuhan Podcast

SEO Kwentuhan Podcast

著者： Gelo and Gab
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Welcome to SEO Kwentuhan, your go-to podcast for exploring the softer, often untold side of the SEO universe.


In a world where search engine optimization is typically wrapped in technical jargon and complex strategies, we dive into the human aspects that truly make SEO a fascinating journey.


Sa bawat episode, tatalakayin natin ang mga personal na kwento at mga hamon na kinakaharap sa larangan ng SEO.


From dealing with burnout – isang realidad na hindi masyadong napag-uusapan – to crafting successful campaigns that resonate and deliver results, we’ve got you covered.


Alamin kung paano mo masisimulan ang iyong SEO journey, with real-life insights and practical tips mula sa mga eksperto at mga taong nasa likod ng mga successful SEO stories. Whether you're just starting out or looking to refresh your strategies, "SEO Kwentuhan" is here to guide and inspire you.


Bukod pa rito, we're all about keeping things light and engaging. Expect witty banter, relatable anecdotes, and a casual, friendly vibe na para bang nagkukwentuhan lang tayo over coffee. So, plug in, relax, and let's explore the colorful world of SEO together, dito sa "SEO Kwentuhan." ️

Copyright 2024 Gelo and Gab マネジメント マネジメント・リーダーシップ 経済学
エピソード
  • How To Hire An Intern For Your SEO Agency

    How To Hire An Intern For Your SEO Agency
    2025/07/26
    Bringing in an intern for your SEO agency? It's not as easy as it sounds. Most agencies rush to hire because they’re overloaded but without a plan, that intern ends up lost, copying AI content, or stuck doing tasks that teach them nothing.In this episode of SEO Kwentuhan, Gab and Gelo get real about the right way to hire interns from knowing when you’re truly ready to bring someone in, to making sure you actually have something worth teaching. They share the hard truths about delegation, the red flags of internship programs gone wrong, and how to create an environment where interns grow and might even turn into future full-time team members.Transcript Summary:00:00 – 01:03Gab & GeloGab introduces the episode's topic: Hiring your first SEO intern.They decide to tackle it from two angles:For agency owners hiring internsFor aspiring interns01:07 – 02:41 GabBefore hiring, ask: Why do you want an intern?Internships help others get hands-on experience.Ensure tasks are clear and manageable.Differentiate freelance interns vs. school-accredited internships (which often have stricter requirements like office presence or business registration).02:43 – 05:12 Gelo & GabGelo asks: Should you hire only when you have repeatable processes?Gab agrees.Gab shares his real estate SEO experience, where SOPs helped with delegating work (e.g., content uploading).Hiring without SOPs leads to confusion and inefficiencies if someone leaves.05:16 – 06:03 GeloGelo suggests creating video SOPs and checklists for guidance.Having accessible tools (even paid ones) signals readiness to hire.06:11 – 07:10GabMost SEO tasks can be delegated if there’s a clear SOP.Avoid giving complex strategies.Interns can do basic audits, suggest meta tags, etc., with proper tools and guidance.07:22 – 08:26 Gelo & GabInterns can help with prospecting and vetting leads.Avoid letting them handle brand-sensitive communication unless they’re trained.08:26 – 09:09Gab & GeloIt depends. Gab prefers handling back-end access himself.If tasks are basic (e.g., updating pages), limited access might be okay.Warns about site breakage risks from unintended clicks or updates.09:42 – 10:03 Gab & GeloOnly assign client-facing roles if the intern has prior experience (e.g., sales).Otherwise, limit them to internal or admin tasks.10:12 – 11:10GabInterns start by setting up their own WordPress site.Depending on their strengths (design, grammar, etc.), they’re assigned to specific SEO areas.Weekly learning stages are implemented before assigning real client tasks.11:14 – 12:14 Gab & GeloInterns are assigned based on their displayed strengths and interest.Gab watches if they’re passionate about their work even if it’s not perfect.12:15 – 13:02 Gelo & GabInterns first observe or do sample tasks (e.g., 10 lead prospects).Only after they show accuracy are they given more responsibility.13:09 – 15:26 Gelo & GabImportant to explain not just the “how,” but the “why” of SEO strategies.Gab includes summaries in SOPs explaining what the task is for (e.g., internal linking = better crawlability).Keyword research is the hardest to teach because it requires understanding business goals and user intent.15:34 – 19:14 Gelo & GabBig concern: interns relying too heavily on ChatGPT and copying templates.Gab emphasizes context and personal thinking when using AI tools.Gelo warns that overreliance damages industry reputation and individual growth.20:18 – 22:03 GabCuriosity and resourcefulness are essential.Communication and time management help when dealing with clients and task prioritization.Interns must manage time well and know when to pause redundant tasks (like excessive lead gen).22:04 – 25:01 Gelo & GabInterns should be open to feedback and admit when they don’t know something.Proactiveness and curiosity help solve more SEO problems.Clients appreciate when SEOs go beyond tasks (e.g., noticing missing reviews on GMB).26:03 – 28:11Gelo & GabYes. Gab has hired interns who showed initiative and consistency.Some interns don’t take it seriously, just aiming for a certificate.Genuine effort stands out and leads to real opportunities.28:15 – 29:30GabGab shares how his internship mindset and enrolling in Glenn Dimandal’s bootcamp shaped his journey.It opened his eyes to agency-level processes and helped him build his own agency.29:39 – 30:14GabMistake: relying too much on one intern.Learning: always build SOPs and have backups.30:23 – 31:28Gab & GeloNot hiring at the moment due to current intern load.Will announce new internship openings in their Facebook groups: SEO Workout & Local SEO Masterclass.Be sure to like and share our community. Let’s grow and succeed together!seoworkout.comtheseodad.orgseokwentuhan.com
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    32 分
  • Impostor Syndrome in SEO

    Impostor Syndrome in SEO
    2025/07/23
    In this episode of SEO Kwentuhan, Gab and Gelo get real about the mental side of working in SEO. They share their personal experiences, the struggles that come with learning on the job, and why it’s okay not to have all the answers. Whether you're just starting or already years into your SEO career, this episode will remind you that self-doubt is part of the process and it doesn’t have to hold you back.Impostor syndrome is that inner voice that makes you question if you're really good enough, even when the work says you are. It’s the fear of being “found out,” the pressure to always know everything, and the constant comparison to others in the industry. If you’ve ever felt this in your SEO journey, you are not alone.Transcript Summary00:00 – 00:24 Gab and Gelo kick off the episode by introducing the topic: Impostor Syndrome in SEO. Gelo shares how this topic hits close to home for him and suspects Gab experiences it too. They’ve touched on it before, but this time, they’re diving deeper.00:24 – 01:39They talk about how impostor syndrome isn’t unique to SEO professionals even celebrities like Tom Hanks and Serena Williams have it. But in SEO, it’s particularly common because the industry changes so fast. Missing just a month of updates can make you feel out of the loop.01:39 – 02:46Gab shares that social media plays a role. Seeing peers post wins and case studies can either inspire or make you feel like you're falling behind. This FOMO triggers impostor syndrome making you question your knowledge and skills.02:52 – 04:25Gelo explains how transitioning into new roles (like team lead) can make anyone feel like an impostor. Gab agrees and adds that this feeling is part of growing. Over time, you realize it’s all part of learning and getting better.04:38 – 05:47SEO doesn’t have a fixed rulebook. What works today might not work tomorrow. Gelo calls this the “black box effect”. Because of this uncertainty, it’s easy to feel like you’re faking it even when you're doing everything right.06:07 – 07:48Gab opens up about how even with experience, long campaigns with inconsistent results make him feel unsure. He shares how working across different niches means nothing feels "standard," which adds to the pressure but also helps him grow as a strategist.07:48 – 09:11Gelo asks if it's normal to feel afraid to offer SEO services, especially when you’re still studying. Gab says yes and even praises students who land clients while still learning. It’s harder to learn when you don’t have real-world implementation, so these students are doing it right.09:13 – 11:01They talk about being transparent with clients if you’re still learning. Gelo highlights the importance of managing expectations especially when businesses rely on their websites to make a living. Gab adds that some clients are even supportive, providing learning resources.12:07 – 13:22For those without clients yet, Gelo suggests starting with lower rates and focusing on building case studies. The real goal at this stage is experience and testimonials, not high pay. Being upfront about your skills helps manage expectations and builds trust.13:35 – 15:37Gab shares that it’s okay to offer free or trial-based work to build a portfolio, as long as there’s honesty and mutual respect. It’s not about promoting free labor it’s about learning and building rapport early in your freelancing career.15:39 – 17:07Gelo asks if it's better to niche down when starting. Gab says it depends. If your first exposure is to a certain industry (like real estate), it’s natural to continue there. But for others, it’s about exploring which niche feels most comfortable and enjoyable to optimize.7:11 – 18:07Gelo encourages new SEOs to admit when they don’t know something then figure it out later. Having a learner’s mindset beats pretending to know everything. There’s no shame in saying, “I’ll get back to you.”18:07 – 20:06Even seasoned SEOs like Gab still feel impostor syndrome especially when they're behind on updates or see students sharing more than them. Gelo adds that the feeling evolves over time: from doubting your knowledge to wondering if your methods are still valid.20:17 – 21:11Gelo asks how Gab handles being the point person in SEO discussions. Gab admits it’s tough. You have to sound confident but also know when to say, “I’ll check and get back to you.” It’s important to stay humble and collaborative.21:12 – 23:28Gelo leans heavily on data when making decisions or recommendations. He stresses the importance of having backup resources, especially when facing urgent SEO questions. Meetings can be nerve-wracking, but data helps you stand your ground.23:28 – 25:01Gab reminds listeners to double-check advice before sharing it with clients. Even small changes like uploading a sitemap can have a big impact on high-traffic websites. Always verify before acting especially in SEO ...
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    31 分
  • Multi Skilled Marketer

    Multi Skilled Marketer
    2025/07/12
    In today’s fast-changing digital world, being good at SEO alone isn’t enough. In this episode of SEO Kwentuhan, Gab and Gelo talk about what it really means to become a multi-skilled marketer. They share real experiences, practical tips, and honest insights on how to stay relevant, especially in the age of AI. From content marketing and automation to building mini tools and learning paid ads, this episode is packed with advice for marketers who want to grow their skillset and stay ahead of the curve.Whether you're just starting out in SEO or looking to scale your agency, this conversation will help you figure out what skills to add, how to balance learning while working, and why adapting fast is the key to long-term success.Transcript Summary [00:07 – 00:14]Gab welcomes listeners to a new episode of SEO Kwentuhan, where the hosts explore the more relatable, lighter side of working in SEO.[00:16 – 01:08]Gab shares details from his recent vacation in Surigao City, his second visit to Mindanao. He also attended the Digital Impact Philippines conference and mentioned that future editions might move to more accessible cities like Cebu or Davao due to their strong freelancer communities.[01:30 – 05:49]The hosts dive into the main topic: being a multi-skilled marketer in the age of AI. Gab explains that SEO is still relevant, but visibility now goes beyond Google—it includes forums, job sites, and social platforms. Today’s employers often look for SEO pros with added skills like content creation, web design, or development.[06:15 – 08:37]Gab suggests that once you're about 80% confident in your current skill set, it’s a good time to branch out. He shares his own progression from technical SEO to link building, and then into areas like email and social media marketing.[08:59 – 10:30]Gelo notes how AI has shifted us from simply gathering knowledge to applying it effectively. Gab adds that many agency owners started by getting clients first, then learning along the way—highlighting that adaptability is what separates top performers.[10:56 – 11:32]Gab recommends content marketing as the most valuable skill to pair with SEO. Being able to write and optimize content is highly in demand, especially if you know how to use AI tools to support creation.[12:05 – 15:54]The conversation shifts to the value of tools like Zapier and Make. Gelo and Gab discuss how these tools let marketers build interactive features like calculators or quizzes without coding—enhancing SEO campaigns or even becoming stand-alone products.[15:54 – 18:02]Gelo emphasizes learning tools like ChatGPT and Gemini. Gab agrees and adds that data analysis skills remain essential. Even with AI, businesses still need people who can interpret and explain data insights.[18:21 – 20:17]The hosts stress the importance of writing detailed prompts when using AI. Defining tone, structure, and goals can significantly improve output. Gab mentions tools that now build entire workflows from just a single prompt.[20:32 – 25:17]Gab shares how he used to learn while doing client work—studying strategies and applying them immediately. Now, he records what he learns and converts them into SOPs. Gelo adds a practical tip: block 1–2 hours in your calendar for learning and treat it like a non-negotiable meeting.[25:26 – 27:29]Gelo asks how to move beyond SEO into broader digital strategy. Gab advises focusing on social media for local clients and combining SEO with paid ads for global campaigns. He mentions experimenting with Facebook ads for his own brand as a way to learn firsthand.[27:30 – 31:22]Gab shares his 3–5 year vision: expanding the agency while maintaining focus. He wants his team to handle different platforms (e.g., Shopify, Squarespace) and niches but admits that keeping up with constant change is a challenge.[31:52 – 32:53]Gab reflects on advice from a former boss about learning to sell AI. He now understands that growth requires not just tools and skills, but also building a solid team and network. Attending and speaking at conferences boosts visibility and credibility.[32:53 – 34:51]Gelo points out that SOPs are only effective if you understand the work behind them. Being knowledgeable about adjacent areas like email, paid ads, or design allows for better documentation and team coordination. Gab agrees, sharing that he borrows ideas from top experts and customizes them to suit his workflows.[34:51 – 36:01]Gelo wraps up the episode and thanks listeners for tuning in. He invites everyone to join the next episode of SEO Kwentuhan.Don't forget to share and connect with our communities as well. Let's achieve success together!seoworkout.com theseodad.orgseokwentuhan.com
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    34 分
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