Courtney Carter is the Seattle Sounders FC & Reign FC Chief Revenue Officer (CRO)

In this episode, Courtney shares her journey from being a high-level soccer player to a key player in sports marketing and talent representation. She discusses her experiences at Major League Soccer, ESPN, and CAA, emphasizing the importance of diversifying across traditional and new media platforms. Courtney also highlights the evolution of soccer in America, the rise of social media and the creator economy, and her innovative projects at Seattle Sounders and Rain.

Key topics covered in this episode:

• Courtney's transition from playing soccer to sports marketing.
• Starting at Major League Soccer before moving to ESPN.
• Evolution of commercialisation of soccer in the U.S.
• Social media transforming the way talent is represented.
• Being an early adopter of the creator economy.
• Launching Carter Media Group, to represent innovative talent.
• Reclaiming identity is crucial in the entertainment industry.
• Seattle Sounders and Rain focusing on community-driven storytelling.
• The importance of authentic partnerships in sports marketing.

You can follow what Courtney Carter is up to on LinkedIn

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The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday.

Past guests on The Rad Season Show include Truls Brataas, Stacy Peralta, Wim Hof, Mike Cessario, Nick Tran, Gerry Lopez and more.

Contact Oli Russell-Cowan

• On Instagram olirussellcowan
• On LinkedIn at olirussellcowan

Thanks for listening & keep it rad!