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  • How AI is Changing SEO and Search for Chiropractors

    How AI is Changing SEO and Search for Chiropractors
    2025/08/01

    In this episode of the Rocket Chiro Podcast, Jerry dives into the big question: What’s AI going to do to search and SEO? Chiropractors have been hearing about AI more and more, and one longtime listener reached out to ask how this might impact local SEO and Google Maps rankings going forward. Jerry shares his personal insights (not AI-generated) on where things might be headed and what chiropractors should start doing now to stay ahead.

    In This Episode:

    1. Why this conversation matters now

    • AI is rapidly becoming more common in how people search for answers

    • Some chiropractors are already using AI tools to replace Google for specific types of searches

    • The shift might not be urgent yet, but it’s happening

    2. A reminder of what SEO really is

    • SEO is about building a trust relationship with Google

    • Google is a referral source, not just a search engine

    • Stop trying to game the system with gimmicks; focus on trust and authority

    3. Four key ways AI might change SEO and search

    • New signals: AI may use different trust signals than Google, including more emphasis on social media and reviews across multiple platforms (not just Google)

    • Better at spotting fakes: AI will likely be more effective than Google at identifying low-effort, spammy, or fake content and chiropractors

    • Prompt-based influence: AI may favor content that’s tied to user prompts and past conversations

    • Highly personalized results: AI can tailor answers based on the user’s history, preferences, and behavior, which could make ranking more individualized than ever

    4. What chiropractors need to do now

    • Create better content: Make sure your online presence answers real questions and builds trust

    • Be human and specific: Generic AI content won't rank well; effort and uniqueness will still matter

    • Diversify your reputation: Get reviews and mentions across different platforms, not just Google

    • Interact meaningfully: Continue engaging with your Google Business Profile and community—human behavior still counts

    5. Final thoughts

    • Ranking well still requires intentionality, consistency, and real effort

    • Specializing in areas like pediatrics, sports injuries, or headaches will require deeper content to back it up

    • The sooner you start building trust and authority, the easier it will be to maintain a strong position in search

    Resources Mentioned:

    • RocketChiro.com – Get help with your chiropractic website or local SEO

    • NEXT Step Program – Coaching and support for new or stuck chiropractors who want to grow

    • Free SEO & Website Review – Request a custom video review of your current online presence

    Want Help Growing Your Practice?

    Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

    Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
    Coaching for Chiropractors: https://rocketchiro.com/join
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    24 分
  • What's Worth Fighting For in Chiropractic?

    What's Worth Fighting For in Chiropractic?
    2025/07/29

    In this episode of the Rocket Chiro Podcast, Jerry revisits a hot topic from last week—whether the chiropractic profession is at risk of losing itself—and takes it a step further.

    Instead of focusing on the fears and infighting, Jerry shares his thoughts on what chiropractors should be fighting for. What are the core values worth protecting? What should the future of chiropractic look like? And how do we stop shooting ourselves in the foot?

    This one’s part rant, part reflection, and a whole lot of real talk.

    In this episode:

    • Why the profession is often its own worst enemy

    • The never-ending "real chiropractor" argument

    • Why the subluxation vs. evidence-based debate is exhausting and counterproductive

    • The idea of chiropractic as a dual philosophy profession—and why that’s okay

    • How food, gyms, and chiropractors all get judged for different goals

    • Why the fight started by BJ Palmer might have been a big mistake

    • A passionate plea for chiropractors to just stop being jerks to each other

    9 Things Chiropractors Should Protect:

    1. A drug-free, non-surgical identity

    2. Direct access and professional autonomy

    3. Being spine-first experts

    4. Spinal adjustments and manual care as our core service

    5. Patient-centered care—not insurance-dictated plans

    6. A wellness philosophy that includes holistic care

    7. Evidence-informed practice and better research on both sides

    8. Higher ethical standards and internal accountability

    9. A clear and unified public message about what chiropractic is

    Final Thoughts:

    • If we lose chiropractic, it’s our own fault.

    • Future generations of chiropractors are counting on us.

    • Let’s stop fighting over personal preferences and focus on what really matters.

    • If we’re clear about what we’re fighting for, we can stop wasting energy on what we’re fighting against.

    Need Help?

    • Want a better website or local SEO? Visit RocketChiro.com

    • New or stuck in practice? Check out the Next Step program

    • Want a free website and SEO review? No name-calling, just solid advice—request yours today

    Thanks for listening, subscribing, and sharing. See you next time!

    Want Help Growing Your Practice?

    Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

    Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
    Coaching for Chiropractors: https://rocketchiro.com/join
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    19 分
  • Are Chiropractors At Risk Of Losing The Profession?

    Are Chiropractors At Risk Of Losing The Profession?
    2025/07/25

    In this episode of the Rocket Chiro Podcast, Jerry tackles a topic that comes up often in chiropractic circles: the fear of “losing the profession.” Where does this fear come from, and is it justified?

    Jerry explores five key fears that often drive this concern:

    1. Losing Chiropractic Identity
      The never-ending debate between subluxation-based vs evidence-based chiropractors continues to divide the profession. Jerry shares why this internal conflict may be doing more harm than good, and why the “real chiropractor” argument is a dead-end.

    2. Becoming Like Osteopaths
      What happens if chiropractic loses its distinctiveness? Jerry explains why drifting toward drugs and surgery undermines the very foundation of chiropractic care.

    3. Losing Autonomy Like PTs
      Could chiropractors become mere technicians under the thumb of medical gatekeepers? Jerry unpacks the risks of giving up professional independence for the sake of integration.

    4. Over-Restricting Scope of Practice
      From subluxation-only to short-term pain relief only, both ends of the spectrum are pushing for a narrower version of chiropractic. Jerry offers a balanced take on where scope discussions go off the rails, and where raising the bar might actually help.

    5. Insurance Regulation and Reimbursement
      This is the fear that hits closest to home. Jerry breaks down how forced insurance participation and restricted reimbursement could severely limit chiropractic care, and what chiropractors need to watch out for moving forward.

    Final Thoughts:
    The biggest threat to the profession may not be any of these five fears, but rather the lack of agreement about what chiropractic actually is. Without a shared understanding, it’s hard to communicate chiropractic's value to the public, policy makers, or even each other.

    Jerry’s Definition (for now):
    "Chiropractic is a drug-free, non-surgical form of care focused on evaluating and improving the function of the spine and joints. Chiropractic care is designed to restore motion, reduce discomfort, and enhance the body's natural ability to function and heal."

    If you’re a chiropractor looking for help with your website, local SEO, or practice growth, visit RocketChiro.com to learn more. You can also request a free website and SEO review or explore the Next Step program for new and stuck chiropractors.

    Thanks for listening.
    Be sure to subscribe, share this episode with a fellow chiropractor, and leave a review if you found it valuable.

    Want Help Growing Your Practice?

    Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

    Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
    Coaching for Chiropractors: https://rocketchiro.com/join
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    22 分
  • RANT: Beware Chiropractic SEO B.S.

    RANT: Beware Chiropractic SEO B.S.
    2025/07/21

    In this episode of the Rocket Chiro Podcast, Jerry Kennedy dives into a bold claim made by a chiropractic website company that told a prospective client “99% of our websites rank at the top of Google.” That kind of statement might sound great—especially to chiropractors who don’t fully understand SEO—but Jerry explains why it’s likely misleading at best and total nonsense at worst.

    Drawing from his experience working with chiropractors on websites and local SEO, Jerry breaks down the key differences between traditional SEO and local SEO, the vague language companies use to manipulate chiropractors, and the real factors that contribute to better rankings. Along the way, he offers a no-holds-barred critique of the predatory marketing that takes advantage of new and struggling chiropractors.

    If you’ve ever wondered what it really takes to get found on Google—or whether your current website provider is actually doing anything helpful—this episode is for you.

    What You’ll Learn in This Episode:

    • Why “top of Google” doesn’t mean what most chiropractors think it does

    • How traditional SEO and local SEO are completely different strategies

    • What factors actually impact local rankings (like proximity, reviews, and citations)

    • The common misunderstandings chiropractors have about SEO

    • Why reviews matter more than most chiropractors realize

    • The truth about shortcuts, hacks, and “secrets” that promise fast SEO results

    • The importance of consistency in your marketing efforts

    Jerry’s Quick SEO Tips:

    • Ask better questions when dealing with website or SEO providers

    • Don’t fall for promises that sound too good to be true

    • Work with companies and people you trust and who understand your practice

    • Don’t tolerate cluttered websites that confuse visitors

    • Make reviews a consistent part of your local SEO strategy

    • Be consistent over time—SEO is not a one-time task, it’s an ongoing process

    Resources Mentioned:
    If you’d like Jerry to review your website and SEO with no obligation, you can request a free Website and SEO Assessment at rocketchiro.com. This review includes real recommendations and tips to help you make smart decisions moving forward.

    You can also learn more about the Next Step program for new and stuck chiropractors at the same site. And if you're ready for real help with your local SEO or a better chiropractic website, Rocket Chiro has you covered.

    Closing Reminder:
    Thanks for listening to the Rocket Chiro Podcast. If you found this episode helpful, please share it with another chiropractor. And if you haven’t yet, consider leaving a review on Apple Podcasts or Google. It helps other chiropractors find the show and supports Jerry’s mission to help good docs build better businesses.

    Want Help Growing Your Practice?

    Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

    Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
    Coaching for Chiropractors: https://rocketchiro.com/join
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    22 分
  • Why Do I Have So Few New Patients When My Website Has So Many Visitors?

    Why Do I Have So Few New Patients When My Website Has So Many Visitors?
    2025/07/17
    In this episode, Jerry addresses a question he received multiple times in one week from chiropractors: Why are there so many website visitors and so few new patients? He breaks down this common concern and explains why these numbers often don’t align in the way chiropractors expect. The episode offers perspective, highlights common misconceptions, and gives practical advice for improving website conversion. The Misunderstanding: Expectations vs Reality Many chiropractors expect a high percentage of website visitors to become new patients. In reality, this is not how online marketing works—especially with cold traffic. Chiropractors who believe they should convert 50% or more of website visitors into patients are setting themselves up for disappointment. Even a 6% conversion rate on cold website traffic is considered very good. Jerry explains that in his experience with info products and affiliate marketing, getting a 3% conversion rate was difficult. A 6% conversion would have been life-changing. Chiropractors need to calibrate their expectations and understand what’s normal. Cold Traffic vs Warm Leads One of the biggest issues is confusing cold traffic with warm leads. Cold traffic includes people who: Find your site through Google or ads Have no prior relationship with you Haven’t been referred and don’t trust you yet These people convert at a very low rate. In contrast, warm leads are: Referred by friends or family Already familiar with you through social media or community presence Former patients or those who’ve interacted with your brand Warm leads should convert at a much higher rate. If you’re only converting a small percentage of these, something is seriously wrong. Website Traffic Doesn’t Equal Potential Patients Looking at gross visitor numbers assumes every visitor is a potential new patient, which is simply not true. Website visitors may include: Bots or spam traffic Competitors Existing patients checking hours or contact info People outside your service area Accidental clicks Unless you’re running a tightly controlled ad campaign with a direct funnel, gross website numbers are a poor indicator of performance. Conversion Isn’t Always Linear Unless your practice relies 100% on online scheduling, you can’t assume that every new patient came through the website. People may call, text, message you on social media, or walk in. If your site visitors and new patient numbers aren’t lining up, it could be because they’re taking other paths into your practice. Trying to compare total website visits with total new patients is misleading because: Not every visitor is a qualified lead Not every new patient visits the website before booking A Volume Reality Check Jerry gives a basic example of how conversion typically plays out: 500 website visitors 3% click on the “schedule now” button = 15 people 50% of those actually schedule = 7 to 8 people 75% of scheduled appointments show up = about 5 to 6 new patients This is a realistic scenario and shouldn’t be considered a failure. In fact, it’s fairly normal. Google Business Profile (GBP) Can Be Even More Misleading Many chiropractors see huge views on their GBP listings—1,800 or more in a month—but still get only a handful of new patients. That gap can be discouraging, but again, it’s common. The takeaway isn’t that you should ignore these numbers but that you need to understand what they really mean. Visibility without conversion isn’t useful unless your site and profile are compelling enough to get people to take action. How to Improve Website Conversion Jerry offers several practical ways to improve your chiropractic website’s performance: 1. Simplify and organize your site. Avoid clutter. Too many chiropractic sites overwhelm visitors with too much information and no clear direction. Think of your website like a path through the woods—give people obvious cues about where to go next. 2. Make your content easy on the eyes. Presentation matters. Use formatting that’s readable, clean, and skimmable. Don’t dump a wall of text on your visitors. 3. Use patient-centered language. Skip the jargon. Don’t talk about “optimizing health potential.” Focus on problems and solutions your ideal patients care about. 4. Add trust signals. Include real photos, staff bios, patient reviews, video introductions, and even relevant social media content. Authenticity builds trust. 5. Make scheduling easy. The best options are texting and online scheduling. Phone calls are okay. Email is the worst—slow, unreliable, and frustrating for both sides. Final Thought Unrealistic expectations are one of the biggest killers of progress. Chiropractors often get discouraged because they’re comparing raw numbers without understanding what those numbers mean. Not all traffic is equal, not all visitors are prospects, and not all new patients will come through the same channel. Focus on what you can ...
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    19 分
  • Cash vs. Insurance: What Should Chiropractors Do?

    Cash vs. Insurance: What Should Chiropractors Do?
    2025/07/12

    In this episode of the Rocket Chiro Podcast, Jerry tackles one of the most common questions chiropractors face: Should I accept insurance or go cash-based? Whether you're starting a new practice or reevaluating your current approach, this episode provides a practical breakdown of the pros and cons of both models.

    Jerry shares his straightforward answer: If your practice includes a wide variety of services that are covered and reimbursed by insurance, going the insurance route might make sense. But if you're primarily an adjustments-only chiropractor—or your services aren’t covered—it’s hard to beat the simplicity and clarity of a cash-based model.

    You'll also learn:

    • Why every chiropractor needs to get good at communicating value, regardless of their model

    • The growing list of headaches associated with insurance

    • What makes cash practice work—and how to avoid common mistakes

    • The key ingredients to running a lean, profitable, and successful cash-based clinic

    Whether you’re an experienced chiropractor or just getting started, this episode offers clarity on one of the most important business decisions you'll make.

    Topics Covered:

    • Why there’s no such thing as a “no out-of-pocket” world anymore

    • Pros and cons of accepting insurance

    • Pros and cons of running a cash-based practice

    • Why insurance patients often make decisions based on coverage—not value

    • How poor communication ruins trust regardless of payment model

    • Jerry’s simple formula for when insurance might make sense

    • Four essential ingredients for a successful cash practice

    • Final thoughts on building a practice that aligns with your goals and numbers

    Quotes from the Episode:

    “People don’t get mad about how you run your business—they get mad when they find out you run it differently than they thought you did.”

    “Cash doesn’t mean cheap—it means clear.”

    “You can be successful either way, but it has to make sense on paper.”

    Mentioned in This Episode:

    • Rocket Chiro Websites – Chiropractic websites built to attract new patients and represent your brand

    • Local SEO for Chiropractors – Be found in local Google searches and on Google Maps

    • Next Step Program – On-demand chiropractic coaching to help you start smart or get unstuck

    Enjoying the Podcast?

    Please subscribe, share the podcast with another chiropractor, and consider leaving a review on Apple Podcasts or Google. It’s a simple way to support the show and help more chiropractors build better businesses.

    Want Help Growing Your Practice?

    Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

    Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
    Coaching for Chiropractors: https://rocketchiro.com/join
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    20 分
  • Can Chiropractors Be Successful While Being Insignificant?

    Can Chiropractors Be Successful While Being Insignificant?
    2025/07/08

    What if you're not a big deal? Not famous. Not a legend. Can you still be a successful chiropractor—even if you feel insignificant?

    In this episode, Jerry gets personal and unpacks the struggle between success and significance. From wrestling with professional insecurity to redefining what really matters, this episode is for any chiropractor who's ever felt like they were falling short—despite doing meaningful work.

    If you’re just getting started, feeling stuck, or questioning whether you’re on the right path, this episode offers clarity, encouragement, and practical insights.

    What You’ll Learn

    • Why popularity and success are not the same thing

    • How success is a moving target and why that matters

    • The difference between being successful and being significant

    • Why most chiropractors won’t become legends—and why that’s perfectly fine

    • The danger of chasing "more" without defining what’s enough

    • How to measure significance through irreplaceability, not visibility

    • Why the bullseye of your impact is your closest relationships

    • The importance of clarity, niche, and knowing your purpose

    Resources Mentioned

    • Rocket Chiro Websites – rocketchiro.com/websites

    • Local SEO & Google Business Help – rocketchiro.com/local-seo

    • NEXT Step Membership – rocketchiro.com/next-step

    • Free Website & SEO Review – rocketchiro.com/seo-review

    Quotes Worth Remembering

    “Be irreplaceable to the people who are most irreplaceable to you.”

    “You don’t have to be legendary to be successful. You just have to be better than you were yesterday.”

    “If your definition of success requires being famous, you're setting yourself up to feel like a failure.”

    If You Enjoyed This Episode

    • Share it with a chiropractor who needs to hear this

    • Leave a review on Apple Podcasts or Google

    • Visit RocketChiro.com to connect with Jerry or request help with your website and SEO

    Stay Connected

    • Website: RocketChiro.com

    • YouTube: youtube.com/@rocketchiro

    • Instagram: @RocketChiro

    Want Help Growing Your Practice?

    Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

    Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
    Coaching for Chiropractors: https://rocketchiro.com/join
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    32 分
  • How Much Money Should Chiropractors Spend on Marketing?

    How Much Money Should Chiropractors Spend on Marketing?
    2025/07/02
    One of the most common questions chiropractors ask is, “How much should I be spending on marketing?” Unfortunately, there’s no one-size-fits-all answer. Your marketing budget depends on your goals, experience, available time, and financial situation. In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down what chiropractors need to consider when setting a smart, sustainable marketing budget. What’s Normal? Most small businesses spend 5–10% of gross revenue on marketing. Growth-focused businesses often spend 10–20%. Chiropractors? Usually far less. Many operate with 2–3%, and some don’t spend anything on external marketing at all. However, even if you think you’re not spending on marketing, you probably are. Website hosting, domain names, print materials, business cards—it all counts. The real difference is whether you’re intentionally investing in marketing or passively coasting. Why Chiropractors Often Underspend Chiropractors—especially new ones—typically have limited budgets. There’s often pride in “doing it all yourself” or “growing by referral,” but this mindset can hold you back. Ironically, the time you most need to invest in marketing (early in practice) is when you usually have the least money and the least experience making smart marketing decisions. Jerry shares his own experience of starting out with a large loan. While the money helped him get set up, it also created false security and delayed asking for help. Too much money, too soon, without a strategy, can lead to poor choices. So, What Should You Spend? There’s no exact number. Your marketing budget should be based on: Your practice goals Your available time and money Your marketing skills Your current momentum Don't make zero spending the goal. At the same time, don’t fall for high-ticket gimmicks that promise the moon. Be intentional and strategic. Budgeting Basics for Chiropractors Do: Invest in low-cost, high-impact strategies if you’re tight on funds. Understand that marketing takes either time or money—often both. Prioritize foundational strategies first (see below). Spend money when it saves you meaningful time. Don’t: Gamble on expensive marketing hoping it’ll “just work.” Spend money you don’t have or overcommit time you can’t spare. Lie to yourself about your situation. Be honest so you can plan wisely. Start with the Essentials Before jumping into fancy ads or shiny marketing campaigns, focus on your foundational marketing: A professional, patient-focused website Local SEO and Google Business Profile optimization Generating and managing online reviews Community outreach and networking Custom social media content (if you’re willing to create it) These strategies are more affordable, sustainable, and effective over time. Big-ticket ads, print campaigns, and radio spots can come later—if they make sense for your goals and budget. Time vs. Money As your practice grows, your available money increases and time becomes more limited. That’s when outsourcing makes more sense. For example, a new chiropractor might build their own website, while a seasoned doc is more likely to outsource that task to save time. Social media tip: Avoid paying for canned content. If you want results, you’ll need to share your own personality, voice, and expertise. You can create simple content and pass it off to someone for editing and posting—but generic content won’t move the needle. Short-Term vs. Long-Term Strategy Understand the type of marketing you’re doing: Short-term marketing (like Google Ads or in-person networking) can generate fast results. Long-term marketing (like SEO or relationship building) builds momentum over time. Ideally, your strategy should include both. Just be clear about your goals so you can match your budget and efforts accordingly. Avoid the Comparison Trap Don’t compare your marketing budget or practice stats to other chiropractors without context. Chiropractors often exaggerate their numbers. Even if the numbers are real, you don’t know the whole story. Jerry shares a story about a friend with a big, multi-doc practice who grossed 3–4x what Jerry did. But after expenses, the friend only brought home a few thousand more per month—and carried far more stress. Bigger isn’t always better. Final Thoughts There’s no magic number. The right marketing budget for your chiropractic practice is the one that fits your situation, supports your goals, and delivers a positive return on investment. Start with foundational strategies. Be realistic about where you are. Invest smart, not just big. Don’t spend money to impress anyone—especially not other chiropractors. Smart chiropractors make intentional decisions, track ROI, and stay focused on long-term success—not short-term ego boosts. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically...
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    27 分