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Vendor Bullying: What It Is and How to Stop It

Vendor Bullying: What It Is and How to Stop It

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 In this debut episode, hosts Jarrod Gingras and Tony Byrne of Real Story Group tackle a pervasive problem in the martech industry: vendor bullying. Drawing from over two decades of experience, they unpack the high-pressure tactics some vendors use—from fear-based sales and contract traps to backchanneling and undermining decision-makers. Through real-world examples and actionable advice, Jarrod and Tony explore how buyers can recognize bullying behavior, stand their ground, and make smarter, more empowered technology decisions. Whether you're deep in vendor selection or managing an existing martech stack, this episode arms you with tools to protect your team and your budget.

In this episode:
  • Introduction to Vendor Bullying in MarTech
  • Defining Vendor Bullying
  • The Sales Process and Vendor Tactics
  • The Impact of Vendor Bullying
  • Recognizing Common Bullying Tactics
  • Strategies to Combat Vendor Bullying
  • Conclusion and Call to Action

For additional information, visit realstorygroup.com

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