What's New At Real Men?

https://youtu.be/7S_hfgfwBso

Real Men founder Jared Mortensen reveals the unlikely journey from 20 years in aerospace to revolutionizing men's underwear. After buying hundreds of brands worldwide and finding nothing that fit properly, he spent his savings developing the ABCD pouch classification system that's changing how men think about fit.

Key moments:

0:10 - Welcome and introduction to founder Jared Mortensen

0:56 - From aerospace to pet products to... underwear?

1:51 - "I literally bought hundreds of different brands from all over the world"

2:16 - The Mega Man vs Superman sizing confusion problem

2:42 - Alibaba sketches and $150 samples burning through savings

3:24 - The timeline: How long and how much to develop the perfect fit

4:50 - Aerospace experience: "We really think in 2D but bodies are 3D"

5:27 - Bodies change throughout the day (especially after Thanksgiving)

5:51 - ABCD standardization borrowed from aerospace principles

6:27 - Chris gets blunt about sizing "the whole package"

7:08 - Why single pouch beats multi-compartment designs

7:32 - "How did God design our bodies?" Natural positioning matters

8:22 - Different guys are "located in different places" - the positioning problem

8:43 - Fitting 95% of men without custom pricing

9:24 - Same price for S-5X even though larger sizes cost way more

10:47 - Addressing the price objection: Hanes vs Real Men

11:52 - Modal from beech trees: Twice as soft as cotton

12:39 - "They'd rather spend more on a Big Mac than quality underwear"

13:05 - Competing at 1/3 the price of Tommy Johns or Saks

This conversation reveals why one aerospace professional decided men deserved better than designs "crammed down by executives in boardrooms for 40-50 years." Jared doesn't just talk about comfort - he invested his savings and years of research to engineer a solution that works with male anatomy, not against it.

Coming next week: Part 2 of Jared's story continues with more behind-the-scenes insights.

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Website: https://rmac.store

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#MensUnderwear #ProductDesign #Entrepreneur #AerospaceEngineer #StartupStory #MensFashion #ComfortFirst #RealMenApparel #PouchDesign #InclusiveSizing #ModalFabric #EntrepreneurJourney #MadeForMen #EngineeringDesign

## Tags:

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Watch Part 2:

https://spotifycreators-web.app.link/e/mxVTnQA62Yb

The conclusion of Zach's journey from homeless addiction to 10 years of sobriety. This episode reveals what finally broke through after losing everything - and the simple act of kindness that changed his life forever.

Key moments:

0:00 - Homeless in Cleveland: "All I had to do was be clean"

0:42 - Walking parking lot lines for nickels and dimes

1:09 - Dumpster diving for Little Caesars leftovers

1:36 - Living in a handicapped port-a-potty to escape the snow

2:17 - Chris: "That guy's homeless... not yet" comes true

2:49 - From bougie rehabs to cockroach and rat infestations

4:35 - "I was trying to convince myself it's going to be different"

5:51 - Tilghman on autopilot and staying present

7:10 - "There's a lot of pain... but once that higher desire clicks"

8:07 - Calling hotels for lost gift cards

9:02 - Found gift card leads to airport parking lot

10:34 - Guardian angel pays for plane ticket: "Help someone else in need"

14:39 - November 5, 2015: Clean and sober ever since

15:11 - "I don't have enough time in a day to do all the things I love"

15:57 - Learning to have fun in recovery

16:14 - Addressing the underlying issues

18:18 - Longboard skateboarding and finding new passions

19:09 - The dog story: Feeling warmth and heartbeat for the first time

20:47 - "There is a better way of living and you can do it"

The most powerful moment: After years of passing out next to the family dog while drunk, Zach finally felt her heartbeat, her warmth, her breathing - experiencing life he'd been numb to for a decade.

From walking parking lots for change to buy Four Lokos, to not having enough hours in the day for all the things he loves - this is what real restoration

looks like.

The guardian angel who paid for his plane ticket asked for nothing except: "When you get back on your feet, help someone else in need."

10 years later, Zach's doing exactly that by sharing his story.

Join our community:

Website: https://rmac.store

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Facebook: https://www.facebook.com/RealMenApparelCompany

#AddictionRecovery #10YearsSober #Sobriety #HomelessToHope #GuardianAngel #RecoveryIsPossible #RealMenRealTalk #Cleveland #AddictionRestoration #SoberLife #12Steps #SecondChances #HelpOthers #November5 #CleanAndSober

Part 2 of Zach's story takes us from losing his hospital job to homelessness on the streets of Cleveland. This episode shows how addiction's progressive nature destroys everything - even when your father is SWAT and your uncle runs the team that arrests you.

Key moments:

0:00 - The hospital emergency: Physicians' calls going nowhere

0:46 - "In typical Zach fashion, it can never be my fault"

1:32 - Showing up to work still drunk, reeking of booze

2:26 - The milk analogy: "I've never missed work from drinking too much milk"

2:50 - Chris on self-hatred and finding good men

4:20 - Father in police/SWAT for 30 years - the irony begins

5:23 - Benzos and alcohol: "Like a pill form of alcohol"

6:08 - EMT graduation celebration turns into The Hangover

7:04 - 3 AM in a drag strip car through residential streets

7:57 - "Do you know so-and-so? That's my uncle" - Gets arrested anyway

9:06 - Parents' ultimatum: Rehab or get out

9:51 - "This hasn't happened to me YET" - The dangerous word

10:42 - White knuckling 30 days, then relapse

11:22 - Moving to uncle's house in "the hood of Cleveland"

12:10 - Drinking before work, during work, shaking so bad couldn't hold the can

12:41 - Homeless on Cleveland streets: "All I had to do was be clean"

The progression is undeniable: from rationalizing with "I'm just a college kid" to shaking so badly he couldn't physically drink. Zach's father and uncles were all in law enforcement, yet even family connections couldn't stop the consequences.

Most powerful moment: "Most people would say, there's your sign. I went, no, it's whatever."

The rehab seed was planted but didn't grow immediately. White knuckling without a program led right back to drinking all day, every day.

Chris drops his own truth: addiction came from self-hatred, needing to do something to feel comfortable in his own skin. The solution? Finding a good group of men who knew him over years.

Part 3 coming next week: What finally turns on the lights?

Join our community:

Website: https://rmac.store

Instagram: https://www.instagram.com/real_men_apparel_company

Facebook: https://www.facebook.com/RealMenApparelCompany

#Addiction #Recovery #Homelessness #DUI #RockBottom #Alcoholism #Benzos #AddictionProgression #RealMenRealTalk #Cleveland #SWAT #EMT #Rehab #12Steps #SelfHatred #MentalHealth

The Lies We Tell - Self Deception: https://spotifycreators-web.app.link/e/QFlL7lP1VYb

Zach joins us to share his journey from college party culture to rock bottom - and how he's maintained 10 years of sobriety. This isn't just another addiction story; it's a masterclass in recognizing self-deception and finding the path to restoration.

Key moments:

0:00 - "Us alcoholics, we try and rationalize things" - The self-deception begins

0:34 - Meet Zach: From watching our addiction episodes to sharing his story

1:14 - "That is the story of my life" - Why Zach reached out

1:30 - Middle-upper class upbringing: "Parents did everything to set me up for success"

2:30 - George MacDonald quote: "A man is addicted when he's a slave to anything less than himself"

3:38 - High school drinking vs. college reality at Ohio University (#1 party school)

4:31 - "Drinking was actually fun for me" - Fraternity life and MMA fighting

5:18 - Mom's hospital job offer: "Make sure you make mom proud" (spoiler: he didn't)

6:07 - Moving back home: "I'm backtracking in life" - The depression spiral

7:15 - 3 AM basement boxing matches while parents work at 5:30 AM

8:25 - November 5, 2015: Celebrating 10 years of sobriety

9:13 - The 3-day rule: "If I only drink Thursday, Friday, Saturday, I'm not an alcoholic"

10:23 - Monday-Tuesday-Wednesday becomes every single night

11:40 - The hospital operator position: When physicians' calls go nowhere

12:29 - CLIFFHANGER: The morning that changed everything

Zach drops truth bomb after truth bomb about addiction's progression. From convincing himself that three drinking days per week meant he wasn't an alcoholic, to eventually drinking every single night, his story reveals how quickly "college fun" becomes life-consuming addiction.

The connection to our recent self-deception episode is undeniable - Tilghman shares his own Monaco and shot-counting rationalizations that mirror Zach's three-day rule perfectly.

Most powerful moment: Even after 10 years sober, Zach still calls himself an alcoholic because "I am one drink away from being right back to that crazy person."

Part 2 drops next week - find out what happened when the hospital calls went nowhere.

Join our community:

Website: https://rmac.store

Instagram: https://www.instagram.com/real_men_apparel_company

Facebook: https://www.facebook.com/RealMenApparelCompany

#Addiction #Recovery #Sobriety #10YearsSober #AlcoholAddiction #SelfDeception #AddictionRecovery #RealMenRealTalk #SobrietyJourney #CollegeAlcoholism #AAStories #RecoveryIsPossible #AddictionAwareness #MentalHealth #Alcoholism

⬇️Best Underwear Ever:

https://shorturl.at/2E1zB

We don't see the world as it is - we see the world as we are. This episode tackles one of the most challenging aspects of personal growth: the ways we deceive ourselves to justify behavior we know isn't good for us.

Chris and Tilghman share honest stories about self-deception - from justifying drinking habits with workout fantasies to realizing years later why getting fired was actually deserved. This conversation explores how our perception shapes our reality and what happens when we stop lying to ourselves.

Key moments:

0:22 - What is self-deception and why it matters

2:36 - Visual perception experiments: How we see things differently

4:45 - Tilghman's story: The "best workout ever" lie that caught up to him

6:54 - Chris opens up about getting fired and why he was wrong

8:48 - The warning signs: When you're not being present

10:22 - "Self-deceiving is like spiritual suicide"

11:17 - The exercise: Get disgustingly honest with yourself

Practical Applications:

Notice when you're running on autopilot - that's when deception happens

Your perception of past events will change as you grow

It doesn't benefit you to lie to yourself in the short OR long term

Stay present in the moment to catch yourself before making bad choices

Get disgustingly honest with yourself about your struggles

The guys share vulnerable moments - Tilghman's ongoing battle with the liquor store parking lot and Chris's realization that his perfectionism was actually a problem. This isn't about shame or guilt; it's about recognizing the stories we tell ourselves and choosing truth instead.

Join our community:

Website: https://rmac.store

Instagram: https://www.instagram.com/real_men_apparel_company

Facebook: https://www.facebook.com/RealMenApparelCompany

#SelfDeception #PersonalGrowth #RealMen #Masculinity #MentalHealth #SelfAwareness #Honesty #Accountability #SelfImprovement #AddictionRecovery #Mindfulness #BeingPresent #RealMenRealTalk #PersonalDevelopment #EmotionalIntelligence

⬇️Best Underwear Ever:

https://shorturl.at/2E1zB

Some desires you can drift into without thinking. Others require sacrifice but give you life back. This episode explores the difference between lower desires (alcohol, explicit content, easy escapes) and higher desires (the real fulfillment you're actually looking for underneath it all).

Key moments:

1:20 - Tilghman's alcohol story: chasing comfort and escape

3:31 - Chris's beer habit: checking out instead of showing up

4:43 - What alcohol actually costs you (sleep, health, relationships)

6:08 - "I woke up in the bathtub one morning" - the wake-up call

7:11 - Realizing what you're truly looking for beneath the surface

8:28 - The turning point: choosing to change

10:33 - Finding healthier ways to meet real desires

13:22 - C.S. Lewis quote: humans are like cars designed to run on God

14:13 - The mantra that cuts through temptation

15:26 - Defining lower desires vs. higher desires

16:35 - Initial discomfort leads to lasting payoff

17:50 - "Life is so much better on the other side"

This conversation gets personal about the struggles both guys have faced with alcohol and other temptations. The point isn't a list of things to do better - it's showing a path to actually having a better life.

Lower desires let you drift in easily, give you an initial high, then cost you relationships, health, and yourself. Higher desires require sacrifice upfront but regenerate your life over time. The key is asking yourself what you're really looking for beneath the surface craving.

Are you looking for peace? Comfort? Connection? Validation? There are ways to meet those needs that don't cost you everything.

Join our community:

Website: https://rmac.store

Instagram: https://www.instagram.com/real_men_apparel_company

Facebook: https://www.facebook.com/RealMenApparelCompany

#HigherDesires #RealMen #Addiction #Alcohol #Temptation #PersonalGrowth #Faith #SelfImprovement #MentalHealth #Sobriety #RealMenRealTalk #OvercomingAddiction #Fatherhood #Marriage #CSLewis #Freedom

⬇️Shop All Products:

https://shorturl.at/2E1zB

New Arrivals

https://shorturl.at/qsoV0

Clearance Collection

https://shorturl.at/0cyCn

Time for something different. Instead of uncomfortable conversations, we're showing you what's new at Real Men Apparel, where we've been, and where we're headed. From the original jock to the new Ultralights that feel like a "cotton candy cloud of coolness," here's everything you need to know about our product line.

Key moments:

0:39 - Where we started: The original Real Man jock (still available on Amazon)

1:54 - The strapless jock that made us famous

2:45 - Logo evolution: From RM to the Battle Rhino

3:34 - NEW: Real Man Ultralights - the game changer

6:17 - NEW: Breathable mesh jock for workouts

9:48 - The TikTok set that's been everywhere

12:50 - Modal pouch technology: More stretch for bigger guys

15:00 - V-Fly options and fabric-covered waistbands

18:27 - Coming soon: Christmas colors (red, green, white)

18:54 - Beta testing seamless products

20:14 - Summer 2025: Single-layer mesh pouch designs

20:38 - Nylon 2.0 with laser holes and mesh interior

21:18 - Clearance collection: Modal and original bikini briefs

This episode walks you through our entire product evolution. Chris and Tilghman (plus mannequins Hoss, Phil, Richard, and Bruce) showcase everything from nostalgic first releases to the latest innovations coming down the pipeline.

The Ultralights deserve special attention - these thin nylon boxer briefs don't ride up, breathe incredibly well, and somehow manage to be the most comfortable thing you'll ever wear. Even Chris, a dedicated bikini brief guy, reaches for these first.

Also featured: seamless products in development, mesh fabrics for hot climates, and clearance deals on Modal and original cuts. If you've been curious about trying Real Men Apparel or want to see what's new, this is your episode.

Join our community:

Website: https://rmac.store

Instagram: https://www.instagram.com/real_men_apparel_company

Facebook: https://www.facebook.com/RealMenApparelCompany

#RealMenApparel #MensUnderwear #ProductShowcase #Ultralights #ModalUnderwear #JockSupport #ComfortableUnderwear #MensFashion #BikiniBrefs #BoxerBriefs #RealMenRealTalk #NewProducts #Clearance #BattleRhino

⬇️Best Underwear Ever:

https://shorturl.at/2E1zB

The final pillar that holds all the others together. This isn't another box to check - it's the reason you check all the other boxes. Sacrificial love is what keeps aggression, physical strength, finances, and discipline from becoming tools of selfishness instead of service.

Key moments:

0:40 - Why sacrificial love is the capstone pillar

1:05 - Tilghman's Dollar General story: protecting his team from a persistent thief

2:36 - Using aggression for good without letting it take over

3:08 - Chris's garage door confession: when anger wins

5:12 - The broken garage door as a daily reminder

5:46 - Physical strength: staying healthy for family vs. chasing vanity

8:25 - Finances gone selfish: the stock market obsession story

10:17 - "My wife couldn't buy groceries but my portfolio looked fantastic"

11:07 - Tilghman's savings account struggle: finding the balance

12:34 - Self-discipline as a weapon: correcting your kids into the ground

13:42 - "Sometimes they just need to play" - lightening up on yourself and others

14:28 - The two questions that cut through all the noise: "Why am I doing this? Who am I doing it for?"

This episode wraps up the "What Makes a Real Man" series by showing how every other pillar can go sideways without sacrificial love keeping it in check. You'll hear stories about garage doors getting destroyed, stock portfolios eating grocery money, and four-year-olds who just need permission to be four-year-olds.

The point? Check your motivations. Are you building yourself up to serve others, or are you just building yourself up? One makes you stronger. The other makes you insufferable.

Join our community:

Website: https://rmac.store

Instagram: https://www.instagram.com/real_men_apparel_company

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#SacrificialLove #RealMen #Masculinity #Fatherhood #SelfDiscipline #FinancialWisdom #Marriage #Parenting #Leadership #RealMenRealTalk #MentalHealth #PersonalGrowth #Character #Aggression #PhysicalFitness #FamilyFirst