エピソード

  • Women-led. Underestimated. Overdue: Stop Waiting for Your Seat at Their Table

    Women-led. Underestimated. Overdue: Stop Waiting for Your Seat at Their Table
    2025/04/25
    SHOW ME THE MONEY? Not if you're a woman in HealthTech.Less than 2% of VC dollars go to women-led healthcare companies—and even fewer to women’s health solutions.I spoke with Mayra Hurtado, CEO of Prelude Health, who’s scaled her menopause testing startup internationally. But like so many underrepresented founders, she’s still fighting for investor attention, burning time and energy trying to explain her impact to the wrong rooms.Here’s what most founders don’t hear enough:It’s not your pitch—it’s the positioning.And you don’t need to fix yourself—you need a GPS for a system that was never built for you.This episode is your wake-up call if:You’re stuck in the endless pitch cycleYou’ve got traction, but investors still don’t “get it”You’re overextended, doing everything, and seeing little progressLet’s stop asking for permission and start building stages designed for us. It’s not about working harder—it’s about aligning smarter.What You’ll LearnWhy brilliant products and polished pitches still don’t close fundingThe hidden roadblocks women and underrepresented founders face in healthcareHow to position your innovation in a system designed to overlook youWhat “strategic alignment” really means—and how to use it to scale fasterThe story behind the creation of the HealthTech Showdown and why it mattersTimestamps:00:00:00 - VC Funding Gap: Building Your Own Stage00:02:11 - Founder Story: Wake Up Call00:05:37 - Founder Story: Pitch Misalignment00:09:14 - Four Hidden Struggles for Underrepresented Founders00:13:41 - Systemic Bias resulting to the Network Gap00:14:51 - Strategy #1: Strategic Positioning for Funding and Growth00:16:57 - Aspivix Case Study: Tailoring the Pitch to the Audience00:19:09 - Strategy #2: Having Dialogue with Investors00:19:43 - Strategy #3: Create a Understandable Framework00:20:49 - HealthTech Showdown: A Strategic Alternative to Traditional Pitching00:25:58 - Practical Steps for Founders to Succeed00:28:37 - HealthTech Showdown workshop: Mayra’s Testimonial𝑶𝒕𝒉𝒆𝒓 𝑬𝒑𝒊𝒔𝒐𝒅𝒆𝒔 𝒀𝒐𝒖 𝑾𝒐𝒖𝒍𝒅 𝑬𝒏𝒋𝒐𝒚:Ep 125: The Hidden Battle Every HealthTech Innovator Must Fight Why your idea alone isn’t enough—real talk on strategic fit, market entry, and surviving gatekeepers. https://www.linkedin.com/pulse/you-fighting-right-battles-your-healthtech-journey-sabrina-8nv2c/?trackingId=cWqIOVqXQ5uoY15umVU%2Frw%3D%3D Ep 148: Your Tech Isn’t Failing—Your Compliance Strategy Is A deep dive into what happens after the pitch—how founders fail or succeed based on team alignment and integration strategy. https://podcasts.apple.com/us/podcast/ e148-why-investors-dont-get-your-pitch-and-how-to-fix/id1520028468?i=1000701186098 Ep 16 with Uwe Dockhorn: create your ultimate anti burnout strategy for your family's sake https://podcasts.apple.com/us/podcast/create-your-ultimate-anti-burnout-system-for-your-loved/id1520028468?i=1000642471571 E140 | The Rise of FemTech: Breaking Barrier From Lab To Market https://podcasts.apple.com/us/podcast/e140-the-rise-of-femtech-breaking-barrier-from-lab-to-market/id1520028468?i=1000686741508 Resources Mentioned:Apply to pitch on HealthTech Showdown: PulsePointPath.com/ShowdownImpact Quotient Quiz: Are you scaling impact or just staying busy? ImpactQuotientQuiz.comListen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗🎧 SabrinaRunbeck.com/Podcast ------------------------------------------Rather read our episode's best highlights?For the visual learners, 📚 subscribe to our LinkedIn Newsletter where we summarize each episode into a 4-5 minutes blog for you.Click here to 🔔 subscribe: SabrinaRunbeck.com/LinkedInNewsletter------------------------------------------We love to hear your feedback. Send me a personal message on Linkedin.com/in/SabrinaRunbeck or share a post and tag me @SabrinaRunbeckLet me know how you like to uplevel your success!
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    33 分
  • Tech Equity Is the Missing Link in Health Equity with Bevey Miner Ep 151

    Tech Equity Is the Missing Link in Health Equity with Bevey Miner Ep 151
    2025/04/17
    What if your health tech solution is built on biased data, and you don’t even know it?On this episode, I sat down with Beverly Miner of Consensus Cloud Solutions live from the floor of VIVE to talk about one of the most overlooked drivers of healthcare inequity—unstructured data. From missed medications to tragic delays in care, we walk through what happens when critical patient information is locked in PDFs, never reaches the right provider, and gets left out of the systems we rely on to make decisions.You’ll hear what Beverly’s team is doing to:Eliminate the need for costly EHR overhauls with cloud fax + data extractionSolve real problems like discharge delays, referral breakdowns, and prior auth lagImprove clinical workflow without asking care teams to learn new tech or platformsAddress health equity by first solving tech equity in underserved marketsOne of Beverly’s own family members died waiting for a prior authorization. That’s what drives her. This episode isn’t about buzzwords—it’s about fixing the backend issues that block care from reaching people who need it most.If you’re a founder building in health tech, it’s time to stop creating tools that live in silos or pile more work on your end users. Ask:Is your tech actually making it easier to deliver care—or just easier to sell a demo?Key Talking Points: 🔑 Why “tech equity” is the prerequisite for true health equity🔑 How unstructured data is quietly skewing analytics and care quality🔑 What founders get wrong about interoperability and burnout🔑 Why fixing backend bottlenecks is the best ROI you can build into your tech🔑 The one workflow rule you must follow if you want adoption to stickEpisode Timeline:00:01:19 – Beverly Miner from Consensus Cloud Solutions00:04:37 – Tech equity as a key to health equity00:08:17 – Call to founders: Build for integration, not just visibility00:10:34 – Backend intelligence, not just dashboards00:12:29 – Let clinicians practice: how data accuracy reduces burnout00:14:56 – Magic wand wishes: Prior auth, burnout, and system cost00:17:19 – Are we building functional or flashy tools in healthtech?00:21:42 – What healthcare leaders can do right now to fix data problems00:23:44 – Collaboration across roles: policy, scalability, and innovation00:24:51 – Final reflection: Solving bias and access with smarter integration00:25:36 – 7 Key takeaways from today’s episode🔊 Notable Quotes“Health equity has to equal tech equity. We need to make sure the technology and access to data is truly equitable—or we’re just widening the gap.” - Bevey Miner“Interoperability is talked about endlessly—but founders need to stop chasing buzzwords and start solving real workflow problems at the point of care.” – Sabrina Runbeck📣 Get In the SpotlightAre you a founder with a proven solution and paying users?Apply to pitch your startup in front of investors and decision-makers on HealthTechShowdown.com.Each month, one qualified company receives an $800 media scholarship.Submit a short (under 200 words) Showdown@PulsePointPath.com explanation of your solution and why it belongs in front of the people who matter most.🔗 Resources MentionedConnect with Beverly Miner and visit Consensus Cloud Solutions to learn more about their solutionThink your solution is ready to scale? Find your blind spots and next steps in 3 minutes – ImpactQuotientQuiz.comWant to be a on our stage? Apply to pitch in front of investors and system leaders and win $5000 media packageListen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗🎧 SabrinaRunbeck.com/Podcast Click here to 🔔 subscribe: SabrinaRunbeck.com/LinkedInNewsletter------------------------------------------We love to hear your feedback. Send me a personal message on Linkedin.com/in/SabrinaRunbeck or share a post and tag me @SabrinaRunbeckLet me know how you like to uplevel your success!____________________________________________
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    29 分
  • How to Spot HealthTech Startups That Prevent Costly Readmissions, Ep 150 with Dr. Colin Banas

    How to Spot HealthTech Startups That Prevent Costly Readmissions, Ep 150 with Dr. Colin Banas
    2025/04/11
    You built the tech. You raised the funds.But your patient outcomes? Still inconsistent.What if the real problem isn't your product… it's your patient handoff?In this episode, Dr. Colin Banas and I unpack why even the best clinical tools fail if you don’t solve for the “voltage drop” in care transitions.Those invisible gaps lead to readmissions, poor medication adherence, and missed outcomes.Because nothing is more frustrating than knowing your solution works—and watching patients fall through the cracks anyway.Here’s what you’ll learn in this conversation:💠Why interoperability is your secret moat (and how 270+ EHR integrations helped DrFirst dominate)💠The #1 reason patients don’t fill prescriptions—and how SMS nudges solve it💠What a 10% adherence bump can really do for outcomes (and investor confidence)💠How to build a joyous experience for clinicians and patients alike💠Why sustainability > novelty when it comes to scaling HealthTech solutions🎙️ Founders, let’s turn your traction into transformation. If you have an established solution with paid users and want to pitch in front of investors and enterprise decision-makers, apply to be on our HealthTech Showdown.▸Every month, we award one qualified company an $800 media scholarship.▸Think you're ready to be in the spotlight? Tell us (in under 200 words) about your solution—and why it’s time decision-makers hear it.👉 Apply now at HealthTechShowdown.com▸Guest: Dr. Colin Banas▸CMO at DrFirst▸Connect: LinkedIn - Colin Banas▸Want to be a guest? Apply to be on the Provider's Edge podcast🔗 Resources:HealthTech Showdown — HealthTechShowdown.comImpact Quotient Quiz — Are you really creating sustainable impact? ImpactQuotientQuiz.comConnect with Sabrina:LinkedIn: Sabrina RunbeckWebsite: PulsePointPath.comThis episode was recorded as part of Sabrina's ongoing commitment to supporting women founders in healthcare innovation. If you found this valuable, please share with a founder who needs to hear it.Episode Timeline:00:01:27 – Dr. Banas’ Background & Journey00:02:31 – The Real Problem with Care Transitions00:04:08 – The Role of Interoperability & AI in Healthcare00:06:18 – Improving Patient Engagement via Technology00:07:52 – Customer Journey and Retention Strategy00:08:48 – First’s Current Goals & Impact Metrics00:10:28 – Creating a Joyful Provider & Patient Experience00:11:30 – First Serves & Their Mission00:13:00 – Keeping Tabs on the Competition & Industry Trends00:14:09 – Excitement & Fun Behind the Mission00:16:09 – Where to Find Dr. Colin Banas & Final ThoughtsListen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗🎧 SabrinaRunbeck.com/Podcast ------------------------------------------Rather read our episode's best highlights?For the visual learners, 📚 subscribe to our LinkedIn Newsletter where we summarize each episode into a 4-5 minutes blog for you.Click here to 🔔 subscribe: SabrinaRunbeck.com/LinkedInNewsletter------------------------------------------We love to hear your feedback. Send me a personal message on Linkedin.com/in/SabrinaRunbeck or share a post and tag me @SabrinaRunbeckLet me know how you like to uplevel your success!
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    24 分
  • Visionary Burnout: Why Your Big Ideas Die in Execution

    Visionary Burnout: Why Your Big Ideas Die in Execution
    2025/04/02

    You’ve got the vision. The mission. The drive.

    But somehow, deadlines slip, messaging splinters, and your team keeps “missing the point.”


    Sound familiar? This episode is your blueprint to break the cycle.


    I sat down with Shawna Smith to dissect a pattern I see all too often in HealthTech founders: visionary brilliance without the bridge to execution.


    We dug into the real reasons your strategy meetings stall, your marketing fizzles, and your partnerships fall flat—and how to fix it without burning yourself (or your team) out.


    —


    Where do you see the biggest breakdown in your organization—vision, strategy, or execution?


    Comment below with what tends to get lost in translation (and how you’re solving it). Your insight could be exactly what another founder needs to hear today.


    Listen now and find out how to speed up the process from

    🔑 Here’s what you’ll learn in this episode:

    • ▶️ Why visionary communication often leads to execution paralysis
    • ▶️ The four layers of business planning—and where most teams get stuck
    • ▶️ The difference between a plan and a capital “S” Strategy (it’s not what you think)
    • ▶️ How to evaluate if your team has the right roles (or if you’re stuck managing doers)
    • ▶️ What founders must provide before any team can produce real ROI

    • ▶️ How vague partnerships and misassigned authority dilute your core offer
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    40 分
  • E148 | Why Investors Don’t “Get” Your Pitch—And How to Fix It with Heather Caouette

    E148 | Why Investors Don’t “Get” Your Pitch—And How to Fix It with Heather Caouette
    2025/03/26

    CONFESSION TIME:


    You’ve got the traction, the tech, the team…

    So why do investors still walk away confused after your pitch?

    You’re not alone.


    In this episode, I sat down with Heather Caouette, a communications strategist who’s worked with high-growth startups and VCs, to unpack what’s really going wrong when brilliant founders can’t get buy-in.


    Spoiler: it’s not your product. It’s how you're telling the story.


    👉 If you’ve ever heard “That’s great, we’ll circle back” and never got the call, this episode is your wake-up call.


    WHAT YOU'LL LEARN:

    💡 Why most HealthTech pitches fail not because of the product, but the positioning

    💡 The one test Warren Buffett says every pitch must pass

    💡 What investors actually look for in the first 60 seconds of a conversation

    💡 Why saying “we have no competitors” is a silent deal-killer

    💡 How to build a company that feels healthy—not just looks good on paper

    💡 How to prep for high-stakes visibility (like HealthTech Showdown)


    TIMELINE:

    00:00:00 - Capturing innovative solutions and effective communication

    00:01:40 - Heather of Ray Communications shares her work experience

    00:03:20 - Challenges of communicating with different buyer personas

    00:07:21 - Importance of making technical innovations relatable

    00:09:29 - Healthy leadership and transparency

    00:12:03 - Focus on helping companies refine their messaging

    00:15:03 - Understanding different communication styles

    00:18:09 - Crafting a succinct 30-second elevator pitch

    00:29:13 - Summary of key communication strategies



    💬 Quotes to Highlight

    🎙️ Heather Caouette:

    “Investors want to know you’re aware of the challenges ahead… If there are no competitors, that means you haven’t done enough market research.”

    🎙️ Sabrina Runbeck:

    “Investors are not just looking at your plan—we’re looking at how healthy your company is… Are you having fun? Are your people sticking around? That tells us everything.”

    👥 Guest:

    Heather Caouette

    Founder, Raitt Communications

    Works with VCs, health systems, and startups to fine-tune messaging that actually lands.

    🌐 raittcommunications.com

    🚀 Resources:
    • 🎯 HealthTech Showdown
    • Present in front of active investors + buyers and win an $800 scholarship
    • 👉 HealthTechShowdown.com

    • 📊 Business Impact Quiz
    • Think you're building traction? See if it’s actually scalable.
    • 👉 ImpactQuotientQuiz.com

    🗣️ Your Turn →

    What’s one part of your pitch you think investors don’t “get” yet?

    Drop your thoughts wherever you're tuning in—Apple, Spotify, or LinkedIn—and tag me so I can cheer you on (or help you clean it up 😉).

    Let’s turn your brilliance into buy-in.

    #ProviderEdge #HealthTechFounders #StartupStorytelling #SabrinaRunbeck #InvestorPitchTips #FoundersVoice
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    28 分
  • 6 Months to 2 Days: Slashing Specialist Wait Times for Healthcare Tech Founders with Chris Cruttenden

    6 Months to 2 Days: Slashing Specialist Wait Times for Healthcare Tech Founders with Chris Cruttenden
    2025/03/19

    Did you know that patients in some healthcare systems wait up to six months just to see a specialist?

    This isn't just an inconvenience—it's a healthcare crisis affecting millions of patients, leading to poorer outcomes, increased ER visits, and skyrocketing healthcare costs.

    🎧 In our latest podcast episode, we dive into how innovative healthcare tech founders are tackling this massive challenge and turning it into a lucrative business opportunity.

    Our guest shares how his company reduced specialist wait times from 6 months to just 2 days!

    What you'll learn:

    🔑 How e-consultation systems are dramatically cutting specialist wait times while improving care

    🔑 Why asynchronous communication between providers creates an "ecosystem of value"

    🔑 The business opportunity in solving healthcare's referral bottleneck

    🔑 How to overcome EMR integration challenges that plague healthcare tech

    🔑 Strategies for scaling from Medicaid systems to commercial applications

    🔑 Why AI-enhanced summaries are making specialists more efficient

    🔑 The secret to building a healthcare tech business that enables rather than competes

    This episode is essential listening for healthcare tech founders generating $2M+ in revenue or with $5M+ in funding who want to capture this growing market opportunity.

    What integration hurdles have you encountered, and how are you overcoming them?

    🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.



    Episode Timeline:


    00:00:38 – Chris Cruttenden, Safety Net Connect

    00:01:19 – The frustration of long wait times for specialty care

    00:04:41 – Changing the culture of referrals in healthcare

    00:06:07 – Chicago asthma patient case study: Avoiding unnecessary ER visits

    00:12:31 – Addressing physician shortages in rural and urban “doctor deserts”

    00:14:46 – Improving efficiency and reducing physician workload

    00:17:17 – Expanding partnerships with Medicaid and ACOs

    00:22:48 – How Safety Net Connect stands out in the market

    00:26:42 – Looking Ahead: The Future of Specialty Care

    00:30:17 – The power of physician-to-physician communication

    00:39:12 – Closing Remarks




    Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗

    🎧 SabrinaRunbeck.com/Podcast

    ------------------------------------------

    Rather read our episode's best highlights?

    For the visual learners, 📚 subscribe to our LinkedIn Newsletter where we summarize each episode into a 4-5 minutes blog for you.

    Click here to 🔔 subscribe: SabrinaRunbeck.com/LinkedInNewsletter

    ------------------------------------------

    We love to hear your feedback.

    Send me a personal message on Linkedin.com/in/SabrinaRunbeck or share a post and tag me @SabrinaRunbeck

    Let me know how you like to uplevel your success!
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    37 分
  • Mind-Body Connection: Why Your Personal Health Is Your Most Valuable Business Asset with Hannah McKitrick

    Mind-Body Connection: Why Your Personal Health Is Your Most Valuable Business Asset with Hannah McKitrick
    2025/03/12

    Did you know that 76% of healthcare tech founders experience burnout while scaling their companies?

    As leaders in the healthcare tech space generating $2M+ in revenue, focusing on product innovation and market strategy is crucial—but overlooking your personal wellbeing could be the hidden factor preventing your company from scaling effectively.


    🎧 In our latest podcast episode with intuitive wellness expert Hannah McKitrick, we explore how the mind-body connection directly impacts your ability to grow your healthcare tech company.

    What we discovered might change how you approach both your personal health and business strategy.

    What you'll learn:

    🔑 Why "success from the inside out" isn't just a catchphrase but a strategic approach to sustainable business growth

    🔑 How rigid approaches to both nutrition and business strategy inevitably fail while flexible frameworks succeed

    🔑 The science behind why getting away from your everyday environment improves cognitive function and strategic thinking

    🔑 Practical ways to create a personal wellness framework that enhances your leadership capacity

    🔑 Why joy and alignment are non-negotiable elements of sustainable business growth, not just nice-to-haves

    🔑 How to recognize when you're operating in your "desire zone" versus your "distraction zone"

    🔑 The power of immersive retreat experiences in breaking through business growth plateaus

    This episode is essential listening for healthcare tech founders who want to break through scaling challenges by addressing the often-overlooked foundation of business success: your personal wellbeing.

    🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.

    What one personal wellness practice has made the biggest impact on your business performance?

    Share your experience on LinkedIn and tag me—Sabrina Runbeck—to join the conversation!

    ____________________________________________________________________________________


    Episode Timeline:

    00:00:00 - How the mind-body connection can be a competitive edge

    00:01:19 - Integrating emotional intelligence, holistic nutrition, and culinary wellness

    00:03:55 - Hannah’s Journey: From Crohn’s Disease to Culinary Wellness

    00:06:14 - Creating Experiences Around Food

    00:12:01 - Leadership, Team Alignment, and Business Success

    00:17:00 - Cooking as a Business Strategy

    00:20:16 - The Role of Retreats in Business Growth

    00:24:30 - The transformational power of food, community, and self-discovery

    00:27:48 - Why thriving leaders create thriving companies

    00:37:00 - The Five Dimensions of Business & Human Capital

    00:38:34 - Closing & Final Thoughts


    Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗

    🎧 SabrinaRunbeck.com/Podcast

    ------------------------------------------

    Rather read our episode's best highlights?

    For the visual learners, 📚 subscribe to our LinkedIn Newsletter where we summarize each episode into a 4-5 minutes blog for you.

    Click here to 🔔 subscribe: SabrinaRunbeck.com/LinkedInNewsletter

    ------------------------------------------

    We love to hear your feedback.

    Send me a personal message on Linkedin.com/in/SabrinaRunbeck or share a post and tag me @SabrinaRunbeck

    Let me know how you like to uplevel your success!

    ____________________________________________________________________________________
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    38 分
  • Why Your Healthcare Tech Solution Fails After Enrollment: The Missing Case Management

    Why Your Healthcare Tech Solution Fails After Enrollment: The Missing Case Management
    2025/03/05
    Is your healthcare tech solution experiencing high initial adoption but then watching patients drop off? Discover why 70% of remote monitoring platforms fail after enrollment, and learn the critical case management component that could save your $2M+ company from becoming another statistic.In this episode of Health Tech Growth, we dive deep into the "first date" phenomenon in healthcare technology - that exciting initial user engagement that quickly fades without proper clinical integration. Our expert guests reveal the missing link between technological innovation and sustainable patient adoption.What you'll learn:🔑 Why patients disengage from remote monitoring systems after the initial excitement🔑 The critical role nurses and case managers play in translating data into meaningful care interventions🔑 How medication management failures lead to costly hospital readmissions🔑 Why treating care plans as "living documents" transforms technology adoption🔑 Strategies for seamlessly integrating your technology into clinical workflows🔑 How to build a compelling ROI case for comprehensive case management integration🔑 Future trends in healthcare technology adoption as tech-savvy generations age into healthcare consumersMost healthcare tech founders focus exclusively on their technology's capabilities - the sensors, data collection, algorithms - but technical innovation alone doesn't ensure adoption. Without comprehensive clinical integration, even the most advanced solution will struggle to maintain engagement.This episode is essential listening for healthcare tech founders generating $2M+ in revenue or who have received $5M+ in funding but struggle with scaling patient engagement beyond initial enrollment.🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.Is your healthcare tech solution truly built around comprehensive care plans that clinicians will champion, or are you still trapped in the "first date" phase with your users?Episode Timeline:00:02:21 - Laura Schmidt's and Doug Sullivan's nursing backgrounds and experiences00:05:12 - Gaps in remote monitoring & scalability issues00:08:31 - Case study of why monitoring solutions fail post-enrollment00:11:49 - Preventing hospital readmissions with remote care00:16:59 - Overcoming patient engagement barriers00:22:44 - Why tech alone isn’t enough for chronic care00:29:47 - AI’s role in improving remote monitoring00:34:22 - Care plans as living documents00:38:02 - Building scalable healthcare solutionsListen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗🎧 SabrinaRunbeck.com/Podcast ------------------------------------------Rather read our episode's best highlights?For the visual learners, 📚 subscribe to our LinkedIn Newsletter where we summarize each episode into a 4-5 minutes blog for you.Click here to 🔔 subscribe: SabrinaRunbeck.com/LinkedInNewsletter------------------------------------------We love to hear your feedback. Send me a personal message on Linkedin.com/in/SabrinaRunbeck or share a post and tag me @SabrinaRunbeckLet me know how you like to uplevel your success!
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    51 分