Fall is more than pumpkin spice and orange leaves. It’s a season full of events, experiences, and opportunities for distributors to connect promotional products to what their clients are actually doing.

In this episode of Promo Perspectives, Nicole Cook explores six opportunities for fall branded merchandise, from football and tailgating to fall apparel, cozy products, employee gifts, and early holiday planning.

The key? Don’t just ask clients if they need fall products. Find out what they have coming up and build your recommendations around the experience they want to create.

Nicole also explains why fall is the perfect time to start holiday conversations, why promotional products don't have to look traditionally "fall," and how focusing on behavior rather than seasonal imagery can lead to more useful, memorable products.

Plus, she ends with a challenge for distributors: Pick five clients and ask them what they have going on between now and the end of the year. Their answers could uncover your next promotional opportunity.

This episode is brought to you by Delight Promotional Products.

What is Promo Live really like from both sides of the event? In this episode of Promo Perspectives, Nicole Cook sits down with Jackie Cook from the Supplier Sales team and Andy Evans, Distributor Sales Manager and Promo Live host, to get an inside look at what makes Promo Live different.

From the supplier side, Jackie explains how SAGE helps suppliers prepare for the event, from selling and educating to presentation support and being hands-on through the live event. Andy shares what he sees from the distributor side, including the conversations, products, and unexpected ideas that come out of each presentation.

The conversation covers why Promo Live offers a uniquely engaging and accessible experience, how suppliers can connect with 800+ distributors, the value of a 15-minute presentation and dedicated supplier space, and how real-time engagement helps capture leads and generate opportunities.

They also discuss what makes a great Promo Live presentation, including product demonstrations, enthusiasm, storytelling, and showing distributors how products have actually been used.

Whether you're a distributor looking to discover new products and ideas or a supplier considering participating in a future event, this episode gives you a look at Promo Live from both sides.

This episode is brought to you by Yorkn

Discover Yorkn, a sourcing partner built to help distributors find unique products, manage custom projects, and serve clients across the U.S. and Canada.

In this episode of Promo Perspectives, Nicole Cook sits down with Jake Pan, owner of Yorkn, to learn more about the company’s 13-year journey, its direct import model, and how Yorkn helps distributors source products that may not be readily available through traditional suppliers.

Jake shares how Yorkn supports custom projects, direct importing, decoration, drop shipping, and more, while offering over 18,000 products and door-to-door pricing that includes freight and duties to one location in the U.S. or Canada.

The conversation also explores the differences between the U.S. and Canadian promotional product markets, Yorkn’s Toronto warehouse and fulfillment capabilities, and its recently launched REST API access for distributors.

Whether you need a hard-to-find product, a custom solution, or a sourcing partner that can help simplify international fulfillment, this episode offers a closer look at what Yorkn can provide.

This episode is brought to you by Yorkn