Pierre Herubel is a B2B content strategist who built and sold a $1M agency in just 14 months, all without relying on ads, funnels, or gimmicks. He now helps businesses attract buyers by positioning themselves as trusted authorities using his Authority First content framework. It is based on how modern buyers actually make decisions through content, not cold outreach.

From working at an embassy in Paris to building a brand from Bangkok, Pierre’s journey blends practical insight with real results. In this episode, he shares how to create content buyers care about, grow a personal brand that drives leads, and avoid the common mistakes most people make on LinkedIn.

Connect with Pierre:
https://www.pierreherubel.com/
https://pierreherubel.substack.com/
https://www.linkedin.com/in/pierre-herubel-540b3949/
https://www.youtube.com/@pierreherubel9492/

Timestamps:
00:00 – Intro: From Government to B2B Growth
01:24 – Pierre’s Embassy Background
03:40 – Why He Moved to Bangkok
06:15 – Building a $1M Brand with Content
09:28 – The Authority First Framework
13:17 – Why Funnels Often Fail
16:02 – Scaling Without Ads or Funnels
19:45 – How He Grew to 150K Followers
22:11 – What Makes Buyers Trust You
25:33 – Turning Knowledge Into Revenue
28:49 – Building Offers That Sell
31:04 – Courses vs Consulting
34:21 – Tools and Systems That Work
37:42 – Productising a Service Business
40:13 – Creating Content That Converts
43:00 – Where Creators Go Wrong
46:12 – The Hidden Work Behind Growth
49:27 – Tips for New Creators
52:11 – Advice for B2B Founders
55:33 – What’s Next for Pierre
57:45 – Final Reflections

Connect with Tommen:
X: https://x.com/TomasLoucky⁠⁠⁠
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
Instagram: https://www.instagram.com/thisistommen/⁠⁠

More:
FenPost: https://fenpost.com/
Links: https://linktr.ee/produced_by⁠⁠⁠
Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠
Patreon: https://www.patreon.com/ProducedByPodcast⁠⁠⁠/

Podcasting tools I recommend:
Riverside: ⁠https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=tomas-loucky
Adobe Podcast: https://adobe.prf.hn/click/camref:1101l584tU/creativeref:1011l150787
Podsqueeze: https://podsqueeze.com/?ref=tomas
FenPost: https://fenpost.com/?via=tomas
SocialBee: https://get.socialbee.io/swiinl

Some links are affiliate links, meaning I may earn a small commission at no extra cost to you. If you find these tools helpful, using these links supports the show. Thank you!

Celeste Yamile is an AI and branding coach helping founders grow personal brands that actually build businesses. Through BrandWise Accelerator, she’s helped entrepreneurs systematise their content, boost engagement with AI, and show up confidently on video without the burnout. While most creators are still figuring things out, Celeste is part of the 2 percent who use AI to scale smarter.

In this episode, you’ll hear how Celeste skipped the traditional education route to teach herself everything she knows and how that choice shaped her success. It’s part masterclass, part mindset shift. From attracting the right clients on LinkedIn to using AI to streamline your strategy, this episode is packed with practical insight for anyone ready to grow without the overwhelm.

Connect with Celeste:
https://www.linkedin.com/in/celesteyamile/

Timestamps:
00:00 – Why trust matters in marketing
01:15 – Meet Celeste
01:22 – Her journey into personal branding
02:01 – Mexico vs Canada: cultural lessons
03:18 – Travel dreams: Bali, Dubai and more
03:35 – How YouTube shaped her mindset
04:19 – Learning outside university
05:30 – How her dad influenced her path
06:24 – Passion for media and storytelling
10:45 – From video editing to branding CEOs
11:17 – The scholarship that changed everything
11:59 – Getting her first LinkedIn clients
13:14 – Luck vs strategy
17:22 – Building her personal brand
18:20 – Why authenticity attracts attention
20:36 – How to attract high-ticket clients
23:21 – Content that converts
24:28 – Saving time on LinkedIn
25:21 – Common content mistakes
26:40 – When AI entered the picture
29:03 – Using AI to stand out
30:57 – Finding your unique edge
36:29 – Celeste’s LinkedIn strategy
43:05 – Podcasts, audiobooks and growth
43:41 – Her go-to recs and resources
45:35 – Final thoughts and how to connect
45:58 – Master your tools, skip the fluff
46:30 – Why she bets on LinkedIn
47:10 – Content that fits your style
47:41 – Wrapping up with Thomas
48:06 – Thank you and goodbye

Connect with Tommen:
X: https://x.com/TomasLoucky⁠⁠⁠
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
Instagram: https://www.instagram.com/thisistommen/⁠⁠

More:
FenPost: https://fenpost.com/
Links: https://linktr.ee/produced_by⁠⁠⁠
Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠
Patreon: https://www.patreon.com/ProducedByPodcast⁠⁠⁠/

Podcasting tools I recommend:
Riverside: ⁠https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=tomas-loucky
Adobe Podcast: https://adobe.prf.hn/click/camref:1101l584tU/creativeref:1011l150787
Podsqueeze: https://podsqueeze.com/?ref=tomas
FenPost: https://fenpost.com/?via=tomas
SocialBee: https://get.socialbee.io/swiinl

Some links are affiliate links, meaning I may earn a small commission at no extra cost to you. If you find these tools helpful, using these links supports the show. Thank you!

Thomas Pearce is the Account Director at LeverBrands, the go-to personal branding agency for LinkedIn’s fastest-growing creators. As the first full-time hire, he has been instrumental in shaping the agency's success, contributing to over 500 million impressions and more than £5 million in revenue within a year. He now leads client strategy, manages the team, and works closely with CEOs and founders to help them grow their presence with clarity and purpose.

In this episode, Thomas shares his journey from the challenges of job hunting after graduation to securing a role at one of LinkedIn’s top agencies. He reflects on building a following of over 60,000, offers valuable tips on personal branding, and talks about the fulfilment that comes from helping others grow their influence online. This is a grounded and inspiring conversation for anyone looking to level up on LinkedIn.

Connect with Thomas:
https://www.linkedin.com/in/thomas-pearce4/

Timestamps:
00:00 – How a LinkedIn post changed everything
01:16 – Who is Thomas Pearce
03:31 – Was uni worth it
06:03 – Job hunt struggles after graduation
08:52 – Breaking into a tough market
10:18 – Smart job application tips
11:41 – The real power of LinkedIn
15:24 – Growing to 60K followers
18:09 – Landing the job at LeverBrands
20:41 – How a pitch deck got him noticed
23:29 – What he does now
25:06 – LeverBrands’ core services
26:19 – Lead gen tips for founders
27:45 – Carousels vs video on LinkedIn
30:14 – Expanding to Instagram
32:12 – Why email matters more than followers
34:04 – Helping others grow
35:12 – Top advice: clarity before content
37:52 – Content systems and commenting
39:27 – Making carousels that work
40:09 – Favourite tools and AI
42:42 – Competing through content
43:20 – Hobbies and gaming
44:17 – Favourite shows
46:24 – Book recs
47:28 – Where to find Thomas
47:57 – Final thoughts

Connect with Tommen:
X: https://x.com/TomasLoucky⁠⁠⁠
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
Instagram: https://www.instagram.com/thisistommen/⁠⁠

More:
FenPost: https://fenpost.com/
Links: https://linktr.ee/produced_by⁠⁠⁠
Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠
Patreon: https://www.patreon.com/ProducedByPodcast⁠⁠⁠/

Podcasting tools I recommend:
Riverside: ⁠https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=tomas-loucky
Adobe Podcast: https://adobe.prf.hn/click/camref:1101l584tU/creativeref:1011l150787
Podsqueeze: https://podsqueeze.com/?ref=tomas
FenPost: https://fenpost.com/?via=tomas
SocialBee: https://get.socialbee.io/swiinl

Some links are affiliate links, meaning I may earn a small commission at no extra cost to you. If you find these tools helpful, using these links supports the show. Thank you!

Jessica Paul is a leading visibility coach, actor, screenwriter and founder of Scorpio. She helps ambitious women build confident personal brands and grow their businesses without burning out. After years of battling imposter syndrome and struggling to be seen in both acting and entrepreneurship, Jessica turned things around through deep mindset work and daily brand strategy. Since then, she’s built three businesses, gone viral, and appeared on screen alongside James Corden, all while hosting a UK top-ranking podcast.

In this episode, Jessica shares the exact process she used to start showing up, grow her brand and attract big opportunities online. You’ll hear behind-the-scenes stories from life on stage and in front of the camera, and learn how she transformed self-doubt into real momentum. If you’re feeling stuck, invisible or overwhelmed, this one’s packed with energy, clarity and insight to help you take your next bold step.

Connect with Jessica:
https://www.linkedin.com/in/jessicalpaul/
https://scorpiobranding.co.uk/
https://lnk.bio/JessicaPaul

Timestamps:
00:00 - Beliefs and visibility
01:13 - Who is Jessica Paul
02:32 - Getting into acting
04:39 - Challenges in the industry
06:55 - Early brand-building work
10:21 - Authenticity on LinkedIn
12:13 - Energy behind your brand
14:12 - Building from the inside out
16:12 - Mindset shapes reality
16:30 - Branding through healing
18:05 - Vulnerability as a strength
19:17 - Managing self-doubt
20:23 - Preparing to be visible
22:18 - Jess’s 4-step framework
23:01 - Normalising going viral
24:13 - Consistent action matters
25:08 - Trust the process
27:27 - Lessons from 10 years
28:41 - Balancing multiple roles
30:04 - Avoiding comparison
31:16 - Being fully yourself online
32:13 - Actors on LinkedIn
32:56 - LinkedIn for creatives
33:45 - Building your brand
34:21 - Fear of visibility
35:41 - Practice makes it easier
36:46 - Jess’s mission
39:48 - Do the inner work
41:03 - Staying grounded
41:53 - Defining your legacy
43:19 - Acting with James Corden
44:49 - Moving to LA
46:01 - Dream collaborations
47:18 - Favourite shows
48:34 - Book rec: Outwitting the Devil
49:56 - Thoughts on Think and Grow Rich
50:36 - Where to find Jess
51:21 - Jess’s services
52:06 - Final advice
53:14 - Outro

Connect with Tommen:
X: https://x.com/TomasLoucky⁠⁠⁠
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
Instagram: https://www.instagram.com/thisistommen/⁠⁠

More:
FenPost: https://fenpost.com/
Links: https://linktr.ee/produced_by⁠⁠⁠
Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠
Patreon: https://www.patreon.com/ProducedByPodcast⁠⁠⁠/

Podcasting tools I recommend:
Riverside: ⁠https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=tomas-loucky
Adobe Podcast: https://adobe.prf.hn/click/camref:1101l584tU/creativeref:1011l150787
Podsqueeze: https://podsqueeze.com/?ref=tomas
FenPost: https://fenpost.com/?via=tomas
SocialBee: https://get.socialbee.io/swiinl

Some links are affiliate links, meaning I may earn a small commission at no extra cost to you. If you find these tools helpful, using these links supports the show. Thank you!

Cory Blumenfeld is a 4x founder who builds by jumping straight in. No industry experience, no playbook, just sharp execution. From repairing driveways in college to launching healthtech and fintech products, his journey is a masterclass in figuring it out on the go. He’s raised millions, led teams, sold companies and built tools that are actively saving people money. Every step has been powered by focus, speed and the ability to adapt.

In this episode, you’ll meet a builder who doesn't wait for perfect conditions. We go behind the scenes of Cory’s viral LinkedIn presence, explore the mindset that drives his momentum, and unpack how fun, curiosity and execution can turn bold ideas into real results.

Connect with Cory:
https://www.linkedin.com/in/coryblumenfeld/
https://www.instagram.com/coryblumenfeld/
https://x.com/CoryBlumenfeld/

Timestamps:
00:00 – Starting to post on LinkedIn
01:15 – Meet Cory: 4x founder, fast executor
01:24 – First business in college
02:50 – Mindset over experience
05:25 – Personal growth through building
08:01 – Dealing with self-doubt
12:50 – CoHealth: his second startup
14:34 – Lessons from early success
18:37 – LinkedIn as a growth tool
20:23 – Evolving his content game
22:23 – Building systems for content
24:14 – Making it fun and visual
26:36 – What drives growth
29:47 – His signature fist bump
32:40 – Delegation and team-building
36:05 – Life in Mexico and freedom
38:19 – Books that shaped him
39:42 – Using AI every day
42:35 – Staying consistent
43:11 – Relationships and realness
44:06 – His mission to help 1M people
45:08 – Where to find Cory
46:13 – Final thoughts on joy + delegation

Connect with Tommen:
X: https://x.com/TomasLoucky⁠⁠⁠
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
Instagram: https://www.instagram.com/thisistommen/⁠⁠

More:
FenPost: https://fenpost.com/
Links: https://linktr.ee/produced_by⁠⁠⁠
Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠
Patreon: https://www.patreon.com/ProducedByPodcast⁠⁠⁠/

Podcasting tools I recommend:
Riverside: ⁠https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=tomas-loucky
Adobe Podcast: https://adobe.prf.hn/click/camref:1101l584tU/creativeref:1011l150787
Podsqueeze: https://podsqueeze.com/?ref=tomas
FenPost: https://fenpost.com/?via=tomas
SocialBee: https://get.socialbee.io/swiinl

Some links are affiliate links, meaning I may earn a small commission at no extra cost to you. If you find these tools helpful, using these links supports the show. Thank you!

Charlie Hills is a leading expert in AI-powered content creation, helping professionals turn LinkedIn into a platform that delivers real results. In less than a year, he grew his audience to over 50000 by using AI tools to streamline content, increase engagement, and drive conversions. Through his company Cognified, Charlie now supports others in building strong personal brands with consistent strategies and compelling content.

This is a milestone episode, the very first sequel on the podcast, featuring Charlie's return. Tune in to hear what has changed since our last conversation, how he’s scaled his impact, and what ambitious projects lie ahead. If you want to understand how AI and content can work together for growth, this episode is a must.

Connect with Charlie:
https://www.linkedin.com/in/charlie-hills/
https://charliehills.substack.com/
https://cognified.io/

Timestamps:
00:00 – Authentic content on LinkedIn
01:14 – Meet Charlie
02:44 – Growing from 12k to 90k followers
03:19 – Aiming for 150k
07:42 – Content creation workflow
09:44 – Carousels vs video
10:26 – Thoughts on LinkedIn video updates
11:48 – Posting for AI news
14:11 – Avoiding misinformation
17:22 – Becoming a trusted AI source
20:49 – First public speaking gig
24:21 – Expanding into more talks
28:24 – Focus on content agency
30:30 – Community launch plans
32:49 – Building a SaaS product
36:15 – Managing pressure & burnout
39:14 – Hobbies & book recs
42:08 – Favourite AI tools
43:55 – Using Perplexity for research
47:37 – Substack vs Beehiiv
50:34 – Podcast & content preferences
53:38 – Final thoughts on authenticity

Connect with Tommen:
X: https://x.com/TomasLoucky⁠⁠⁠
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
Instagram: https://www.instagram.com/thisistommen/⁠⁠

More:
FenPost: https://fenpost.com/
Links: https://linktr.ee/produced_by⁠⁠⁠
Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠
Patreon: https://www.patreon.com/ProducedByPodcast⁠⁠⁠/

Podcasting tools I recommend:
Riverside: ⁠https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=tomas-loucky
Adobe Podcast: https://adobe.prf.hn/click/camref:1101l584tU/creativeref:1011l150787
Podsqueeze: https://podsqueeze.com/?ref=tomas
FenPost: https://fenpost.com/?via=tomas
SocialBee: https://get.socialbee.io/swiinl

Some links are affiliate links, meaning I may earn a small commission at no extra cost to you. If you find these tools helpful, using these links supports the show. Thank you!

Fatima Khan is a LinkedIn coach and personal branding expert who helps coaches, consultants, and B2B founders turn their profiles into lead-generating powerhouses. With a six-figure consulting business and a reputation as one of the Top 24 Marketers to Follow in 2024, she knows exactly what it takes to stand out. Recognized among the Top 200 LinkedIn Female Creators Worldwide, Fatima shares her strategies through LinkedIn Tea, a newsletter and coaching program that has helped thousands grow and monetize their personal brands.

In this episode, Fatima gives us an inside look at how she built a thriving brand on LinkedIn, scaled her business, and grew a following of over 65,000, all while balancing entrepreneurship and motherhood. She shares actionable insights on creating content that attracts opportunities, staying consistent, and making real progress toward your goals. If you want to take your LinkedIn game to the next level, this is a must-listen.

Connect with Fatima:
https://linkedin-tea.kit.com/7c05eb478b
https://www.linkedin.com/in/fatima-rasheed-khan/

Timestamps:
00:00 – Fear of posting on LinkedIn
01:14 – Intro: Who is Fatima
02:37 – Realising LinkedIn’s potential
04:04 – Job hunt struggles and motivation
06:12 – Regret about starting late
07:14 – Why LinkedIn is different
09:45 – Overcoming fear of judgement
11:26 – Finding your ‘why’
13:35 – How her strategy changed
17:04 – Power of LinkedIn community
18:09 – Staying consistent through engagement
20:15 – Building support through comments
21:09 – Consistency struggles
22:53 – Balancing brand and business
24:41 – Routines as a new mom
26:42 – Advice for entrepreneurial mums
29:16 – Escaping comparison
30:51 – Becoming an inspiration
32:14 – People who shaped her journey
35:48 – Tips for growing on LinkedIn
39:15 – Why storytelling works
41:07 – Sharing transformation stories
41:33 – Using AI for content
42:06 – ChatGPT vs DeepSeek
43:21 – Prompting AI better
45:33 – Staying updated on AI
46:55 – Her creative past
48:07 – Dream to return to painting
48:34 – Expanding beyond LinkedIn
49:08 – Meaning behind “LinkedIn Tea”
50:02 – Book rec: How to Win Friends
53:45 – Final advice: just start

Connect with Tommen:
X: https://x.com/TomasLoucky⁠⁠⁠
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
Instagram: https://www.instagram.com/thisistommen/⁠⁠

More:
FenPost: https://fenpost.com/
Links: https://linktr.ee/produced_by⁠⁠⁠
Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠
Patreon: https://www.patreon.com/ProducedByPodcast⁠⁠⁠/

Podcasting tools I recommend:
Riverside: ⁠https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=tomas-loucky
Adobe Podcast: https://adobe.prf.hn/click/camref:1101l584tU/creativeref:1011l150787
Podsqueeze: https://podsqueeze.com/?ref=tomas
FenPost: https://fenpost.com/?via=tomas
SocialBee: https://get.socialbee.io/swiinl

Some links are affiliate links, meaning I may earn a small commission at no extra cost to you. If you find these tools helpful, using these links supports the show. Thank you!

Adham Alkhaja is a business consultant and entrepreneur who helps experts turn their knowledge into $1M+ per year consulting businesses using his WorldBuilding™ system. With a background in aerospace engineering and experience launching multiple tech companies, including Seyola, Fadaa Space Services, and Ayn Astra, he combines deep industry expertise with a sharp business mindset. Having worked with over 250 coaching and consulting clients, Adham knows what it takes to scale businesses predictably while maintaining lifestyle freedom.

In this episode, Adham shares his journey from launching rockets to launching million-dollar businesses. Get an insider’s look at the space industry, his growth mindset, and the lessons he’s learned from building and scaling successful ventures. Plus, he reveals powerful strategies to help you stand out in the digital world and leverage the latest trends to grow your brand and revenue.

Connect with Adham:
⁠https://www.linkedin.com/in/adhamalkhaja/
https://seyola.ai/

Timestamps:
00:00 – Self-image, strategy and mindset
01:01 – Adham’s background and early influences
02:45 – First business ventures
04:03 – Passion for space and engineering
06:05 – UAE’s space programme and satellite work
09:51 – Purpose and missions of satellites
12:45 – Thoughts on Elon Musk and business focus
18:19 – Building space companies
21:31 – Transition from space to business
25:21 – His company and global reach
27:52 – Why LinkedIn became his main platform
30:42 – Using LinkedIn for career growth
34:09 – Authenticity and writing content
41:01 – Building a unique voice online
44:00 – The value of long-form and newsletters
47:00 – Future vision and company goals
51:11 – Book recommendations and mindset
53:16 – Hobbies and sci-fi favourites
56:03 – Final advice and closing thoughts

Connect with Tommen:
X: https://x.com/TomasLoucky⁠⁠⁠
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
Instagram: https://www.instagram.com/thisistommen/⁠⁠

More:
FenPost: https://fenpost.com/
Links: https://linktr.ee/produced_by⁠⁠⁠
Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠
Patreon: https://www.patreon.com/ProducedByPodcast⁠⁠⁠/

Podcasting tools I recommend:
Riverside: ⁠https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=tomas-loucky
Adobe Podcast: https://adobe.prf.hn/click/camref:1101l584tU/creativeref:1011l150787
Podsqueeze: https://podsqueeze.com/?ref=tomas
FenPost: https://fenpost.com/?via=tomas
SocialBee: https://get.socialbee.io/swiinl

Some links are affiliate links, meaning I may earn a small commission at no extra cost to you. If you find these tools helpful, using these links supports the show. Thank you!