So, our Natural Order Of Things mini series continues...

Almost everyone does this... they have an idea for a business on Monday and they're trying to market it by Tuesday, having sailed right past the four layers that would have made the marketing actually work. And then they wonder why nobody's listening.

This week we're on layer five: Speaking Up. The marketing layer. And I won't let you near it until the layers before it are solid, because marketing built on shaky foundations is basically just shouting.

Most marketing advice was never written for businesses like ours. It was written for the ones optimising for volume, virality and the algorithm, where the offer is interchangeable and the only goal is to be seen by more people than the competition. That isn't us. We're building something quieter and far more durable, and it's built on trust.

So this episode is about marketing the way it should actually feel for a soul-led business. Knowing your people so well you could finish their sentences. Choosing one or two platforms and showing up there fully, instead of repurposing yourself into the ground across six. And understanding the four phases every bit of marketing has to move through, whatever channel you happen to love: visibility, lead generation, nurture, and the honest invitation to work with you.

I also get into consistency, which is easily the most misunderstood word in marketing. It is not posting every day. It is not punishing yourself for sending the email on a Wednesday instead of a Tuesday. It's showing up reliably and recognisably as you, for long enough that people trust you're not about to vanish on them. I've been doing this podcast for four years. The first year brought me virtually no business at all. Marketing works, but it asks you to back yourself and then give it long enough to prove you right.

Next week, layer six: Honest Invitation. The sales layer. Because once the right people are raising their hands, the only question left is whether you can invite them in clearly and warmly, without it ever feeling like they're being sold at.

Mentioned in this episode

The Natural Order of Things, the book. My gift to you, free to download: https://gillmoakes.com/natural-order-book

Your Speaking Up companion worksheet, an editable PDF so you can type straight into it and keep it: https://gillmoakes.com/215

The Wild Way, my membership for soul-led women. £22 a month at the founding rate, locked in for as long as you stay.

We gather live on Zoom twice a month, at new moon to set intentions and at full moon to release and reflect, with hot seat coaching, a community hub, and a recorded class each month.

Our first new moon call is today, 15th June, 5pm UK time (12pm Eastern), our first full moon call is on 30th June 5pm UK time (12pm Eastern)

JOIN NOW - https://gillmoakes.com/wildway

I jumped on for a cheeky bonus episode this week because I genuinely could not sit on this a moment longer. The Wild Way is open, and I’m ready like a nervous, over-prepared host, to welcome you inside.

The Wild Way is the community I’ve wanted to belong to for years, so I’ve gone and built it, which feels like the only sensible response to wanting something that didn’t exist yet.

I’ve run memberships before. Two of them, in fact. Both were profitable on paper, both were perfectly lovely, and both left me feeling a bit meh, because I’d built the membership a business coach is supposed to build. Sensible. Logical. Ticks every box and warms exactly none of your bones.

The Wild Way is different.

This is for women building business doing the work that truly matters to them. Work that feels good AND makes bloody good money, because I will go to my grave making a stand for that and.

In this community, we don’t meet on the first or last particular day of the month. We follow the moon instead. A rhythm that has worked for me for a long while now. At new moon we set our intentions around where we’ll put our focus and energy for that lunar cycle. Two weeks later, at full moon we reflect on what’s working and release what isn’t. Two weeks, every time. The moon has been doing this reliably for a very long time, and it turns out she’s an excellent accountability partner.

That rhythm has moved my own business forward more than almost anything. Working on it, gently and on purpose, rather than always frantically in it.

Who this community is for

Come in if you’re already established but a bit lonely (entrepreneurial loneliness is real, and nobody warns you about it).

Come in if you’re right at the start of something and want to grow it without selling your soul… or your Sundays.

Come in if you’re having the slow but sure, unfurling realisation that you might have started the wrong business, and you want to start pivoting to something more soul-aligned.

All of you belong here.

And nothing about this is rushed, forced or frenetic. If you’re chasing the hustle, you have come spectacularly to the wrong place.

What’s inside the membership

A monthly class. June’s class is Trust the Timing, a topic I chose having decided that now is the right time to bring this to life - precisely when it finally felt right.

A guided meditation and a reflection workbook each month, stacking up into a proper library of soul-led business wisdom.

A community hub for connecting, asking the real questions and RSVPing to everything.

Live calls together on Zoom twice a month, an hour each, at new and full moon. We ground in, talk through the month’s theme, set or reflect on intentions together, then open up for sharing and you can ask for the specific advice / coaching you need from me.

The chance to book private 1:1 coaching with me at the lowest rate I ever offer it, members only.

A founding member price

It’s £22 a month as a founding member, and that price is yours for keeps. It will never be lower than this. I’ve made it gently, deliberately affordable, because this was never a numbers game for me. I would simply rather have the right women in the room than a spreadsheet that looks impressive.

Come and join us

Head to gillmoakes.com/wildway, have a good nose around, and come in if it feels like the right place for you.

Join today, on launch day and our very first call is TODAY (June 15th) at 5pm UK / 12pm US, setting our intentions together with the energy of the new moon. Miss this first call - no worries - you simply roll in on the next new or full moon call. The moon, as ever, will wait for you.

You know the feeling. You read something and stop dead. "Yes. Exactly that. I've never heard it put that way before." That flash of recognition is what a worldview does, and it's the difference between being remembered and being white noise.

This week we're into layer four of our 7 part mini series, The Natural Order Of Things: your worldview. Your thought leadership. Your distinctive, lived, hard-won take on your corner of the world. It's the opinions you'd defend in a room full of people who disagreed with you, and it's the reason the right people choose you and keep coming back.

If you've ever felt like you're doing everything right and somehow still disappearing, this is the one for you.

Next week, part five: the Speaking Up layer, where we take your worldview and make you properly visible to the people who need you.

Mentioned in this episode

The Natural Order of Things, the book. My gift to you, free to download: https://gillmoakes.com/natural-order-book

Your World View companion worksheet: https://gillmoakes.com/214

The bonus workbook for figuring out your worldview, borrowed from my Coaching Business Academy, because some things are too good to reinvent: https://drive.google.com/file/d/1yf_E_Cq4h9uCOPjM7hfKDZX2x2S-_vfV/copy

The Wild Way, my community for soul-led women. £22 a month, live calls together at new moon and full moon, and our first gathering is at New Moon on 15th June: https://gillmoakes.com/wildway

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