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  • What Budget? How to Create a Budget You and Your Team Can Understand Like a Scoreboard

    What Budget? How to Create a Budget You and Your Team Can Understand Like a Scoreboard
    2025/12/26
    Budgeting doesn't have to be a mystery—or a misery! On this episode of Roots of Success, host Kevin Keim sits down with Liz Helton and Steve Alley from McFarlin Stanford to walk through how budgeting can transform your landscaping business. The trio shares actionable strategies for starting a budget from scratch, using your company's historic data, and adapting budgets as realities change. They explain the differences between budgets and forecasts, why seasonality matters, and how to avoid common pitfalls (like not budgeting at all). You'll get inside tips on controlling costs, maximizing gross profit, and holding your team accountable—all with practical techniques you can use right away. If you've been putting off budgeting or want to help your business take the next step, this episode will provide good advice to get you started. THE BIG IDEA:  You can only manage what you measure KEY MOMENTS: [03:35] "Budgeting Based on Historical Data" [06:59] Seasonal Budgeting for Landscaping Businesses [11:55] "Three-Way Budget Tool Overview" [15:20] "QuickBooks Budgeting Benefits Explained" [19:50] "Importance of Classifying Business Costs" [21:08] Accurate Budgeting with Historical Data [26:00] "Planning Revenue with Hour Metrics" [29:29] "Focus on Major Cost Drivers" [31:56] "Cutting Costs and Smart Spending" [37:38] "Breaking Goals into Manageable Steps" [41:33] "Communicate the Score: Are We Winning?" QUESTIONS WE ANSWER Why is it important for businesses, especially in the landscaping industry, to create a budget before the year begins? What is the difference between a budget and a forecast in financial planning? How does historical data play a role when building an annual budget? What challenges might a company face if they don't break out expenses by class or division? How can industry seasonality impact the process of budgeting revenue? What are some basic tools or software that can help a landscaping company create a budget using their historical data? Why is labor considered the most critical cost to manage in landscaping, and how should it be budgeted? What are some common pitfalls businesses face by not reviewing recurring expenses, such as insurance and software subscriptions? How can reviewing actual results against the budget throughout the year help improve business performance? Why is it crucial to communicate budget goals and metrics to team members, and how can breaking down targets make them more achievable?
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    47 分
  • Real Training for Real Landscapers: No Actors Needed

    Real Training for Real Landscapers: No Actors Needed
    2025/12/11
    Join host Chris Psencik as he sits down with Matt Crinklaw, founder of Greenius, for his view of the evolution of training in the landscape industry. From humble beginnings and funny translation mishaps to technological innovation and culture transformation, Matt Crinklaw shares how Greenius is helping thousands of contractors build efficient, happy teams and combat high turnover. Explore the power of prioritizing training, the lessons learned from trying to teach actors to be landscapers and a sneak peek at what's ahead for workforce development. Tune in for practical takeaways and memorable stories you can use in your own business journey. THE BIG IDEA:  Prioritization creates capacity KEY MOMENTS: [04:54] "Learning Landscaping Hands-On" [06:51] Why Landscaping Became My Path [12:03] "From Soil to Solid Rock" [15:38] "Building Tailored Company Systems" [20:04] Overcoming Biases and Language Barriers [23:40] "Effective Communication and Team Buy-In" [25:37] "Superior Tech and Expert Content" [30:58] "Engagement Drives Progress, Not Just Payment" [34:42] "Success Story and Future Plans" QUESTIONS WE ANSWER What inspired the creation of a systemized training platform for the landscaping industry, and what were the initial challenges faced? What are some of the key lessons learned from trying to train new employees in operating heavy equipment without adequate onboarding? In what ways has technology transformed landscape workforce training over the past two decades? How do personal relationships and camaraderie in the field influence long-term commitment to the landscaping profession? What role does employee career path mapping play in reducing turnover and increasing efficiency? How does a company measure whether their training solutions are effective and being utilized by their team members? What strategies are used to integrate customer feedback into software development and training curriculum updates? How is gamification and emerging tech like AI being used or considered for future workforce training in the landscaping sector?
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    37 分
  • ACE Coaches Roundtable: What's the deal with McFarlin Stanford & The Grow Group?

    ACE Coaches Roundtable: What's the deal with McFarlin Stanford & The Grow Group?
    2025/11/26
    Ever wondered how the partnership between McFarlin Stanford and The Grow Group got its start? On this roundtable episode of Roots of Success, Jason New, Chris Psencik and Jim Cali of McFarlin Stanford sit down with Marty Grunder and Vince Torchia of The Grow Group to recall how ACE Peer Groups began and how it has grown through over 10 years of collaboration. You'll hear the candid, behind-the-scenes tales of how a simple idea—born out of entrepreneurial struggle and a desire for community—blossomed into a nationwide network changing the lives and businesses of its members. Get the inside track on new ACE initiatives, the role of technology and team engagement, and what makes the partnership between these two companies so powerful. If you're looking for the blueprint on building a supportive, high-achieving community, this episode is for you. THE BIG IDEA:  Stronger Together KEY MOMENTS: [04:56] "Building World-Class Peer Meetings" [06:17] "Parenting and Limited Disclosure" [11:05] "Impromptu Presentation Success Story" [14:16] "Building Connected Peer Networks" [16:45] ACE Peer Learning & Growth [21:37] Rapid Industry Change and Growth [23:45] "Teaching Intentions and Growth" [27:21] "Outsourcing for Better Focus" [28:36] "Maximizing Business Leverage Points" [33:54] "Reflecting on Growth and Gratitude" [35:57] "Stronger Together in Collaboration" QUESTIONS WE ANSWER How did the idea for the ACE peer group program originate, and what gap was it intended to fill within the landscape industry? What are some specific challenges business owners face when it comes to finding accountability and honest feedback in their professional lives? What key features differentiate the ACE peer group program from other industry mastermind groups or networking events? How has the evolution of technology (like apps and webinars) improved the experience and value provided to peer group members? In what ways does the annual GROW event contribute to the professional development and culture of participating companies? How does offering specialized services, such as bookkeeping and recruiting, help landscape businesses focus more on their core strengths? What role does a strong sense of community play in driving long-term engagement and success in peer groups? What are some real-world examples of transformational outcomes seen among companies that consistently participate in these peer groups and educational events?
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    39 分
  • Growing a $5 Billion Resort in the Middle East: Seedlings and International Teams

    Growing a $5 Billion Resort in the Middle East: Seedlings and International Teams
    2025/11/13
    How do you landscape a luxury island resort in the blazing heat of the UAE? On this episode of Roots of Success, Simon Smith, Director of Horticulture and Landscape for Wynn Resort, reveals the relentless pace and monumental scale of his latest project: an integrated resort requiring 500,000 plants, 7,000 trees, and an elite team of 9,000 employees. Host, Chris Psencik, digs into the inside story of Simon's journey across continents, the innovative strategies behind sourcing plants worldwide, and the transformative power of intentional team building and training. A must-listen for anyone who loves stories of growth, leadership, and landscaping on a breathtaking scale. THE BIG IDEA:  All big things start with small innovations. KEY MOMENTS: [03:50] Horticulture Career Journey [09:21] "Transforming Work in Ras Al Khaimah" [11:06] "Reflecting on Career Journey" [13:43] "Teamwork Drives World-Class Success" [17:24] Massive Plant Nursery Operations [22:36] Plant Quarantine and Recovery Process [26:28] Building and Managing Successful Teams [27:49] Preparing for Luxury Hotel Launch [32:50] "Sustainable Workshop Design Process" [35:58] "Building 'Win Way' from Scratch" [38:10] Starting Fresh for Excellence QUESTIONS WE ANSWER What are some challenges faced when managing landscape projects across vastly different climates and cultures? How can a team of landscapers effectively adapt Western business practices to projects in the Middle East? What strategies might be used for sourcing and transporting thousands of plants and trees from various countries for a large-scale resort project? How does the use of innovative equipment and data management systems impact large landscaping installations? What are the complexities involved in setting up irrigation systems in a region with limited natural water resources? What role does specialized training and certification play in maintaining high horticultural standards for an international workforce? How can landscape management approaches foster a strong and collaborative team culture on multi-year, high-budget projects? In what ways does integrating sustainability, such as battery-powered equipment and efficient water usage, shape modern landscaping on luxury resorts? How do you ensure smooth collaboration and communication among teams composed of various nationalities and languages? What is the importance of creating a dedicated off-site nursery and training center when preparing for a resort opening of unprecedented scale?
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    41 分
  • Tackling 'Brilliant Jerks' and Team Dynamics

    Tackling 'Brilliant Jerks' and Team Dynamics
    2025/10/29
    In this episode of Roots of Success, host, Barrett Chow, welcomes Tom Tessmer, founder of QLVR (Clever), for a frank conversation on the power of employee engagement surveys and the real impact of culture in the workplace. Tom draws on 20 years of Human Resources experience to break down how data-driven insights can transform teams, improve employee satisfaction, and drive better business outcomes. Discover why gathering honest feedback matters, when to pursue engagement surveys, the difference between culture and engagement—and what to watch out for so your efforts don't backfire. Whether you're a landscaping business owner or an HR leader, this episode is packed with actionable advice to help you create a more connected, successful, and resilient team. THE BIG IDEA:  Culture is shaped by action, not intention KEY MOMENTS: [06:07] Challenger vs. Peacekeeper Perspectives [10:03] Defining Quality in the Workplace [12:44] "Bridging HR and Business Skills" [16:10] "Employee Engagement Survey Benefits" [18:04] Team Dynamics and Values [22:42] Culture Choices and Brilliant Jerks [24:07] Balancing Performance and Culture [28:27] Dynamic Culture and Engagement Management [31:16] Employee Engagement and Trust Insights [34:19] "Data Analysis for Deeper Insights" QUESTIONS WE ANSWER What is the main purpose of conducting an employee engagement survey? How to define the difference between company culture and employee engagement? Why is it important for engagement surveys to be anonymous? What risks are involved in conducting an engagement survey, and how can companies avoid them? How can employee engagement surveys help business owners prioritize actions and reduce stress? What role does compatibility and diversity of perspectives play in a successful organization? Why is it crucial for organizations to act on the feedback received from engagement surveys? What are some common pitfalls when implementing engagement surveys for the first time? Why is monitoring culture and engagement seen as an ongoing process rather than a one-time activity?
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    39 分
  • Mountain Biking Leadership & Atmospheric Growth at Good Earth Landscape

    Mountain Biking Leadership & Atmospheric Growth at Good Earth Landscape
    2025/10/16

    In this episode of Roots of Success, Chris Psencik sits down with Jeff Margulies, owner of Good Earth Landscape in Colorado's breathtaking Roaring Fork Valley. Jeff shares his journey from a finance career in Boston to building one of the region's powerhouse landscape companies — despite daunting challenges like high costs, seasonal constraints, and retaining top talent in a resort market. Discover how Jeff's business philosophy combines performance with a deep love for the environment and learn about the creative culture-building strategies that have shaped Good Earth into a thriving team. Whether you're searching for inspiration, growth tactics, or a unique business story, this episode offers practical wisdom and a glimpse of life where work and nature meet.

    THE BIG IDEA:  

    Culture conquers challenges

    KEY MOMENTS:

    [04:55 Interview Journey and New Beginnings
    [07:14] "Building Good Earth's Revival"
    [12:14] Landscaping: Unique Challenges & Dynamics
    [15:17] "Landscaping's Love-Hate Reality"
    [19:17] "Balancing Lifestyle and Housing Costs"
    [22:13] Building Connections, Valuing Field Staff
    [24:44] Gratitude, Work, Cookouts, Mountain Biking
    [30:07] Creating Opportunity, Changing Lives
    [32:14] Navigating Opportunities and Focus

    QUESTIONS WE ANSWER
    1. How do you start and grow a successful landscaping business?
    2. How can someone transition from a background in finance to becoming a leader in the landscaping industry?
    3. What made the Roaring Fork Valley and Aspen, Colorado, appealing to teams when relocating?
    4. What were some of the major challenges faced when taking over another person's company?
    5. What unique challenges does the Roaring Fork Valley market present when it comes to hiring and retaining employees?
    6. How does can a leader approach building a strong company culture?
    7. What are some examples of their team-building activities?
    8. In what ways does the seasonal nature and high cost of living in Aspen impact the company's operations and staffing?
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    36 分
  • How This Landscaper Built AND Sold Two Companies Before 40

    How This Landscaper Built AND Sold Two Companies Before 40
    2025/10/02

    Ever thought about selling your landscape business—but figured it was years down the road? What if the perfect opportunity landed in your lap, sooner than expected? In this episode of Roots of Success, host Jason New of McFarland Stanford sits down with Andrew Gabries, who built not one, but two thriving companies—Andrew's Lawn and Landscaping and Go Green Lawn and Pest Control—and exited both earlier than planned. From hustling alongside his mom in high school to managing 100+ employees and planning strategic sales, Andrew shares hard-won lessons about hiring, culture, scaling, and what it takes to make a company truly sellable. Whether you're contemplating your exit or just want to grow a world-class team, Andrew's journey is packed with actionable insight for landscape business leaders.

    KEY MOMENTS:

    [03:13] Andrew's Lawn Landscaping Beginnings
    [08:07] Andrew's Landscaping: Residential to Commercial Shift
    [12:50] GoGreen's Focus and Growth Strategy
    [13:56] CEO's Dual Role Simplified
    [19:28] Celebration-Focused Workplace Culture
    [20:42] Unexpected Business Sale Decision
    [24:42] Involving Team Pre-Intent Discussions
    [28:40] "Seamless Transition at Go Green"
    [33:09] Aspire Transforms Business Management

    THE BIG IDEA:

    Build great teams; growth and success follow naturally.

    QUESTIONS WE ANSWER

    1. How do you start and grow a successful landscaping business?

    2. What are the best strategies for scaling a landscaping or lawn care company?

    3. How do you prepare a landscaping business for sale or acquisition?

    4. What are effective ways to build a strong team and positive company culture in the green industry?

    5. What is the role of software and technology in managing a landscaping company efficiently?

    6. How do you transition from residential to commercial landscaping contracts?

    7. What are tips for balancing business ownership with family life?

    8. What's involved in the due diligence process when selling a small business?

    9. How do landscaping companies successfully retain long-term employees?

    10. What are the key factors in choosing the right partner for selling your business?
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    37 分
  • Ep. 59 - Too Many Hats: HR Tips for Landscape Owners

    Ep. 59 - Too Many Hats: HR Tips for Landscape Owners
    2025/09/18
    What if your company's biggest differentiator wasn't your service, but your people? In this episode of Roots of Success, host Barrett Chow sits down with Nubia Gutierrez, CEO and founder of HR in Bloom, to unpack why investing in your HR strategy is the ultimate game-changer for landscape businesses. Learn how Nubia transformed HR from a "paper-pushing" afterthought into a core driver for recruiting, retention, and a thriving team culture, plus field-tested tips for scaling your HR department as you grow. THE BIG IDEA:  Effective and intentional HR grows teams and drives business success. KEY MOMENTS: [05:47] Reimagining the HR Role [06:35] Learning Landscape Industry Challenges [09:52] Effective Support Systems in Leadership [16:08] Empowering Change Through Feedback [19:47] Community Engagement Boosts Recruitment [23:46] Strategic HR Planning [25:52] Internal Promotion Motivates Employees [29:14] Pursuing Professional Certification Goals [32:45] HR's Strategic Role and Benefits QUESTIONS WE ANSWER What are the biggest HR challenges in the landscaping industry? How can small businesses improve their HR practices? How do you build a positive company culture in field service businesses? Why is it important for HR to have a seat at the leadership table? How can businesses reduce employee turnover in manual labor industries? What are the benefits of promoting from within versus hiring externally? How do HR professionals manage multiple roles in small companies? What are the best recruitment and retention strategies for landscaping companies? How can companies develop effective career paths for employees? What is the value of HR certifications and continuous training for small business HR teams?
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    35 分