『ReWild Your Business』のカバーアート

ReWild Your Business

ReWild Your Business

著者： Gill Moakes
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 The podcast for women who are sick of the disingenuous online world, and want to be part of the move towards a new way of doing business. Hosted by business coach Gill Moakes, ReWild Your Business is a weekly homecoming for women who are no longer willing to contort themselves to achieve someone else's definition of success. When it comes to growing your business, rewilding isn’t about doing more (thank goodness - most of us do too much already!) It’s about letting go of what was never yours to carry, so that the work your soul intended can finally thrive. This podcast is where we name what’s not working, unlearn what was never a good fit, and make space for the truth underneath. Because your business was never meant to be built from strategy alone. It was meant to be built from you: your values, your voice, your rhythm, your soul. Each episode is a mix of grounded business wisdom, soulful reflection, and honest conversation about what it really takes to grow a business that feels like home. We’ll talk mindset, messaging, marketing, offers, thought leadership, and money, but always through the lens of wholeness. No more splitting yourself into parts. No more building what looks good but feels off. This is about bringing the whole of who you are to the table... because the whole of you belongs. This is the wild work. And it’s calling you back. Find out more about Gill at https://gillmoakes.com Explore our free resources: https://gillmoakes.com/explore© 2025 Copyright Gill Moakes マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • #182 - The Content Marketing Trap (And How To Free Yourself From It)

    #182 - The Content Marketing Trap (And How To Free Yourself From It)
    2025/10/27
    Let me be honest with you: what worked in marketing a couple of years ago really isn't working anymore. And if you're someone who's still trying to crack that algorithm, who believes your success is entirely governed by the quality of your content, this probably isn't what you want to hear. But it's true. I'm seeing genuinely brilliant coaches burning themselves out creating endless content. Posting multiple times a day. Creating daily reels. Sophisticated carousel posts. Graphics. Jumping on every trend. And they're just not seeing a return on that massive amount of effort. Here's what's really happening: the coaching industry has created this closed shop of engagement. Your amazing content is mostly being seen by other coaches who are also stuck on the same hamster wheel. Not your actual ideal clients. Content Marketing Still Matters (But It's Only One Piece) I'm not saying content doesn't matter. Of course it does. But it's ONE piece of a marketing ecosystem. Your overall marketing strategy needs to be bigger than just a content strategy if you want to build a business that's sustainable for the long haul. Think of it like this: content marketing is the lighthouse - shining out, hoping to attract your ideal clients. But there's another side to that coin, and it's the one thing that's never stopped working. The thing that cannot be hacked, gamified, or outsourced. Relationship marketing. The searchlight piece where you go out and actively build relationships that lead to clients, collaborators, and introducers. Why Everything Changed Just a few years ago, you could post consistently, use the right hashtags, jump on trending audios, and the algorithm would reward you with visibility. More reach meant more engagement, which led to new followers, discovery calls, and sales. I'm not saying it was easy then, but it was more straightforward. More predictable. There was less noise and a hell of a lot less AI-generated crap clogging up everyone's feeds. Now? Complete opposite. The algorithms change every other week. No one knows what's getting prioritised anymore. Platforms are oversaturated. Our attention spans are tiny. And people are absolutely exhausted from posting constantly without seeing results that match their effort. The uncomfortable truth: If your entire marketing strategy is built on content creation and visibility determined by an algorithm, you're building your business on quicksand. What Actually Works: The 80/20 Flip Here's what I want you to think about: how are you spending your marketing energy right now? If you're spending 80% of your time creating content and 20% building relationships, I want you to flip it completely. Spend 20% of your time creating really good content that genuinely reflects who you are and what you believe. Then spend 80% of your time having actual conversations with people. This looks like: Showing up in DMs When someone sends a genuine connection message, reply with substance. Have an actual conversation. Don't automatically dismiss everyone as a pitch-slapper. Leaving thoughtful comments Not just a thumbs up or heart emoji. Actually show you were interested in what they shared. Ask questions. Be curious about them. Following up with people If someone told you a month ago they were working on something, check back in. Ask how it's going. Show them you remember. Show them you actually give a crap. Remembering what matters When you build real relationships, you remember what each other says. You're not just talking about business, you're connecting as humans. The Three Kinds of Relationships to Build As you're building these connections, think about three types of relationships: Potential clients - people who could work with you Potential collaborators - people you could create with or partner with Potential introducers - people who could refer clients to you Not everyone needs to be a direct client. Build a genuine network across all three categories. But Can This Scale? I hear you. You're thinking, "Gill, this sounds lovely, but I can't have individual conversations with everyone. I need something that works at scale." Here's the thing: as a coach selling high-ticket programs, you absolutely need to be having individual conversations with the right people. If you're in scaling mode with more leveraged offers, then yes, use paid advertising to drive enough traffic to override the algorithm. But for mid to high-ticket coaching? Conversations are non-negotiable. It might not be the magic bullet everyone wants, but I'm telling you the truth. Quality Over Quantity. Always. I'd rather have a smaller, deeply engaged audience than a massive following of people who couldn't give a crap about what I do. If you prioritise relationships over algorithms, your business will grow. Maybe not overnight. Not in a viral explosion. But steadily. Sustainably. In a way that feels good to you. That's what we're all after, isn't it? A business that actually works for us. That feels ...
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    33 分
  • #181 - Rewilding Your Relationship With Money

    #181 - Rewilding Your Relationship With Money
    2025/10/20
    Let's be honest. Your relationship with money is probably one of the trickiest, most emotionally charged relationships you'll ever have. And I'm not talking about spreadsheets or financial planning here. I'm talking about how you feel about money, how you treat it, and how it's quietly shaping your decisions without you even realising it's happening. This week, we're going back to something I haven't talked about in a while: money mindset. Because here's the thing. Most of us didn't choose the money stories we're carrying around. We inherited them from our parents, our teachers, the culture we grew up in, and that whole toxic online abundance messaging that makes you feel like an idiot if you haven't manifested a private account in the Cayman Islands. (Thanks for nothing, The Secret.) What You'll Learn In This Episode: The money stories you inherited and how they're dictating your behaviour right now. Things like "money doesn't grow on trees" or "people like us don't have that kind of money" get wired into your nervous system, and suddenly abundance doesn't feel safe anymore. Why money isn't moral. Money isn't a reflection of how worthy or spiritual you are. It's not a moral compass. Money is neutral. It's energy. And when we treat it like it's moral, we start hustling for work we don't want, undercharging because we want to seem like good people, and over-delivering to prove our value. The two ways we try to control money and why neither one represents freedom. You're either constantly chasing money and making it the focus of everything, or you're pretending you're above caring about it at all. Both are about control. Both are ego. What it means to rewild your relationship with money. Coming back to a natural rhythm where money flows through you, supports you, and nourishes what matters, but isn't the all-or-nothing driving force of your business. Five things you can start doing today to shift your relationship with money: Name the inherited stories (whose voice are you hearing?)Track the flow (where does money move easily and where does it get stuck?)Look at your pricing (are you charging for acceptance or honouring your energy?)Practice receiving (compliments, help, opportunities, all of it)Redefine what wealth means for you The distinction between wealth and worth. Wealth is external and movable. Worth is internal and doesn't change. You cannot let money carry your self-esteem. You cannot let money have that much power. The Big Truth: Money doesn't respond to guilt or scarcity. But it does respond to clear, aligned action. It responds to purpose. It responds to flow. When you spend money in alignment, it circulates. When you invest in what you believe in, it multiplies. When you hoard it out of fear, it stagnates. And here's the weird thing: when you stop with the proving and the grasping and the chasing, that's when money starts to flow. That's when money becomes the side effect of intentional, aligned work. That's what I want for you. This Week's Journaling Prompts: Where in my business am I still asking money for permission? (Permission to rest, to create something different, to feel successful, to feel safe?)What part of me still believes that wealth and worth are the same thing? And what could happen if I stopped believing that?If money and I were in an honest relationship, what conversation are we long overdue to have? (What needs forgiving? What needs claiming? What needs renegotiating?) Don't rush these. Sit with them. See what comes up. Links & Resources: Download the Fix Your Money Mindset Workbook - One of my oldest lead magnets and still works a treat because it's a goodie. It'll help you reframe your way of thinking about money: https://www.gillmoakes.com/fix-your-money-mindset Email me your reflections: info@gillmoakes.com (I genuinely love hearing from you when something lands)
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    27 分
  • #180 - How to Tell the Truth in Your Marketing and the Courage it Takes to Bring All of Yourself to Your Business

    #180 - How to Tell the Truth in Your Marketing and the Courage it Takes to Bring All of Yourself to Your Business
    2025/10/13

    Ever hit 'post' and immediately wanted to delete it because it felt a bit too much... too honest... too vulnerable... too outspoken... too opinionated
    Yes? This episode is for you.

    This week, we’re talking about the courage it takes to tell the truth in your marketing - to bring all of who you are to your business, even when it feels risky, messy, or a little too raw.

    Because here’s the thing:
    Every time you water yourself down to sound more 'credible,' you lose the very thing that would make your message land.

    Every time you trim the edges of your truth to seem more professional, you edit out the magic that would actually connect.

    In this episode, I talk about:
    💥 Why being “too polished” is killing your connection
    💥 The myth that credibility comes from having it all figured out
    💥 The moment right before you post something real, and how to move through it
    💥 How to know what’s yours to share (and what’s not)
    💥 The difference between authentic vulnerability and performative oversharing
    💥 Why your truth is the most magnetic thing you have

    If you’ve ever caught yourself second-guessing a post, toning down your story, or worrying that honesty might make you look less 'together', this one’s for you.

    Because credibility doesn’t come from perfection.

    It comes from resonance. From being real, open, and honest enough that your people can actually feel you.

    And that? That’s what makes you unforgettable.

    ✍️ Your Reflection Prompt:

    What truth are you avoiding because you’re scared it might make you look less credible?

    Sit with that one. Write. Don’t rush it. You might just find the next brave thing your business needs to say.

    🔗 Join the October Workshop: Relationships Over Algorithms

    📆 28th October 2025

    ⏰ 5pm UK / 12pm EST / 9am PST

    📍 Zoom

    We’ll dive into how real relationships, not reach, not trends, create the kind of business that lasts.
    Get all the details and book your spot here → https://www.gillmoakes.com/relationships-over-algorithms
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    28 分
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