Ever felt like you're doing "all the marketing things" but still not seeing results?

In this week's episode, I reveal the three foundational questions that separate actual strategy from just organized posting, and share real examples from my clients who transformed their results once they made this shift.

If you've been creating content but wondering why it's not converting, this episode shows you exactly what's missing and how to fix it.

__________

Mentioned in this episode:

Silent Storm

__________

Come and say hi:

⁠⁠Instagram⁠⁠ | ⁠⁠Linkedin⁠⁠ | ⁠⁠Weekly Emails⁠⁠

See what I do: ⁠⁠Website⁠

Spending way too much time trying to figure out what makes you different from everyone else in your industry?

I get it - but while you're hunting for that elusive unique selling point, you're probably overlooking four things that are way more powerful than any USP could ever be...and you already have all of them.

In this episode, I'm breaking down 4 things to focus on instead of your USP, plus sharing the story of a client who went from months of creative paralysis to confident content creation once she stopped looking for what made her unique and started embracing what was already there.

__________

Come and say hi:

⁠⁠Instagram⁠⁠ | ⁠⁠Linkedin⁠⁠ | ⁠⁠Weekly Emails⁠⁠

See what I do: ⁠⁠Website⁠

Does your marketing feel like you're trying to squeeze into someone else's clothes that are completely the wrong size?

If you've been wondering why your marketing feels exhausting, performative, or just plain wrong, this episode will help everything make so much more sense.

__________

Come and say hi:

⁠⁠Instagram⁠⁠ | ⁠⁠Linkedin⁠⁠ | ⁠⁠Weekly Emails⁠⁠

See what I do: ⁠⁠Website⁠

Think you're at a disadvantage when it comes to getting client testimonials? Think again.

In this episode, I reveal why your natural introvert traits (deep listening, creating psychological safety, and focusing on your client's journey rather than your ego) actually make you better at gathering the kind of detailed, emotionally rich testimonials that truly resonate with potential clients.

I'll share the specific questions I use to get heart-felt responses, and why the "messy middle" of your client's transformation is exactly what your next client needs to hear.

If you've been struggling with surface-level social proof, this episode will completely flip your perspective on testimonials.

__________

Mentioned in this episode:

Silent Storm (to see examples of client interviews)

Humble Brag (£22 audio course/journal)

__________

Come and say hi:

⁠⁠Instagram⁠⁠ | ⁠⁠Linkedin⁠⁠ | ⁠⁠Weekly Emails⁠⁠

See what I do: ⁠⁠Website⁠

You already have the best content strategy sitting in your camera roll right now. I'm not talking about your tips or behind-the-scenes posts.

In this episode, I dive into the content that converts followers into clients better than anything else - and why you're probably not using it.

Mentioned in this episode:Humble Brag - audio course + reflection journal for sharing your wins without the ick (£22)

Ever hit publish on content that felt meaningful, then questioned everything when barely anyone responded?

In this episode, discover why your "failed" posts might be your most effective ones, how to create content for both secret admirers and public engagers, and the DM strategy that converts followers into clients.

Mentioned in the episode:

Silent Storm is my signature 1:1 program helping introverted solopreneurs attract dream clients through authentic content and behind-the-scenes strategies. Find out more.

____________

Come and say hi:

⁠⁠Instagram⁠⁠ | ⁠⁠Linkedin⁠⁠ | ⁠⁠Weekly Emails⁠⁠

See what I do: ⁠⁠Website⁠

LinkedIn doesn't have to feel corporate or intimidating.

You'll learn why your banner is prime real estate you're probably wasting, how to write a headline that works as your value proposition (not just a job title), and the secret to an "About" section that attracts clients instead of sounding like a boring CV.

Also why I think LinkedIn is actually the most introvert-friendly platform and how to use strategic commenting to expand your visibility without traditional networking.

Resources mentioned: Content Mixtape

Connect: www.linkedin.com/in/anitapopat

Your Instagram profile works 24/7 to attract clients but only if it's set up right.

Here's the exact step-by-step process to turn it into a client magnet from your profile picture to Instagram SEO optimization.

Mentioned in this episode:

Profile Audit - Get my expert eyes on your profile for only £47 (usually £175).

I'll review your whole Instagram/LinkedIn profile and content, then share a video with at least three areas you can improve.

_____

Come and say hi:

⁠⁠Instagram⁠⁠ | ⁠⁠Linkedin⁠⁠ | ⁠⁠Weekly Emails⁠⁠

See what I do: ⁠⁠Website⁠