What I'd do if I were starting my coaching business from scratch today...

In this episode, I'm breaking down the three priorities when you're building a coaching business - no fluff, no filler, just the strategic foundations that create sustainable growth. If you're an early-stage coach or you've been spinning your wheels trying to figure out what to focus on, this episode will save you months of second-guessing.

In This Episode:

- The one thing that changes everything about how you show up in your business
- How to develop your signature framework instead of being a set of hands for hire
- Why you don't need a thousand followers to build a thriving coaching practice
- What to prioritise right now if you want to build something real

Resources Mentioned:

MASTERY: Enrolment is now OPEN for my MASTERY, my 18-week programme for early-stage coaches who are committed to growing their coaching businesses in 2026.

https://gillmoakes.com/mastery

We're revisiting an episode that was first published in February this year - Why? Because I've been soooo sick and didn't record this week, but also because this is a really important episode when it comes to your money mindset.

If you’ve ever found yourself obsessing over where the next client is coming from or feeling that gut-wrenching panic when someone says no, this episode is for you. I am talking about the biggest mindset shift that makes signing clients easier: stop chasing money and start focusing on connection, trust, and service. When you do, the money becomes a natural side effect.

This isn’t about sitting back and hoping for the best. It’s about showing up, doing the work, and playing the long game. When you stop leading with desperation and start building real relationships, everything, clients, sales, opportunities, flows so much more naturally. And let’s be honest, growing your business feels a lot better when you’re not constantly stress chasing.

FREE MASTERCLASS

Today we kick off Unearth Your Edge - my free 3-day masterclass series for coaches, where we’ll refine your niche and messaging so start attracting and enrolling the right people.

For more info and to register, click here: https://gillmoakes.com/unearth

(This throwback episode mentions the March dates of our last event - this round is actually 8th / 9th / 10th December - 5pm UK / 12pm EST)

If you're a coach who's ready to change lives but you're struggling to stand out from all the other coaches saying the exact same things... this episode is for you.

It's completely natural when you're starting out to look at what other coaches are doing. But here's what happens: you end up reading other coaches' Instagram bios, checking out their websites, and without even realising it, you start mimicking the language you're seeing everywhere. The result? Your messaging becomes beige. Safe. Generic.

And when potential clients are scrolling through Instagram or reading emails, they can't tell the difference between you and any other coach out there.

What Is Your Edge?
Your edge is the combination of everything that makes you unmistakably you:

- Your values - the hills you're willing to die on
- Your lived and learned experience - all the lessons you learned the hard way
- The things you believe that not everyone agrees with
- The perspectives that make some people nod furiously and others hit unfollow (brilliant!)
- Your authentic personality - not the professional coach version you think you should be
- Your messaging - the things you can't stop talking about

This Can't Be Outsourced
You can't shortcut this work. You can't copy someone else's positioning. This isn't the glamorous bit of building a business - but it's the difference between a coaching business that actually grows and makes you money versus one that constantly struggles to attract the right people.

It's the difference between feeling confident in who you are and what you offer versus feeling like an imposter every time you post on social media.

I'm hosting a FREE three-day masterclass starting December 8th (8th, 9th, and 10th at 5pm UK time). This is the foundational work I do with clients in my MASTERY accelerator - and people have told me this masterclass alone has changed the trajectory of their business.

Here's what we'll cover:
Day 1: Who You Are - Getting crystal clear on your values, your story, and what you bring to the table that no one else does
Day 2: Who You Serve - Refining your niche based on genuine alignment between who you are and who you're meant to serve
Day 3: How You Communicate - Creating messaging that actually converts by articulating what you believe in a way that resonates with the right people

90 minutes on Zoom each day. Time for questions. Workbooks for each day. And I promise you: this is going to move you forward in your business.

Numbers are capped so everyone gets space to ask questions - so grab your spot now at gillmoakes.com/unearth