In this episode of Ready Set Paid Ads, we are focusing on the importance of metrics in your paid ad campaigns and overall marketing strategies. We delve into common metrics such as Click Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), Return On Ad Spend (ROAS), and Cost Per Acquisition (CPA). Each metric is explained in detail, including how to calculate them and why they are crucial for understanding and optimizing your campaigns.

The episode also touches on the importance of combining hard data with emotional intelligence to get a well-rounded view of your ad performance and making data-driven decisions. Essential tips on proper conversion tracking setup and the implications of various metrics on ad efficiency and budget utilisation are discussed, offering practical advice for both seasoned marketers and newcomers.

We're joined by Emma Lovell in this episode of Ready, Set, Paid Ads, a seasoned digital marketer, the queen of Bleisure and founder of Rest & Receive Retreats.

Emma shares her journey with Paid Ads over the years, highlighting the highs and lows with Meta Ads. We dive into the whole marketing eco-system, and how strategic content planning can help you showcase a business that has multiple focuses - especially when there are campaigns competing for the same air space!

This is an honest and insightful chat full of takeaways for all business owners.

You can connect with Emma across Instagram and LinkedIn, by searching Emma Lovell or at Emmalovell.au and restandreceive.au

In this episode of Ready Set Paid Ads, we delve into three practical paid ad funnels, ready to implement in your business. Featuring a detailed guide on creating a Lead Magnet Funnel tailored for coaches, service providers, and digital product sellers, designed to build email lists and nurture leads. We also explore an E-commerce Product Launch Funnel suitable for product-based brands, focusing on full-funnel strategies to build awareness, generate leads, and convert at launch. Lastly, we discuss a Low Ticket Self-Liquidating Offer Funnel ideal for creators and educators with digital products, offering insights on making digital offers that quickly cover ad costs. Whether you are involved in professional services, coaching, or e-commerce, one of these funnels, or a hybrid of them, can help you set up and optimise your first-ever funnel campaign.