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  • Martech Selection: The Good, the Bad, and the Ugly

    Martech Selection: The Good, the Bad, and the Ugly
    2025/04/28
    Choosing the right MarTech platform is one of the most critical — and most commonly botched — decisions enterprise teams face. Real Story Group’s Jarrod Gingras and Tony Byrne break down the “good” practices that lead to successful outcomes, the “bad” habits that derail teams, and the truly “ugly” missteps that can doom a project before implementation even begins. From building a solid business case and conducting test-based evaluations to avoiding bloated spreadsheets and vendor manipulation, this episode is packed with real-world examples, practical tips, and expert insights.

    In this episode:
    • Introduction to MarTech Platform Selection
    • The Good: Successful Technology Selections
    • The Bad: Common Pitfalls in Selection
    • The Ugly: Worst Case Scenarios
    • Conclusion and Next Steps

    For additional information, visit realstorygroup.com
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    40 分
  • The Future is Legless: A New Martech Paradigm

    The Future is Legless: A New Martech Paradigm
    2025/04/24
    Is headless architecture enough in today’s complex, AI-fueled marketing landscape? Hosts Jarrod Gingras and Tony Byrne introduce the provocative concept of “legless” architecture—a strategic shift that goes beyond decoupling content from channels to redefining the foundation of your entire Martech stack. They break down how enterprises are moving from bloated, channel-specific tools to leaner, more scalable engagement layers powered by three core pillars: omnichannel content, data, and decisioning. In this episode, learn what it takes to build a future-ready stack.

    In this episode:
    • The Shift from Headless to Legless in MarTech
    • Understanding the Legless Architecture
    • Building the Foundation: Content, Data, and Decisions
    • The Future of MarTech: Embracing AI and Omnichannel Strategies

    For additional information, visit realstorygroup.com
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    29 分
  • Vendor Bullying: What It Is and How to Stop It

    Vendor Bullying: What It Is and How to Stop It
    2025/04/24
    In this debut episode, hosts Jarrod Gingras and Tony Byrne of Real Story Group tackle a pervasive problem in the martech industry: vendor bullying. Drawing from over two decades of experience, they unpack the high-pressure tactics some vendors use—from fear-based sales and contract traps to backchanneling and undermining decision-makers. Through real-world examples and actionable advice, Jarrod and Tony explore how buyers can recognize bullying behavior, stand their ground, and make smarter, more empowered technology decisions. Whether you're deep in vendor selection or managing an existing martech stack, this episode arms you with tools to protect your team and your budget.

    In this episode:
    • Introduction to Vendor Bullying in MarTech
    • Defining Vendor Bullying
    • The Sales Process and Vendor Tactics
    • The Impact of Vendor Bullying
    • Recognizing Common Bullying Tactics
    • Strategies to Combat Vendor Bullying
    • Conclusion and Call to Action

    For additional information, visit realstorygroup.com
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    33 分