In this episode of Ready, Set, Paid Ads, I'm joined by Michelle Fraigas, who specialises in helping women feel confident to speak on stages and share their stories.

We discuss the challenges business owners face with public speaking and the intrinsic fear of judgment. Michelle shares her journey with paid advertising, highlighting her initial missteps with boosting posts and the subsequent realisation of the need for a strategic approach to ads.

We explore the advantages of combining organic reach with paid ads and the critical role of human interaction in business growth. Plus, the evolving landscape of social media advertising and the increasing importance of genuine, unpolished content to build trust with audiences.

You can connect with Michelle across Instagram and LinkedIn, by searching Michelle Fraigas.

In this episode of Ready, Set, Paid Ads, we explore the crucial question of who should manage your ad campaigns: in-house, DIY, or an agency?

Drawing on 15 years of experience, we break down the pros and cons of each approach. DIY offers low costs and total control but comes with a steep learning curve and potential mistakes. Hiring an in-house manager ensures brand intimacy and quick turnaround but can be expensive and limiting without ongoing professional development. Turning to an agency provides access to strategic experts and broad insights but may lack deep brand familiarity.

Practical tips for each option are discussed, helping you decide which is best for your business stage and goals.

Tune in to gain valuable insights into optimising your ad management strategy.

Click here for the Wise Up Marketing website and to find out more about our Ads Health Check.

In this episode of Ready Set Paid Ads, we're back with another 10 Minute Hack .

Get ready to conduct an effective ad audit in under 10 minutes. You will learn five practical steps to evaluate your ads without needing advanced data analytics. The guide covers assessing the hook, visuals, call to action, key metrics, and landing page experience. Plus, there's a bonus hack to ensure your ad resonates with your audience.