エピソード

  • The Content Trenches: What It Really Takes to Win With Video | #122: Jack Gaisford

    The Content Trenches: What It Really Takes to Win With Video | #122: Jack Gaisford
    2025/10/20
    Jack Gaisford is the founder of The Content Club™, a community helping founders create confident and consistent videos that drive real business results. Before launching it, he spent seven years running his agency Odyssey, producing thousands of videos for brands like Microsoft, Xbox and Panasonic. That experience led him to realise the biggest wins come when founders learn to master video themselves.In this episode, Jack shares his journey from early YouTube experiments to becoming one of LinkedIn’s original video creators. You’ll hear practical advice on building your brand with video across LinkedIn and YouTube, stories from helping founders turn content into clients, and the mindset that’s kept him showing up for years while growing a business and enjoying family life.Connect with Jack:https://www.linkedin.com/in/jackgaisford/https://www.instagram.com/jackgaisfordhttps://www.youtube.com/c/JackGaisfordhttps://the-content-club.co.uk/Timestamps:00:00 – Why clients from content stay longer and trust more00:46 – The myth of quick wins and 90-day success01:00 – Intro and welcome01:22 – Who is Jack Gaisford and what is The Content Club™01:55 – Early YouTube experiments and teaching himself video02:24 – Growing a gaming channel to 15K subs before shutting it down03:07 – Bullying, quitting YouTube, and what he wishes he did differently04:51 – Why Gen Z dreams of becoming YouTubers05:45 – Where content creation is heading in the next 5–10 years07:36 – Starting YouTube again after years on LinkedIn08:24 – YouTube vs LinkedIn: platforms with different incentives09:25 – Data obsession, analytics and A/B testing on YouTube11:12 – Why YouTube is still Jack’s favourite platform13:19 – The creators and channels that inspire him16:22 – LinkedIn beginnings: early video hacks with his dad’s company18:02 – Building his first agency and landing global brands18:55 – Why he shut the agency and launched The Content Club™19:41 – LinkedIn as a huge untapped opportunity for creators22:09 – How to stand out and break through the noise24:29 – Jack’s advice: go harder and commit longer than others27:49 – Why most content success is a long road, not quick wins28:46 – £2M in revenue from organic LinkedIn content alone30:10 – Is video still growing on LinkedIn?31:58 – How social media has shifted from social to relevance34:47 – What really makes content work in 202536:45 – Why you only learn by doing the thing37:34 – The personal “why” that keeps Jack showing up40:05 – Gaming, Rocket League, and switching off41:26 – Gym, health, and balancing work and life43:57 – Where to find Jack online44:30 – Final advice for anyone struggling with content creation Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Sync: https://www.wearesync.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    46 分
  • High Status Branding: How to Build Authority That Attracts | #121: Florian Camiade

    High Status Branding: How to Build Authority That Attracts | #121: Florian Camiade
    2025/10/06
    Florian Camiade is The AI Personal Branding Guy, with more than 45,000 readers following his insights across platforms. Drawing on five years of experience in growth, content and AI, he helps entrepreneurs and creators turn their expertise into authority and attract clients through his High Status Funnel method. His work blends marketing, copywriting and AI strategy to show how technology can amplify rather than replace your personal brand.In this episode, you’ll hear how Florian’s journey from musician to photographer to digital marketer shaped his creative approach to branding. He shares lessons on using AI without losing authenticity, building content that attracts the right clients, and practical advice for standing out at a time when publishing is easier than ever, but being remembered is harder than ever. Whether you’re just starting out or already growing across platforms, Florian’s strategies will help you create content that connects and a brand that lasts.Connect with Florian:https://www.linkedin.com/in/floriancamiade/https://floriancamiade.com/https://x.com/FCamiadehttps://www.youtube.com/@itsfloaiTimestamps:00:00 – Cold open: why most offers fail before they start01:00 – Intro and welcome01:22 – Meet Florian: The AI Personal Branding Guy with 45K readers02:05 – Why he sees himself as a marketer first, AI second03:02 – First encounter with AI and why it felt underwhelming05:25 – The trap of lazy copy-paste AI content06:00 – Why robotic LinkedIn comments destroy trust instantly07:26 – Authenticity online: why typos beat jargon every time08:23 – From musician to photographer: Florian’s creative roots09:47 – Discovering marketing and learning sales the hard way10:50 – Lessons from playing in bands and teamwork12:08 – Shifting from artist to marketer and embracing AI13:38 – Why storytelling makes branding and art timeless15:28 – Why ignoring AI is no longer an option16:03 – The best sources to stay updated on AI news18:35 – X vs LinkedIn: tone, pace and audience reactions20:18 – Why he follows founders instead of companies for insights21:21 – X as a “circus” vs LinkedIn’s polished image22:44 – What comments reveal across different platforms23:32 – What sets Florian apart in a crowded LinkedIn niche25:21 – His ideal clients and why he limits projects to five27:20 – Breaking down the High Status Funnel step by step29:59 – Why content builds trust and cold ads don’t32:32 – The three biggest problems most clients face35:05 – Why delegation can be life or death for founders35:35 – Advice for growing on LinkedIn: start with “why”36:26 – Don’t reinvent the wheel: learn from other platforms38:59 – Adapting proven structures to your own brand40:30 – Where to follow Florian: LinkedIn, YouTube, newsletter41:27 – Closing thanks and wrap-up Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Sync: https://www.wearesync.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    42 分
  • From Resignation to Reinvention: How to Design Life and Business on Your Terms | #120: Emily Dunlop

    From Resignation to Reinvention: How to Design Life and Business on Your Terms | #120: Emily Dunlop
    2025/09/29
    Emily Dunlop is a brand strategist and the creator of The Authority Academy and The Good Marketing Club. After more than a decade in corporate marketing, she chose to start over, moving to Italy and building a business that reflects her values. Today she helps founders, coaches and creators package their expertise, position themselves with clarity and grow personal brands that consistently sell.In this episode, Emily shares her journey of leaving corporate life, rebuilding from scratch and creating offers that convert. She explains why your story matters more than chasing metrics, how to test ideas before scaling and what it really takes to turn trust into revenue. A conversation full of practical lessons, honest encouragement and the reminder that it is never too late to create the business and life you want.Connect with Emily:https://www.linkedin.com/in/emily-jane-dunlop/https://www.instagram.com/emily_dunlop/https://www.thisisemilydunlop.com/Timestamps:00:00 - Cold open: why leaving isn’t for everyone01:00 - Intro and welcome01:22 - Who is Emily: Good Marketing Club & Authority Academy02:05 - 12 years in marketing and lessons from big brands03:58 - The Tuscany turning point that changed everything04:49 - Mirror moment: great life but misaligned career05:42 - Why the five-year plan didn’t make sense anymore06:35 - Launching Good Marketing Club and building community07:28 - Values over vanity and creating authentic content15:39 - Proof beats claims and why niche advice is overrated16:21 - Do you really need to niche?17:44 - Clarity questions that actually matter19:56 - Why your story is always interesting20:33 - Standing out in a crowded market without shouting21:30 - Why vulnerability creates trust22:25 - Forget viral, focus on building relationships23:08 - Taking off the corporate mask online24:43 - How social media became a new chapter25:19 - Content rhythms that feel sustainable26:06 - Showing the messy middle of business28:23 - Why now was the right time for Authority Academy30:14 - Shifting from one-to-one to one-to-many offers31:32 - What Authority Academy helps people achieve32:15 - Mindset, offers and ecosystem explained33:09 - Positioning and messaging that resonates34:01 - Pricing, proof and what clients look for34:58 - Who Emily works with today35:49 - Careers are not linear36:59 - Futureproofing your skills and brand38:01 - Why pivots still work when consistent43:40 - The spotlight effect and overcoming fear44:21 - Quickfire: Italy, food and life abroad47:18 - Where to find Emily online48:24 - Final advice: back yourself and begin49:22 - Outro Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Sync: https://www.wearesync.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    50 分
  • Selling Without Selling: The Psychology That Gets Buyers Saying Yes | #119: Xhoni Mimillari

    Selling Without Selling: The Psychology That Gets Buyers Saying Yes | #119: Xhoni Mimillari
    2025/09/22
    Xhoni Mimillari is a LinkedIn coach who has helped more than 200 experts since 2019, including bestselling authors, high-performance coaches and CEOs with tens of thousands of clients. His clients have generated over $2.3M in inbound leads by combining human psychology, social selling and consistent content to help clients win more business and build brands people trust. With a background in sales and years of coaching experience, his approach focuses on trust, congruency and results that last long after the first conversion.Listen to this episode for a free deep-dive into turning LinkedIn into a steady source of clients. You will learn how to convert silent lurkers into buyers, position your brand so prospects trust you faster, and use psychology-backed storytelling to inspire action without sounding salesy. Drawing on years of consistent posting and over 100 client success stories, Xhoni shares exactly what works, what does not, and how to stand out in today’s competitive LinkedIn landscape.Connect with Xhoni:https://www.linkedin.com/in/xhonimimillari/https://xhoni-mimillari.mykajabi.com/https://mimillari-consulting-2.kit.com/4ded68faaahttps://www.instagram.com/xhoni__official/https://www.youtube.com/@xhoni96Timestamps:00:00 – Intro & why Xhoni is a trusted sales voice01:15 – How LinkedIn turned into £2.3M in inbound leads03:05 – From cold outreach to attracting ideal clients05:20 – Building authority without chasing virality07:40 – The mindset that drives consistent sales10:05 – What most “value posts” get wrong12:15 – Turning silent lurkers into active buyers14:45 – Why most LinkedIn DMs never convert17:05 – Sales lessons from years of client wins19:20 – Speaking to the driver behind every decision21:50 – Why authority beats attention in the long game24:10 – The underrated power of personal brand26:40 – How to build trust before you pitch29:05 – Common mistakes killing your inbound leads31:20 – The £2.3M sales playbook, step by step33:50 – Sales content that feels natural, not pushy36:15 – Leveraging YouTube alongside LinkedIn growth38:40 – The LinkedIn growth tactic anyone can use today41:10 – How to position yourself as a peer, not a follower43:05 – Converting comments into actual clients45:00 – Final mindset shift for long-term sales success47:10 – Where to find Xhoni & closing thoughts Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Sync: https://www.wearesync.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    49 分
  • Start Here: A Temporary Trailer Featuring Alex Vacca

    Start Here: A Temporary Trailer Featuring Alex Vacca
    2025/09/16

    New to Produced By with Tommen? This is a temporary trailer to give you a feel for the show, featuring one of our most listened-to recent episodes with Alex Vacca.

    Alex Vacca is a nomadic entrepreneur, content creator and co-founder of ColdIQ, a go-to-market agency helping B2B companies scale revenue through outbound, paid and content systems. In just two years, he has grown ColdIQ from two founders to over 30 full-time team members, built one of the most respected GTM brands in Europe and attracted a global audience across LinkedIn, X and YouTube.

    Listen to this episode to get inspired by Alex’s bold decision to escape the traditional career path in his 20s and embrace a life of learning, exploration and entrepreneurship. He shares the story behind building ColdIQ, practical tips for attracting clients through content and timeless advice on staying consistent, focused and curious while building your personal brand and business.

    Connect with Alex:
    https://www.linkedin.com/in/alex-vacca/
    https://www.youtube.com/@AlexVacca
    https://www.instagram.com/alx.vca/
    https://coldiq.com/

    Timestamps:
    00:00 – Why Alex left the safe path in his 20s
    01:45 – Podcast intro and guest welcome
    02:30 – Moving abroad alone and early career pivots
    05:10 – From crypto to cold outreach and sales
    07:45 – Travelling through 12 countries with just a laptop
    11:00 – Starting the agency from scratch
    13:40 – Building a personal brand alongside the business
    16:10 – First hires, growth mindset and team culture
    19:30 – Breaking down outbound, paid and content
    23:15 – The importance of founder energy in content
    26:30 – Daily structure, routines and staying sharp
    29:10 – Lessons from kung fu and being a beginner again
    31:00 – Hard things, self-discipline and staying curious
    35:00 – Long-term thinking, systems and building for freedom
    38:40 – How he built trust and reputation in his niche
    41:30 – Final advice for creators and entrepreneurs
    43:00 – Where to follow Alex and closing thank you

    Connect with Tommen:
    X: https://x.com/TomasLoucky⁠⁠⁠
    Stan: https://stan.store/Tommen
    LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
    Instagram: https://www.instagram.com/thisistommen/⁠⁠

    More:
    Links: https://linktr.ee/produced_by⁠⁠⁠
    FenPost: https://fenpost.com/?via=tomas
    Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠

    Tools & gear that support the show:
    Neon Now: https://neonnow.co.uk/
    Sync: https://www.wearesync.co.uk/
    Metricool: https://f.mtr.cool/HRJBZK
    Ulanzi: https://www.ulanzi.com?aff=2611
    Apex Comfort: https://apexcomfort.co.uk/
    Midland Flowers: https://midlandsflowerwallco.co.uk/
    RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19

    Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    44 分
  • Behind the Panda: Turning Personality Into a Recognisable Brand | #118: Aiman Tahir

    Behind the Panda: Turning Personality Into a Recognisable Brand | #118: Aiman Tahir
    2025/09/15
    Aiman Tahir is a LinkedIn Growth Strategist, podcast host and creative marketer, better known on LinkedIn as The Mindful Marketing Girly. She has built a fast-growing presence by blending emotional intelligence with AI tools, creating content that connects and leading campaigns that capture attention. From producing viral billboards in Pakistan to growing a personal brand that inspires thousands, her work is rooted in creativity, strategy and community.Listen to this episode to discover Aiman’s journey of pursuing her passion for marketing, podcasting and personal branding, learn tips and tricks on how to show up consistently online without burning out, and get inspired by her always positive, friendly and enthusiastic mindset, leaving you motivated to take your own next step.Connect with Aiman:https://www.linkedin.com/in/aiman-tahir/https://www.youtube.com/@TheMindfulMarketingShowTimestamps:00:00 – The moment Aiman knew she had to build her own platform00:59 – Welcome + why “Mindful Marketing Girly” works02:08 – How 17 podcast episodes got her called “Top 1%”03:15 – From Pakistan to Dubai: gold medal, agency life, and e-commerce04:54 – Going viral: billboards that stopped traffic06:16 – Finding her “sweet spot” in marketing and content07:31 – Running two podcasts without burning out09:10 – AI overwhelm vs. staying relevant10:48 – The danger of chasing trends on LinkedIn11:57 – Her go-to creators for AI inspiration12:47 – AI tools she actually uses (and ignores)13:55 – From introvert to visible creator: starting on LinkedIn15:19 – 3 likes and a breakthrough: building for purpose17:13 – Why introverts can win in video and podcasting18:58 – Rejections, pivots, and lessons in public21:12 – The panda mascot: why it works (and how she made it)22:47 – Picking purple: colour psychology and brand recall24:04 – Changing colours = losing recognition overnight25:03 – The USP that keeps her consistent28:12 – Burnout: cutting from 6 posts a day to a healthy cadence29:45 – How she keeps posting from her phone31:30 – Joining the FenPost challenge → joining the team33:00 – Favourite FenPost features for creators35:40 – The one feature she wishes existed36:52 – Life off-screen: nature walks and a reset routine38:02 – Dream guests and big ambitions39:09 – The creators she actually follows39:49 – Why she doesn’t binge podcasts (and what she does instead)40:23 – Idea capture: notebooks and Squid Game moments41:54 – Where to find her online42:26 – Advice to every 20-something creator44:38 – Wrap-up and final thoughts Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Sync: https://www.wearesync.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    45 分
  • The GTM Operating System: Scaling Revenue with Outbound, Paid and Content | #117: Alex Vacca

    The GTM Operating System: Scaling Revenue with Outbound, Paid and Content | #117: Alex Vacca
    2025/09/08

    Alex Vacca is a nomadic entrepreneur, content creator and co-founder of ColdIQ, a go-to-market agency helping B2B companies scale revenue through outbound, paid and content systems. In just two years, he has grown ColdIQ from two founders to over 30 full-time team members, built one of the most respected GTM brands in Europe and attracted a global audience across LinkedIn, X and YouTube.

    Listen to this episode to get inspired by Alex’s bold decision to escape the traditional career path in his 20s and embrace a life of learning, exploration and entrepreneurship. He shares the story behind building ColdIQ, practical tips for attracting clients through content and timeless advice on staying consistent, focused and curious while building your personal brand and business.

    Connect with Alex:
    https://www.linkedin.com/in/alex-vacca/
    https://www.youtube.com/@AlexVacca
    https://www.instagram.com/alx.vca/
    https://coldiq.com/

    Timestamps:
    00:00 – Why Alex left the safe path in his 20s
    01:45 – Podcast intro and guest welcome
    02:30 – Moving abroad alone and early career pivots
    05:10 – From crypto to cold outreach and sales
    07:45 – Travelling through 12 countries with just a laptop
    11:00 – Starting the agency from scratch
    13:40 – Building a personal brand alongside the business
    16:10 – First hires, growth mindset and team culture
    19:30 – Breaking down outbound, paid and content
    23:15 – The importance of founder energy in content
    26:30 – Daily structure, routines and staying sharp
    29:10 – Lessons from kung fu and being a beginner again
    31:00 – Hard things, self-discipline and staying curious
    35:00 – Long-term thinking, systems and building for freedom
    38:40 – How he built trust and reputation in his niche
    41:30 – Final advice for creators and entrepreneurs
    43:00 – Where to follow Alex and closing thank you

    Connect with Tommen:
    X: https://x.com/TomasLoucky⁠⁠⁠
    Stan: https://stan.store/Tommen
    LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
    Instagram: https://www.instagram.com/thisistommen/⁠⁠

    More:
    Links: https://linktr.ee/produced_by⁠⁠⁠
    FenPost: https://fenpost.com/?via=tomas
    Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠

    Tools & gear that support the show:
    Neon Now: https://neonnow.co.uk/
    Sync: https://www.wearesync.co.uk/
    Metricool: https://f.mtr.cool/HRJBZK
    Ulanzi: https://www.ulanzi.com?aff=2611
    Apex Comfort: https://apexcomfort.co.uk/
    Midland Flowers: https://midlandsflowerwallco.co.uk/
    RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19

    Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    44 分
  • Rebuilding from Zero: How Loss Sparked a Brand Reinvention | #116: Alana Sparrow

    Rebuilding from Zero: How Loss Sparked a Brand Reinvention | #116: Alana Sparrow
    2025/09/01
    Alana Sparrow is a brand strategist, visual storyteller, and co-founder of The Foundry. With 35 years in branding and 25 years as a business owner, she helps leaders craft personal brands that reflect who they are and what they stand for. From executive positioning to employer branding, her experience runs deep, and her creative approach stands out.In this episode, we dive into her journey of rebuilding after personal loss, growing from 800 to over 27,000 LinkedIn connections, and using personal branding to unlock real business growth. You’ll hear practical advice on how to show up online, build trust, and create a brand with lasting impact. It’s part story, part strategy, and part creative masterclass from someone who truly walks the talk.Connect with Alana:https://www.linkedin.com/in/alanasparrow/https://www.instagram.com/alanasparrowhttps://www.thefoundrysite.com/_15/https://alanasparrow.com/Timestamps:00:00 – Why personal brands can change the world01:00 – Podcast intro and guest welcome01:23 – Alana’s background: 35 years in branding02:13 – How personal branding entered her business03:28 – The pandemic’s impact on her agency04:44 – Losing her mother and stepping back from work05:53 – Rebuilding with LinkedIn after 800 connections07:06 – How she tripled revenue in under a year08:04 – How competitors reacted during COVID09:25 – Why she doesn’t care about competition10:24 – Realising LinkedIn’s full potential11:48 – Growing 97k Instagram followers before LinkedIn13:05 – Learning LinkedIn strategy from Laura Acosta15:29 – Applying storytelling skills to the platform17:12 – Handling criticism and passive-aggressive comments18:53 – Why negative feedback is rare on LinkedIn20:45 – Dealing with AI-generated comments23:27 – Why going viral can hurt your brand25:54 – The Instagram post that gained 17k followers (and backfired)27:46 – Choosing universal topics that attract the right audience28:18 – Why she keeps showing up on LinkedIn30:12 – Long-term goals beyond social media posting31:24 – Why she’ll never outsource her content creation32:26 – Common personal branding mistakes on LinkedIn34:36 – Why experimenting without strategy can backfire36:47 – The importance of strong foundations and positioning39:38 – Why audience size doesn’t equal a healthy business40:55 – How engagement pods hurt the platform43:46 – Why quality growth matters more than quantity44:03 – Chasing sunshine and water in her free time44:34 – Her dog Junie and personal life45:30 – Why work and hobbies often blend together45:57 – Where to find Alana online46:33 – Final personal branding advice48:00 – Podcast closing and thank you Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Sync: https://www.wearesync.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    48 分