Adam Wilson is the CO-Founder, Head of Strategy and Creative at D/CAL

Adam Wilson shares his journey from the advertising world to founding his own agency, D/CAL. He emphasizes the importance of understanding subcultures over demographics in modern marketing, the evolution of digital marketing, and how his diverse team drives innovation. Adam discusses the challenges and rewards of building an agency that focuses on real-time audience insights and the creator economy, while also providing valuable advice for aspiring agency founders.

Topics Covered:

• Understanding subcultures is crucial for effective marketing
• The digital landscape transformation
• Diversity in agency teams fosters innovation and creativity
• Real-time audience insights vs traditional demographics
• The agency's success relies on understanding client needs and challenges.
• Working with Co-Founder Tony Hawk
• Authenticity in marketing leads to more resonant brand narratives

You can follow what Adam Wilson is up to on LinkedIn

Connect with Adam:
Website: dcalagency.com
Email: info@dcalagency.com
Social Media: @dcalagency

Like what you hear? Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.

The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday.

Past guests on The Rad Season Show include Courtney Carter, Stacy Peralta, Monica Medellin, Wim Hof, Mike Cessario, Circe Wallace, Selema Masekela Gerry Lopez and more.

Contact Oli Russell-Cowan

• On Instagram olirussellcowan
• On LinkedIn at olirussellcowan

Thanks for listening & keep it rad!

Amy Stanton is the Founder & CEO of Stanton & Company

Amy Stanton shares her remarkable journey from engineering to marketing, detailing her experiences in advertising, the Olympic bid for New York, and her passion for building a business focused on women's sports. She discusses the challenges of running a business, the cultural shifts in the workplace, and the importance of authenticity and representation in sports. Amy emphasizes the need for positive female role models and the evolution of workplace culture, highlighting her commitment to creating a supportive environment for her team and clients.

Topics Covered:

• Amy's journey from engineering to marketing
• The New York Olympic bid experience
• Working with Martha Stewart
• Empowering female athletes and building a business in women's sports
• The importance of brand building and representation in sports
• Challenges of running a business and fostering open communication

You can follow what Amy Stanton is up to on LinkedIn

Connect with Amy:
Website: stanton-company.com
Email: info@stanton-company.com
Social Media: @StantonCompany

Like what you hear? Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.

The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday.

Past guests on The Rad Season Show include Courtney Carter, Stacy Peralta, Monica Medellin, Wim Hof, Mike Cessario, Circe Wallace, Selema Masekela Gerry Lopez and more.

Contact Oli Russell-Cowan

• On Instagram olirussellcowan
• On LinkedIn at olirussellcowan

Thanks for listening & keep it rad!

Courtney Carter is the Seattle Sounders FC & Reign FC Chief Revenue Officer (CRO)

In this episode, Courtney shares her journey from being a high-level soccer player to a key player in sports marketing and talent representation. She discusses her experiences at Major League Soccer, ESPN, and CAA, emphasizing the importance of diversifying across traditional and new media platforms. Courtney also highlights the evolution of soccer in America, the rise of social media and the creator economy, and her innovative projects at Seattle Sounders and Rain.

Key topics covered in this episode:

• Courtney's transition from playing soccer to sports marketing.
• Starting at Major League Soccer before moving to ESPN.
• Evolution of commercialisation of soccer in the U.S.
• Social media transforming the way talent is represented.
• Being an early adopter of the creator economy.
• Launching Carter Media Group, to represent innovative talent.
• Reclaiming identity is crucial in the entertainment industry.
• Seattle Sounders and Rain focusing on community-driven storytelling.
• The importance of authentic partnerships in sports marketing.

You can follow what Courtney Carter is up to on LinkedIn

Like what you hear? Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.

The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday.

Past guests on The Rad Season Show include Truls Brataas, Stacy Peralta, Wim Hof, Mike Cessario, Nick Tran, Gerry Lopez and more.

Contact Oli Russell-Cowan

• On Instagram olirussellcowan
• On LinkedIn at olirussellcowan

Thanks for listening & keep it rad!

Brian Garofalow Chief Executive Officer at Skullcandy

On this episode of Group Y Live, join host Oli Russell-Cowan as he sits down with Brian Garofalow, the CEO of Skullcandy and a legend in the action sports industry.

In this episode, Brian shares his incredible journey from the early days of the action sports scene to leading a prominent audio brand. He discusses the challenges of reviving Skullcandy, the importance of understanding their core audience, and the need for adaptation in a rapidly changing market.

Discover how Skullcandy is engaging with communities through sponsorships, events, and collaborations, and learn about their innovative internal processes and strategic focus. Brian also reveals an exciting new product launch and partnership with Bose that aims to bring premium audio to the masses at an accessible price point.

Key topics covered in this episode:

• Brian's background in the action sports industry
• The evolution of Skullcandy and its brand strategy
• Engaging with core audiences: active consumers, content creators, gamers
• The significance of community engagement and events
• Insights into product innovation and market adaptation
• Sneak peek at the Method 360 ANC headphones & the partnership with Bose

You can follow what Brian Garofalow is up to on LinkedIn

Like what you hear? Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.

The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday.

Past guests on The Rad Season Show include Truls Brataas, Stacy Peralta, Wim Hof, Mike Cessario, Nick Tran, Gerry Lopez and more.

Contact Oli Russell-Cowan

• On Instagram olirussellcowan
• On LinkedIn at olirussellcowan

Thanks for listening & keep it rad!

Monica Medellin is a Film Director, Executive Producer & Unscripted TV Creator

Monica Medellin is a filmmaker dedicated to expanding narratives around women and people of color in sports through media, including ahead-of-the-trend film, tv and branded content. Monica is the creator and executive producer of Surf Girls on Prime Video, in partnership with Reese Witherspoon's Hello Sunshine. Her work has been featured by the Emmys, Forbes, and Elle Magazine, among others.

In this episode, she shares journey from growing up in Los Angeles, where she developed a passion for surfing and filmmaking, to her career in the action sports industry. She discusses her early experiences with video editing, her education in journalism, and how she transitioned into documentary filmmaking. Monica highlights the importance of representation in sports, particularly for women and reflects on her time at the World Surf League, where she advocated for equal visibility of female surfers. The conversation also touches on the challenges faced during the pandemic and the significance of building networks in the industry.

Monica shares her creative process on the documentary series 'Surf Girls,' which highlights young female surfers in Hawaii. She discusses the challenges of transitioning from small-scale productions to larger teams, the pressures of being a young executive producer and her experiences working with major companies like Red Bull and Reese Witherspoon's Hello Sunshine.

Monica discusses:

• Her journey beginning with a passion for surfing and filmmaking.
• The importance of representation in sports.
• Navigating the film industry, challenges & imposter syndrome.
• Building a career in action sports requires dedication and creativity.
• Working with brands like Red Bull and Nike opened new opportunities.
• Role at the World Surf League changed narratives around women in surfing.
• The pandemic forced her to adapt and find new ways to create content.
• The 'Surf Girls' documentary series highlights young female surfers.
• Goal to continue telling impactful stories about women in sports.

You can follow what Monica Medellin is up to on LinkedIn and Instagram

Like what you hear? Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.

The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday.

Past guests on The Rad Season Show include Stacy Peralta, Wim Hof, Mike Cessario, Circe Wallace, Selema Masekela Gerry Lopez and more.

Contact Oli Russell-Cowan

• On Instagram olirussellcowan
• On LinkedIn at olirussellcowan

Thanks for listening & keep it rad!

Jonathan Weaver is the Chief Marketing Officer at Db Journey

Jonathan Weaver is a Global Marketing Leader with roles across Nike SB, Womens & Football, Burton Snowboards and currently at Db having been part of the team to drive the LVMH LLV minority investment. From the UK, living in Portugal with his wife Mareike, and two kids, Lenny and Lilly after living in Portland, USA, Austria, France and the UK. In this episode, he shares his journey through the action sports industry, his early experiences snowboarding, his transition into the corporate world with brands like Burton and Nike and his current role as CMO of DB. He discusses the cultural shifts he encountered, the importance of community in sports, and the strategic growth of DB in the travel gear market.

Jonathan discusses:

• Growing up snowboarding on the dry slopes in the UK.
• Transitioning into the action sports industry through resourcefulness.
• Burton provided valuable insights into marketing and brand management.
• Nike's level of resources and opportunities in sports marketing.
• Cultural shifts in corporate environments can be challenging but rewarding.
• CrossFit's similarities with action sports in terms of community and lifestyle.
• Navigating women's sportswear requires understanding market dynamics.
• COVID-19 prompted significant career decisions and relocations.
• DB's growth strategy focuses on leveraging its action sports roots.
• Planning for the future is essential for career development.

You can follow what Jonathan Weaver is up to on LinkedIn

Like what you hear? Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.

The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday.

Past guests on The Rad Season Show include Truls Brataas, Stacy Peralta, Wim Hof, Mike Cessario, Tod Richards, Gerry Lopez and more.

Contact Oli Russell-Cowan

• On Instagram olirussellcowan
• On LinkedIn at olirussellcowan

Thanks for listening & keep it rad!

Dustin Hinz is the Chief Marketing Officer at Firestone Walker Brewing Co

Dustin Hinz has spent his career at the intersection of storytelling, culture, and commerce. From his early days at Guitar Center to shaping music culture with many of the world’s most influential artists, to stewarding iconic guitar and string maker Ernie Ball Music Man, and now leading marketing at Firestone Walker Brewing Co., he’s navigated the evolving landscape of music, culture, and beer. In this episode, he shares lessons learned along the way—how creativity, curiosity, and a few unexpected turns shaped his approach to marketing and brand building.

Dustin discusses:

• Dustin's journey from musician to marketer.
• Evolution of content creation transforming marketing strategies.
• Building a lifestyle brand requires connecting to your target audience.
• Sponsorships focus on long-term partnerships rather than one-off deals.
• Effective storytelling is crucial for creating memorable brand experiences.
• Internal teams play a vital role in maintaining brand integrity and vision.
• Beer industry presents unique challenges compared to the music industry.
• Investing in brand legacy is essential for long-term success.
• Authenticity in marketing fosters stronger consumer connections.

You can follow what Dustin Hinz is up to on LinkedIn.

Like what you hear? Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.

The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday.

Past guests on The Rad Season Show include Stacy Peralta, Wim Hof, Mike Cessario, Gerry Lopez and more.

Contact Oli Russell-Cowan

• On Instagram olirussellcowan
• On LinkedIn at olirussellcowan

Thanks for listening & keep it rad!

Nik Strong-Cvetich is the CEO at Save The Waves Coalition and Commissioner, Parks and Recreation Commission at City of Santa Cruz.

Nik Strong-Cvetich shares his journey from Washington to Santa Cruz, his passion for surf conservation, and the evolution of the Save the Waves Coalition. He highlights the importance of community collaboration in protecting surf ecosystems and shares innovative approaches like surf break insurance. The conversation also touches on future projects and how individuals can get involved in conservation efforts.

Nik discusses:

• Save the Waves Coalition, focusing on surf ecosystem conservation.
• Save the Waves growth from a 2-person team to 15, impacting surf ecosystems in 15 countries.
• Surfing deeply connected to local economies and conservation efforts.
• Community collaboration is essential for successful conservation projects.
• Innovative solutions like surf break insurance being developed to protect surf economies.
• The World Surfing Reserve program recognising and protects outstanding surf breaks.
• Nick's personal journey in conservation began with his childhood experiences in Washington state.
• The importance of storytelling and social media in raising awareness for conservation efforts.
• Future projects: Expanding conservation efforts in Mexico & the Azores, Portugal.
• Individuals can get involved through donations, the Save the Waves app, and local campaigns.

You can follow what Nik Strong-Cvetich is up to on LinkedIn.

Like what you hear? Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.

The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday.


Past guests on The Rad Season Show include Stacy Peralta, Wim Hof, Chad Nelsen, Hugo Tagholm, Gerry Lopez and more.

Contact Oli Russell-Cowan

• On Instagram olirussellcowan
• On LinkedIn at olirussellcowan

Thanks for listening & keep it rad!