Most companies don’t fail at AI because the tools are bad, they fail because their leadership never built a system that works.

In this solo episode, Sarah breaks down five battle-tested steps to actually enable AI inside your business. No fluff, no hype—just what works when you’re serious about scale.

In this episode, you’ll learn:

• Why AI adoption is a leadership problem, not a tech one
• How to build an AI policy that actually protects (and empowers) your team
• The culture play that made Sarah’s team AI-savvy without forcing it
• How to get ROI using the tools you already pay for
• The one thing you must never outsource to AI
  

If you’re tired of AI pilots that go nowhere, this episode is your reset button.

Contact Us:

Email: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com

Reach out to the hosts on LinkedIn:

Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

AI won’t fix your broken GTM system. It’ll just accelerate the chaos.

This episode introduces the concept of Generative Engine Optimization. Prepping your sales, marketing, and ops systems to actually scale with AI. If your tools are disconnected and your data is messy, listen up before you launch another prompt.

In this episode, you’ll learn:

• Why AI fails in most B2B GTM teams

• What a generative-ready revenue system actually looks like

• The GEO framework for aligning your engine before automating it
  

Don’t just generate content. Optimize your engine. Then scale.

Contact Us:

Email: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com

Reach out to the hosts on LinkedIn:

Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

Sick of siloed planning that doesn’t translate to real growth We’ll show you how to anchor every department to the one metric that actually matters, revenue.

In this episode, learn:

• Why most planning frameworks fail to drive business impact

• How to audit your Quarterly planning for alignment gaps

• The “One KPI” method to unify marketing, sales, and ops starting today

  
  

Contact Us:

Email: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com

Reach out to the hosts on LinkedIn:

Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

Your top reps don’t need help. Your bottom reps won’t make it. The middle? That’s where growth lives.

In this episode, we break down why the middle 60% of your sales team holds the key to consistent, scalable revenue, and how to coach, support, and motivate them the right way.

In this episode, you’ll learn:

• How to identify your 20/60/20 performance split

• Coaching models that actually move the middle

• Compensation and incentive strategies that work
  

Ignore your middle reps, and you’ll never scale. Invest in them—and everything changes.

Email: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com

Reach out to the hosts on LinkedIn:

Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

Want real revenue growth? Stop treating marketing like a task team.

In this episode, we unpack the hidden cost of short-term marketing motions—and how to rewire your team’s focus toward outcomes that actually move the needle.

You’ll learn:

• How “busy marketing” is killing your funnel

• What real revenue ownership looks like for modern teams

• The mindset shift CROs need to unlock full-funnel performance
  

Growth gets faster when marketing gets serious. Rewire what they own.

Email: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com

Reach out to the hosts on LinkedIn:

Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

Is your tech stack fueling your growth—or quietly draining it?

Most companies don’t need more tools. They need to unlock the ones they already have. In this episode, we call out the hidden costs of tool sprawl and how a quarterly audit can save your budget, your team, and your revenue targets.

In this episode, you’ll learn:

• Why more tech doesn’t equal more performance

• How to spot silent tech waste before it kills momentum

• How quarterly audits and ownership assignments protect your margins
  

Before you buy another platform, listen to this.

Email: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com

Is growth your goal—or your biggest risk?

You’ve got budget. You’ve got targets. The pressure to grow is real. But if your systems are already misfiring, scaling won’t fix them—it’ll make the cracks deeper.

In this episode, we break down the most common reason growth efforts backfire: leaders scaling broken systems. Before you hire, spend, or launch—pause. Audit your funnel. And fix what’s already slowing you down.

In this episode, you’ll learn:

• 3 signs you’re scaling chaos instead of alignment

• How to run a pre-scale audit in under 30 minutes

• What smart growth actually looks like behind the scenes

• What to fix before you say yes to more

Don’t scale anything until you’ve heard this.

Email: ⁠podcast@stringcaninteractive.com⁠

Website: ⁠www.stringcaninteractive.com⁠

Remember the arcade and the claw machine? You spend a fortune trying to grab that one perfect prize, but all you get is a limp plastic keychain—or worse, nothing at all. That’s what most lead gen feels like today.

This episode reframes an old-school lead gen metaphor: marketing isn’t a vending machine—it’s more like a claw machine: flashy, exciting, and tempting, but only effective when you play it with precision.

In this episode, you’ll learn:

• Why chasing lead volume leads to wasted spend and pipeline noise

• What actually defines a high-quality lead

• How to refocus your strategy on conversion-ready prospects

• Where smart CROs are shifting budget for real impact

• How to move your team from gambling to strategic targeting

If your team is still pouring money into a machine and crossing their fingers, this episode is for you.

Email: ⁠podcast@stringcaninteractive.com⁠

Website: ⁠www.stringcaninteractive.com⁠