In this episode of the Rocket Chiro Podcast, Jerry dives into the big question: What’s AI going to do to search and SEO? Chiropractors have been hearing about AI more and more, and one longtime listener reached out to ask how this might impact local SEO and Google Maps rankings going forward. Jerry shares his personal insights (not AI-generated) on where things might be headed and what chiropractors should start doing now to stay ahead.

1. Why this conversation matters now

• AI is rapidly becoming more common in how people search for answers

• Some chiropractors are already using AI tools to replace Google for specific types of searches

• The shift might not be urgent yet, but it’s happening

2. A reminder of what SEO really is

• SEO is about building a trust relationship with Google

• Google is a referral source, not just a search engine

• Stop trying to game the system with gimmicks; focus on trust and authority

3. Four key ways AI might change SEO and search

• New signals: AI may use different trust signals than Google, including more emphasis on social media and reviews across multiple platforms (not just Google)

• Better at spotting fakes: AI will likely be more effective than Google at identifying low-effort, spammy, or fake content and chiropractors

• Prompt-based influence: AI may favor content that’s tied to user prompts and past conversations

• Highly personalized results: AI can tailor answers based on the user’s history, preferences, and behavior, which could make ranking more individualized than ever

4. What chiropractors need to do now

• Create better content: Make sure your online presence answers real questions and builds trust

• Be human and specific: Generic AI content won't rank well; effort and uniqueness will still matter

• Diversify your reputation: Get reviews and mentions across different platforms, not just Google

• Interact meaningfully: Continue engaging with your Google Business Profile and community—human behavior still counts

5. Final thoughts

• Ranking well still requires intentionality, consistency, and real effort

• Specializing in areas like pediatrics, sports injuries, or headaches will require deeper content to back it up

• The sooner you start building trust and authority, the easier it will be to maintain a strong position in search

• RocketChiro.com – Get help with your chiropractic website or local SEO

• NEXT Step Program – Coaching and support for new or stuck chiropractors who want to grow

• Free SEO & Website Review – Request a custom video review of your current online presence

Want Help Growing Your Practice?

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
Coaching for Chiropractors: https://rocketchiro.com/join

In this episode of the Rocket Chiro Podcast, Jerry revisits a hot topic from last week—whether the chiropractic profession is at risk of losing itself—and takes it a step further.

Instead of focusing on the fears and infighting, Jerry shares his thoughts on what chiropractors should be fighting for. What are the core values worth protecting? What should the future of chiropractic look like? And how do we stop shooting ourselves in the foot?

This one’s part rant, part reflection, and a whole lot of real talk.

In this episode:

• Why the profession is often its own worst enemy

• The never-ending "real chiropractor" argument

• Why the subluxation vs. evidence-based debate is exhausting and counterproductive

• The idea of chiropractic as a dual philosophy profession—and why that’s okay

• How food, gyms, and chiropractors all get judged for different goals

• Why the fight started by BJ Palmer might have been a big mistake

• A passionate plea for chiropractors to just stop being jerks to each other

9 Things Chiropractors Should Protect:

1. A drug-free, non-surgical identity

2. Direct access and professional autonomy

3. Being spine-first experts

4. Spinal adjustments and manual care as our core service

5. Patient-centered care—not insurance-dictated plans

6. A wellness philosophy that includes holistic care

7. Evidence-informed practice and better research on both sides

8. Higher ethical standards and internal accountability

9. A clear and unified public message about what chiropractic is

Final Thoughts:

• If we lose chiropractic, it’s our own fault.

• Future generations of chiropractors are counting on us.

• Let’s stop fighting over personal preferences and focus on what really matters.

• If we’re clear about what we’re fighting for, we can stop wasting energy on what we’re fighting against.

Need Help?

• Want a better website or local SEO? Visit RocketChiro.com

• New or stuck in practice? Check out the Next Step program

• Want a free website and SEO review? No name-calling, just solid advice—request yours today

Thanks for listening, subscribing, and sharing. See you next time!

Want Help Growing Your Practice?

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
Coaching for Chiropractors: https://rocketchiro.com/join

In this episode of the Rocket Chiro Podcast, Jerry tackles a topic that comes up often in chiropractic circles: the fear of “losing the profession.” Where does this fear come from, and is it justified?

Jerry explores five key fears that often drive this concern:

1. Losing Chiropractic Identity
   The never-ending debate between subluxation-based vs evidence-based chiropractors continues to divide the profession. Jerry shares why this internal conflict may be doing more harm than good, and why the “real chiropractor” argument is a dead-end.

2. Becoming Like Osteopaths
   What happens if chiropractic loses its distinctiveness? Jerry explains why drifting toward drugs and surgery undermines the very foundation of chiropractic care.

3. Losing Autonomy Like PTs
   Could chiropractors become mere technicians under the thumb of medical gatekeepers? Jerry unpacks the risks of giving up professional independence for the sake of integration.

4. Over-Restricting Scope of Practice
   From subluxation-only to short-term pain relief only, both ends of the spectrum are pushing for a narrower version of chiropractic. Jerry offers a balanced take on where scope discussions go off the rails, and where raising the bar might actually help.

5. Insurance Regulation and Reimbursement
   This is the fear that hits closest to home. Jerry breaks down how forced insurance participation and restricted reimbursement could severely limit chiropractic care, and what chiropractors need to watch out for moving forward.

Final Thoughts:
The biggest threat to the profession may not be any of these five fears, but rather the lack of agreement about what chiropractic actually is. Without a shared understanding, it’s hard to communicate chiropractic's value to the public, policy makers, or even each other.

Jerry’s Definition (for now):
"Chiropractic is a drug-free, non-surgical form of care focused on evaluating and improving the function of the spine and joints. Chiropractic care is designed to restore motion, reduce discomfort, and enhance the body's natural ability to function and heal."

If you’re a chiropractor looking for help with your website, local SEO, or practice growth, visit RocketChiro.com to learn more. You can also request a free website and SEO review or explore the Next Step program for new and stuck chiropractors.

Thanks for listening.
Be sure to subscribe, share this episode with a fellow chiropractor, and leave a review if you found it valuable.

Want Help Growing Your Practice?

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
Coaching for Chiropractors: https://rocketchiro.com/join