As podcasters and business owners, it can often feel like our marketing is pure tactics. But when you think about it, since early civilisation we’ve been telling stories around campfires and in village taverns. Your podcast is your campfire to tell your story and with the right conversation partner it naturally reveals you and your authenticity to your ideal audience as easily as talking to a friend.

In this episode, Rob Drummond of StorySellingLab.co.uk shares a bit of his background in marketing and digital ads, until he had the realisation that his penchant for drawing out a story by actively listening and asking the right questions should be the unique talent that he offers the world.

This conversation is great fodder for you, as a solo or interview podcaster, to think a bit more about asking the right questions to draw out the core story in your guests and yourself.

Mentioned in this Episode:

• Howard Gossage (marketing innovator)
• Jason Leister's Daily Emails
• Activate Your Podcast
• Story Systems podcast (hosted by Rob Drummond)

Get in touch with Rob:

LinkedIn: https://www.linkedin.com/in/rob-drummond-a88a8443/

Website: https://storysellinglab.co.uk/

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Chapters:

• (00:00) Your Podcast Is Your Campfire
• (02:08) Introducing Rob Drummond and Story Selling
• (03:16) What Story Selling Really Means
• (05:01) The Inner Demons of Storytelling
• (08:32) Storytelling as Authentic Marketing
• (11:02) From Advertising to Story Systems
• (20:20) Overcoming a Fear of Speaking
• (26:43) The Journey Through Podcasting
• (32:23) Imposter Syndrome and the Learning Curve
• (36:09) Becoming a Better Conversation Partner
• (42:23) The Art and Fatigue of Deep Listening
• (48:22) Intentional...