You’ve heard the myth that there are no deals left on the MLS — or that you need a giant budget to compete. But what if the real opportunity is playing both sides of the deal? Today, we hear how Ryan Zolan turned on‑market listings into dual‑paying transactions, leveraging his real estate license to represent himself and collect both agent commission and a wholesale margin. You’ll walk away with the exact filters, pitch scripts, and mindset shifts he used to scale 3–5 deals per month (and sometimes more). If you're ready to stop chasing deals and start structuring win‑win offers the others can’t see, this is a must‑listen.

Mentioned in this episode:

Agent/Investors: https://www.agentinvestors.com/

Ryan's Skool Community: https://www.skool.com/agentinvestors

Traction by Gino Wickman

Think and Grow Rich by Napoleaan Hill

Outwitting the Devil by Napoleaan Hill

One to Many by Jason Fried

Extreme Ownership by Jocko Willink & Leif Babin

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

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Most people want to go FT in RE in 6 months, but real, sustainable wholesaling success takes time, consistent effort, and mastering a few skills. After spending years cold‑calling, testing outbound channels, and messing with ads, Lisa built a wholesaling business in Houston, averaging 80 high‑quality inbound leads per month, mostly from SEO, while keeping marketing spend low. She shares how she did it, from making her website credible, getting serious about content, leveraging backlinks, and setting expectations right so she wouldn’t burn out. We also talk about her wild story of leaving real estate and giving it a second shot! Enjoy!

Mentioned in this episode:

Lisa's Carrot site: https://www.txcashhomebuyers.com/

Rhino Rank — link‑building company Lisa used for backlink insertions and guest posts. http://rhinorank.com

AHrefs — SEO tool Lisa used for keyword research & finding related terms. https://ahrefs.com - or use Carrot's built-in keyword explorer!

Google My Business — used as part of local SEO strategy. https://www.google.com/business/

Books: Traction by Gino Wickman — a book that changed Lisa’s mindset around business systems.

Key Quotes

“Most people they put like a short time frame on themselves … but it takes time … give yourself five, seven, you know, even ten years.”

“My team is pretty small … all our leads are inbound through SEO.”

“It was scary … I did want to quit a lot of times throughout this whole process, but now it’s like … I already know so many things that I didn’t before.”

***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/

***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF

***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

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Carrot Summit 2025 REPLAY: If you missed Carrot Summit, here’s your chance to catch what might’ve been the best session—for free! Steve Trang, one of the top sales coaches in real estate investing, joined us live to break down two real seller calls from rookie investors. No scripts. No theory. Just real conversations and highly practical coaching moments.If you’re struggling to convert leads, stumbling through objections, or just not closing as many deals as you should be… listen in & take notes.

You’ll learn:

The subtle things that kill trust early in the call

Why most investors ask the wrong questions—and what to say instead

What to say when a seller pushes back, without being salesy

👉 Watch the full YouTube video with subtitles here: https://youtu.be/q2Itdq7oDAE

***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/

***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF

***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.