In this candid discussion, Hector and Alicia delve into Intuit's recent introduction of QuickBooks Live Assisted Bookkeeping, a $50/month service aimed at providing enhanced support to QuickBooks users. They analyze the potential implications for accounting professionals, debating whether this offering presents an opportunity for collaboration or a threat of competition. With thought-provoking perspectives from both sides, they explore the evolving dynamics between Intuit and the accounting community, offering insights into how professionals can adapt and thrive in this changing landscape.

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• (00:00) - Welcome to The Unofficial QuickBooks Accountants Podcast
• (02:04) - Exploring the New Service and Community Reactions
• (04:11) - Alicia's Perspective: The Bigger Picture and Industry Impact
• (11:59) - Dissecting the Technicalities and Future Implications
• (16:01) - The ProAdvisor Community and Intuit's Evolving Strategy
• (23:23) - Exploring Paid Support Options and ProAdvisor Involvement
• (25:22) - Analyzing the Financial Viability of QuickBooks Support Services
• (27:33) - Opportunities and Challenges in Training and Staffing
• (31:54) - The Impact of Intuit's Strategies on the Accounting Community
• (36:36) - Shareholder Perspectives vs. Ethical Considerations in Business Decisions
• (39:00) - The Future of Accounting Software and Professional Relationships
• (46:55) - Upcoming Events and Conferences for Accounting Professionals

• Alicia's article on QuickBooks Expert Assisted Bookkeeping - https://royalwise.com/alicias-thoughts-about-qb-expert-assisted-bookkeeping/
• Hector's App - RightTool www.righttool.app
• Alicia's Training - RoyalWise http://royl.ws/uqapodcast
• Alicia’s QBO Products, Services, and Inventory Course - http://royl.ws/qbo-Inventory
• QuickBooks Connect Conference www.quickbooksconnect.com