Why Isn't Everyone Talking About Positioning? (with Erin Miska)
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Why Isn't Everyone Talking About Positioning? (with Erin Miska)
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In this episode of ProductCamp Conversations, Allison Herbert and Dave Mathias sit down with Twin Cities product-turned-PMM consultant Erin Miska to unpack why positioning is still the quiet foundation of everything you ship and sell — and why product people should care as much as marketers do.
📌 Topics Covered:
• Erin’s path from technical writer to founding PM at Jamf to independent PMM
• ProductCamp Twin Cities: “Why Isn’t Everyone Talking About Positioning?”
• April Dunford’s interdependent positioning pieces — category, alternatives, differentiation
• Who should own positioning (spoiler: not marketing alone) and how to start when you’re in-house
• Champion-first positioning vs. later-stage objection handling across buyer roles
• When positioning drifts — and how AI-assisted sales-call review helps you notice
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🔗 CONNECT WITH GUEST ERIN MISKA:
• LinkedIn: https://www.linkedin.com/in/erinmiska/
• Website: https://erinmiska.com
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🎙️ CONNECT WITH THE HOSTS:
• Allison Herbert:
- LinkedIn: https://www.linkedin.com/in/aherbert42
- Website: https://allisonherbert.com
• Dave Mathias:
- LinkedIn: https://www.linkedin.com/in/davemathias1
- X / Twitter: https://x.com/davemathias
- Website: https://gobeyondthedata.com
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📧 GET IN TOUCH:
Have thoughts on this episode or want to suggest a topic/guest?
Drop a comment below or reach out at productcampconversations@gmail.com!
👍 Like, subscribe, and hit the bell for more conversations on the human side of product management.