エピソード

  • From Diagnosis to Demand: Turning Difference Into Revenue | 148: Magali De Reu

    From Diagnosis to Demand: Turning Difference Into Revenue | 148: Magali De Reu
    2026/04/20
    Magali De Reu is a personal brand strategist and keynote speaker who helps experts and speakers stop competing on expertise and start positioning around personality. Diagnosed with autism and ADHD at 14, she grew up being told she was too intense, too direct, too different. Instead of toning it down, she built her business around it. Today, she helps speakers move from invisible to in demand by turning what makes them different into their competitive edge. In this episode, Magali shares what it really means to grow up neurodivergent and why she believes her success is because of autism and ADHD, not in spite of it. We talk about masking in professional spaces, rebuilding a business with nothing but LinkedIn, why most speakers stay invisible after great talks, and why personality is the only real differentiator in a world where expertise is becoming a commodity. This is a conversation about identity, positioning, and building authority without pretending.Connect with Magali:https://www.linkedin.com/in/magalidereu/https://www.magalidereu.com/Timestamps: 00:00 - Pattern recognition and personality first positioning 01:11 - Introduction 01:22 - What Magali does and who she helps 02:00 - Autism ADHD and her unconventional journey 03:11 - It is not despite it is because 04:06 - Turning flaws into features 05:30 - Personality first positioning explained 06:07 - Discovering her diagnosis at 14 06:35 - The real struggles of autism ADHD 08:47 - Outsourcing weaknesses and hiring a PA 09:58 - Using AI without losing critical thinking 11:00 - Personal branding as identity work 12:21 - Personality as a competitive advantage in the AI era 13:50 - The swap test and standing out 14:34 - The pigeon post and unique content 15:42 - Stop competing on expertise 16:13 - Rebuilding from scratch using LinkedIn 17:52 - Building in public and client results 18:46 - LinkedIn is a networking platform 19:23 - Fast growth from 7K to 24K followers 20:46 - Why going viral is a vanity metric 21:48 - Niching by audience vs transformation 25:27 - The biggest mistake speakers make 27:16 - Imposter syndrome and identity work 29:08 - TEDx experience and lessons 31:32 - Speaking as part of a bigger strategy 32:30 - Inspirations and anti inspiration 33:32 - How to grow on LinkedIn 35:47 - Time management and hiring support 37:28 - Sharing the messy reality 38:20 - Travel and managing overwhelm 39:25 - Favourite destinations 40:33 - True crime and psychology 41:22 - The book Bad Blood and Elizabeth Holmes 42:35 - Languages and learning German 43:10 - Where to find Magali 43:55 - Future plans and projects 44:36 - Final thoughts Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    46 分
  • From Burnout to Direction: Reinventing at Fifty Five | 147: Vaclav Sulista

    From Burnout to Direction: Reinventing at Fifty Five | 147: Vaclav Sulista
    2026/04/13
    Vaclav Sulista is a Switzerland based career consultant, former senior leader in the pharmaceutical industry and Honorary Consul of Czechia who helps pharma and supply chain professionals secure better roles through strategic positioning and structured guidance. After more than 27 years in management, including 16 years at Novartis, he left corporate life at 55 following burnout and a difficult personal period. What began as pro bono interview coaching gradually grew into Sulista Consulting, where he now supports professionals worldwide in navigating career decisions with clarity and confidence. In this episode, Vaclav shares a life shaped by love, political upheaval and reinvention. From growing up in communist Czechoslovakia to moving to Switzerland just days after the fall of the Berlin Wall, his story blends history with personal courage. We talk about the mindset that helped him rebuild and how generosity and consistency turned into a global client base. This conversation is about resilience and choosing progress over comfort.Connect with Vaclav:https://www.linkedin.com/in/sulista-consulting/https://www.sulista.ch/Timestamps: 0:00 - Love story, Berlin Wall and moving to Switzerland 1:11 - Intro and why this episode is personal 2:31 - Life in communist Czechoslovakia and migration 4:20 - Why he moved to Switzerland and early career 6:29 - Learning languages and adapting quickly 8:04 - How he learns languages and thinking patterns 9:39 - Learning Spanish and using AI tools like Talkpal 11:27 - Career journey from startup to Novartis 13:50 - Why he left at 55 and the burnout moment 15:18 - Starting with interview coaching and helping for free 16:42 - Building the business and early uncertainty 17:57 - How LinkedIn changed everything 19:02 - Two years of slow growth and consistency 20:43 - Why helping people always pays off 23:17 - What his consulting business actually does 24:26 - Global clients and niche positioning 25:21 - Why niching down changed everything 28:09 - How to find your niche using AI 28:58 - How he uses AI in his work today 30:30 - Why you should never copy paste AI content 31:24 - Tool for LinkedIn analytics and content insights 31:58 - Advice for growing on LinkedIn 32:21 - Viral post with 250k views and reality of conversions 34:13 - Why consistency beats trends 35:51 - Why newsletters are underrated 36:35 - Posting less and focusing on quality 38:17 - Why he only focuses on LinkedIn 39:59 - Working for free and long term thinking 40:46 - Ice hockey at 46 and starting late 44:03 - Books, learning and personal growth 45:10 - Will he write a book 45:41 - Goals, mindset and small daily steps 46:47 - Power of visualisation and life perspective 47:42 - Reality behind success and struggles 49:02 - Where to find him and his services 49:40 - Final thoughts and closing Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    51 分
  • From Freelance to Founder: Stepping Into Creative Leadership | 146: Hannah del Herrera

    From Freelance to Founder: Stepping Into Creative Leadership | 146: Hannah del Herrera
    2026/04/06

    Hannah del Herrera is a brand strategist and founder of ALSK, where she helps creator founders transform their visibility into scalable brand ecosystems. After quitting her London 9 to 5 in 2023 with 2K LinkedIn followers, £4K in savings, and no clients, she decided to take her own dreams seriously and build in public. Since then, she has grown a 55K plus audience, evolved her freelance practice into a creative studio, and launched Rebel Design Club, a platform helping designers step into the creator founder era. Her work sits at the intersection of branding, business strategy, and the psychology of showing up.

    In this episode, we explore her unexpected move from London to Bangkok, a trip that began as a backpacking experiment and turned into a permanent life shift within a week of arriving. Hannah shares what pushed her to stop playing safe, how LinkedIn became the engine behind her growth, and why community, consistency, and personality matter more than chasing viral moments. It is a conversation about building two businesses, designing a life that feels aligned, and exploring how ambition and enjoyment can coexist.

    Connect with Hannah:
    https://www.linkedin.com/in/hannahdelherrera/
    https://www.instagram.com/hannahdelherrera/

    Timestamps:
    00:00 - Taking your dreams seriously
    01:11 - Welcome and Hannah’s introduction
    02:06 - Leaving London and moving abroad
    03:00 - Why she chose Bangkok
    04:02 - Freelancing while travelling
    05:31 - The moment that changed everything
    06:48 - Travelling solo and personal growth
    07:56 - Exposure to new cultures
    09:09 - Starting on LinkedIn
    09:53 - Quitting her 9 to 5
    10:32 - Trial and error on LinkedIn
    12:17 - How to grow on LinkedIn with intention
    14:17 - Staying consistent for years
    15:30 - Content systems and batching
    17:12 - Struggling to find clients
    18:35 - Why personality wins clients
    20:04 - Building Rebel Design Club
    21:24 - Helping creatives break into the industry
    25:03 - From freelance to creative director
    26:53 - Time management and systems
    28:49 - Balancing content and business
    30:01 - Expanding to other platforms
    31:33 - Tools for design and content
    32:19 - AI and the future of creativity
    35:27 - Working with creator founders
    36:59 - Creative inspiration and process
    39:21 - Life outside of work
    40:06 - Travel and Japan inspiration
    41:28 - Books and learning
    43:39 - Building and launching ALSC
    44:55 - Where to find Hannah
    46:05 - Final advice on chasing your dreams

    Connect with Tomas:
    X: https://x.com/TomasLoucky⁠⁠⁠
    Stan: https://stan.store/Tommen
    LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
    Instagram: https://www.instagram.com/thisistommen/⁠⁠

    More:
    Links: https://linktr.ee/produced_by⁠⁠⁠
    Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠

    Tools & gear that support the show:
    Neon Now: https://neonnow.co.uk/
    Metricool: https://f.mtr.cool/HRJBZK
    Ulanzi: https://www.ulanzi.com?aff=2611
    Apex Comfort: https://apexcomfort.co.uk/
    Favikon: https://www.favikon.com?fpr=tommen
    RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19

    Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    47 分
  • Selling Without the Ick: How to Help Instead of Convince | 145: Dean Seddon

    Selling Without the Ick: How to Help Instead of Convince | 145: Dean Seddon
    2026/03/30
    This episode with Dean Seddon was recorded using Riverside. If you want studio quality audio and video for remote podcasts or interviews, this is the platform I use to record Produced By: Try it here: https://creators.riverside.com/TomasLoucky Dean Seddon is a social selling coach, author, speaker and founder with more than 17 years of experience helping individuals, teams and global organisations turn LinkedIn into a reliable source of real conversations, clients and revenue. He is known for his calm, systems led approach to selling, focused on removing pressure, gimmicks and burnout. Dean prioritises human behaviour, trust and simplicity, and stays deeply hands on with the platform he teaches, building repeatable processes that value relationships over vanity metrics and consistency over hype. In this episode, Dean shares how he became the number one social selling coach despite hating sales at the start of his career. He talks about the motivations that kept him going and the mindset shift that made the difference. You will hear practical advice on selling on social media by focusing on quality over quantity, alongside a reminder that it is possible to build a successful business, show up consistently without burning out, enjoy your life, and create a recognisable personal brand that feels clear, positive and human, often helped by Dean’s now iconic shirts.Connect with Dean:https://www.linkedin.com/in/socialsellingdean/https://www.deanseddon.io/Timestamps: 00:00 – Selling starts with the buyer’s problem 01:10 – Introduction and Dean’s iconic shirts 02:00 – The story behind the bright shirts 05:16 – Did Dean always want a career in sales 07:05 – The mindset shift that changed everything 08:53 – Early career struggles and motivation 10:31 – Discovering social selling through Facebook 12:07 – Seventeen years of social selling experience 13:59 – Why Dean switched from Facebook to LinkedIn 16:01 – What LinkedIn was like in the early days 18:15 – The reality of selling on LinkedIn today 20:20 – Why big numbers do not mean real success 21:50 – Dean’s outreach strategy and booking calls 22:55 – Mid-roll: Recording podcasts with Riverside 23:25 – Selling advice most people forget 25:25 – Attention spans and the nine-word hook 26:33 – Automation mistakes to avoid 30:11 – Handling rejection and awkward moments 31:52 – The automation mistake Dean will never repeat 34:29 – Building a recognisable personal brand 37:12 – Why Dean chose pink branding 38:11 – Staying consistent across multiple platforms 39:40 – Hobbies, Star Trek and writing 43:30 – Books that influenced Dean 45:54 – Writing the next book 47:15 – Where to find Dean online 48:05 – The question Dean wishes people asked 49:14 – How to find your niche 50:26 – Final thoughts and closing Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    52 分
  • From 2007 to 2025: The Ghostwriter Who Finally Hit Publish | 144: Dmitry Pavlotsky

    From 2007 to 2025: The Ghostwriter Who Finally Hit Publish | 144: Dmitry Pavlotsky
    2026/03/23
    We talk a lot about hitting publish in this episode. Fittingly, it was recorded using Riverside: https://creators.riverside.com/TomasLoucky Dmitry Pavlotsky is a ghostwriter, copywriter and marketing expert with nearly two decades of experience helping founders turn ideas into stories that build trust and drive results. He has written for CEOs, scaled startups, launched brands and ghostwritten thousands of posts, all while staying behind the scenes. That changed in 2025 when one interview gave him the push to start posting under his own name. Since then, he has built a loyal audience by sharing sharp, funny and honest posts that open doors and spark real conversations. Listen to this episode to hear Dmitry’s journey from ghostwriter to creator. He shares how years of writing and brand-building shaped his voice and what finally convinced him to use it. You’ll learn how he stays consistent by focusing on process and play, not perfection, and why showing up with curiosity is often the best strategy. Whether you're building your brand, attracting clients without a portfolio or trying to post more often without overthinking it, this episode will help you simplify the process, trust your voice and grow something meaningful.Connect with Dmitry:https://www.linkedin.com/in/pavlotsky/Timestamps: 00:00 - Offering free posts and the unexpected response 01:11 - Welcome to the show 01:23 - Dmitry’s background in marketing and ghostwriting 03:33 - Why he finally started posting on LinkedIn 05:01 - Posting every day and the doors it opened 05:42 - Stop overthinking and just hit publish 06:56 - Waiting 18 years before posting for himself 07:57 - Why social media is really about connection 08:37 - Enjoying the process of creating content 09:35 - Finding a creative outlet through LinkedIn 10:16 - Experience does not always make starting easier 10:44 - The three rules of writing: clear, short, publish 12:08 - Short posts and why they work 12:48 - The two-word post experiment 14:20 - Why funny posts attract attention 15:04 - Finding your audience on LinkedIn 15:24 - Showing up even when it is difficult 16:29 - When a post flops and what to do next 18:05 - Learning from mistakes and staying honest 19:43 - Why storytelling builds trust 20:27 - Turning everyday moments into stories 22:27 - Mid-roll: Recording this podcast with Riverside 23:02 - Dmitry’s process for writing LinkedIn posts 24:59 - Helping people get jobs by posting online 25:16 - Helping people even when they are not clients 26:05 - Offering the first post for free 27:46 - The post that brought 200 requests in 24 hours 29:08 - Using a simple lead magnet on LinkedIn 29:51 - Dealing with difficult clients 32:23 - Why trusting your gut matters 33:00 - How to attract your first clients without a portfolio 34:09 - Your LinkedIn posts as your portfolio 35:30 - Advice for growing on LinkedIn 36:25 - The importance of consistency 38:17 - A viral joke that brought unexpected leads 40:13 - Balancing authority and authenticity online 41:34 - Why virality does not equal clients 42:36 - Hobbies, football and reading 43:03 - A book recommendation for writers 46:09 - Favourite music and bands 46:49 - Dmitry’s past as a drummer 47:12 - Writing books and future plans 48:31 - Where to find Dmitry online 49:59 - What happiness means for success 51:09 - Final advice: there are more good people than bad Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    53 分
  • Being Real Online: Why Authenticity Builds Opportunity | 143: Victoria Michaels

    Being Real Online: Why Authenticity Builds Opportunity | 143: Victoria Michaels
    2026/03/16

    This episode with Victoria Michaels was recorded using Riverside, the platform I use for all remote podcast conversations. If you're recording interviews or starting a podcast, you can try it here: https://creators.riverside.com/TomasLoucky

    Victoria Michaels is a LinkedIn ghostwriter and strategist helping founders and professionals turn lived experience into credibility on the platform. She has been building businesses since her teens, moving through multiple industries and career chapters before finding her place in personal branding and content. Known for her sharp positioning and human approach, Victoria helps people show up online in a way that feels aligned, strategic, and sustainable.

    In this episode, we explore Victoria’s unconventional journey from a challenging upbringing shaped by one pivotal mentor to building and selling a successful business at a young age. She shares why walking away from something that looked successful on the outside became a necessary turning point, and how that decision led her to discover LinkedIn and the work she does today. We talk about reinvention, building a brand with intention, and staying connected to life beyond work without losing yourself in the process.

    Connect with Victoria:
    https://www.linkedin.com/in/vstrategy/
    https://www.instagram.com/victoriaghostwriting/

    Timestamps:
    00:00 - Victoria’s message about persistence
    01:11 - Introduction
    01:36 - What Victoria does on LinkedIn
    02:16 - “LinkedIn’s Most Expensive Ghostwriter”
    04:04 - Growing up and early ambition
    05:00 - Starting a business at 18
    06:08 - Buying her competitor
    06:55 - Burnout and selling the business
    09:33 - Family reactions to her success
    12:10 - The mentor who changed her life
    15:03 - Selling the business and changing direction
    16:27 - Trying completely different careers
    18:09 - Discovering LinkedIn
    20:24 - Why LinkedIn growth takes time
    21:52 - How to position yourself on LinkedIn
    24:27 - Why everyone should have a LinkedIn presence
    25:57 - Mid-roll: Recording the podcast with Riverside
    26:44 - Finding your first clients on LinkedIn
    29:29 - Why pitching strangers rarely works
    31:21 - Why virality shouldn’t be the goal
    36:03 - Avoiding burnout and enjoying life
    40:02 - Hobbies, travel and exploring
    42:54 - Book recommendations
    44:41 - Running a marathon
    46:40 - Where to find Victoria
    49:39 - Final advice for entrepreneurs
    51:01 - Outro

    Connect with Tomas:
    X: https://x.com/TomasLoucky⁠⁠⁠
    Stan: https://stan.store/Tommen
    LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
    Instagram: https://www.instagram.com/thisistommen/⁠⁠

    More:
    Links: https://linktr.ee/produced_by⁠⁠⁠
    Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠

    Tools & gear that support the show:
    Neon Now: https://neonnow.co.uk/
    Metricool: https://f.mtr.cool/HRJBZK
    Ulanzi: https://www.ulanzi.com?aff=2611
    Apex Comfort: https://apexcomfort.co.uk/
    Favikon: https://www.favikon.com?fpr=tommen
    RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19

    Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    52 分
  • Trust Before Transactions: Building Credibility at Scale | 142: Mariam Gogidze

    Trust Before Transactions: Building Credibility at Scale | 142: Mariam Gogidze
    2026/03/09

    Mariam Gogidze is a personal branding strategist and executive coach helping C-level professionals, founders, and dealmakers build authority and category-of-one positioning online. Originally from Georgia, Mariam moved to London at a young age and built her career by combining writing, storytelling, and strategic positioning to translate offline credibility into a strong and trusted LinkedIn presence. Her work focuses on clarity, long-term thinking, and building reputation before reach.

    In this episode, we explore Mariam’s journey from Georgia to London and the mindset behind how she builds authority in regulated and competitive industries. We talk about growing on LinkedIn in a sustainable way, attracting the right opportunities rather than chasing clients, and discovering your niche by starting wide and refining over time. This conversation is for professionals who want to move beyond referrals, communicate their value with clarity, and play the long game of authority with intention and consistency.

    Connect with Mariam:
    https://www.linkedin.com/in/mariam-gogidze/
    https://www.instagram.com/linkedinac/

    Timestamps:
    00:00 - Give value before expecting anything back
    01:10 - Introduction
    01:25 - Who is Mariam and what she does
    02:00 - Moving from Georgia to London at 16
    03:31 - Culture shock and building independence
    06:34 - Expectations vs reality of London
    09:00 - Early ambition and dream career
    10:44 - Discovering copywriting through Lidl
    11:58 - Midroll: Riverside
    12:29 - Writing in a second language
    14:21 - How LinkedIn first came into her life
    17:07 - How long it really takes to grow
    18:22 - The first client that changed everything
    20:52 - The power of networking on LinkedIn
    23:25 - Why LinkedIn is becoming more human
    25:20 - Should you niche down or start wide
    28:58 - Why financial services became the focus
    31:04 - How to get your first clients
    33:21 - Stop overthinking and just execute
    34:37 - How to actually grow on LinkedIn
    36:27 - Why you should share value freely
    37:45 - Life outside work
    39:47 - Book recommendation
    41:02 - Future plans and diversifying the brand
    42:49 - Final thoughts

    Connect with Tomas:
    X: https://x.com/TomasLoucky⁠⁠⁠
    Stan: https://stan.store/Tommen
    LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
    Instagram: https://www.instagram.com/thisistommen/⁠⁠

    More:
    Links: https://linktr.ee/produced_by⁠⁠⁠
    Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠

    Tools & gear that support the show:
    Neon Now: https://neonnow.co.uk/
    Metricool: https://f.mtr.cool/HRJBZK
    Ulanzi: https://www.ulanzi.com?aff=2611
    Apex Comfort: https://apexcomfort.co.uk/
    Favikon: https://www.favikon.com?fpr=tommen
    RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19

    Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    44 分
  • Psychology In Practice: How People Decide Who To Trust | 141: Ciara O'Neil

    Psychology In Practice: How People Decide Who To Trust | 141: Ciara O'Neil
    2026/03/02
    Ciara O’Neil is the founder of Brandfulness and a psychology led personal branding strategist helping founders, executives, and teams build real authority on LinkedIn and beyond. With an academic background in psychology, Ciara focuses on trust, reputation, and consistency as the foundations of strong personal brands. Her work goes beyond content creation and platforms and centres on shaping how people are perceived, remembered, and trusted across their career, business, and professional relationships. In this episode, Ciara shares her journey from law to psychology to personal branding, and how she grew her LinkedIn presence from zero to over 18,000 followers in a year. She explains what it truly means to apply psychology to personal branding in a practical way, from showing up with clarity and intention to building authority that earns trust over time. This conversation also explores growth mindset, career pivots, and how to attract aligned clients and opportunities without burning out or chasing visibility for the sake of it.Connect with Ciara:https://www.linkedin.com/in/ciaraoneil/https://bio.site/brandfulnesshttps://brandfulness.co.uk/Timestamps: 00:00 - Psychology as a buzzword vs real understanding 01:10 - Welcome to the podcast 01:22 - Who Ciara O’Neil is and what she does 02:52 - From law to psychology to personal branding 04:40 - Why changing careers isn’t failure 05:58 - Why trying and pivoting matters 06:55 - Going back to study and building credibility 07:33 - Studying AI, motivation and human behaviour 09:17 - How AI has evolved since her research 10:10 - Using AI as a tool, not a replacement 10:37 - Why psychology is Ciara’s competitive edge 12:37 - What people get wrong about “psychology in content” 13:27 - How Ciara rediscovered LinkedIn 14:49 - Intentional growth vs trial and error 15:31 - The truth behind “overnight” LinkedIn growth 16:50 - Why highlight reels distort reality 17:27 - How to grow consistently without going viral 19:00 - Defining your goal on LinkedIn 20:01 - Why chasing trends leads to burnout 21:23 - Consistency as a trust-building tool 22:40 - How to find your first clients 24:14 - Why conversations compound over time 25:28 - Why personal branding is a long game 28:24 - The most common personal branding mistakes 29:54 - Repurposing content without burnout 31:12 - The story behind Brandfulness 32:31 - Introducing the Authority Collective 33:57 - Launch timeline and testing digital products 34:50 - The psychology behind green branding 36:03 - LinkedIn vs Instagram vs Substack 37:19 - Milestones, growth and intentional slowing down 38:35 - Digital products and future plans 39:42 - Running, hobbies and switching off 42:04 - Book recommendations and Start With Why 43:58 - Where to find Ciara 44:38 - Final thoughts and closing Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    45 分