Most companies think they know what makes them different—until growth stalls, sales slows down, and leadership realizes the story isn’t landing.

In this episode, Sarah and Jay go behind the scenes to share how StringCan went through that exact inflection point during COVID. When client work paused, we used the time to question everything: our messaging, our services, and who we were really built to serve.

What came out of that? A complete transformation into a sales-first marketing agency—built around revenue alignment, real accountability, and strategy that actually helps close deals.

Whether you're a CEO, CMO, or CRO still chasing clarity on your company’s edge—this episode will show you what that journey really looks like.

Website: ⁠www.stringcaninteractive.com⁠

Email: ⁠podcast@stringcaninteractive.com⁠

Marketing isn’t just about campaigns and conversions—it’s about understanding people. Whether it’s decoding customer behavior, aligning with sales, or proving value to leadership, today’s marketing leaders wear a dozen different hats at once.

In this episode, Sarah and Jay dive into the human side of marketing leadership—why it’s one of the most diverse, cross-functional, and misunderstood roles in business today.

We’re unpacking:

🧠 Why the best marketers think like psychologists, operators, and sales leaders—not just creatives

🎯 The balancing act between brand building, data, and business impact

🤝 How marketing leaders become the bridge between customers, sales, and leadership

⚡ What it really takes to thrive in this role—beyond tactics and strategy

If you’ve ever felt like your job is more than “just marketing”, you’re right—because great marketing is about people, not just processes. Hit play to hear how the best leaders navigate it all.

(And if you want to hear Jay and Sarah riff on Jay's pet grooming days, this is your lucky episode!)

Website: ⁠www.stringcaninteractive.com⁠

Email: ⁠podcast@stringcaninteractive.com⁠

Branding isn’t about logos and colors—it’s about reputation. And if your company’s reputation doesn’t match its messaging, no amount of marketing will save it. In this episode of Revenue Rewired, we break down how mid-market B2B marketing leaders can drive executive buy-in, align branding with business strategy, and build a reputation that fuels long-term revenue growth. If your brand feels like a marketing campaign rather than a business foundation, it’s time to rethink your approach.

Email us: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com