Real estate SEO can bring your hottest motivated seller leads without more ad spend. In this episode, I sit down with Greg Berney, a Joe Homebuyer franchisee who built nearly a $2M real estate business while still protecting his family time and building a strong team culture. Greg breaks down how SEO, Google Business Profile updates, geo-tagged photos, and a disciplined review process helped him create a 10X+ return from organic marketing. We also get into the systems, mindset, and community support that helped him go from wearing every hat to building a business with more freedom and leverage. --------------------- Quotes: - “SEO is the tree you wish you planted years ago—but once it takes root, it compounds into the hottest leads in your market.” - “Freedom doesn’t happen after you hit the next revenue goal. It happens when you build your business with intention from the start.” --------------------- Chapters: 0:00 Intro: $2M Revenue, Strong Family Life & Franchisee of the Year 2:51 The Unexpected Path Into Real Estate Investing 6:05 The Community Advantage That Accelerated Growth 9:01 Why Most Entrepreneurs Never Achieve Real Freedom 11:31 The Lead Generation System Behind Greg's Growth 15:16 The SEO Strategy Generating 10X Returns 17:17 How Google Reviews Turn Into More Deals 28:44 Scaling From $200K to $2M Without Burning Out 33:40 The Mindset Shift That Changes Everything --------------------- ➨Our Evergreen Marketing Podcast: https://plnk.to/Carrot ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I --------------------- About Us: At Carrot, our vision is to inspire & empower real estate professionals to gain true freedom and make a greater impact with their businesses. We do that by providing industry-leading websites, marketing tools & training that help you generate more motivated seller leads than any other platform.

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Use AI and direct mail to find better motivated seller leads without wasting your list. In this episode, I’m sitting down with Steven Howell from DealMachine to break down what’s working right now for real estate investors who want more consistent leads without spraying marketing everywhere. We get tactical on building tighter lists, using AI to “virtually drive” properties, stacking motivation filters, calling with better data, and combining direct mail with Carrot CRM so your follow-up doesn’t fall through the cracks. The goal isn’t to replace the human side of sales — it’s to use AI to remove friction so you can spend more time having the conversations that actually close deals. --------------------- Quotes: - “The investors who win in 2026 won’t be the ones working harder—they’ll be the ones using AI to focus on the right 60 leads instead of chasing 600.” - “AI shouldn’t replace relationships. It should eliminate the busywork so you can spend more time having the conversations that actually close deals.” --------------------- Chapters: 0:00 Intro 4:09 What Actually Works in Real Estate Marketing After 15+ Years 8:13 How DealMachine Finds Motivated Sellers in 2026 11:25 Using AI to Analyze Hundreds of Properties in Minutes 16:38 Building a Consistent Lead Generation System with Data + Direct Mail 22:15 The AI-Powered Dialer & Better Seller Conversations 27:23 How DealMachine, Carrot CRM, and AI Work Together 36:15 The Ultimate Marketing Strategy: Combining Inbound + Outbound --------------------- ➨Our Evergreen Marketing Podcast: https://plnk.to/Carrot ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I --------------------- About Us: At Carrot, our vision is to inspire & empower real estate professionals to gain true freedom and make a greater impact with their businesses. We do that by providing industry-leading websites, marketing tools & training that help you generate more motivated seller leads than any other platform.

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Email blasts are dying- here’s what’s replacing them in real estate deals. In this episode, I sat down with Bobby Suarez to break down how the off-market real estate game is changing- and what’s actually working right now. We got into why outbound tactics like email blasts and cold outreach are becoming less effective, and how inbound marketing, brand, and buyer experience are taking over. Bobby is spending $50K–$70K a week on marketing and has built a business that runs without him day-to-day. But what stood out most wasn’t the spend- it was how intentional he is about efficiency, culture, and building systems that compound over time. If you want to scale your deal flow and stop chasing every lead manually, this episode will shift how you think. --------------------- Instagram: Bobbysuarez and rezzieoffmarket --------------------- ➨Our Evergreen Marketing Podcast: https://plnk.to/Carrot ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I --------------------- Quotes from the Episode: “I wanted to build something big enough where it runs without me.” “Buyers are tired of getting spammed with deals that don’t match what they want.” --------------------- About Us: At Carrot, our vision is to inspire & empower real estate professionals to gain true freedom and make a greater impact with their businesses. We do that by providing industry-leading websites, marketing tools & training that help you generate more motivated seller leads than any other platform.

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Creative finance lets you close more deals, even when the market shifts. In this video, I sit down with Chris Prefontaine to break down exactly how creative finance works in today’s market- and why it’s one of the most powerful ways to build a real estate business that actually scales. We walk through seller financing, subject-to deals, and lease purchases with real examples, plus how to structure deals that create long-term income instead of one-off paychecks. If you're tired of chasing transactions and want more control, more flexibility, and better margins… this is the shift you need to understand. --------------------- ➨Our Evergreen Marketing Podcast: https://plnk.to/Carrot ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I --------------------- Quotes from the Episode: “I don’t care what the market does—creative finance lets you win anyway.” “If you solve the seller’s problem first, the deal structure becomes obvious.” “You don’t need 50 deals a year—just a few great ones done right.” ------------------- References and Mentions: Smart Real Estate Coach Real Estate on Your Terms (Chris Prefontaine) Never Split the Difference (Chris Voss) Carrot CRM Creative Financing Real Estate Association (CFREA) Shoe Dog (Nike story) --------------------- About Us: At Carrot, our vision is to inspire & empower real estate professionals to gain true freedom and make a greater impact with their businesses. We do that by providing industry-leading websites, marketing tools & training that help you generate more motivated seller leads than any other platform.

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most investors are spending time & money on inbound leads without realizing how much money they’re leaving on the table by not making the most of each one. James Hartquist, investor and one of the brains behind Property Leads, has seen what works — and what doesn’t — across thousands of real estate investors' businesses nationwide. In this conversation with Carrot’s Brady Winder, James breaks down exactly how to maximize ROI from every lead source, how long to stick with a marketing channel before calling it quits, and the follow-up systems top investors use to turn 92% of unresponsive leads into real conversations. You’ll also learn how to stay out of “spam-likely” purgatory, the right budget to actually get a deal, and why integrity and speed-to-lead are the ultimate sales advantages. Listen in!

Mentioned in This Episode:

Find Property Leads in the Carrot Marketplace: https://marketplace.carrot.com/services/property-leads-pay-per-lead/

Free Caller Registry: https://freecallerregistry.com

Get the free follow-up sequence: https://docs.google.com/spreadsheets/d/1VYTWkSxNIuDjCD4pi1sRDMvCK6xtBLl8pwvbn8fWgb8/edit?usp=sharing

Key Quotes:

“If you’re going to wholesale it, just tell them. Make offers with integrity and fully intend to do what you say.”

“The investors that win call within 30 seconds. Be the person that’s hard to beat to the deal.”

“Every lead source works — if you work it long enough to fix the bottlenecks.”

“You can’t save your way to your first deal. You’ve got to fund your marketing and go all in.”

“People think honesty kills deals, but it actually builds more trust and gets you more contracts.”

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.