As podcasters and business owners, it can often feel like our marketing is pure tactics. But when you think about it, since early civilisation we’ve been telling stories around campfires and in village taverns. Your podcast is your campfire to tell your story and with the right conversation partner it naturally reveals you and your authenticity to your ideal audience as easily as talking to a friend.

In this episode, Rob Drummond of StorySellingLab.co.uk shares a bit of his background in marketing and digital ads, until he had the realisation that his penchant for drawing out a story by actively listening and asking the right questions should be the unique talent that he offers the world.

This conversation is great fodder for you, as a solo or interview podcaster, to think a bit more about asking the right questions to draw out the core story in your guests and yourself.

Mentioned in this Episode:

• Howard Gossage (marketing innovator)
• Jason Leister's Daily Emails
• Activate Your Podcast
• Story Systems podcast (hosted by Rob Drummond)

Get in touch with Rob:

LinkedIn: https://www.linkedin.com/in/rob-drummond-a88a8443/

Website: https://storysellinglab.co.uk/

Let's Start a Dialogue

The Socratic Method is best done in dialogue, so if you'd like to respond to one of my episodes or send through an idea of your own, send it to:

📧 podcast@rethinkingpodcasting.com

🎤 rethinkingpodcasting.com and select "Send a Voicemail"

Make sure you share the name of your show, so I can include it in my response!

Support this Podcast:

Here are some of the services I use to create this show. Sign up for these services with the links below to support the podcast:

Use Brain.FM to stay focused while you podcast (30 Day Free Trial)

Sign up for Artlist.io to add Royalty Free Music to your Podcast (2 Months Free)

Use Captivate.FM to host & distribute your Podcast (30 Day Free Trial)

Create your Episode Transcript with GoodTape.io (€5 off when you sign up)

Chapters:

• (00:00) Your Podcast Is Your Campfire
• (02:08) Introducing Rob Drummond and Story Selling
• (03:16) What Story Selling Really Means
• (05:01) The Inner Demons of Storytelling
• (08:32) Storytelling as Authentic Marketing
• (11:02) From Advertising to Story Systems
• (20:20) Overcoming a Fear of Speaking
• (26:43) The Journey Through Podcasting
• (32:23) Imposter Syndrome and the Learning Curve
• (36:09) Becoming a Better Conversation Partner
• (42:23) The Art and Fatigue of Deep Listening
• (48:22) Intentional...

Defining a "podcast" is seen as important to many, but often falls short. In this episode I explain why the definitions often fall short, how incentives drive our definitions, why the Platonic Realm of Forms gives us the essence we need, and how my previous job made the same mistake in defining sustainable remote work for its employees.

Resource Mentioned in this Episode:

• "What's a Podcast?: The Revolution Redefined"
• Plato's Theory of Forms explained (Wikipedia)

Let's Start a Dialogue

The Socratic Method is best done in dialogue, so if you'd like to respond to one of my episodes or send through an idea of your own, send it to:

📧 podcast@rethinkingpodcasting.com

🎤 rethinkingpodcasting.com and select "Send a Voicemail"

Make sure you share the name of your show, so I can include it in my response!

Support this Podcast:

Here are some of the services I use to create this show. Sign up for these services with the links below to support the podcast:

Use Brain.FM to stay focused while you podcast (30 Day Free Trial)

Sign up for Artlist.io to add Royalty Free Music to your Podcast (2 Months Free)

Use Captivate.FM to host & distribute your Podcast (30 Day Free Trial)

Create your Episode Transcript with GoodTape.io (€5 off when you sign up)

A few years ago, you never would have thought that talking to a YouTube professional would make sense for a podcast about podcasting. With many of us pivoting to video, all the YouTube stuff has become more relevant than ever. And who better than a YouTube expert AND podcaster to set our expectations, and our minds at ease, for this new direction.

This week I’m chatting to Valentin Farkasch - a YouTube Creator from Vienna who makes his living supporting Small YouTube Creators to make their way in the wild west of the algorithmic medium.

One of the ways he does this is with his podcast: Orbit For Creators, and a community by the same name. Far more than just a YouTuber proclaiming his content a podcast, Valentin’s approach has been deliberate and intentional by marrying his expertise with what we commonly understand podcasting to require.

His podcast about Content Creation has been through three seasons and grown each time, but more importantly he has grown to understand what can reasonably be expected of us as podcasters on YouTube with some sound advice about how to manage those expectations of ourselves.

His reflective and ponderous nature is why I wanted to bring him on for a chat, and also why our conversation started with his advice and journey through creating the podcast, and became a reflection for both of us on where we are in podcasting and where to go next. I think you’ll really like it.

How to get in touch with Valentin Farkasch:

• Follow his LinkedIn: linkedin.com/in/vfarkasch/
• Visit the Orbit For Creators website
• Subscribe to his YouTube Channel: youtube.com/@orbitforcreators

Let's Start a Dialogue

The Socratic Method is best done in dialogue, so if you'd like to respond to one of my episodes or send through an idea of your own, send it to:

📧 podcast@rethinkingpodcasting.com

🎤 rethinkingpodcasting.com and select "Send a Voicemail"

Make sure you share the name of your show, so I can include it in my response!

Support this Podcast:

Here are some of the services I use to create this show. Sign up for these services with the links below to support the podcast:

Use Brain.FM to stay focused while you podcast (30 Day Free Trial)

Sign up for Artlist.io to add Royalty Free Music to your Podcast (2 Months Free)

Use Captivate.FM to host & distribute your Podcast (30 Day Free Trial)

Create your Episode Transcript with GoodTape.io (€5 off when you sign up)

Chapters:

• (00:00) Why a YouTube expert for podcasters? Intro to Valentin
• (02:24) Press Publish in NYC: closing the loop, community, connections
• (06:35) Orbit for Creators — Season 1: from studio tours to remote
• (12:31) Season 2: remote unlocks, growth & longevity
• (19:59) Season 3 experiments: retention-first intros & packaging
• (21:27) 100 views vs 100 million: reframing success
• (24:40) Money, ads,...