Welcome to a slightly noisy but very real episode of Real Fabulous Marketing!

Today I’m diving into a reflective solo episode, where I unpack everything that’s happened in Quarter 1 of 2025—because let’s face it, when you run your own business (and especially if you’re a parent too), time moves FAST and pausing to reflect is a luxury we need to make space for.

In this episode, I share what worked, what didn’t, and how I’m using all of it to shape my next 90 days. From road-tripping in Tasmania, to running launches for my clients, navigating school holidays (again), and relaunching this very podcast—there’s been a lot going on!

I’m also giving you a sneak peek at what I’m planning for Quarter 2, including my focus on creative energy, launching with clarity, and a new freebie I’m really excited about (spoiler alert: it's designed to help you grow your list while you do literally anything else).

If you’re ready for a behind-the-scenes peek at how I’m making business work with life—not against it—hit play now.

Highlights

• [1:12] – Why I’m reflecting on Quarter 1 now (and why waiting until December isn’t always helpful)

• [2:58] – Kicking off 2025 in Tasmania: our family caravan adventure and lessons from life on the road

• 4:40] – Juggling work, school holidays, visitors, illness and even a cyclone—why Q1 felt like a blur

• 6:02] – Supporting my clients through launches, video series, and webinars despite the chaos

• 7:20] – What worked: payment plans, lead magnets & paid workshops that built momentum

• 9:12] – My ad spend vs. revenue: what I noticed when I pulled back on paid advertising this quarter

• 10:45] – Bringing back this podcast, writing more consistently, and loving Descript for easy editing

• 12:10] – Email marketing reflections: writing twice a week and treating it like a creative practice

• 13:28] – Instagram & Facebook: staying visible, but not seeing major growth—and that’s okay

• 14:30] – What I actually do when I plan a quarter (yes, there’s a giant wall calendar involved)

• 15:45] – My Q2 focus: fewer offers, more clarity, and launching One Amazing Ad with intention

• 17:05] – Why leading by example matters more than ever in the online business world

• 18:25] – Follow what lights you up—and how your passion becomes your best marketing tool

  
  

  💌 Grab my Lazy Leads Guide — grow your list while you sleep, surf, do yoga, or sip coffee - https://mirandaivey.simplero.com/build-an-email-funnel-that-converts

  📧 Reach out to work with me: hello@mirandaivey.com

  🎧 Missed the Workshop Experiments episode? Go back and check Episode 112 now!

In this episode, I'm diving deep into one of the most common challenges I see business owners face—feeling like you have to be on every single social media platform to be successful. Let me just say it: you don’t. If you’ve ever felt overwhelmed by Instagram, Facebook, LinkedIn, email lists, and the rest—this episode is for you.

I break down how to choose your best-fit platform and create a strategy that actually works with your energy, your time, and the way you naturally like to connect. Whether you're just starting out or ready to reset your content strategy, I’ll walk you through how to choose your linchpin—your one content hub that everything else flows from. We’re talking clarity, consistency, and connection—minus the burnout.

🎧 Episode Timeline & Highlights

[0:00] - Why trying to be everywhere all at once is making your marketing harder, not better
[1:40] - The myth of “more platforms = more success”—and why it’s not true in 2025
[3:00] - How Instagram has evolved: quality over quantity (and no, you don’t have to post daily)
[5:10] - What I mean by a “linchpin” platform and why you need one
[6:55] - Building trust through consistency (yes, even if it’s just one email a week!)
[9:20] - Real examples of how to repurpose one piece of content across multiple platforms
[10:45] - Signs you’re on the wrong platform and why it’s OK to hit pause
[12:30] - Joy-driven marketing: how to find what platform feels good for you
[14:15] - Why choosing just one platform might actually help you grow faster
[15:45] - Creating content that connects instead of just adding to the noise
[18:10] - How to grow your business one human at a time—with clarity and confidence

• Book: No One Wants to Buy Your Stuff: How to Stand Out in a Busy Online World – available now on Amazon

• Related Episode: Want to dive deeper into email marketing? Listen episode 110 all about creating a rhythm with your email marketing

• Email Me: hello@mirandaivey.com – Let me know how your marketing is feeling and if you’re ready to simplify

• Waitlist: One Amazing Ad – Join the waitlist for my ad coaching program

In a world where AI is churning out generic content faster than ever, your unique X factor is what will set you apart. But what exactly is your X factor? How do you find it? And most importantly, how do you use it to create content that attracts the right people to your business? I’m sharing real-life examples of brands and businesses that have nailed this and how you can uncover your own. Plus, I’ll walk you through a simple exercise to help you lean into what makes you different—so you can ditch boring, forgettable marketing for good.

[2:05] – The real reason your message isn’t landing (and how your X factor changes that)
[6:30] – What makes a brand stand out? A look at Tall Poppy and Lilly & Lime Swimwear
[12:45] – The power of combining two unique things to create something unforgettable
[18:20] – How to use your own experiences and personality to make your marketing easier
[24:15] – A simple exercise to uncover your X factor (and start using it today)
[30:50] – Why your niche audience doesn’t need to be massive to be wildly profitable

Follow Tall Poppy Swimwear: https://www.instagram.com/tallpoppy__/
Check out Pattiegonia: https://www.instagram.com/pattiegonia/
Clare from Storyline Clothing: https://www.instagram.com/clarey.storyline/
Connect with me on Instagram: https://www.instagram.com/mirandaiveymedia/

If you've ever wanted to test a new idea, build connections, or just get people to take action without the pressure of a massive launch, this episode is for you.

I’m breaking down why I started these workshops, how I tweaked things along the way, and the surprising lessons I learned about engagement, repeat customers, and why people actually sign up for low-cost offers.

Plus, I’ll tell you the biggest mistake I made (spoiler: I forgot to hit record) and how I turned it into an opportunity.

Episode Highlights

[2:12] – Why I launched the $27 workshop experiment (and how it’s different from big launches)
[6:45] – The first workshop title fail & what I learned about naming offers
[10:30] – The surprising way a mistake led me to improve my second workshop
[15:55] – Who actually signs up for low-cost workshops (and why repeat customers matter)
[22:20] – Why information is cheap, but personalization and transformation are priceless
[29:10] – How Peter turned a $10 workshop into 12 signups (after one email!)
[35:40] – The power of iteration—how testing and tweaking leads to better results

Grab the recording of The $27 Workshop Experiment: mirandaivey.com/workshops

Connect with me on Instagram: @mirandaiveymedia

Yes, you heard that right! But here’s the catch—you actually have to put it out into the world instead of just thinking about it.

So many business owners—coaches, therapists, creatives, and professionals—get stuck in the cycle of working hard to pay the bills while daydreaming about their next big idea. But fear of failure, perfectionism, and overthinking stop them from taking action. Sound familiar? In this episode, I’m breaking down how to shift your mindset, embrace experimentation, and take small, strategic steps that can lead to big wins. Plus, I’m diving into why low-cost workshop experiments are the marketing strategy I’m doubling down on in 2025. If you’re ready to stop hesitating and start testing your way to success, this episode is for you!

[1:32] – The million-dollar idea trap: Why we get stuck thinking instead of doing
[5:45] – The power of experimentation: Lessons from famous inventors
[10:28] – Why business owners fear running ads (and why it’s all just a test)
[14:15] – Social media, ads, and marketing—all experiments in disguise
[19:45] – Free webinars vs. mini courses vs. low-cost live workshops
[27:22] – The workshop strategy: How to test, tweak, and turn ideas into income
[35:10] – Why the tiniest adjustments can make or break your next big success

Join my $27 Workshop Experiment! Learn how to run low-cost live workshops that get results. Happening March 14th—sign up here:

Links & Resources https://mirandaivey.com/workshops/

We’re diving into one of my absolute favourite topics—real fabulous email marketing.

If you've ever run ads to build your list, created a lead magnet, or hosted a webinar, only to let those email addresses sit there gathering dust… well, my friend, you’re basically burning your hard-earned cash.

But don’t worry, I’ve got you! This episode is all about making email marketing a consistent, valuable, and effortless part of your business.

We’re talking about why so many people struggle to hit send, the real reasons behind email marketing procrastination (yes, we’re calling them out!), and how to create a simple process that ensures you actually email your list.

Plus, I’ll share why unsubscribes are not the enemy, how to come up with content ideas before you sit down to write, and the magic of storytelling to keep your audience engaged. If email marketing has felt overwhelming, boring, or just plain hard, this episode will change the way you think about it—forever.

[02:10] - The painful truth about running ads but never emailing your list (aka the fastest way to waste money)

[05:45] - The cycle of not sending emails—why you keep putting it off and how to break the habit

[12:30] - Why unsubscribes should not stop you from emailing your list (seriously, let them go!)

[18:55] - The biggest mistake people make with email marketing (and how to avoid it)

[23:15] - How to build a simple, repeatable email marketing process (spoiler alert: it starts with picking a weekly email day!)

[30:40] - The power of storytelling in emails—why sharing real, specific experiences keeps your readers hooked

[38:20] - The key to making email writing so easy that you actually look forward to it

• Connect with me & share your email opt-in: mirandaivey.com or @mirandaiveymedia
• Check out the storytelling podcast The Moth

Your new email marketing process starts today!

If this episode gave you the push you needed, share it with a friend who needs some email marketing motivation. And if you loved it, leave a review on Apple or Spotify to help more small businesses become real fabulous at marketing.

Until next time—stay fabulous! 🎉

In this episode, I'm diving headfirst into why I'm doubling down on email marketing in 2025. With major shifts happening on social media platforms, and some concerning alliances forming in the tech world, it's time to reconsider how we connect and communicate with our audiences. I explore why email marketing isn't just a safe bet, but a golden opportunity often overlooked by many businesses. You'll hear me share personal insights and strategies on how to make email marketing your most powerful and authentic marketing tool, even if you think your email list is small or stale.

Join me as I chat about the value of meaningful connection over flashy trends, why regular emailing leads directly to more sales, and how treating your email subscribers like valued pen pals can transform your business. Plus, I'll share some surprising, heartfelt stories about how emails can even strengthen friendships. It's time to rethink email and make 2025 your most connected year yet.

Timeline Summary

[00:00] - Reflecting on a relaxed start to 2025 and my thoughts on unexpected political and social media changes.

[03:00] - Observing how political alliances may influence social media, prompting people to leave platforms like Facebook and Instagram.

[05:00] - Why I'm shifting my focus to email marketing and why you should too.

[07:00] - Busting common myths about emailing your list: more emails can mean more sales.

[10:00] - Reimagining emails as personal letters instead of junk mail: how this changes your approach.

[15:00] - How a recent playful email about Wordle led to deeper connections and surprising feedback.

[19:00] - Encouraging you to lean into your uniqueness, even in your emails, to truly stand out in a digital world.

Links & Resources

• Join my upcoming workshop: mirandaivey.com/workshops

You'd be extra fabulous if you shared this with someone who needs it!

If you've enjoyed this episode, don't forget to rate, follow, share, and review the podcast—it truly means the world to me! Let's stay connected, fabulous, and always keep our marketing real. See you next time!

In this episode I’m diving into the power of online lead generation, especially for those of you who are curious about running Facebook and Instagram ads with a replay of my recent webinar!

If you’ve ever felt overwhelmed by the idea of creating effective lead magnets or even wondered if paid advertising could work for your business, this episode is packed with actionable steps to help you turn cold leads into loyal clients.

I’ll guide you through why lead magnets are essential, what makes them work, and how to create an engaging thank-you page that builds instant rapport with new subscribers.

You’ll also learn about my “One Amazing Ad” strategy, designed to simplify the ad creation process and amplify your business growth.

Episode Highlights:

• [10:23] - Common mistakes with lead generation strategies
• [16:18] - Why your lead magnet must solve a specific problem
• [24:44] - How to create a compelling thank-you page and why it matters
• [37:36] - Calling out your ideal client in ads to make an immediate connection
• [49:25] - Common budget questions for ads and setting realistic expectations

Links & Resources:

• Access my free TopicTool GPT for Lead magnet ideas
• Learn more about my One Amazing Ad course for lead generation and ad creation - special offer on now!