In this episode of Ready, Set, Paid Ads, I'm joined by Michelle Fraigas, who specialises in helping women feel confident to speak on stages and share their stories.

We discuss the challenges business owners face with public speaking and the intrinsic fear of judgment. Michelle shares her journey with paid advertising, highlighting her initial missteps with boosting posts and the subsequent realisation of the need for a strategic approach to ads.

We explore the advantages of combining organic reach with paid ads and the critical role of human interaction in business growth. Plus, the evolving landscape of social media advertising and the increasing importance of genuine, unpolished content to build trust with audiences.

You can connect with Michelle across Instagram and LinkedIn, by searching Michelle Fraigas.

In this episode of Ready, Set, Paid Ads, we explore the crucial question of who should manage your ad campaigns: in-house, DIY, or an agency?

Drawing on 15 years of experience, we break down the pros and cons of each approach. DIY offers low costs and total control but comes with a steep learning curve and potential mistakes. Hiring an in-house manager ensures brand intimacy and quick turnaround but can be expensive and limiting without ongoing professional development. Turning to an agency provides access to strategic experts and broad insights but may lack deep brand familiarity.

Practical tips for each option are discussed, helping you decide which is best for your business stage and goals.

Tune in to gain valuable insights into optimising your ad management strategy.

Click here for the Wise Up Marketing website and to find out more about our Ads Health Check.

In this episode of Ready Set Paid Ads, we're back with another 10 Minute Hack .

Get ready to conduct an effective ad audit in under 10 minutes. You will learn five practical steps to evaluate your ads without needing advanced data analytics. The guide covers assessing the hook, visuals, call to action, key metrics, and landing page experience. Plus, there's a bonus hack to ensure your ad resonates with your audience.

In this epsisode of Ready Set Paid Ads, we explore the AI tools to avoid getting bogged down with busy work and instead focus on areas that drive the most results.

We deep dive into tools like Smartly.io for cross-platform ad management, Reveal Bot for rule-based automation and performance alerts, and ChatGPT for strategy and planning assistance. Plus the pros and cons of Creative.AI for rapid generation of creative ad variations and much more!

Find out which tools can work for you and can be integrated into your tech stack to improve ad campaign performance and streamline your workflow.

In this episode of Ready Set Paid Ads, we're joined by Christine Corcoran, a business mindset coach and high ticket sales strategist.

We delve into the importance of overcoming mindset blocks, particularly around money and imposter syndrome, to achieve business growth. We discuss the critical role of personal growth in entrepreneurship, the necessity of adopting effective sales processes, and the benefits of leveraging paid ads to broaden business reach.

It's a great conversation that will uplift and motivate you too!

You can connect with Christine across Instagram and LinkedIn, by searching Christine Corcoran. Or head to Christine's website here.

In this episode of Ready Set Paid Ads, we dive into the common issue of ad fatigue and how to tackle it with a strategic creative refresh cycle.

We explore the signs of ad fatigue, such as falling click-through rates and rising costs per conversion, and discuss how to reset visuals and messaging. The episode outlines a detailed approach to monitoring ad performance at the ad level, rotating within various hooks and formats, and using AI tools to ideate and create new content efficiently.

Practical tips on using analytics, rotating creative formats, and maintaining a robust testing protocol provide invaluable guidance for sustaining ad performance and preventing fatigue.

Download the Creative Refresh Checklist here: https://maryanneamies.com/creative-refresh-checklist-2/

In this episode of Ready Set Paid Ads, we introduce the new 'Ad Hacks' series featuring practical, 10-minute episodes focused on actionable advertising tips.

The episode kicks off with five effective CTA (Call-to-Action) phrases designed to improve your ad conversions. We discuss why sometimes the issue with ad performance lies in weak CTAs rather than audience targeting or creative content. By using clear, actionable, emotionally engaging, and timely CTAs, you can better guide your audience and increase conversion rates.

You'll hear CTAs tailored for different stages of the customer journey, to test and measure in your campaigns and find the most effective approach.

In this episode of Ready Set Paid Ads, we are focusing on the importance of metrics in your paid ad campaigns and overall marketing strategies. We delve into common metrics such as Click Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), Return On Ad Spend (ROAS), and Cost Per Acquisition (CPA). Each metric is explained in detail, including how to calculate them and why they are crucial for understanding and optimizing your campaigns.

The episode also touches on the importance of combining hard data with emotional intelligence to get a well-rounded view of your ad performance and making data-driven decisions. Essential tips on proper conversion tracking setup and the implications of various metrics on ad efficiency and budget utilisation are discussed, offering practical advice for both seasoned marketers and newcomers.