Feel like your content isn’t landing even when you’re doing all the right things?

In this episode, I’m talking about the quiet cost of keeping your message too broad and what shifts when you start writing to the one person who’s been waiting to feel seen in your words.

We’ll explore how to move beyond surface-level content, tap into the thoughts your sweet spot client hasn’t said out loud yet, and finally create a connection that leads to conversions.

This is where your content starts to carry real weight and feels so much easier to create.

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DM me on Instagram⁠ to get on the waitlists mentioned:
Message Lab (Audio experience)

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Come and say hi:
⁠⁠⁠Instagram | ⁠⁠⁠LinkedIn | ⁠⁠⁠Weekly Emails
See what I do: ⁠⁠⁠Website

I’m breaking down three simple pillars that will make your marketing strategy feel easier and more intentional.I'm talking about the Trust Bridge that moves someone from stranger to ready-to-work-with-you, and the North Star Message that clarifies what you stand for.

When these pieces are clear, everything else flows naturally, and you’ll start attracting the right people, who are a joy to work with.

Tune in and discover the foundations that will help you find your marketing rhythm.

DM me on Instagram to get on the waitlists mentioned:

• ​Message Lab (Audio experience)
• ​The Content Mixtape (Mini Course)

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Come and say hi:

⁠⁠Instagram⁠⁠ | ⁠⁠Linkedin⁠⁠ | ⁠⁠Weekly Emails⁠⁠

See what I do: ⁠⁠Website⁠

What happens when an introvert books a ticket to one of the UK’s biggest sales and marketing conferences - and goes solo?

In this episode, I’m walking you through my full 3-day Atomicon experience.

From bumping into future friends on the train platform to late-night Bailey's hot chocolates and choosing vibes over strategy.

I’m sharing the behind-the-scenes of what made this event unforgettable and what I’ll do differently next time.

If you're wondering if a big event like this is worth it, have a listen.

🎟️ Want to go to Atomicon 2026?My affiliate link includes virtual access, a payment plan, and the option to cancel until February 2026.

👉 Get your ticket

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Come and say hi:

⁠⁠Instagram⁠⁠ | ⁠⁠Linkedin⁠⁠ | ⁠⁠Weekly Emails⁠⁠

See what I do: ⁠⁠Website⁠