Mastering AOV, CPA, ROAS, and CAC is essential to scaling profitably - each metric reveals a different layer of how your paid ads perform and where your funnel leaks. This episode breaks down what each KPI actually means, how they influence one another, and how to optimize them for sustainable growth in your DTC business.

Morning Minute Ep 33: How to maximize AOV, CPA, ROAS and CAC - and the differences between them.

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Most advertisers are wasting their Meta ad budget by targeting the wrong lookalike audiences. Learn how to create high-performing lookalikes based on your highest AOV, LTV, and crossover product buyers - rather than defaulting to all purchases. Discover advanced strategies like stacking 1% lookalikes, using CRM or Shopify lifetime data, modeling off lapsed buyers, and feeding third-party audience lists. Understand when to scale to Advantage+ campaigns and how audience precision improves ad placement quality, viewability, and return on ad spend. Essential insights for any DTC brand serious about paid social optimization.

Morning Minute Ep 32: Most advertisers make this mistake when using lookalike audiences.

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Unlock the power of anchoring to shift buyer perception and increase conversion rates. Learn how to use price anchoring, visual anchoring, and value stacking in your ads to reframe offers, improve brand positioning, and make high-ticket products feel affordable. Discover why simplicity signals luxury, how to frame pricing by day to reduce resistance, and how to apply these psychology-backed strategies in both copy and creative. Perfect for brands aiming to reduce price objections and increase perceived value - without changing their actual offer.

Morning Minute Ep 31: The power of anchoring to elevate perceived value and boost conversions of your ads.

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Discover how to track the impact of Meta ads on Google traffic and why it's critical for accurate attribution and smarter budget allocation. Learn how to set up custom conversions in Meta using referring domains, uncover the relationship between demand generation and demand capture, and understand how platforms like Meta fuel high-intent Google searches. This breakdown covers how to measure the true influence of your paid social campaigns and avoid misleading ROAS data by identifying when Google is capturing conversions that Meta actually initiated.

Morning Minute Ep 30: How Meta Ads Influence Google Traffic and Why You Need to Track It

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Facebook ads remain one of the most effective growth channels in 2025 - but success hinges on understanding both acquisition and retention strategy. This breakdown covers how to structure your Meta campaigns for profitable new customer acquisition, set up exclusion audiences, and craft offers that increase LTV through upsells and repeat purchases. Learn why ROAS isn’t the only metric that matters, how to build campaigns that drive purchases that wouldn’t have happened otherwise, and how to balance short-term return with long-term brand equity. Perfect for eCommerce businesses looking to reduce CAC and improve customer journey ROI.

Morning Minute Ep 29: "Are facebook ads still effective in 2025?"

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If your product page can’t convert, no ad will save it. This breakdown covers the most important product page CRO tips to increase AOV, reduce CPA, and improve ROAS - from above-the-fold optimization to upsell strategies, pricing psychology, social proof, and bundling techniques. Learn how to turn your PDPs into high-converting sales pages that fuel profitable ad performance and long-term LTV growth.

Morning Minute Ep 28: Why your product page might be killing your ads (and how to fix it)

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Meta’s value rules give advertisers new control over bid optimization, allowing you to prioritize high-LTV customers by age, gender, device, location, or placement. This episode breaks down when to use value rules, how creative-led targeting now drives performance, and why interest-based targeting is becoming obsolete. Learn how to leverage customer data, segment your highest-value audiences, and apply bid adjustments strategically without overinflating your CPAs. Perfect for brands with solid purchase data looking to scale more efficiently.

Morning Minute Ep 27: "When is the best time to use value rules with facebook ads?"

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In this episode, Chuck unpacks why AI - and ad platforms - don’t work end-to-end. Instead, they thrive “middle-to-middle.” Learn why your results depend on quality inputs like brand equity, product, creative, and customer experience, and how prompting, validating, and post-purchase strategy drive actual growth. Plus, we discuss how to shift your paid media mindset from chasing ROAS to optimizing lifetime value (LTV) and customer acquisition cost (CAC). If you’re scaling a brand in today’s AI-driven ad landscape, this is essential listening.

Morning Minute Ep 26: "AI isn’t end-to-end (and neither are ad platforms)"

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