What's New At Real Men?

https://youtu.be/7S_hfgfwBso

Real Men founder Jared Mortensen reveals the unlikely journey from 20 years in aerospace to revolutionizing men's underwear. After buying hundreds of brands worldwide and finding nothing that fit properly, he spent his savings developing the ABCD pouch classification system that's changing how men think about fit.

Key moments:

0:10 - Welcome and introduction to founder Jared Mortensen

0:56 - From aerospace to pet products to... underwear?

1:51 - "I literally bought hundreds of different brands from all over the world"

2:16 - The Mega Man vs Superman sizing confusion problem

2:42 - Alibaba sketches and $150 samples burning through savings

3:24 - The timeline: How long and how much to develop the perfect fit

4:50 - Aerospace experience: "We really think in 2D but bodies are 3D"

5:27 - Bodies change throughout the day (especially after Thanksgiving)

5:51 - ABCD standardization borrowed from aerospace principles

6:27 - Chris gets blunt about sizing "the whole package"

7:08 - Why single pouch beats multi-compartment designs

7:32 - "How did God design our bodies?" Natural positioning matters

8:22 - Different guys are "located in different places" - the positioning problem

8:43 - Fitting 95% of men without custom pricing

9:24 - Same price for S-5X even though larger sizes cost way more

10:47 - Addressing the price objection: Hanes vs Real Men

11:52 - Modal from beech trees: Twice as soft as cotton

12:39 - "They'd rather spend more on a Big Mac than quality underwear"

13:05 - Competing at 1/3 the price of Tommy Johns or Saks

This conversation reveals why one aerospace professional decided men deserved better than designs "crammed down by executives in boardrooms for 40-50 years." Jared doesn't just talk about comfort - he invested his savings and years of research to engineer a solution that works with male anatomy, not against it.

Coming next week: Part 2 of Jared's story continues with more behind-the-scenes insights.

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#MensUnderwear #ProductDesign #Entrepreneur #AerospaceEngineer #StartupStory #MensFashion #ComfortFirst #RealMenApparel #PouchDesign #InclusiveSizing #ModalFabric #EntrepreneurJourney #MadeForMen #EngineeringDesign

## Tags:

mens underwear, product design, entrepreneur story, aerospace engineer, startup journey, real men apparel, jared mortensen, pouch underwear, modal fabric, inclusive sizing, 3d design, alibaba manufacturing, mens comfort, underwear revolution, abcd sizing, boeing to boxer briefs, mens fashion, engineering mindset, size inclusive, chris dearborn