Most companies think they know what makes them different—until growth stalls, sales slows down, and leadership realizes the story isn’t landing.

In this episode, Sarah and Jay go behind the scenes to share how StringCan went through that exact inflection point during COVID. When client work paused, we used the time to question everything: our messaging, our services, and who we were really built to serve.

What came out of that? A complete transformation into a sales-first marketing agency—built around revenue alignment, real accountability, and strategy that actually helps close deals.

Whether you're a CEO, CMO, or CRO still chasing clarity on your company’s edge—this episode will show you what that journey really looks like.

Website: ⁠www.stringcaninteractive.com⁠

Email: ⁠podcast@stringcaninteractive.com⁠

Marketing isn’t just about campaigns and conversions—it’s about understanding people. Whether it’s decoding customer behavior, aligning with sales, or proving value to leadership, today’s marketing leaders wear a dozen different hats at once.

In this episode, Sarah and Jay dive into the human side of marketing leadership—why it’s one of the most diverse, cross-functional, and misunderstood roles in business today.

We’re unpacking:

🧠 Why the best marketers think like psychologists, operators, and sales leaders—not just creatives

🎯 The balancing act between brand building, data, and business impact

🤝 How marketing leaders become the bridge between customers, sales, and leadership

⚡ What it really takes to thrive in this role—beyond tactics and strategy

If you’ve ever felt like your job is more than “just marketing”, you’re right—because great marketing is about people, not just processes. Hit play to hear how the best leaders navigate it all.

(And if you want to hear Jay and Sarah riff on Jay's pet grooming days, this is your lucky episode!)

Website: ⁠www.stringcaninteractive.com⁠

Email: ⁠podcast@stringcaninteractive.com⁠

Branding isn’t about logos and colors—it’s about reputation. And if your company’s reputation doesn’t match its messaging, no amount of marketing will save it. In this episode of Revenue Rewired, we break down how mid-market B2B marketing leaders can drive executive buy-in, align branding with business strategy, and build a reputation that fuels long-term revenue growth. If your brand feels like a marketing campaign rather than a business foundation, it’s time to rethink your approach.

Email us: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com

Most companies hire a CMO expecting a quick marketing fix—but without the right structure, they’re set up to fail. Should you hire a CMO first or build your marketing team first? In this episode of Revenue Rewired, Jay and Sarah break down the chicken-or-egg problem of CMO timing, why most fail, and how to set them up for success. If you’ve gone through multiple CMOs or are considering hiring one, this episode will save you time, money, and frustration. Tune in for no-BS insights on when—and how—to bring in marketing leadership.Email us: ⁠⁠⁠podcast@stringcaninteractive.com⁠⁠⁠

Website: ⁠⁠⁠www.stringcaninteractive.com⁠

Why do so many Visionary CEOs hit a growth ceiling? In this episode of Revenue Rewired, Sarah shares how stepping into the Integrator role freed Jay, StringCan’s CEO, to focus on growing the business. Hear the behind-the-scenes story of their years-long power struggle, the inner thoughts Jay had in resisting hiring Sarah, the pivotal EOS quarterly with Scott Elser that changed everything, and how the right Visionary-Integrator partnership unlocks scalable growth for the mighty middle.

Email us: ⁠⁠podcast@stringcaninteractive.com⁠⁠

Website: ⁠⁠www.stringcaninteractive.com⁠

Winging it with marketing tactics is like driving blindfolded—you might move, but you won’t get where you want to go. In this episode, we cut through the noise and explain why random acts of marketing fail. Learn how aligning your efforts with clear objectives, knowing your audience, and building a strategic roadmap can drive measurable growth. No more guesswork—just smart, focused marketing that delivers results.

Email us: ⁠⁠podcast@stringcaninteractive.com⁠⁠

Website: ⁠⁠www.stringcaninteractive.com⁠

AI won’t fix bad marketing—it just makes bad strategies fail faster. In this episode of Revenue Rewired, hosts Sarah Shepard (COO) and Jay Feitlinger (CEO) cut through the AI hype and expose where businesses are going wrong. If you’re relying on AI to replace strategic thinking, you’re setting yourself up for generic content and misaligned messaging. Instead, learn how AI can enhance human expertise, not replace it—so you get real results, not just automation for automation’s sake.

Email us: ⁠podcast@stringcaninteractive.com⁠

Website: ⁠www.stringcaninteractive.com⁠

Most EOS-run businesses excel at operations, finance, and leadership—but when it comes to marketing, things fall apart. Without a strategic marketing plan tied to your EOS framework, your growth stalls, resources get wasted, and departments fall out of sync. In this episode, Jay and Sarah;

• break down why marketing must have a seat at the EOS table
• how leadership can align marketing with business goals
• and the key steps to building a marketing strategy that fuels real growth.

Don’t let your EOS efforts go to waste—tune in to get your marketing on track!

Email us: ⁠podcast@stringcaninteractive.com⁠

Website: ⁠www.stringcaninteractive.com⁠