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In this episode we talk about the thought that you may need to lose customers to increase your sales. We talk through the idea that losing 5%-10% of your customers because you raise your prices actually has a net positive benefit in your profit and total sales.

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In this episode we talk through what a brand is, and how to build your restaurant's local brand. Building your restaurant's local brand will help your restaurants reputation and, in-turn, increase guest count which will increase sales.

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In this episode we break down why paying your team members more can, in-turn, reduce your overall labor cost.

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Welcome to the Restaurant Excellence Podcast. Our mission is to help restaurant operators operate with excellence.

Tune in every day of the week, Monday - Friday, for a new episode.

We hope this podcast helps you in your restaurant journey.

- RE Team