Hey! I'd love to hear your thoughts, send me a voice note.

In this episode of ProductCamp Conversations, Allison Herbert and Dave Mathias sit down with Twin Cities product-turned-PMM consultant Erin Miska to unpack why positioning is still the quiet foundation of everything you ship and sell — and why product people should care as much as marketers do.

📌 Topics Covered:

• Erin’s path from technical writer to founding PM at Jamf to independent PMM

• ProductCamp Twin Cities: “Why Isn’t Everyone Talking About Positioning?”

• April Dunford’s interdependent positioning pieces — category, alternatives, differentiation

• Who should own positioning (spoiler: not marketing alone) and how to start when you’re in-house

• Champion-first positioning vs. later-stage objection handling across buyer roles

• When positioning drifts — and how AI-assisted sales-call review helps you notice

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🔗 CONNECT WITH GUEST ERIN MISKA:

• LinkedIn: https://www.linkedin.com/in/erinmiska/

• Website: https://erinmiska.com

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🎙️ CONNECT WITH THE HOSTS:

• Allison Herbert:

- LinkedIn: https://www.linkedin.com/in/aherbert42

- Website: https://allisonherbert.com

• Dave Mathias:

- LinkedIn: https://www.linkedin.com/in/davemathias1

- X / Twitter: https://x.com/davemathias

- Website: https://gobeyondthedata.com

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📧 GET IN TOUCH:

Have thoughts on this episode or want to suggest a topic/guest?

Drop a comment below or reach out at productcampconversations@gmail.com!

👍 Like, subscribe, and hit the bell for more conversations on the human side of product management.

Hey! I'd love to hear your thoughts, send me a voice note.

In this episode of ProductCamp Conversations, Allison Herbert and Dave Mathias sit down with Twin Cities product leader and community builder Matt Pacyga to unpack vibe coding as play — shipping the feel before the feature — and how that same experimental muscle built Innovate.mn and a satirical merch experiment along the way.

📌 Topics Covered:

• ProductCamp Twin Cities “Vibe Coding: Ship the Feel Before the Feature” — play first, outcomes over feature lists

• AI compression of product roles, context windows, and why not to blindly trust the model

• Poundo / Open to Brand: a LinkedIn joke that became a real agentic e-commerce build

• Innovate.mn: capturing “the energy is the product” with free public brainstorming sessions

• Always be building — experiment in public, even when the tools keep changing

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🔗 CONNECT WITH GUEST MATT PACYGA:

• LinkedIn: https://www.linkedin.com/in/mattpacyga/

• Email: matt@innovate.mn

• Innovate.mn: https://innovate.mn

• Open to Brand: https://opentobrand.com

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🎙️ CONNECT WITH THE HOSTS:

• Allison Herbert:

- LinkedIn: https://www.linkedin.com/in/aherbert42

- Website: https://allisonherbert.com

• Dave Mathias:

- LinkedIn: https://www.linkedin.com/in/davemathias1

- X / Twitter: https://x.com/davemathias

- Website: https://gobeyondthedata.com

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📩 GET IN TOUCH:

Have thoughts on this episode or want to suggest a topic/guest?

Drop a comment below or reach out at productcampconversations@gmail.com!

👍 Like, subscribe, and hit the bell for more conversations on the human side of product management.

Hey! I'd love to hear your thoughts, send me a voice note.

In this episode of ProductCamp Conversations, Allison Herbert and Dave Mathias sit down with product coach and community builder Trevor Acy to explore what it takes to bring product thinking to a place the tech map skips. Trevor came to product through B2B marketing, then moved home to Mississippi to help founders and teams who don't get a flywheel handed to them. The through-line is trust: small non-disruptive wins instead of "influence without authority," and why AI only gets you to the wrong thing faster if you skip the human discovery.

📌 Topics Covered:

• Inventing product vocabulary and connections where there is no tech flywheel

• Connecting Jackson founders with university and meetup talent

• Reframing influence without authority as trust, earned one checker move at a time

• Why AI speeds delivery and can speed building something nobody wants

• Where to put the time AI actually saves, instead of filling the plate again

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🔗 CONNECT WITH GUEST TREVOR ACY:

• Trevor Acy

- LinkedIn: https://www.linkedin.com/in/trevoracy/

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🎙️ CONNECT WITH THE HOSTS:

• Allison Herbert:

- LinkedIn: https://www.linkedin.com/in/aherbert42

- Website: https://allisonherbert.com

• Dave Mathias:

- LinkedIn: https://www.linkedin.com/in/davemathias1

- X / Twitter: https://x.com/davemathias

- Website: https://gobeyondthedata.com

--------------------------------------------------

📩 GET IN TOUCH:

Have thoughts on this episode or want to suggest a topic/guest?

Drop a comment below or reach out at productcampconversations@gmail.com!

👍 Like, subscribe, and hit the bell for more conversations on the human side of product management.