So, our Natural Order Of Things mini series continues...

Almost everyone does this... they have an idea for a business on Monday and they're trying to market it by Tuesday, having sailed right past the four layers that would have made the marketing actually work. And then they wonder why nobody's listening.

This week we're on layer five: Speaking Up. The marketing layer. And I won't let you near it until the layers before it are solid, because marketing built on shaky foundations is basically just shouting.

Most marketing advice was never written for businesses like ours. It was written for the ones optimising for volume, virality and the algorithm, where the offer is interchangeable and the only goal is to be seen by more people than the competition. That isn't us. We're building something quieter and far more durable, and it's built on trust.

So this episode is about marketing the way it should actually feel for a soul-led business. Knowing your people so well you could finish their sentences. Choosing one or two platforms and showing up there fully, instead of repurposing yourself into the ground across six. And understanding the four phases every bit of marketing has to move through, whatever channel you happen to love: visibility, lead generation, nurture, and the honest invitation to work with you.

I also get into consistency, which is easily the most misunderstood word in marketing. It is not posting every day. It is not punishing yourself for sending the email on a Wednesday instead of a Tuesday. It's showing up reliably and recognisably as you, for long enough that people trust you're not about to vanish on them. I've been doing this podcast for four years. The first year brought me virtually no business at all. Marketing works, but it asks you to back yourself and then give it long enough to prove you right.

Next week, layer six: Honest Invitation. The sales layer. Because once the right people are raising their hands, the only question left is whether you can invite them in clearly and warmly, without it ever feeling like they're being sold at.

Mentioned in this episode

The Natural Order of Things, the book. My gift to you, free to download: https://gillmoakes.com/natural-order-book

Your Speaking Up companion worksheet, an editable PDF so you can type straight into it and keep it: https://gillmoakes.com/215

The Wild Way, my membership for soul-led women. £22 a month at the founding rate, locked in for as long as you stay.

We gather live on Zoom twice a month, at new moon to set intentions and at full moon to release and reflect, with hot seat coaching, a community hub, and a recorded class each month.

Our first new moon call is today, 15th June, 5pm UK time (12pm Eastern), our first full moon call is on 30th June 5pm UK time (12pm Eastern)

JOIN NOW - https://gillmoakes.com/wildway

I jumped on for a cheeky bonus episode this week because I genuinely could not sit on this a moment longer. The Wild Way is open, and I’m ready like a nervous, over-prepared host, to welcome you inside.

The Wild Way is the community I’ve wanted to belong to for years, so I’ve gone and built it, which feels like the only sensible response to wanting something that didn’t exist yet.

I’ve run memberships before. Two of them, in fact. Both were profitable on paper, both were perfectly lovely, and both left me feeling a bit meh, because I’d built the membership a business coach is supposed to build. Sensible. Logical. Ticks every box and warms exactly none of your bones.

The Wild Way is different.

This is for women building business doing the work that truly matters to them. Work that feels good AND makes bloody good money, because I will go to my grave making a stand for that and.

In this community, we don’t meet on the first or last particular day of the month. We follow the moon instead. A rhythm that has worked for me for a long while now. At new moon we set our intentions around where we’ll put our focus and energy for that lunar cycle. Two weeks later, at full moon we reflect on what’s working and release what isn’t. Two weeks, every time. The moon has been doing this reliably for a very long time, and it turns out she’s an excellent accountability partner.

That rhythm has moved my own business forward more than almost anything. Working on it, gently and on purpose, rather than always frantically in it.

Who this community is for

Come in if you’re already established but a bit lonely (entrepreneurial loneliness is real, and nobody warns you about it).

Come in if you’re right at the start of something and want to grow it without selling your soul… or your Sundays.

Come in if you’re having the slow but sure, unfurling realisation that you might have started the wrong business, and you want to start pivoting to something more soul-aligned.

All of you belong here.

And nothing about this is rushed, forced or frenetic. If you’re chasing the hustle, you have come spectacularly to the wrong place.

What’s inside the membership

A monthly class. June’s class is Trust the Timing, a topic I chose having decided that now is the right time to bring this to life - precisely when it finally felt right.

A guided meditation and a reflection workbook each month, stacking up into a proper library of soul-led business wisdom.

A community hub for connecting, asking the real questions and RSVPing to everything.

Live calls together on Zoom twice a month, an hour each, at new and full moon. We ground in, talk through the month’s theme, set or reflect on intentions together, then open up for sharing and you can ask for the specific advice / coaching you need from me.

The chance to book private 1:1 coaching with me at the lowest rate I ever offer it, members only.

A founding member price

It’s £22 a month as a founding member, and that price is yours for keeps. It will never be lower than this. I’ve made it gently, deliberately affordable, because this was never a numbers game for me. I would simply rather have the right women in the room than a spreadsheet that looks impressive.

Come and join us

Head to gillmoakes.com/wildway, have a good nose around, and come in if it feels like the right place for you.

Join today, on launch day and our very first call is TODAY (June 15th) at 5pm UK / 12pm US, setting our intentions together with the energy of the new moon. Miss this first call - no worries - you simply roll in on the next new or full moon call. The moon, as ever, will wait for you.

You know the feeling. You read something and stop dead. "Yes. Exactly that. I've never heard it put that way before." That flash of recognition is what a worldview does, and it's the difference between being remembered and being white noise.

This week we're into layer four of our 7 part mini series, The Natural Order Of Things: your worldview. Your thought leadership. Your distinctive, lived, hard-won take on your corner of the world. It's the opinions you'd defend in a room full of people who disagreed with you, and it's the reason the right people choose you and keep coming back.

If you've ever felt like you're doing everything right and somehow still disappearing, this is the one for you.

Next week, part five: the Speaking Up layer, where we take your worldview and make you properly visible to the people who need you.

Mentioned in this episode

The Natural Order of Things, the book. My gift to you, free to download: https://gillmoakes.com/natural-order-book

Your World View companion worksheet: https://gillmoakes.com/214

The bonus workbook for figuring out your worldview, borrowed from my Coaching Business Academy, because some things are too good to reinvent: https://drive.google.com/file/d/1yf_E_Cq4h9uCOPjM7hfKDZX2x2S-_vfV/copy

The Wild Way, my community for soul-led women. £22 a month, live calls together at new moon and full moon, and our first gathering is at New Moon on 15th June: https://gillmoakes.com/wildway

🤍

Most offers are built from the wrong starting point - the market. What's already out there. What seems to be working for other people. And when you build that way, the best you can produce is a competent version of something that already exists.

In this episode, part three of The Natural Order of Things series, I'm exploring layer three of the seven-part business diagnostic: Soul Work. This is where your inner world meets the outer one for the first time. It's where your vision, your values, and your story become something you can place in someone's hands.

I walk through what it actually feels like when an offer is genuinely right - generous, complete, confidence-inspiring, and exciting to talk about, and how to know the difference between a soul work offer and one you've built because it seemed logical.

I also go into pricing: why your intuition knows when you're underpricing (and the resentment that builds when you do), why it also knows when you're overpricing, and what it means to build your price from the inside out.

Download the companion worksheet (10 journal prompts to audit this layer): https://www.gillmoakes.com/213

If you haven't listened yet: Start with Ep 211 (Inner Knowing) and Ep 212 (Truest Expression) before this one.

Also Mentioned In This Episode:

Download The Natural Order Of Things book: https://gillmoakes.com/natural-order-book

Join the waitlist for my community, The Wild Way: https://gillmoakes.com/wildway

Your brand isn’t your logo. It isn’t your colour palette. It’s the truest expression of who you are, and in this episode, I'm diving deep into Layer 2 of The Natural Order of Things framework: Truest Expression.

If your vision and mindset - your inner knowing - is solid but your business still isn’t growing the way it should, this is the layer to look at next. I share openly about my own brand evolution - the years I spent showing up as an edited, strategically ‘sensible’ version of myself, and what shifted when she finally chose to bring all of who I am to my work.

This episode explores the five questions your brand must be able to answer, why your story is your greatest competitive advantage, and how closing the gap between who you are and how you present yourself is the moment everything changes.

Don’t forget to download this week’s companion worksheet for the 10 journaling prompts to help you audit this layer:

https://www.gillmoakes.com/212

If your business feels stalled, the answer probably isn't a new strategy, a better funnel, or more content. It's likely something far more foundational, and that's exactly where this series begins.

This is Part 1 of the seven-layer Natural Order of Things framework, and we're starting with Inner Knowing: your vision, your mindset, and your intuition. This is the layer beneath everything else. And if it's shaky, nothing built on top of it will work the way you want it to.

In this episode, I walk you through four signs that this is the layer that needs your attention first, from a disconnection from your intuition, to an unclear purpose, to fear quietly running your business decisions, to the parts of your vision you've edited out because they felt too bold.

This isn't about manifestation rituals or mindset hacks. It's about getting honest with yourself about whether you're building your business from your own inner knowing, or from someone else's blueprint that was never meant for you.

Download the free Inner Knowing companion worksheet - 10 journaling prompts to help you audit this layer properly: https://www.gillmoakes.com/211

Grab a pen. This one's a keeper.

If you've been working hard, doing ALL the things - showing up on social media, refining your messaging, tweaking your website, maybe even running ads, and the growth still isn't coming, this episode is for you.

The problem usually isn't a lack of effort. It's that most business advice treats growth like a flat problem, as though everything is equally important and you just need to do everything better, all at once.

It isn't. Growth is always sequential. And when you don't know what to fix first, you end up pedalling fast in first gear and getting nowhere.

In this episode, Gill introduces The Natural Order of Things - a seven-layer diagnostic framework for auditing your soul-led business from the inside out. Once you hear it, you won't look at your business the same way again.

The seven layers are:

Vision & Mindset - The deepest foundation. This is the real infrastructure of your business. Hitting a ceiling? It's almost always here, not in your marketing.

Brand - Not your logo or colour palette. Your point of view, your voice, your values brought to life. An unclear brand means that better marketing just spreads confusion more effectively.

Offers - A transformation clearly defined and priced. The most common problems? Trying to serve too many people, wonky pricing, and solving a problem your clients don't know they have.

Thought Leadership - The body of ideas, frameworks, and opinions that make you the person people think of for your work. This is what gives your marketing substance and makes sales feel like an invitation.

Marketing - Only layer five. And yet it's where most people go first. Marketing's job is to amplify what already exists - if the foundations aren't solid, more marketing is just more noise.

Sales - When the layers above are working, sales conversations become simple final invitations between two people who already know they're on the same wavelength. Friction in sales is almost always a symptom of something upstream.

Client Delivery - The thing that feeds everything else. Exceptional delivery creates testimonials, referrals, and the personal conviction to keep showing up. It isn't the end of the chain, it circles back and strengthens every layer above it.

The audit is simple: start at layer one and work outward, asking honestly is this solid? Not perfect, but solid. Stop at the first layer where your honest answer is not quite. That's where your energy belongs first.

This episode is the start of an eight-part series - next week, Gill goes deep into Layer 1: vision and mindset, with journalling questions to help you really feel the difference between solid and looks okay-ish.

Listen in if you're ready to stop fixing the wrong things and start building something that actually compounds.

Want more personalised support? Book an alignment call here: https://go.oncehub.com/alignment-call

Have you ever looked at your website or your content and not quite recognised the person it’s talking about? The one who apparently runs your business?

If so, this episode of the ReWild Your Business podcast is for you.

I’m getting into something that I think is incredibly common: the drift. The slow, incremental process by which a business that started as a real expression of who you are gradually becomes something you’re just managing from the outside - you’re trying your best to be the business owner you think you’re supposed to be.

This doesn’t happen overnight. It happens through one tiny, reasonable tweak after another. The about page you softened because someone said it was confusing. The content style you adopted because one post unexpectedly went well. The offer you repackaged because someone in your peer group launched something similar and suddenly you felt like you needed to catch up.

Each one makes sense in isolation. Stack enough of them together and one day you wake up and the business just doesn’t feel like yours anymore.

In this episode I’m exploring why this happens, what it costs you (and it costs a damn sight more than you think), and three questions to help you trace your way back to the work you’re actually called to do.

This is identity work. It’s the foundation of everything… I know, I know - I sound like a broken record. But when you get it right, the right clients, the right content, the right offers - all of it gets so much easier, I promise you.

If this episode lands for you and you’d like to go deeper, I invite you to book a call with me. It might be the thing that changes everything.

Links:

Book a call with Gill: https://go.oncehub.com/alignment-call