In this episode of Ready Set Paid Ads, we are focusing on the importance of metrics in your paid ad campaigns and overall marketing strategies. We delve into common metrics such as Click Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), Return On Ad Spend (ROAS), and Cost Per Acquisition (CPA). Each metric is explained in detail, including how to calculate them and why they are crucial for understanding and optimizing your campaigns.

The episode also touches on the importance of combining hard data with emotional intelligence to get a well-rounded view of your ad performance and making data-driven decisions. Essential tips on proper conversion tracking setup and the implications of various metrics on ad efficiency and budget utilisation are discussed, offering practical advice for both seasoned marketers and newcomers.

We're joined by Emma Lovell in this episode of Ready, Set, Paid Ads, a seasoned digital marketer, the queen of Bleisure and founder of Rest & Receive Retreats.

Emma shares her journey with Paid Ads over the years, highlighting the highs and lows with Meta Ads. We dive into the whole marketing eco-system, and how strategic content planning can help you showcase a business that has multiple focuses - especially when there are campaigns competing for the same air space!

This is an honest and insightful chat full of takeaways for all business owners.

You can connect with Emma across Instagram and LinkedIn, by searching Emma Lovell or at Emmalovell.au and restandreceive.au

In this episode of Ready Set Paid Ads, we delve into three practical paid ad funnels, ready to implement in your business. Featuring a detailed guide on creating a Lead Magnet Funnel tailored for coaches, service providers, and digital product sellers, designed to build email lists and nurture leads. We also explore an E-commerce Product Launch Funnel suitable for product-based brands, focusing on full-funnel strategies to build awareness, generate leads, and convert at launch. Lastly, we discuss a Low Ticket Self-Liquidating Offer Funnel ideal for creators and educators with digital products, offering insights on making digital offers that quickly cover ad costs. Whether you are involved in professional services, coaching, or e-commerce, one of these funnels, or a hybrid of them, can help you set up and optimise your first-ever funnel campaign.

In this episode of Ready Set, Paid Ads, we welcome money mindset mentor Denise Duffield-Thomas. We delve into the intricacies of overcoming money-related mindset blocks, the importance of consistency, and how paid advertising can transform businesses. Denise shares her journey from resisting advertisements due to 'sweat equity' beliefs to embracing them as a vital business strategy. The conversation also explores the impact of cultural and familial money memories, the advantages of new technologies like AI in advertising, and the importance of diversification in marketing strategies. This episode is packed with insights for entrepreneurs looking to balance mindset work with practical business strategies.

In this episode of Ready Set Paid Ads, we delve into the concept of marketing funnels, breaking down their purpose and how they can lead to sales. We explore the three stages of a funnel: top of funnel (awareness), middle of funnel (consideration), and bottom of funnel (conversion). Through practical examples and a straightforward approach, this episode aims to demystify how funnels work, especially in the context of paid ads, and offers insights into creating a seamless customer journey. Listeners are encouraged to analyse their own funnels to identify gaps and opportunities for improvement. Stay tuned for part two, where three ready-to-use funnel strategies for different types of businesses will be shared.

In this episode of Ready Set Paid Ads, we are joined by Ashley Boston, a Meta ad and funnel strategist. Ashley shares her journey into digital marketing and her focus on Meta ads.

We discuss the evolution of digital advertising, the importance of strategy, and the challenges of keeping up with platform changes. You'll hear Ashley's thoughts on the role of creative strategy, the integration of AI in ads, and the need for a holistic approach to digital marketing, encompassing organic growth, email strategies, and more.

Ashley emphasises investing in mentorship and education to effectively navigate the complex landscape of Meta ads, while sharing her expertise and lots of laughs along the way. A must-listen for anyone navigating Meta Ads!

You can connect with Ashley across Instagram and LinkedIn, by searching Ashley Boston.

In this episode of Ready, Set, Paid Ads, we dive into the essential considerations for starting a successful paid ads campaign.

We discuss understanding your ideal client profile, setting up an effective lead management process, knowing your relevant business metrics, and crafting a compelling website or landing page.

Additionally, we discuss budget sustainability and the importance of not relying on ads to fix broader business issues. The episode aims to equip listeners with the knowledge to set up their marketing strategies for long-term success. A must listen before you outsource your paid ads.

If you’d like to understand your business readiness, book in a Digital Audit and receive a 30 minute recorded audit of your digital eco-system and our audit checklist. Use the code RSPA126 for 50% off https://wiseupmarketing.com.au/resources/digital-audit-overview/

In this episode of Ready, Set, Paid Ads, we are joined by Angela Pickett, an experienced copywriter and aspiring romance writer, to explore the synergy between sales pages and paid ads.

Angela discusses the art of creating effective sales pages, comparing them to the structure of romance stories, and highlights the importance of transparency, structure, and relationship building in sales copy.

The conversation dives into the necessity of aligning ad copy with landing pages, testing various elements to ensure effectiveness, and continuously evolving digital content to maintain relevance and improve results.

Whether you're about to launch a campaign or refine your tactics, this episode is packed with insights you can apply right away. Listen now!

You can connect with Angela across Instagram and LinkedIn, by searching Angela Pickett or https://www.angelapickett.com.au/