Find the full episode transcript and more resources for coaches at ProsperousCoach.com/333.

Episode #292 about creating a Signature Program is also mentioned.

A coach I’m mentoring just doubled her prices ...

and quickly enrolled a new client at that new price.

Did she have to push and convince that new client to hire her? No.

She only needed to decide that from now on her services are worth more and stand behind her pricing.

It does take courage. But it’s a decision, that once you make it, you’ll never look back. And, you can increase your prices again.

She used to have to invest twice as much energy to earn that new price.

Before, she would have needed to find, enroll and work with 50 clients each year to meet her financial goals. Now she only needs to find, enroll and work with 25 clients for the same income.

Imagine what that means to her life.

This happens all the time. A coach decides to value their time highly and suddenly so do their clients.

This isn’t about gouging clients. It’s about having a sustainable coaching business without spreading yourself too thin.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript of this episode and all 22 powerful questions to create your Avatar here.

Two of my VIP clients were having trouble with their messaging.

One was not getting engagements from her posts or enough downloads of her podcast. Not enough people in her audience were:

· going to her website

· taking actions to get on her list

· filling out her application, and

· grabbing a Discovery Call with her, so she could enroll them.

The other coach was struggling to write blog articles. His blogs were coming off stiff. They were full of cliché topics and thoughts. He was writing to a generic audience even though he had targeted a narrow group.

Neither of these coaches were relating enough to their audience.

Both of these coaches were not enough in touch with their specific target audience.

They were talking like a coach, which was coming off bland.

So, I showed them how to create an Avatar …

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript for this episode at ProsperousCoach.com/331.

In your coaching business, you know you’ve found the sweet spot when you:

· reliably earn well

· by offering services you enjoy to client’s you enjoy

· and you’re in high demand.

You’re well known and respected in your space.

Being in the sweet spot of your coaching business is fulfilling, fun and profitable. Working with ideal clients makes your heart sing.

Coaching in and of itself is not the sweet spot in your business. I’m referring to something more specialized and discovered over time.

It is the overlap of these 3 factors:

1. You STAND OUT in the crowd by doing what you are the best at.

2. You are growing expertise.

3. Your audience is excited to invest in your offer because it hits the mark for them.

This is niching at its best. I’ve found that sweet spot you can have it too.

Let’s talk about how you get there.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript for this episode plus more resources for coaches at ProsperousCoach.com/330.

How do people make buying decisions? Is it always about price?

If you’re in the grocery store and your primary goal is to save on groceries then you will look at the price of each similar product and choose the least expensive.

Someone else with different priorities will read the label to see what is in the product and choose that way. Still, others will be attracted by packaging or brand.

The same will be true of your coaching prospects:

· Some are price conscious.

· Some take cues from how you show up in the world and make decisions based on their intuition or gut.

· Some will compare all possible service providers and make their decision analytically.

The question becomes — WHO do you want to attract? The person who decides everything by price or the person who is guided by a more holistic decision?

I want to work with people who fit me and who feel I and my program are a good fit for them. My goal is to attract my ideal clients.

What about you?

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript for this episode and those POWERFUL 6 Questions at ProsperousCoach.com/329

Are you worried your mistakes in life hurt your credibility as a coach?

I get that — it’s certainly a concern I had that held me back.

Most of my VIP clients share early on in our work together the fear that their failures in life will turn away potential coaching clients.

There’s a feeling you need to be perfect, right?

And, 15 years or more ago, that might have been somewhat true in business.

But, thank you Brene Brown, vulnerability and truth telling is attractive and also makes life easier.

In Episode 328, where I interviewed Leslie K. Wang about her successes with attracting coaching clients, she mentioned how important it is to be a 3-dimensional person when posting online or in content, such as a podcast.

I agree. Being real helps you attract your most ideal clients.

So, why not actually leverage your personal story into your coaching niche? Reveal the many pitfalls that lead you to where you are now.

Let’s dig into how your personal story works in your favor.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the FULL TRANSCRIPT for this episode and more resources for coaches at ProsperousCoach.com/328.

YourWordsUnleashed.com

How do coaches attract ideal coaching clients?

It helps to think a bit like a scientist.

You have an idea that seems valid. Then you conduct experiments several times with slight adjustments to one variable or another all while tracking your results.

Over time, something becomes clear.

Sometimes, what becomes clear is that this set of approaches or ideas aren’t yet the right thing. So you try something else.

But often, there’s a clue that you’re on the right track and you move forward from there.

Your willingness to explore, guided by patience and strategy, is key.

All businesses start this way.

It’s not an arbitrary process but it does require faith, courage and stick-to-itiveness.

Let’s hear what a coach who is 3 years into her business has to say about her attraction experiments that have led to reliable results and lots of great clients.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript for this episode, the free downloadable Coaching Business Checkup assessment and more resources for coaches at ProsperousCoach.com/327.

Two Other Episodes Related:

#14 The Success Factor: Is It Working for Your Coaching Business

#102 You Can't Succeed in Your Coaching Business Without This

Do you have a coaching niche that hasn’t paid off yet and are you wondering if you should stick with it?

I want you to know, nearly all coaches are hoping for more traction in their niche. So, you may be thinking: “It sounds like it’s not very worth it to start a business!”

It absolutely is worth it IF you’re serious about being the driver of a career that’s tailor made for you.

If you want to choose how and when you work and with whom … if you want to be the one who decides your own fees, when you take time off and how often … well, your business can give you that and there’s very little else that can except being independently wealthy.

ALLOW your business to unfold but don’t sit back and wait for it to happen to you … because it’s not going to happen that way.

Here’s the truth … you have to be in it to win it, guys!

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

This is a Listener's Choice Episode because it's already been very popular with coaches. Find the FULL TRANSCRIPT and other resources for coaches at ProsperousCoach.com/326.

***If you've been wanting my help for every step, I have one opening starting in April 2025 for my 5-month PRIVATE VIP Mentoring program for coaches who want to create a sustainable and profitable coaching business from the ground up. Fill out the application here and we'll meet soon to see if we're a good fit.

This episode is an eye opener.

I don’t think there’s a new coach anywhere who hasn’t wondered … s

"Shouldn't I know more than my clients?"

"Won’t they expect that I have expertise to guide them?"

"Otherwise, why would they pay me … right?"

I’ve heard coaches from all walks of life question their fitness to be a professional coach — whether the coach is

• younger or older
• highly credentialed or not at all
• has vast work experience or none

It’s what I call a garden variety DOUBT.

It comes with the territory of offering services in exchange for fees.

Let’s look into this powerful question a bit more because the answer is a paradox. And paradoxes are full of possibility!

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.