What's New At Real Men?

https://youtu.be/7S_hfgfwBso

Real Men founder Jared Mortensen reveals the unlikely journey from 20 years in aerospace to revolutionizing men's underwear. After buying hundreds of brands worldwide and finding nothing that fit properly, he spent his savings developing the ABCD pouch classification system that's changing how men think about fit.

Key moments:

0:10 - Welcome and introduction to founder Jared Mortensen

0:56 - From aerospace to pet products to... underwear?

1:51 - "I literally bought hundreds of different brands from all over the world"

2:16 - The Mega Man vs Superman sizing confusion problem

2:42 - Alibaba sketches and $150 samples burning through savings

3:24 - The timeline: How long and how much to develop the perfect fit

4:50 - Aerospace experience: "We really think in 2D but bodies are 3D"

5:27 - Bodies change throughout the day (especially after Thanksgiving)

5:51 - ABCD standardization borrowed from aerospace principles

6:27 - Chris gets blunt about sizing "the whole package"

7:08 - Why single pouch beats multi-compartment designs

7:32 - "How did God design our bodies?" Natural positioning matters

8:22 - Different guys are "located in different places" - the positioning problem

8:43 - Fitting 95% of men without custom pricing

9:24 - Same price for S-5X even though larger sizes cost way more

10:47 - Addressing the price objection: Hanes vs Real Men

11:52 - Modal from beech trees: Twice as soft as cotton

12:39 - "They'd rather spend more on a Big Mac than quality underwear"

13:05 - Competing at 1/3 the price of Tommy Johns or Saks

This conversation reveals why one aerospace professional decided men deserved better than designs "crammed down by executives in boardrooms for 40-50 years." Jared doesn't just talk about comfort - he invested his savings and years of research to engineer a solution that works with male anatomy, not against it.

Coming next week: Part 2 of Jared's story continues with more behind-the-scenes insights.

Join our community:

Website: https://rmac.store

Instagram: https://www.instagram.com/real_men_apparel_company

Facebook: https://www.facebook.com/RealMenApparelCompany

#MensUnderwear #ProductDesign #Entrepreneur #AerospaceEngineer #StartupStory #MensFashion #ComfortFirst #RealMenApparel #PouchDesign #InclusiveSizing #ModalFabric #EntrepreneurJourney #MadeForMen #EngineeringDesign

## Tags:

mens underwear, product design, entrepreneur story, aerospace engineer, startup journey, real men apparel, jared mortensen, pouch underwear, modal fabric, inclusive sizing, 3d design, alibaba manufacturing, mens comfort, underwear revolution, abcd sizing, boeing to boxer briefs, mens fashion, engineering mindset, size inclusive, chris dearborn

Watch Part 2:

https://spotifycreators-web.app.link/e/mxVTnQA62Yb

The conclusion of Zach's journey from homeless addiction to 10 years of sobriety. This episode reveals what finally broke through after losing everything - and the simple act of kindness that changed his life forever.

Key moments:

0:00 - Homeless in Cleveland: "All I had to do was be clean"

0:42 - Walking parking lot lines for nickels and dimes

1:09 - Dumpster diving for Little Caesars leftovers

1:36 - Living in a handicapped port-a-potty to escape the snow

2:17 - Chris: "That guy's homeless... not yet" comes true

2:49 - From bougie rehabs to cockroach and rat infestations

4:35 - "I was trying to convince myself it's going to be different"

5:51 - Tilghman on autopilot and staying present

7:10 - "There's a lot of pain... but once that higher desire clicks"

8:07 - Calling hotels for lost gift cards

9:02 - Found gift card leads to airport parking lot

10:34 - Guardian angel pays for plane ticket: "Help someone else in need"

14:39 - November 5, 2015: Clean and sober ever since

15:11 - "I don't have enough time in a day to do all the things I love"

15:57 - Learning to have fun in recovery

16:14 - Addressing the underlying issues

18:18 - Longboard skateboarding and finding new passions

19:09 - The dog story: Feeling warmth and heartbeat for the first time

20:47 - "There is a better way of living and you can do it"

The most powerful moment: After years of passing out next to the family dog while drunk, Zach finally felt her heartbeat, her warmth, her breathing - experiencing life he'd been numb to for a decade.

From walking parking lots for change to buy Four Lokos, to not having enough hours in the day for all the things he loves - this is what real restoration

looks like.

The guardian angel who paid for his plane ticket asked for nothing except: "When you get back on your feet, help someone else in need."

10 years later, Zach's doing exactly that by sharing his story.

Join our community:

Website: https://rmac.store

Instagram: https://www.instagram.com/real_men_apparel_company

Facebook: https://www.facebook.com/RealMenApparelCompany

#AddictionRecovery #10YearsSober #Sobriety #HomelessToHope #GuardianAngel #RecoveryIsPossible #RealMenRealTalk #Cleveland #AddictionRestoration #SoberLife #12Steps #SecondChances #HelpOthers #November5 #CleanAndSober

Part 2 of Zach's story takes us from losing his hospital job to homelessness on the streets of Cleveland. This episode shows how addiction's progressive nature destroys everything - even when your father is SWAT and your uncle runs the team that arrests you.

Key moments:

0:00 - The hospital emergency: Physicians' calls going nowhere

0:46 - "In typical Zach fashion, it can never be my fault"

1:32 - Showing up to work still drunk, reeking of booze

2:26 - The milk analogy: "I've never missed work from drinking too much milk"

2:50 - Chris on self-hatred and finding good men

4:20 - Father in police/SWAT for 30 years - the irony begins

5:23 - Benzos and alcohol: "Like a pill form of alcohol"

6:08 - EMT graduation celebration turns into The Hangover

7:04 - 3 AM in a drag strip car through residential streets

7:57 - "Do you know so-and-so? That's my uncle" - Gets arrested anyway

9:06 - Parents' ultimatum: Rehab or get out

9:51 - "This hasn't happened to me YET" - The dangerous word

10:42 - White knuckling 30 days, then relapse

11:22 - Moving to uncle's house in "the hood of Cleveland"

12:10 - Drinking before work, during work, shaking so bad couldn't hold the can

12:41 - Homeless on Cleveland streets: "All I had to do was be clean"

The progression is undeniable: from rationalizing with "I'm just a college kid" to shaking so badly he couldn't physically drink. Zach's father and uncles were all in law enforcement, yet even family connections couldn't stop the consequences.

Most powerful moment: "Most people would say, there's your sign. I went, no, it's whatever."

The rehab seed was planted but didn't grow immediately. White knuckling without a program led right back to drinking all day, every day.

Chris drops his own truth: addiction came from self-hatred, needing to do something to feel comfortable in his own skin. The solution? Finding a good group of men who knew him over years.

Part 3 coming next week: What finally turns on the lights?

Join our community:

Website: https://rmac.store

Instagram: https://www.instagram.com/real_men_apparel_company

Facebook: https://www.facebook.com/RealMenApparelCompany

#Addiction #Recovery #Homelessness #DUI #RockBottom #Alcoholism #Benzos #AddictionProgression #RealMenRealTalk #Cleveland #SWAT #EMT #Rehab #12Steps #SelfHatred #MentalHealth