Find the full transcript for this episode and more resources for coaches at ProsperousCoach.com/365.

Becoming a coach and launching a coaching business is an evolutionary turning point in your life.

Before your leap of faith, life was a familiar and possibly lackluster routine.

Maybe you had a steady paycheck and set schedule.

Your family knew what to expect of your time and attention. You knew what to expect of your day-to-day life.

In part, those things might have led you toward transformational change.

When you first heard about coaching, something in you sparked with new life and hope.

You awakened to a calling. You broke out of your mold. You saw yourself and relationship to others with new eyes.

This is your ORIGIN STORY.

When imposter syndrome sets up a refrain in your mind, remember that spark and fan it back into a roaring fire!

Let’s talk about the potential gravity pull to go back to your old life and how can you stay inspired.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript for this episode and more resources for coaches at ProsperousCoach.com/364.

New coaches often say “I’m not good at selling.”

That’s a fixed mindset based on misconceptions about what selling is. Believing it will make it so for you.

When I was in my 20’s, I worked in the shoe department of Macy’s. It was a prized job in retail because commission sales can mean significant income without management responsibilities.

I was good at it because I paid close attention to each single person I was serving.

I asked questions to discover what they wanted and then, brought them options that fit.

They felt heard and understood.

But when I became a coach, I got up in my head about selling and forgot about connection.

I worried what hearing ‘No’ would mean about me. And that was my big mistake.

Sales is not really about you.

Let’s dissolve old wrong-headed ideas about selling that get in your way with 5 selling secrets for coaches.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript for Episode 363 at ProsperousCoach.com/363.

This episode is inspired by my own breaches in integrity over the 2 decades plus that I’ve been a coach and some I see other coaches stumble with as well.

If you took coach training, hopefully you were provided with some standard ethical guidelines that need to be followed with your clients. Things like:

· Keeping your coaching client’s contact info and what they say confidential unless they give express permission for you to share some part of it.

· Setting personal and time boundaries with clients.

Beyond that, no one talks much about ethics and integrity in coaching.

Coaching is not currently a regulated field so it’s doubly important that you, as the professional coach, regulate yourself. That helps all coaches and the future of coaching.

Complaints about coaches hurt the field of coaching. And we really don’t want this field to be regulated, as it would greatly change the coaching industry for the worse.

Have you realized that YOU are a PROFESSIONAL? Take this in.

Own the fact that what you do is a professional service and you are a trained professional offering serious and consequential experiences through your coaching.

When I say serious and consequential, I mean that you could hurt someone just as easily as you could help them.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full episode transcript and apply to Rhonda's 5-month VIP Mentoring program here.

Are you hoping to attract just any client for your coaching niche?

There’s a significant difference between a client and an IDEAL client.

Ideal clients:

· Are “seekers” who are already actively seeking solutions in your niche.

· Have urgent problems that your offers are designed to solve.

· Know they want to hire you BEFORE the Discovery Call.

It’s easy to enroll these clients because they are 100% ready.

You don’t have to sell, convince or perform to hear YES!

The difference is in their sense of urgency and certainty.

How can you make sure you are attracting IDEAL clients?

Create a JOURNEY from where they are in that time of active seeking directly to your business “front door.”

That’s what I help coaches create from scratch with VIP Mentoring. OPENINGS NOW

And it makes your business a lot more fun than what you’re likely doing now to attract clients.

It also brings YOU a deep sense of certainty in your direction and value.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript and the 4 powerful questions to uncover keywords for your unique coaching audience at ProsperousCoach.com/361.

A new VIP client of mine read an article about SEO—search engine optimization—and went down a rabbit hole of stress.

I assured them that we addressed SEO for a coach by doing market research on their chosen target audience and applying smart keywords to everything we wrote for her coaching business.

And, for the business model we created, with high-touch, high-ticket offers, they would not need to dig deeper into SEO. The relief was palpable.

Search traffic is NOT the best way to attract serious coaching clients who will show up, do the work and make real progress.

And, besides that, AI is stealing attention away from original content on searches at an increasing rate.

Let your left brain relax. You don’t have to play in that cold SEO sandbox.

But there are some things you do need to know. Let’s talk about that.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript and more resources for coaches at ProsperousCoach.com/560.

Also mentioned in this episode

#271 Inspire Your Coaching Clients to Give You Dynamic Testimonials

#292 Create a High Ticket Signature Program Your Audience Wants

What exactly makes you credible to prospective coaching clients?

You might be surprised.

I used to think certifications and years of experience were the most critical factors.

While those things can impress some, they aren’t even in the top 5 things that inspire a confident ‘YES!’.

Instead, it’s small things, which stacked together over a short time, build a clear picture of:

· Who you are

· What you stand for

· And, whether you are trust worthy

Because your goal isn’t to attract and be hired by just anyone but rather clients that are a good fit for you and your program…

Knowing yourself and having a consistent presence carries the biggest impact.

In this episode of Prosperous Coach Podcast, I share 8 specific, doable things to raise credibility with your audience.

Which of these motivates YOU to makes changes for your credibility?

And, what’s the tipping point that’s inspired your best clients to hire you?

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Full transcript and more resources for coaches at ProsperousCoach.com/359.

Also mentioned — Rhonda's 5-month VIP Mentoring program Coaching Business Breakthrough.

Will MORE training make you successful as a coach?

Additional course work can be stimulating and potentially useful.

It can also be addictive—a form of self sabotage.

There’s even a term for it. Bright shiny object syndrome.

Sometimes it’s an unconscious and conflicting goal to prolong student coach mode.

Coaches in their early years are vulnerable to this. But it’s a costly mindset and habit.

I’ve been there. In my early years I spent So. Much. Money.

Little of it actually made any difference. It was either because…

1. I COULDN’T apply what I learned on my own. It was too soon for me developmentally.

2. Or, I was AFRAID to apply what I learned and take actions. I needed personalized support.

It took a breakthrough to snap out of it and stop wasting time and money.

Are you habitually buying courses that you never apply to your business?

This episode is for you. I’ve taken this cure myself. ; )

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript for this episode and other resources for coaches at ProsperousCoach.com/358.

Ever have FOMO about aspects of your coaching business?

1. You keep your audience and niche broad because you don’t want to exclude anyone.

2. You bend over backwards to make something easy or more appealing for a potential client even though that doesn’t jive with your preferences.

3. Or, you're not able to say ‘NO’ to opportunities—if someone wants you, it doesn’t matter if it fits your niche or will help you attract ideal clients, you are there!

These actions can land you with a chaotic business that doesn’t earn well.

Smart entrepreneurs know how to focus and make choices between this and that.

They are decisive and discerning about opportunities, setting boundaries on their time and so many other things.

The result is more financial success and more freedom in their life. That's what you really want.

I'll share 5 ways you can get that for yourself.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.