Brian Garofalow Chief Executive Officer at Skullcandy

On this episode of Group Y Live, join host Oli Russell-Cowan as he sits down with Brian Garofalow, the CEO of Skullcandy and a legend in the action sports industry.

In this episode, Brian shares his incredible journey from the early days of the action sports scene to leading a prominent audio brand. He discusses the challenges of reviving Skullcandy, the importance of understanding their core audience, and the need for adaptation in a rapidly changing market.

Discover how Skullcandy is engaging with communities through sponsorships, events, and collaborations, and learn about their innovative internal processes and strategic focus. Brian also reveals an exciting new product launch and partnership with Bose that aims to bring premium audio to the masses at an accessible price point.

Key topics covered in this episode:

• Brian's background in the action sports industry
• The evolution of Skullcandy and its brand strategy
• Engaging with core audiences: active consumers, content creators, gamers
• The significance of community engagement and events
• Insights into product innovation and market adaptation
• Sneak peek at the Method 360 ANC headphones & the partnership with Bose

You can follow what Brian Garofalow is up to on LinkedIn

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The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday.

Past guests on The Rad Season Show include Truls Brataas, Stacy Peralta, Wim Hof, Mike Cessario, Nick Tran, Gerry Lopez and more.

Contact Oli Russell-Cowan

• On Instagram olirussellcowan
• On LinkedIn at olirussellcowan

Thanks for listening & keep it rad!