In this episode of Promo Perspectives, host Nicole Cook sits down with Cat Gagliardo to explore the Co-Creative Exchange (CC|X)—one of the newest and most exciting communities in the promotional products industry.

CC|X is bringing together content creators, distributors, suppliers, and industry leaders to collaborate, grow their online presence, and help move the promo industry forward. From shared playbooks and real relationships to educational opportunities and business growth, this conversation breaks down why CC|X is gaining so much attention.

💡 In this episode, you’ll learn:

What the Co-Creative Exchange (CC|X) is and how it started

Who it’s for and how members are selected

The value of community, collaboration, and content creation in promo

How CC|X supports both personal and professional growth

Real examples of how social content can drive business results

What’s next for the organization and how to get involved

If you’re looking to grow your presence, build stronger industry relationships, and stay ahead in promo—this is a conversation you don’t want to miss.

This episode is brought to you by Tranter Graphics, INC.

What makes the Women’s Leadership Conference (WLC) such a powerful experience in the promotional products industry? In this episode of Promo Perspectives, host Nicole Cook sits down with Arianna Johnson and Laurie Moore to talk all about WLC, from the supportive community and leadership development opportunities to the real-world skills, networking, and confidence attendees walk away with.

Whether you’re an aspiring leader, a seasoned professional, or attending for the first time, this conversation dives into why WLC has become such an impactful event for women across the promo industry.

They discuss:

What the Women’s Leadership Conference is all about

Who should attend WLC

The value of authentic networking and mentorship

Leadership growth, confidence building, and professional development

How the event is designed to create meaningful experiences

Why employers should invest in sending team members to WLC

What first-time attendees can expect

Plus, hear behind-the-scenes insight into how the conference is built each year and why so many attendees return year after year.

📍 Women’s Leadership Conference takes place June 22–24 in Milwaukee.

This episode is brought to you by Tranter Graphics, INC.

Discover what makes the International Leadership Summit (ILS) one of the most unique and impactful events in the promotional products industry.

In this episode of Promo Perspectives, host Nicole Cook sits down with Ellen Tucker and Jessica Gibbons-Rauch from PPAI to break down everything you need to know about this global event. From cross-border collaboration to high-level leadership conversations, ILS brings together senior leaders and rising professionals from around the world to share insights, tackle industry challenges, and shape the future of branded merchandise.

You’ll learn:

What the International Leadership Summit is and who it’s for

How global collaboration with European partners enhances the experience

Key topics like AI, geopolitics, and economic impact

What makes the event’s format, content, and setting so effective

Why this is a must-attend event for forward-thinking industry leaders

If you're looking to grow your perspective, build international connections, and stay ahead in the promo industry, this is an event you don’t want to miss.

👉 Learn more and register through PPAI's events page.

This episode is brought to you by BEL Promo

How does a supplier stay competitive on pricing, inventory, and marketing support in today’s promotional products industry?

In this episode of Promo Perspectives, we sit down with Michelle, Senior Marketing Manager at BEL Promo, to break down how their team helps distributors win more business.

With over 20 years of experience, Michelle shares insights into how BEL Promo maintains low minimums, strong inventory, and competitive pricing, while also providing powerful marketing support tools that make it easier for distributors to sell.

In this conversation, you’ll learn:

How BEL Promo keeps pricing competitive

The strategy behind maintaining strong inventory

What effective supplier marketing support looks like

How “plug-and-play” marketing toolkits help distributors grow

Details on BEL Promo’s new Smart Kits and how they simplify selling

Whether you're a distributor looking for reliable partners or just want to understand what separates top suppliers, this episode gives you a clear look behind the scenes.

👉 Learn more: BELPromo.com

Subscribe for more Promo Perspectives episodes featuring insights, strategies, and trends from the promotional products industry.

This episode is brought to you by BEL Promo.

What makes a great Promo Live presentation—and why should you attend?

In this episode of Promo Perspectives, we sit down with Amanda Carpenter, Senior Customer Experience Manager at SAGE and longtime Promo Live host, to break down what makes this virtual event so valuable for both suppliers and distributors.

Promo Live is SAGE’s interactive online event held twice a year, giving distributors direct access to suppliers in a live, engaging format with real-time Q&A. Amanda shares insider tips on how suppliers can stand out, what keeps audiences engaged, and why this event continues to grow in popularity—even compared to traditional trade shows.

You’ll also learn:

What makes Promo Live different from in-person events

How suppliers can create more engaging presentations

Common mistakes to avoid (and how to fix them)

Why distributors gain real value from attending

How preparation and energy can make or break a session

If you're looking for new products, fresh ideas, and real supplier connections, Promo Live is one event you don’t want to miss.

👉 Learn more or register for Promo Live: SageWorld.com/Events/PromoLive

Subscribe for more Promo Perspectives episodes covering trends, strategies, and insights from the promotional products industry.

This episode is brought to you by Bel Promo.

In this episode of Promo Perspectives, we’re diving into one of the most impactful leadership events in the promotional products industry—the PPI North American Leadership Conference (NALC).

Host Nicole Cook is joined by Melissa Ralston (Chief Marketing Officer at PPI) and Danny Rosin (Co-President of Brand Fuel and Chair of the PPI Board) to break down what makes this event truly unique.

From high-level strategy and actionable insights to meaningful networking and real conversations, NALC is designed for leaders who want to grow, connect, and stay ahead in a rapidly evolving industry. Whether you’re an executive, an emerging leader, or someone looking to expand your perspective, this episode gives you a clear look at why this event stands out.

You’ll learn:

Who NALC is for and why it matters

What makes it different from other industry events

The value of real, candid networking

Key takeaways attendees bring back to their businesses

What’s new this year, including major industry insights and announcements

If you’re serious about growth, leadership, and staying competitive in the promo space—this is an event (and episode) you don’t want to miss.

This episode is brought to you by Bel Promo

What made PPAI Expo 2026 so memorable? In this episode of Promo Perspectives, host Nicole Cook shares insights and behind-the-scenes perspectives from industry professionals who experienced the show firsthand.

From exciting booth activations like the SAGE slot machine giveaway to discussions about new product features, sustainability trends, industry data, and networking across the global promotional products community, this episode explores what made this year’s Expo so impactful.

You’ll hear perspectives from members of the SAGE distributor sales team as well as leaders from PPAI, including insights on industry growth, challenges facing profitability, sustainability initiatives at large events, and why the Expo continues to be one of the most important gatherings in the branded merchandise industry.

Whether you attended PPAI Expo 2026 or missed it this year, this episode offers a deeper look at the trends, conversations, and energy that defined the event.

Subscribe for more Promo Perspectives episodes covering trends, tools, and insights shaping the promotional products industry.

This episode is brought to you by Promotoss. https://www.promotoss.com

Live from the SAGE Conference at the PPAI Expo, we asked attendees to share their real-time reactions to the newly released SAGE features — and the feedback was clear.

In this episode of Promo Perspectives, host Nicole Cook sits down with distributors to talk about what stood out most — from powerful AI integrations to one-click logo uploads, full-presentation branding, virtual mockups, and lifestyle scene creation.

The trend? Speed, simplicity, and smarter selling.

If you’re in the promotional products industry and want to see how these tools can help you create better presentations, move faster, and close more deals, this episode is for you.

👉 Drop a comment and tell us which feature you’re most excited about.

👉 Subscribe for more industry insights and event coverage.

This episode is brought to you by Promotoss. https://www.promotoss.com