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  • Stop Blending In on LinkedIn: Build a Personal Brand People Remember | 173: Arthur Larrive

    Stop Blending In on LinkedIn: Build a Personal Brand People Remember | 173: Arthur Larrive
    2026/10/12
    Arthur Larrive is a personal branding strategist helping founders build visibility on LinkedIn through organic content. Before posting consistently on his own account, Arthur spent around two years studying LinkedIn, experimenting with content and writing for others through his work and side projects. When he finally started posting in March 2026, that preparation helped him grow quickly and turn his background in marketing, writing and content creation into a business helping founders build their personal brands. Listen to this episode to discover Arthur’s approach to LinkedIn growth, why beginners should not simply copy the platform’s biggest creators, and what he has learned about content strategy, niching down, consistency and experimentation. Arthur also shares the mindset behind his journey, from staying curious and constantly learning to building genuine connections and exploring new opportunities. From leaving France for Sydney, Australia, to building a new career and growing his personal brand, this is a conversation about LinkedIn, personal branding and creating opportunities by putting yourself out there. Connect with Arthur:https://www.linkedin.com/in/arthur-larrive-neel/ Timestamps: 00:00 - Why Niching Down Matters 01:10 - Meet Arthur Larrive Neel 02:31 - Why It Is Never Too Late to Start 04:21 - Discovering the Potential of LinkedIn 05:49 - Learning LinkedIn Before Posting 08:58 - What Actually Helps You Grow on LinkedIn 12:54 - Experimenting With Different Content Formats 18:28 - How Arthur Finds Content Ideas 19:49 - How Often Should You Post on LinkedIn? 22:43 - Who Arthur Helps With Personal Branding 23:41 - How Far Should You Niche Down? 28:15 - Turning LinkedIn Content Into Clients 29:37 - How to Make Your Personal Brand Stand Out 33:24 - Working With the Right Clients 36:11 - Why Arthur Gave Up on His SaaS Project 38:26 - Why Arthur Moved From France to Australia 42:00 - Curiosity and Constant Learning 44:40 - Why Arthur Prefers YouTube Over Books 45:51 - Arthur’s First YouTube Channel 47:36 - What Arthur Is Building Next 49:01 - Why He Is Focused Only on LinkedIn 50:02 - Final Thoughts Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    52 分
  • Why He Started Stepsero: Turning Personal Struggles Into Meaningful Conversations | 172: Matteo Casini

    Why He Started Stepsero: Turning Personal Struggles Into Meaningful Conversations | 172: Matteo Casini
    2026/10/05
    Matteo Casini is a partnerships and business development professional and the host of the Stepsero Podcast. After studying across Italy, the UK and Belgium, he eventually moved to Berlin, where he built a career across tech, sales and partnerships. Matteo created Stepsero during a period when he was experiencing stress and anxiety. Today, with more than 100 episodes published, the podcast explores the complexities of modern work and the challenges people face within it. Listen to this episode to discover Matteo’s journey of moving abroad, finding his place in a new country and building a community in Berlin. We explore why he started Stepsero, how it evolved from conversations about mental well being into a broader exploration of modern work, and where he hopes to take it next. Matteo also shares the reality behind building a podcast, his perspective on AI and why he believes genuine human connection could become even more valuable in an increasingly digital world. Connect with Matteo:https://www.linkedin.com/in/matteocasini1988/https://stepsero.com/https://open.spotify.com/show/0UF90EPdKGgK4ia3sHcw4n?si=7119435ece4f491ehttps://www.youtube.com/@stepseropodcast Timestamps: 00:00 - Why Matteo Started Stepsero 01:11 - Meet Matteo Casini 02:05 - Languages & International Background 02:41 - Studying & Living Abroad 05:36 - Finding His Career Path 07:49 - Building a Life in Berlin 09:31 - The Reality of Moving Abroad 10:18 - Finding Community Through Football 10:47 - What University Doesn’t Prepare You For 15:27 - Career in Tech, Sales & Business Development 17:55 - The Story Behind Stepsero 18:39 - Stress, Anxiety & Mental Wellbeing 19:55 - What the Name Stepsero Means 20:24 - From Mental Wellbeing to Modern Work 23:46 - How Podcasting Has Changed Since 2020 27:03 - AI & the Future of Podcasting 30:08 - Why Video Matters for Podcasts 33:13 - The Return of Human Connection 35:55 - Matteo’s Favourite Podcasts 38:22 - The Reality Behind Growing a Podcast 40:12 - The Future of Stepsero 42:44 - Having Difficult Conversations About Wellbeing 46:02 - Why Impact Matters More Than Followers 47:24 - Football, Reading & Life Outside Work 50:21 - Matteo’s Book Recommendations 51:48 - Could Stepsero Become a Book? 53:16 - Matteo’s Dream Podcast Guests 55:14 - Where to Find Matteo & Stepsero 56:14 - Career Plans, Drawing & Jiu-Jitsu 59:18 - Final Thoughts Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    1 時間 1 分
  • The Story Behind noticed.: Building More Than Just A LinkedIn Agency | 171: Niall Ratcliffe

    The Story Behind noticed.: Building More Than Just A LinkedIn Agency | 171: Niall Ratcliffe
    2026/09/28

    Niall Ratcliffe is the CEO and co-founder of noticed., the UK's leading LinkedIn agency. After recognising the opportunity LinkedIn presented before most businesses had fully embraced it, he quit his job to build an agency with his brother from the ground up. Today, noticed. works with some of Europe's fastest-growing companies and global brands, including the NHS and Ocean Beach, helping them generate leads, build authority, and grow through LinkedIn while scaling the business to over £1M ARR.

    In this episode, Niall shares his journey from university and his first marketing role to building one of the UK's fastest-growing LinkedIn agencies. We discuss the realities of starting a business, hitting a £100k run rate in just 11 days, why sustainable growth comes from consistently doing the small things, and how they earned the trust of major brands. We also explore how LinkedIn has evolved, where it's heading next, and Niall's practical advice for finding clients, standing out in your career, and spotting opportunities before everyone else.

    Connect with Niall:
    https://www.linkedin.com/in/niall-ratcliffe/
    https://www.niallratcliffe.com/
    https://www.noticed.co/

    Timestamps:
    00:00 - Why business success takes longer than you think
    01:11 - Meet Niall Ratcliffe
    01:45 - From economics to marketing
    04:15 - The moment he knew he wanted his own agency
    06:01 - £100K in 11 days
    09:15 - How he spotted the LinkedIn opportunity
    13:30 - LinkedIn then vs LinkedIn now
    18:40 - Is it too late to start on LinkedIn?
    19:35 - Why people misunderstand LinkedIn
    21:33 - How to stand out in today's job market
    24:49 - How to get your first clients
    28:16 - The client he'd love to work with
    29:05 - The inspiration behind noticed.
    31:10 - Running, jiu-jitsu & life outside business
    34:00 - Books that changed how he thinks
    36:03 - The future of LinkedIn
    37:28 - How noticed. got its name
    39:30 - Why LinkedIn is still the biggest opportunity

    Connect with Tomas:
    Stan: https://stan.store/Tommen
    LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
    Instagram: https://www.instagram.com/thisistommen/⁠⁠

    Unproduced:
    Newsletter: https://unproduced.substack.com
    YouTube: https://www.youtube.com/@unproducednotes
    Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW

    More:
    Links: https://linktr.ee/produced_by⁠⁠⁠
    Patreon: https://patreon.com/tomasloucky
    Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠
    The Podcast Club: https://www.linkedin.com/groups/25420030/

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    Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    41 分
  • More Than LinkedIn: Building a Reputation People Remember | 170: Blessing Ikpia

    More Than LinkedIn: Building a Reputation People Remember | 170: Blessing Ikpia
    2026/09/21

    Blessing Ikpia is a Growth Marketer, Co Founder of Elite Global AI, Founder of AI Women Rising and the creator behind the personal brand "Your LinkedIn Big Sister". In just over a year, she has built a LinkedIn community of more than 100,000 followers while helping AI and tech companies grow through marketing, community building and education. Alongside her work, she is passionate about creating opportunities for young professionals and empowering more women to build careers in AI.

    In this episode, Blessing shares her journey from studying healthcare to building a career in marketing, why lifelong learning remains one of her biggest priorities and how thinking long term has shaped both her personal and professional life. We also discuss the mindset behind growing a LinkedIn community of more than 100,000 followers, the importance of finding your own approach through experimentation and why consistency, building genuine relationships and creating value for others have been the foundations of her growth.

    Connect with Blessing:
    https://www.linkedin.com/in/blessingikpia/
    https://www.instagram.com/blessing_ikpia/
    https://www.tiktok.com/@your_linkedinbigsister

    Timestamps:
    00:00 - Why education still matters
    01:11 - Meet Blessing Ikpia
    02:01 - The journey to 100,000 LinkedIn followers
    03:07 - Becoming "Your LinkedIn Big Sister"
    04:05 - Her journey from medicine to business
    08:14 - Why she still invests in education
    09:38 - Delegation and balancing multiple priorities
    11:06 - Why she chose LinkedIn
    13:26 - Trial and error behind her growth
    15:27 - Her LinkedIn content strategy
    17:05 - Her best advice for growing on LinkedIn
    18:30 - How to build a loyal community
    21:06 - Life outside LinkedIn
    22:00 - Books that shaped her thinking
    23:11 - Future plans and her mentorship programme
    24:34 - Where to find Blessing
    25:05 - Her final message
    25:42 - How to pronounce Tomas Loucky
    26:17 - Closing remarks

    Connect with Tomas:
    Stan: https://stan.store/Tommen
    LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
    Instagram: https://www.instagram.com/thisistommen/⁠⁠

    Unproduced:
    Newsletter: https://unproduced.substack.com
    YouTube: https://www.youtube.com/@unproducednotes
    Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW

    More:
    Links: https://linktr.ee/produced_by⁠⁠⁠
    Patreon: https://patreon.com/tomasloucky
    Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠
    The Podcast Club: https://www.linkedin.com/groups/25420030/

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    Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    27 分
  • From Linguistics to LinkedIn: How Words Shape Strong Personal Brands | 169: Syed Attaullah Shah

    From Linguistics to LinkedIn: How Words Shape Strong Personal Brands | 169: Syed Attaullah Shah
    2026/09/14
    Syed Attaullah Shah is a LinkedIn Ghostwriter and Personal Branding Strategist who helps founders and executives build an authentic online presence that attracts inbound clients. A Gold Medalist in English Linguistics, Syed combines his understanding of language, psychology and personal branding to help business leaders communicate with clarity, build trust and grow through LinkedIn. After turning away from the security of a traditional career, he focused on mastering one platform and has since helped founders build brands that attract meaningful opportunities through content.In this episode, discover Syed’s journey from studying English in a community where that path was far from conventional to earning a Gold Medal in English Linguistics and building an international business through LinkedIn. We discuss how he discovered personal branding, why authenticity matters more than ever in the age of AI, and how founders can build a brand that stands out by embracing their own voice instead of chasing shortcuts. Syed also shares practical lessons on ghostwriting, consistency, strategy, turning content into inbound opportunities, balancing ambition with family life, and why continuous learning has been one of the biggest drivers of his success.Connect with Syed:https://www.linkedin.com/in/syedattaullah96/https://www.instagram.com/syedattaullahshah96/Timestamps:00:00 - Why authenticity wins in the age of AI01:10 - Meet Syed Attaullah Shah03:03 - The journey to a gold medal in English08:30 - From poetry to professional writing09:55 - How Syed discovered LinkedIn10:43 - From SEO to personal branding12:07 - When LinkedIn became a real business14:11 - How to attract your first client15:49 - How to grow your personal brand16:05 - The 3 pillars of LinkedIn growth20:48 - Why authentic engagement matters21:28 - The problem with AI-generated comments23:54 - The biggest profile mistakes founders make27:02 - Why your profile matters more than your content28:25 - The psychology behind a strong LinkedIn profile32:05 - How to build recognisable branding35:17 - Choosing the right clients37:19 - Life and hobbies outside LinkedIn38:44 - Syed’s LinkedIn playbook41:35 - How Syed keeps learning42:23 - Balancing business and family44:08 - Where to find Syed46:19 - Final advice for building a personal brand49:50 - Closing thoughts Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    51 分
  • The Life Behind the Business: The Part Success Never Shows | 168: Molly Stovold

    The Life Behind the Business: The Part Success Never Shows | 168: Molly Stovold
    2026/09/07
    Molly Stovold is the founder and CEO of Sitting Pretty Agency, a done for you LinkedIn inbound marketing agency helping founders and experts build personal brands that attract trust, leads, and clients. After starting with just 150 LinkedIn connections, Molly used her background in copywriting, SEO, and inbound marketing to grow her own brand and build an agency that reached a $600,000 annual run rate within seven months. She is now working towards scaling Sitting Pretty to one million dollars in annual recurring revenue. Listen to this episode to discover Molly’s journey from working with Greenpeace in Chile to building a yoga retreat in Sri Lanka, being forced to close it during COVID, and rebuilding her career in marketing. She shares how her partner’s proposal made her reconsider the life she was creating, why she chose LinkedIn to build her personal brand, and how she approaches content, growth, and algorithm research. Molly also discusses scaling an ambitious agency while staying present as a mother and wife, alongside her love of surfing. Connect with Molly:https://www.linkedin.com/in/molly-stovold/https://www.instagram.com/mollystovold/https://sittingprettyagency.com/ Timestamps: 00:00 - Biggest LinkedIn mistakes 01:11 - Introduction 01:22 - Meet Molly Stovold 01:40 - Working at Greenpeace in Chile 03:07 - The reality of NGO work 04:16 - Growing up in Spain and moving to Chile 05:08 - Building a yoga business in Sri Lanka 06:08 - Losing everything during COVID 08:07 - Learning marketing & quadrupling her salary 09:49 - Building a personal brand on LinkedIn 14:56 - Why LinkedIn over Instagram? 16:33 - How to grow on LinkedIn 21:43 - How Molly researches LinkedIn updates 23:36 - LinkedIn Lunatics & online negativity 25:28 - The story behind Sitting Pretty 27:06 - Building a million-dollar agency 30:22 - What makes Sitting Pretty different? 33:41 - Common LinkedIn mistakes 36:28 - The future of LinkedIn 39:27 - Surfing, Bali & life outside work 40:55 - Book recommendations 43:00 - Managing business and family 45:05 - Where to find Molly 45:43 - Scaling to $1M ARR 46:29 - Final advice on building your personal brand 48:04 - Outro Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    48 分
  • Beyond Networking: Where Meaningful Opportunities Begin | 167: Gil Petersil

    Beyond Networking: Where Meaningful Opportunities Begin | 167: Gil Petersil
    2026/08/31

    Gil Petersil is a serial entrepreneur, global speaker, and networking expert who has spent more than two decades helping entrepreneurs and leaders build meaningful relationships that create lasting opportunities. Having lived in seven countries and spoken at more than 1,000 events around the world, Gil has developed a unique approach to networking that blends strategy with genuine human connection. Through his work as the Co Founder and Chief Visionary Officer of ChaTea, he continues to help people strengthen relationships, create valuable partnerships, and build thriving communities.

    In this episode, Gil shares the experiences that shaped his purpose and explains what being a master connector means to him. If you have ever thought networking was awkward, transactional, or simply not for you, this conversation may completely change your perspective. Gil offers practical advice for building authentic relationships, creating meaningful opportunities, and developing a mindset that has helped him build multiple businesses, make a global impact, and work alongside Tony Robbins while staying true to his values.

    Connect with Gil:
    https://www.linkedin.com/in/gilpetersil/
    https://gilpetersil.com/

    Timestamps:
    00:00 - Why everyone is scared of networking
    01:11 - Introduction
    01:35 - Meet Gil Petersil
    03:41 - How Gil discovered his purpose
    06:28 - How to start networking
    08:25 - Why you should audit your networking skills
    10:09 - Why networking feels so scary
    11:20 - Why networking is a skill you can learn
    12:41 - Can anyone become a master networker?
    13:45 - The mindset of a lifelong networking student
    15:18 - Curiosity and hospitality
    16:28 - Connecting, disconnecting and reconnecting
    18:03 - How Gil started working with Tony Robbins
    23:43 - Adapting through COVID and change
    25:33 - Managing multiple businesses and family life
    29:17 - Tea, nature and the ChaTea movement
    33:01 - How to connect with Gil
    35:20 - What's next for Gil
    38:10 - Final advice and collaboration opportunities

    Connect with Tomas:
    Stan: https://stan.store/Tommen
    LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
    Instagram: https://www.instagram.com/thisistommen/⁠⁠

    Unproduced:
    Newsletter: https://unproduced.substack.com
    YouTube: https://www.youtube.com/@unproducednotes
    Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW

    More:
    Links: https://linktr.ee/produced_by⁠⁠⁠
    Patreon: https://patreon.com/tomasloucky
    Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠
    The Podcast Club: https://www.linkedin.com/groups/25420030/

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    Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19
    JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf

    Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    40 分
  • Freedom by Design: Building Life on Your Terms | 166: Jane Kisnica

    Freedom by Design: Building Life on Your Terms | 166: Jane Kisnica
    2026/08/24
    This episode is supported by Indy, an all-in-one platform that helps freelancers and small business owners manage invoices, payments, contracts, proposals, projects and client work in one place. Produced By community members can get 1 year of Indy Pro for $35, 80% OFF the regular $225 value. Use promo code TOMAS082026 to claim the offer here: https://weareindy.com/app/launchpad?signup=force&checkout=true&promo=TOMAS082026&pkg=annual Jane Kisnica is a freelance graphic designer and visual branding expert. Known on LinkedIn as “The Creative Assassin,” she helps businesses elevate their visual identity through standout branding, websites, and creative assets that capture attention and build trust. With her bold design style, authentic storytelling, and unapologetic personality, Jane has built a personal brand that is as memorable as the work she creates. In this episode, Jane shares how she went from an unfulfilling corporate marketing career to building a successful freelance design business on her own terms. We explore why she chose lifestyle over simply following her passion, how she built her personal brand while still working full time, why LinkedIn changed the direction of her career, and how embracing her authentic voice has helped her stand out, attract clients, and create a career around the lifestyle she genuinely enjoys. Connect with Jane:https://www.linkedin.com/in/jane-kisnica-graphic-designerhttps://www.janekisnica.com/ Timestamps: 00:00 - Introduction 01:11 - Meet the Creative assassin 02:04 - The story behind the name 02:54 - Finding your own voice 03:40 - Introversion isn't what you think 06:07 - Introverts vs extroverts 07:20 - Handling hate on LinkedIn 09:14 - Why negative comments can help 10:28 - Why she left corporate life 13:03 - Realising she hated 90% of her job 14:29 - Choosing freedom over comfort 15:38 - Why Instagram failed 17:55 - Discovering LinkedIn 18:36 - Finding her voice on LinkedIn 20:44 - Landing the first client 22:07 - Quitting her corporate job 24:20 - Building a business while working full time 27:03 - How to actually get clients 28:51 - Working for free to build trust 30:10 - How vulnerability attracted clients 33:05 - Why relationships beat portfolios 34:34 - Canva vs Figma without the ego 36:34 - Why clients come before designer ego 39:43 - Working with the tools clients want 40:04 - Life in Thailand 43:24 - Places she still wants to visit 46:24 - Books, reading and switching off 50:40 - What's next for Jane? 52:05 - From Banner queen to websites 53:35 - Final advice for creators Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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