Mastering AOV, CPA, ROAS, and CAC is essential to scaling profitably - each metric reveals a different layer of how your paid ads perform and where your funnel leaks. This episode breaks down what each KPI actually means, how they influence one another, and how to optimize them for sustainable growth in your DTC business.

Morning Minute Ep 33: How to maximize AOV, CPA, ROAS and CAC - and the differences between them.

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Most advertisers are wasting their Meta ad budget by targeting the wrong lookalike audiences. Learn how to create high-performing lookalikes based on your highest AOV, LTV, and crossover product buyers - rather than defaulting to all purchases. Discover advanced strategies like stacking 1% lookalikes, using CRM or Shopify lifetime data, modeling off lapsed buyers, and feeding third-party audience lists. Understand when to scale to Advantage+ campaigns and how audience precision improves ad placement quality, viewability, and return on ad spend. Essential insights for any DTC brand serious about paid social optimization.

Morning Minute Ep 32: Most advertisers make this mistake when using lookalike audiences.

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Unlock the power of anchoring to shift buyer perception and increase conversion rates. Learn how to use price anchoring, visual anchoring, and value stacking in your ads to reframe offers, improve brand positioning, and make high-ticket products feel affordable. Discover why simplicity signals luxury, how to frame pricing by day to reduce resistance, and how to apply these psychology-backed strategies in both copy and creative. Perfect for brands aiming to reduce price objections and increase perceived value - without changing their actual offer.

Morning Minute Ep 31: The power of anchoring to elevate perceived value and boost conversions of your ads.

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