Send us Fan Mail

Every time your real estate business slows down, is your first instinct to blindly buy more leads, test a new marketing channel, or blame the market? Tiffany High exposes the dangerous reality that more leads will never fix a broken sales process. Most investors are actively losing hundreds of thousands of dollars because they pour expensive marketing dollars into a leaky pipe instead of diagnosing the actual bottlenecks in their acquisitions process.

Tiffany breaks down exactly how to audit your sales pipeline from left to right so you can finally stop guessing and start tracking. You will learn the specific KPIs you must monitor, from connection rates to offer-to-contract ratios, and what to do when those numbers suddenly drop. By utilizing her powerful baking a cake analogy, she proves why relying solely on a script without a standardized, step-by-step process is a recipe for disaster. If you want to stop gambling your marketing budget and start managing your business based on hard data, this episode will show you how to find and fix the exact leaks costing you deals. Listen and enjoy the show!

You’ll Learn How To:

• Accurately diagnose whether your business has a marketing problem or an acquisitions problem
• Stop pouring expensive marketing dollars into a leaky, untracked sales pipeline
• Identify and troubleshoot low connection rates and qualification drop-offs
• Use targeted call audits to catch the specific objections your closers are missing
• Build a standardized, step-by-step sales process that produces consistent, predictable results

What You’ll Learn in This Episode:

• (0:51) Why blindly throwing more money at marketing is the worst reaction to a slow month
• (1:17) How to stop guessing and accurately diagnose if your problem is sales or marketing
• (2:47) The leaky pipe analogy and why pouring more leads into a broken system is costing you thousands
• (3:42) The step-by-step breakdown of a functional sales pipeline and its core KPIs
• (4:14) How to troubleshoot a low connection rate and verify your phone compliance
• (5:26) Diagnosing qualification drop-offs and ensuring your team is properly probing for motivation
• (6:42) The benchmark offer-to-contract ratio (1-in-2)
• (7:44) How targeting one specific closer objection fixed their closing ratio within a week
• (8:31) Why handing someone a script without a full process guarantees failure
• (10:18) Can your last ten seller appointments actually be audited?

Who This Episode is For:

• Real estate investors who are frustrated with inconsistent deal flow and blame their lead quality
• Solo operators struggling to understand why their expensive marketing isn't converting into contracts
• Business owners who want to transition from guessing to utilizing data-driven scorecards for their sales teams

Why You Should Listen:

When deals stop flowing, it is easy to panic and spend more money on a new marketing channel, but doing so without a bulletproof sales process is literally gambling. Tiffany High masterfully breaks down the exact KPI benchmarks and scorecard strategies she uses to manage her seven-figure business. By listening to this episode, you will learn how to isolate the exact step in your acquisitions pipeline that is failing, allowing you to train your team, plug the leak, and stop losing $20,000 to $30,000 opportunities due to operational blind spots.

Connect with the Results Driven Community:

• Join the free community by visiting TheResultsDrivenPodcast.com

Follow Tiffany and Josh here:

• Tiffany Instagram: @tiffanyhighfficial
• Josh Instagram: @joshhighofficial
• Website: https://resultsdrivenrei.com/home/
• Get Tiffany’s free resource: www.rdebook.com
  “26 Costly Mistakes I Made While Building My Seven-Figure Real Estate Business”

Send us Fan Mail

In this solo episode, Josh High breaks down exactly why traditional spray and pray direct mail strategies are dead, and what the top investors are doing right now to land massive deals. The days of sending a single, vague postcard to a massive absentee list are officially over. Today's winning strategy requires hyper-targeting specific courthouse data (foreclosures, probates, tax liens) and matching your mailer's copy directly to the seller's specific distress.

Josh shares the exact two-step sequence (postcard followed by a detailed letter 7 days later) that is generating highly motivated inbound calls. He also breaks down the brutal math of reverse-engineering your direct mail budget. You will learn the industry-standard conversion rates, why you should expect a 0.5% response rate, and how improving your sales skills can instantly slash your cost-per-acquisition in half. If you want to stop guessing, stop blindly throwing money at direct mail, and start generating predictable ROI, this episode is your blueprint. Listen and enjoy the show!

You’ll Learn How To:

• Stop wasting money on vague, mass-market mailers that end up in the trash
• Identify the highly-distressed courthouse data lists that are actually converting today
• Write targeted, problem-solving copy that speaks directly to a seller's specific distress
• Sequence a one-two punch (postcard then letter) that drives highly-motivated inbound calls
• Reverse-engineer your marketing budget to establish mathematically accurate ROI expectations

What You’ll Learn in This Episode:

• (1:32) Why the traditional strategy of mass blanket mail is officially dead
• (1:41) The specific courthouse data lists (probates, foreclosures, liens) that are winning right now
• (2:07) Why you must tailor the copy of your mailer to directly match the seller's distress
• (2:36) The exact two-step direct mail sequence (postcard, then letter 7 days later)
• (4:21) Why most investors quit direct mail (Alex Hormozi's windshield flyer story)
• (5:28) How to mathematically reverse-engineer your direct mail budget based on industry standards
• (5:41) Baseline industry standard which is a 42 call-ins should yield 1 wholesale deal
• (6:13) Why you must baseline your campaign expectations on a 0.5% response rate
• (7:01) Why it will cost you $4,200 to get a deal with average sales skills
• (7:20) How improving your sales skills can instantly slash your marketing budget in half

Who This Episode is For:

• Real estate investors whose current direct mail campaigns are yielding zero response
• Wholesalers tired of cold calling who want to generate highly-motivated inbound leads
• Business owners who want to stop blindly throwing money at marketing and start tracking true ROI

Why You Should Listen:

Most investors launch direct mail campaigns based entirely on hope, completely misunderstanding the math and the messaging required to actually get a return on their investment. By listening to this episode, you will learn exactly how to pivot away from expensive, ineffective mass marketing and start running hyper-targeted, distress-specific campaigns. Josh breaks down the raw math, showing you exactly how many pieces to send, what response rate to expect, and how many calls you need to secure a contract.

Connect with the Results Driven Community:

• Join the free community by visiting TheResultsDrivenPodcast.com

Follow Tiffany and Josh here:

• Tiffany Instagram: @tiffanyhighfficial
• Josh Instagram: @joshhighofficial
• Website: https://resultsdrivenrei.com/home/
• Get Tiffany’s free resource: www.rdebook.com
  “26 Costly Mistakes I Made While Building My Seven-Figure Real Estate Business”

Send us Fan Mail

In this solo episode, Josh High opens up about the devastating $106,000 loss on their fourth house flip, and why it was actually the greatest catalyst for their eventual seven-figure success. What began as a strategic plan to use one contractor for two separate properties quickly unraveled when their GC blatantly ignored the scope of work, tore out perfectly good siding and windows, and absconded with a massive deposit. Josh breaks down exactly how the project dragged on for a grueling 18 months, why trusting a realtor's ARV cost them an additional $80,000 in lost profit, and why you must never use the percentage of completion method when paying your contractors.

Rather than giving up on their real estate dreams, Josh details how this massive financial disaster forced him and Tiffany to completely overhaul their business operations. You will learn the exact weekly invoicing system they now use to safely pay contractors, why a structural engineer is absolutely mandatory for foundation work, and how they pivoted to wholesaling to rapidly inject cash into their struggling business. If you are struggling with bad contractors, blown budgets, or you just want to avoid a six-figure mistake on your next flip, this episode will hand you the exact operational playbook to protect your capital. Listen and enjoy the show!

You’ll Learn How To:

• Avoid getting "out-leveraged" by contractors who rob Peter to pay Paul
• Properly calculate your flip margins using the mandatory 8% ROI rule
• Implement a foolproof weekly invoicing system to completely eliminate upfront deposits
• Verify structural foundation repairs so you can legally and safely sell the property
• Use extreme hardship to fuel a business pivot that generates massive revenue

What You’ll Learn in This Episode:

• (1:59) Hiring one contractor to handle two simultaneous flips
• (2:25) Why you must force contractors to follow a hyper-specific, written scope of work
• (4:42) The danger of upfront deposits and how bad GCs steal from one project to fund another
• (5:41) What it means to get out-leveraged and why you must fire bad contractors fast
• (7:20) Why a licensed structural engineer must sign off on all completed foundation work
• (8:04) Never trust a realtor's ARV blindly (How trusting, cost Josh an $80K swing in profit)
• (8:42) The 8% Rule and how to correctly calculate your minimum required profit on a flip
• (10:56) Wed-Thurs-Fri Invoicing System and how to pay for materials without deposits
• (11:36) Why paying a contractor for 80% completion guarantees you will lose money
• (18:18) How losing $106,000 forced a massive pivot into high-volume wholesaling

Who This Episode is For:

• Fix-and-flip investors who are struggling to manage contractors, budgets, and timelines
• New real estate investors looking to safely calculate ARV and minimum profit thresholds
• Wholesalers who want to transition into flipping without losing their shirts to bad GCs

Why You Should Listen:

You will learn the hard-won operational secrets to managing general contractors, creating ironclad scopes of work, and setting up payment schedules that completely protect your capital. You will walk away with the exact blueprint to prevent contractors from out-leveraging you, ensuring your next flip stays on time, on budget, and highly profitable.

Connect with the Results Driven Community:

• Join the free community by visiting TheResultsDrivenPodcast.com

Follow Tiffany and Josh here:

• Tiffany Instagram: @tiffanyhighfficial
• Josh Instagram: @joshhighofficial
• Website: https://resultsdrivenrei.com/home/
• Get Tiffany’s free resource: www.rdebook.com
  “26 Costly Mistakes I Made While Building My Seven-Figure Real Estate Business”