エピソード

  • EP 128 - New Book: What do Product Managers Do? with Tami Reiss

    EP 128 - New Book: What do Product Managers Do? with Tami Reiss
    2025/04/30
    Have you ever been asked by a non-product person “what is it that you actually do?” We are sure you have! We know we and many of our friends have been through this, and it’s never an easy task to explain. Moreover, don’t you sometimes feel that people you work with - your teammates, stakeholders, and even your boss - don’t always understand what a Product Manager job really is? That was the exact problem our guest in this episode was about to solve. And the solution she built is… a children's book!

    Meet Tami Reiss, product leader and founder of Leader Within, where she conducts keynote speaking, training, workshops, exec coaching and more! Tami wrote the book “What do Product Managers Do?A primer for aspiring PMs of all ages and parents who aren't sure it's a real job”, due to be released May 15th.Inspired by her own children, the book is a rhyming introduction to leadership and influence. Packaged with beautiful illustrations by V Lubow, and a dictionary with simple definitions of the terms we take for granted, this book does a great - and entertaining - job in explaining what we do, who we work with, some of our challenges and more.

    Join Matt and Moshe as we chatted with Tami about:

    - Her background in product and leadership
    - How she got to write the book
    - Building the book as a product
    - Product Management lessons learned from working on the book
    - A/B testing and user testing - testing the stanza and words in the book
    - The complexity of the terms and words we are using
    - Her vision for the book and how it can help all of us product people
    - How would AI impact the job of PMs and the team in the future
    - When is the best time for inspiration for new ideas?
    - The importance of humility - even to admit that the data might be wrong
    - Listen to some fun stanza read by Tami, and how much meaning they pack in a few words
    - What does “dream” means (in the product context) and why is it important for product people to share it
    - Where can you get the book once it’s out
    - And much more!
    You can connect with Tami at:

    - LinkedIn: https://www.linkedin.com/in/ta.../
    - Website: http://tamireiss.com/
    - Join the book’s waitlist: https://theleaderwith.in/book
    - Watch the video: https://www.youtube.com/watch?...=qbLq73dKOCA
    You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:

    - http://linkedin.com/company/pr... linkedin.com/company/product-for-product-podcast
    - https://www.linkedin.com/in/ma... - linkedin.com/in/mattgreenproduct/
    - http://www.linkedin.com/in/mik... - linkedin.com/in/mikanovsky/

    Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

    Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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    52 分
  • EP 127 - New Book: PRFAQ Framework with Marcelo Calbucci

    EP 127 - New Book: PRFAQ Framework with Marcelo Calbucci
    2025/04/16
    You might have heard about Amazon’s 6-pages document, or PRFAQ. But have you tried it yourself? And why aren’t there many other successful companies who are following Amazon’s direction, and use the same method, one that seems to be winning Amazon some very big bets?

    Our guest today on the podcast worked for Amazon as a Director of Product & Tech, and experienced the PRFAQ framework first hand. When he left Amazon he asked these same questions. Following some research, he decided to codify and bring to print the principle of the PRFAQ method, therefore making it accessible not only to Amazonians but to everyone else who would like to try it, and reap its benefits.

    Meet Marcelo Calbucci, Founder of PRFAQ Lab and author of the recently published The PRFAQ Framework: Adapting Amazon’s Innovation Framework to Work for You. With a rich background in engineering and product management, and founding several startups, Marcelo experienced both success and failures in developing and bringing new products to market. That enforced his commitment to help others become more successful with the framework he saw working so well at Amazon.

    Join Matt and Moshe as we chatted with Marcelo about:
    • His way to product management from software development
    • What is the PRFAQ and what it is not
    • The structure of the framework
    • What should go into the document, and what should definitely stay out
    • Who owns the PRFAQ at the company, and who participates in writing it?
    • How is the framework in the book different from what is practiced at Amazon?
    • Why is writing such an important tool?
    • How can, or can’t, AI help us in writing a PRFAQ?
    • The benefits of treating the PRFAQ as a product
    • For which projects or initiatives is it good to use the PRFAQ framework, and for which it’s not needed?
    • How can you introduce it in your company if there is no buy-in to use it?
    • And much more!
    You can connect with Marcelo at:
    • LinkedIn: https://www.linkedin.com/in/marcelocalbucci/
    • Website: https://www.theprfaq.com
    • Buy the book: https://www.theprfaq.com/buy
    • ChatGTP PRFAQ assistant based on The PRFAQ Framework book: https://chatgpt.com/g/g-sAGxOcdKc-prfaq-official-prfaq-lab
    You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
    • Product for Product Podcast - linkedin.com/company/product-for-product-podcast
    • Matt Green - linkedin.com/in/mattgreenanalytics/
    • Moshe Mikanovsky - linkedin.com/in/mikanovsky/

    Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

    Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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    47 分
  • EP 126 - Product Experiment Garage Workshops with Chantal Botana

    EP 126 - Product Experiment Garage Workshops with Chantal Botana
    2025/04/02
    Our guest today on the podcast brings with her a wealth of product building experience, all the way from ideation to execution and beyond. Throughout her career, she implemented product validation through testing and experimentation at organizations such as AOL, The Weather Channel, Polar Steps, Mews and others.

    Meet Chantal Botana, Fractional CPO & Product Coach at Product Evangelist., and facilitator of the Product Experiment Garage. Together with her business partner Maurice McGinley, Chantal facilitates this monthly online community of practice, solving participants’ experiment design challenges, where the audience are product managers, developers, designers, and researchers. And it's free to join!

    The sessions work very simply - all participants start with pitching their current challenge. Then everyone votes for the one challenge that they will work on for the remainder of the workshop. And then, the challenge is broken down to cover the 4 habits of good experimentation.
    Join Matt and Moshe as we learn from Chantal about:
    • Her way into product management, leading her to coaching and founding The Product Evangelist
    • Where most experiments are breaking down
    • The 4 habits of good experimentation:
      • Break down assumptions
      • Crafting and running small smart experiments
      • Extract insights
      • Make a decision
    • Who the workshop is for and what value they get from it
    • How can teams that are not empowered still experiment?
    • The importance of critical thinking in the age of AI
    • Some of Chantal’s go to tools
    • And much more!
    You can connect with Chantal at:
    • LinkedIn: https://www.linkedin.com/in/cbotana/
    • email: chantal@productevangelist.co
    • Website: https://www.productevangelist.co
    • Free 60 min Product Experiment Garage: https://product-garage.eventbrite.com
    • Assumptions & Experiments Guide (with some free resources). In the guide, you'll find links to Giff Constable's Truth Curve and David Bland's GPTs, which are discussed on the podcast. https://docs.google.com/document/d/1cIRKpZ6cv6LWYUsRSrOFRTllFSCMSNJVi2PVS1WUACg/edit?usp=sharing

    You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
    • Product for Product Podcast - linkedin.com/company/product-for-product-podcast
    • Matt Green - linkedin.com/in/mattgreenanalytics/
    • Moshe Mikanovsky - linkedin.com/in/mikanovsky/

    Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

    Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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    42 分
  • EP 125 - The Book "Managing Priorities" with Harry Max

    EP 125 - The Book "Managing Priorities" with Harry Max
    2025/02/19
    Prioritization is one of the cornerstone activities that we all do as product people. Some are done mindfully, with a process in place, and some are done on an on-going basis, without even thinking of it. In many cases, we struggle to find the right way to prioritize, especially when there are many factors involved, and many team members and stakeholders with conflicting needs.

    In the episode, we met with Harry Max, a product leader, Managing Partner at Peak Priorities LLC, COO at productOps, and author of “Managing Priorities: How to Create Better Plans and Make Smarter Decisions”. With his extensive experience building products, and following his TEDx and South by Southwest talks, Harry found himself diving into many discussions about prioritization. This later on launched his journey to write the book.
    In Managing Priorities, Harry gathered many priority related tools, but first started it with the DEGAP framework, which helps put everyone in the mindset of the need for prioritization.
    Join Matt and Moshe as we chat with Harry and learn:
    • What DEGAP is: slowing down the process and planning how to prioritize properly. The framework includes 5 steps - Decide, Engage, Gather, Arrange and Prioritize
    • Different levels of prioritizations we need to make in life
    • The importance of understanding others’ priorities; better engagement to be part of the process, be heard, and be taken into considerations
    • Prioritization is not the end result, just an input to our decisions and eventually, the actions to take
    • Eisenhower Matrix - what is it, how different people might use it differently, and how in some cases it can help us in our prioritization process
    • The important of “cost of delay”, and how to use it in our prioritization discussions
    • Precision vs accuracy - the importance of words and understanding what they mean to each of us
    • Max Priorities Pyramid - what is it, who is it useful for and where can people find it (see link to the Miro template below)
    • Which method would he suggest to our listeners today
    • Where should people start to set up their prioritization method
    • And much more!
    You can connect with Harry at:
    • LinkedIn: https://www.linkedin.com/in/harrymax/
    • email: harry@harrymax.com
    • Website: Harrymax.com
    • Max Priorities Pyramid Miro board: https://miro.com/miroverse/the-max-priorities-pyramid-template

    You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
    • Product for Product Podcast - linkedin.com/company/product-for-product-podcast
    • Matt Green - linkedin.com/in/mattgreenanalytics/
    • Moshe Mikanovsky - linkedin.com/in/mikanovsky/
    Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

    Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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    47 分
  • EP 124 - Startups: Datawisp with Mo Hallaba

    EP 124 - Startups: Datawisp with Mo Hallaba
    2025/01/29
    We are excited to bring to the podcast a startup that is building an exciting Data and AI product that can change how product managers and other executives are finding insights in the vast datasets they have access to.

    In this episode, we met with Mo Hallaba, founder and CEO of Datawisp. With extensive background in data and analytics, Mo experienced first hand the complexity it takes for employees of all levels in understanding the data they have, and in using the mostly technical tools that usually require data scientists, and long queues and time, to provide any useful insights.

    With that in mind, Mo created Datawisp, to bring the data - and more importantly, the insights from the data - directly to the people who need it. Using Natural Language Processing (NLP), Datawisp’s users can ask Wispy, its AI agent, for questions on things that are interesting to them, and Wispy then brings the data and the insights it learns from the data.
    Join Matt and Moshe as we chat with Mo and learn:

    - Mo’s background in financial analytics and his past entrepreneurship journey
    - How AI opened up the options for people to think about how to solve the data problem
    - Datawisp’s vision for how different teams in the organization can use it
    - The current focus on Product Managers and Marketing
    - Some of the feature of Datawisp, such as:
    - Users talk to it in the same way they would talk to a data scientist
    - If it doesn’t understand the question it prompts for more info
    - The freedom it has to manipulate the data like a data scientist would
    - Automatically picks a type of chart based on the question it was asked
    - Different people asking the same question at the same time, would get the same answer
    - How it handles security and privacy for its users
    - Customizable dashboards for users for questions they want to ask on regular basis
    - What needs to happen in an organization that adopts Datawisp
    - What is the biggest barrier for people that want to be great in their jobs
    - Will AI replace data scientists?
    - And much more!
    * You can connect with Mo at:
    - LinkedIn: https://www.linkedin.com/in/mo.../
    - X: @ElectronicMo
    - email: mailto:mo@datawisp.io
    - Datawisp: https://www.datawisp.io/

    You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:

    - http://linkedin.com/company/pr... linkedin.com/company/product-for-product-podcast
    - https://www.linkedin.com/in/ma... - linkedin.com/in/mattgreenanalytics/
    - http://www.linkedin.com/in/mik... - linkedin.com/in/mikanovsky/


    Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

    Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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    46 分
  • EP 123 - The Book "Aligned" with Bruce McCarthy and Melissa Appel

    EP 123 - The Book "Aligned" with Bruce McCarthy and Melissa Appel
    2025/01/08
    Have you ever wished you had one book to learn from early in your career, and avoid many mistakes? We found one of those for product professionals, and this episode is all about that!

    “Aligned: Stakeholder Management for Product Leaders” by Bruce McCarthy and Melissa Appel is a must read for every product person. It will help you understand the intricacies of stakeholder management, and put into action a plan to build a healthy relationship with your stakeholders, one that you need to nurture and grow in order to be successful in your job.On our first episode of 2025 we had the pleasure to meet with Bruce, Founder at Product Culture, and Melissa, Executive Product Management Coach at Product Culture, co-authors of the book.

    In the episode, Bruce and Melissa shared with us how they each got to Product Management and eventually to write Aligned, who the book is for, how they approached writing it, and so much more!

    Join Matt and Moshe as they learn from Bruce and Melissa:
    • The challenges product people have with stakeholders, such as saying no, cultural and language differences, remote environments, etc
    • Tools to establish rapport with stakeholders, such as socializing, 1-on-1s, discovery interviews, mirroring, etc
    • The biggest thing that will help you grow your career in product
    • How to get stakeholders involved in ways that will get their buy-ins
    • The book’s structure, weaved into it a story with examples on how to use the listed tools
    • Some of the tools in the book, such as the Stakeholders Canvas
    • Can stakeholders benefit from reading the book?
    • Tools they love using as product professionals
    • And so much more…
    Connect with Bruce and Melissa:Bruce’s LinkedIn: https://www.linkedin.com/in/brucemccarthy/ Melissa’s LinkedIn: https://www.linkedin.com/in/melappel/ Aligned book’s resources: Alignedthebook.com Product Culture: Productculture.com

    Connect with Matt and Moshe on LinkedIn:
    • Matt Green: https://www.linkedin.com/in/mattgreenanalytics
    • Moshe Mikanovsky: https://www.linkedin.com/in/mikanovsky

    Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

    Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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    48 分
  • Ep 122 - It's a Wrap 2024 with Matt & Moshe

    Ep 122 - It's a Wrap 2024 with Matt & Moshe
    2024/12/23
    Time just flies! It feels like yesterday we wrapped 2023, and we are already at that time of the year again, with a 2024 warp-up! 2024 was a bit different than previous years, as we had only one themed series, and the rest of the episodes were a one-off, covering a variety of topics. And, early in the year, we also celebrated the 100th episode, in a live 2-hours show, that introduced many of the guest from the previous 3 years of podcasting.

    In our themed series we covered Session Replay products. This seris was very informtive and can prove to be a valuable tool for product managers. We continued this year covering great books for product people, and several frameworks and mindsets. Some of our guests shared with us methods to craft our products’ story, naming our products, and what goes into making decisions. Product Coaching grew steadily this year and was the topic of several episodes. We learned what it takes to be a product professional to build IoT products, and we caught up on the state of Product Analytics products. And of course, we couldn’t ignore AI and GenAI and how they help us - or the potential they can have in helping us. Finally, we introduce a startup product that help product people in a unique way.

    We would like to thank each and every guest that came on the show! We couldn’t have done it without you: Tovit Neizer, Orly Zeewy, Gil Broza, Jakie Flake, Marty Cagan, Eva Hongyan Gao, Yelena Liman, Oz Nazilli, Dave Martin, Henry Latham, Ricardo Vital, David Pereira, Dennis Chow, Anat Eldar, Vincent Pavero, Mandar Karlekar, John Fontenot, Zach Phillips, Nikki Zavadska, Christoph Steinlehner, Assaph Mehr, Phil Hornby, Aakash Gupta and Tedde van Gelderen.We can’t wait to continue this journey next year!

    We have some great episodes planned, and looking forward to learning and sharing more in the Product for Product Podcast!

    Happy New Year everyone! Matt & Moshe

    You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
    • Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast
    • Matt Green - https://www.linkedin.com/in/mattgreenanalytics/
    • Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/

    Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

    Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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    33 分
  • EP 121 - Experience Thinking with Tedde Van Gelderen

    EP 121 - Experience Thinking with Tedde Van Gelderen
    2024/12/11
    Design Thinking is all the buzz when it comes to designing our products (or more appropriately, the solutions we discover to solve real problems). But does it stop there?Our guest on the episode makes a very convincing case for what he calls Experience Thinking.

    On this episode, Matt and Moshe met with Tedde van Gelderen, President of Akendi, a premier UX agency specializing in creating holistic, end-to-end experiences that enhance their clients’ products and delight users. Tedde authored the book “Experience Thinking: Creating Connected Experiences”, in which he explains the importance of going beyond just product design or service design, and focusing on the holistic approach of experience design.

    In his own words, “Experience Thinking" starts with the holistic experience customers and users have with an organisation over time, then guides the enabling technologies and content to create intentional experiences. Experience Thinking should become deeply rooted in an organisation's creation processes.”Join us as we explore with Tedde:
    • His background in psychology, and how it led him to design experiences, and to found his own UX consultancy
    • Where do products fit in in the holistic approach of experiences
    • Where do we start with experience design?
    • The role of Design Thinking in the context of Experience Thinking
    • The missing process for service designers
    • The 4 areas of Experience Design: Brand Design, Product Design, Content Design and Service Design
    • The importance of Brand Design on both product and service, and how some organizations ignore it
    • Who should own the Experience Design (hint: it might be the Product people)
    • Designing the experience that the users will be part of and not just the GTM
    • Where we can learn and get inspiration for experiences, and how do apply it to the experiences we need to design
    • The state of the industry and the adoption Experience Design/Thinking
    • How can Product Managers start applying Experience Thinking within their organization and stakeholders
    • And much much more…

    You can connect with Tedde at:
    • LinkedIn: https://www.linkedin.com/in/teddevg/
    • Akendi: https://www.akendi.com
    • Purchase the book: connect with Tedde directly for details

    You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:

    • Product for Product Podcast - linkedin.com/company/product-for-product-podcast
    • Matt Green - https://www.linkedin.com/in/mattgreenproduct/
    • Moshe Mikanovsky - linkedin.com/in/mikanovsky/


    Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

    Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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    53 分