Adam Wilson is the CO-Founder, Head of Strategy and Creative at D/CAL

Adam Wilson shares his journey from the advertising world to founding his own agency, D/CAL. He emphasizes the importance of understanding subcultures over demographics in modern marketing, the evolution of digital marketing, and how his diverse team drives innovation. Adam discusses the challenges and rewards of building an agency that focuses on real-time audience insights and the creator economy, while also providing valuable advice for aspiring agency founders.

Topics Covered:

• Understanding subcultures is crucial for effective marketing
• The digital landscape transformation
• Diversity in agency teams fosters innovation and creativity
• Real-time audience insights vs traditional demographics
• The agency's success relies on understanding client needs and challenges.
• Working with Co-Founder Tony Hawk
• Authenticity in marketing leads to more resonant brand narratives

You can follow what Adam Wilson is up to on LinkedIn

Connect with Adam:
Website: dcalagency.com
Email: info@dcalagency.com
Social Media: @dcalagency

Like what you hear? Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.

The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday.

Past guests on The Rad Season Show include Courtney Carter, Stacy Peralta, Monica Medellin, Wim Hof, Mike Cessario, Circe Wallace, Selema Masekela Gerry Lopez and more.

Contact Oli Russell-Cowan

• On Instagram olirussellcowan
• On LinkedIn at olirussellcowan

Thanks for listening & keep it rad!

Amy Stanton is the Founder & CEO of Stanton & Company

Amy Stanton shares her remarkable journey from engineering to marketing, detailing her experiences in advertising, the Olympic bid for New York, and her passion for building a business focused on women's sports. She discusses the challenges of running a business, the cultural shifts in the workplace, and the importance of authenticity and representation in sports. Amy emphasizes the need for positive female role models and the evolution of workplace culture, highlighting her commitment to creating a supportive environment for her team and clients.

Topics Covered:

• Amy's journey from engineering to marketing
• The New York Olympic bid experience
• Working with Martha Stewart
• Empowering female athletes and building a business in women's sports
• The importance of brand building and representation in sports
• Challenges of running a business and fostering open communication

You can follow what Amy Stanton is up to on LinkedIn

Connect with Amy:
Website: stanton-company.com
Email: info@stanton-company.com
Social Media: @StantonCompany

Like what you hear? Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.

The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday.

Past guests on The Rad Season Show include Courtney Carter, Stacy Peralta, Monica Medellin, Wim Hof, Mike Cessario, Circe Wallace, Selema Masekela Gerry Lopez and more.

Contact Oli Russell-Cowan

• On Instagram olirussellcowan
• On LinkedIn at olirussellcowan

Thanks for listening & keep it rad!

Courtney Carter is the Seattle Sounders FC & Reign FC Chief Revenue Officer (CRO)

In this episode, Courtney shares her journey from being a high-level soccer player to a key player in sports marketing and talent representation. She discusses her experiences at Major League Soccer, ESPN, and CAA, emphasizing the importance of diversifying across traditional and new media platforms. Courtney also highlights the evolution of soccer in America, the rise of social media and the creator economy, and her innovative projects at Seattle Sounders and Rain.

Key topics covered in this episode:

• Courtney's transition from playing soccer to sports marketing.
• Starting at Major League Soccer before moving to ESPN.
• Evolution of commercialisation of soccer in the U.S.
• Social media transforming the way talent is represented.
• Being an early adopter of the creator economy.
• Launching Carter Media Group, to represent innovative talent.
• Reclaiming identity is crucial in the entertainment industry.
• Seattle Sounders and Rain focusing on community-driven storytelling.
• The importance of authentic partnerships in sports marketing.

You can follow what Courtney Carter is up to on LinkedIn

Like what you hear? Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.

The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday.

Past guests on The Rad Season Show include Truls Brataas, Stacy Peralta, Wim Hof, Mike Cessario, Nick Tran, Gerry Lopez and more.

Contact Oli Russell-Cowan

• On Instagram olirussellcowan
• On LinkedIn at olirussellcowan

Thanks for listening & keep it rad!