Welcome to a slightly noisy but very real episode of Real Fabulous Marketing!

Today I’m diving into a reflective solo episode, where I unpack everything that’s happened in Quarter 1 of 2025—because let’s face it, when you run your own business (and especially if you’re a parent too), time moves FAST and pausing to reflect is a luxury we need to make space for.

In this episode, I share what worked, what didn’t, and how I’m using all of it to shape my next 90 days. From road-tripping in Tasmania, to running launches for my clients, navigating school holidays (again), and relaunching this very podcast—there’s been a lot going on!

I’m also giving you a sneak peek at what I’m planning for Quarter 2, including my focus on creative energy, launching with clarity, and a new freebie I’m really excited about (spoiler alert: it's designed to help you grow your list while you do literally anything else).

If you’re ready for a behind-the-scenes peek at how I’m making business work with life—not against it—hit play now.

Highlights

• [1:12] – Why I’m reflecting on Quarter 1 now (and why waiting until December isn’t always helpful)

• [2:58] – Kicking off 2025 in Tasmania: our family caravan adventure and lessons from life on the road

• 4:40] – Juggling work, school holidays, visitors, illness and even a cyclone—why Q1 felt like a blur

• 6:02] – Supporting my clients through launches, video series, and webinars despite the chaos

• 7:20] – What worked: payment plans, lead magnets & paid workshops that built momentum

• 9:12] – My ad spend vs. revenue: what I noticed when I pulled back on paid advertising this quarter

• 10:45] – Bringing back this podcast, writing more consistently, and loving Descript for easy editing

• 12:10] – Email marketing reflections: writing twice a week and treating it like a creative practice

• 13:28] – Instagram & Facebook: staying visible, but not seeing major growth—and that’s okay

• 14:30] – What I actually do when I plan a quarter (yes, there’s a giant wall calendar involved)

• 15:45] – My Q2 focus: fewer offers, more clarity, and launching One Amazing Ad with intention

• 17:05] – Why leading by example matters more than ever in the online business world

• 18:25] – Follow what lights you up—and how your passion becomes your best marketing tool

  
  

  💌 Grab my Lazy Leads Guide — grow your list while you sleep, surf, do yoga, or sip coffee - https://mirandaivey.simplero.com/build-an-email-funnel-that-converts

  📧 Reach out to work with me: hello@mirandaivey.com

  🎧 Missed the Workshop Experiments episode? Go back and check Episode 112 now!

In this episode, I'm diving deep into one of the most common challenges I see business owners face—feeling like you have to be on every single social media platform to be successful. Let me just say it: you don’t. If you’ve ever felt overwhelmed by Instagram, Facebook, LinkedIn, email lists, and the rest—this episode is for you.

I break down how to choose your best-fit platform and create a strategy that actually works with your energy, your time, and the way you naturally like to connect. Whether you're just starting out or ready to reset your content strategy, I’ll walk you through how to choose your linchpin—your one content hub that everything else flows from. We’re talking clarity, consistency, and connection—minus the burnout.

🎧 Episode Timeline & Highlights

[0:00] - Why trying to be everywhere all at once is making your marketing harder, not better
[1:40] - The myth of “more platforms = more success”—and why it’s not true in 2025
[3:00] - How Instagram has evolved: quality over quantity (and no, you don’t have to post daily)
[5:10] - What I mean by a “linchpin” platform and why you need one
[6:55] - Building trust through consistency (yes, even if it’s just one email a week!)
[9:20] - Real examples of how to repurpose one piece of content across multiple platforms
[10:45] - Signs you’re on the wrong platform and why it’s OK to hit pause
[12:30] - Joy-driven marketing: how to find what platform feels good for you
[14:15] - Why choosing just one platform might actually help you grow faster
[15:45] - Creating content that connects instead of just adding to the noise
[18:10] - How to grow your business one human at a time—with clarity and confidence

• Book: No One Wants to Buy Your Stuff: How to Stand Out in a Busy Online World – available now on Amazon

• Related Episode: Want to dive deeper into email marketing? Listen episode 110 all about creating a rhythm with your email marketing

• Email Me: hello@mirandaivey.com – Let me know how your marketing is feeling and if you’re ready to simplify

• Waitlist: One Amazing Ad – Join the waitlist for my ad coaching program

In a world where AI is churning out generic content faster than ever, your unique X factor is what will set you apart. But what exactly is your X factor? How do you find it? And most importantly, how do you use it to create content that attracts the right people to your business? I’m sharing real-life examples of brands and businesses that have nailed this and how you can uncover your own. Plus, I’ll walk you through a simple exercise to help you lean into what makes you different—so you can ditch boring, forgettable marketing for good.

[2:05] – The real reason your message isn’t landing (and how your X factor changes that)
[6:30] – What makes a brand stand out? A look at Tall Poppy and Lilly & Lime Swimwear
[12:45] – The power of combining two unique things to create something unforgettable
[18:20] – How to use your own experiences and personality to make your marketing easier
[24:15] – A simple exercise to uncover your X factor (and start using it today)
[30:50] – Why your niche audience doesn’t need to be massive to be wildly profitable

Follow Tall Poppy Swimwear: https://www.instagram.com/tallpoppy__/
Check out Pattiegonia: https://www.instagram.com/pattiegonia/
Clare from Storyline Clothing: https://www.instagram.com/clarey.storyline/
Connect with me on Instagram: https://www.instagram.com/mirandaiveymedia/