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Produced By with Tommen

Produced By with Tommen

著者： Tomas Loucky
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 Produced By with Tommen is your weekly dose of inspiration where ambition meets creativity. Join us as we explore the journeys of content creators, entrepreneurs, and other remarkable individuals who break barriers and redefine success. Each episode shares unique stories, challenges, and triumphs. From heartfelt struggles to incredible successes, these conversations will motivate you to push beyond your limits and chase your dreams. Whether you’re on a creative path or just love great stories, tune in and be part of a community that pushes boundaries. Sit back, relax, and enjoy.Tomas Loucky aka Tommen マネジメント・リーダーシップ リーダーシップ 個人的成功 経済学 自己啓発
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  • The Content Trenches: What It Really Takes to Win With Video | #122: Jack Gaisford

    The Content Trenches: What It Really Takes to Win With Video | #122: Jack Gaisford
    2025/10/20
    Jack Gaisford is the founder of The Content Club™, a community helping founders create confident and consistent videos that drive real business results. Before launching it, he spent seven years running his agency Odyssey, producing thousands of videos for brands like Microsoft, Xbox and Panasonic. That experience led him to realise the biggest wins come when founders learn to master video themselves.In this episode, Jack shares his journey from early YouTube experiments to becoming one of LinkedIn’s original video creators. You’ll hear practical advice on building your brand with video across LinkedIn and YouTube, stories from helping founders turn content into clients, and the mindset that’s kept him showing up for years while growing a business and enjoying family life.Connect with Jack:https://www.linkedin.com/in/jackgaisford/https://www.instagram.com/jackgaisfordhttps://www.youtube.com/c/JackGaisfordhttps://the-content-club.co.uk/Timestamps:00:00 – Why clients from content stay longer and trust more00:46 – The myth of quick wins and 90-day success01:00 – Intro and welcome01:22 – Who is Jack Gaisford and what is The Content Club™01:55 – Early YouTube experiments and teaching himself video02:24 – Growing a gaming channel to 15K subs before shutting it down03:07 – Bullying, quitting YouTube, and what he wishes he did differently04:51 – Why Gen Z dreams of becoming YouTubers05:45 – Where content creation is heading in the next 5–10 years07:36 – Starting YouTube again after years on LinkedIn08:24 – YouTube vs LinkedIn: platforms with different incentives09:25 – Data obsession, analytics and A/B testing on YouTube11:12 – Why YouTube is still Jack’s favourite platform13:19 – The creators and channels that inspire him16:22 – LinkedIn beginnings: early video hacks with his dad’s company18:02 – Building his first agency and landing global brands18:55 – Why he shut the agency and launched The Content Club™19:41 – LinkedIn as a huge untapped opportunity for creators22:09 – How to stand out and break through the noise24:29 – Jack’s advice: go harder and commit longer than others27:49 – Why most content success is a long road, not quick wins28:46 – £2M in revenue from organic LinkedIn content alone30:10 – Is video still growing on LinkedIn?31:58 – How social media has shifted from social to relevance34:47 – What really makes content work in 202536:45 – Why you only learn by doing the thing37:34 – The personal “why” that keeps Jack showing up40:05 – Gaming, Rocket League, and switching off41:26 – Gym, health, and balancing work and life43:57 – Where to find Jack online44:30 – Final advice for anyone struggling with content creation Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Sync: https://www.wearesync.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    46 分
  • High Status Branding: How to Build Authority That Attracts | #121: Florian Camiade

    High Status Branding: How to Build Authority That Attracts | #121: Florian Camiade
    2025/10/06
    Florian Camiade is The AI Personal Branding Guy, with more than 45,000 readers following his insights across platforms. Drawing on five years of experience in growth, content and AI, he helps entrepreneurs and creators turn their expertise into authority and attract clients through his High Status Funnel method. His work blends marketing, copywriting and AI strategy to show how technology can amplify rather than replace your personal brand.In this episode, you’ll hear how Florian’s journey from musician to photographer to digital marketer shaped his creative approach to branding. He shares lessons on using AI without losing authenticity, building content that attracts the right clients, and practical advice for standing out at a time when publishing is easier than ever, but being remembered is harder than ever. Whether you’re just starting out or already growing across platforms, Florian’s strategies will help you create content that connects and a brand that lasts.Connect with Florian:https://www.linkedin.com/in/floriancamiade/https://floriancamiade.com/https://x.com/FCamiadehttps://www.youtube.com/@itsfloaiTimestamps:00:00 – Cold open: why most offers fail before they start01:00 – Intro and welcome01:22 – Meet Florian: The AI Personal Branding Guy with 45K readers02:05 – Why he sees himself as a marketer first, AI second03:02 – First encounter with AI and why it felt underwhelming05:25 – The trap of lazy copy-paste AI content06:00 – Why robotic LinkedIn comments destroy trust instantly07:26 – Authenticity online: why typos beat jargon every time08:23 – From musician to photographer: Florian’s creative roots09:47 – Discovering marketing and learning sales the hard way10:50 – Lessons from playing in bands and teamwork12:08 – Shifting from artist to marketer and embracing AI13:38 – Why storytelling makes branding and art timeless15:28 – Why ignoring AI is no longer an option16:03 – The best sources to stay updated on AI news18:35 – X vs LinkedIn: tone, pace and audience reactions20:18 – Why he follows founders instead of companies for insights21:21 – X as a “circus” vs LinkedIn’s polished image22:44 – What comments reveal across different platforms23:32 – What sets Florian apart in a crowded LinkedIn niche25:21 – His ideal clients and why he limits projects to five27:20 – Breaking down the High Status Funnel step by step29:59 – Why content builds trust and cold ads don’t32:32 – The three biggest problems most clients face35:05 – Why delegation can be life or death for founders35:35 – Advice for growing on LinkedIn: start with “why”36:26 – Don’t reinvent the wheel: learn from other platforms38:59 – Adapting proven structures to your own brand40:30 – Where to follow Florian: LinkedIn, YouTube, newsletter41:27 – Closing thanks and wrap-up Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Sync: https://www.wearesync.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    42 分
  • From Resignation to Reinvention: How to Design Life and Business on Your Terms | #120: Emily Dunlop

    From Resignation to Reinvention: How to Design Life and Business on Your Terms | #120: Emily Dunlop
    2025/09/29
    Emily Dunlop is a brand strategist and the creator of The Authority Academy and The Good Marketing Club. After more than a decade in corporate marketing, she chose to start over, moving to Italy and building a business that reflects her values. Today she helps founders, coaches and creators package their expertise, position themselves with clarity and grow personal brands that consistently sell.In this episode, Emily shares her journey of leaving corporate life, rebuilding from scratch and creating offers that convert. She explains why your story matters more than chasing metrics, how to test ideas before scaling and what it really takes to turn trust into revenue. A conversation full of practical lessons, honest encouragement and the reminder that it is never too late to create the business and life you want.Connect with Emily:https://www.linkedin.com/in/emily-jane-dunlop/https://www.instagram.com/emily_dunlop/https://www.thisisemilydunlop.com/Timestamps:00:00 - Cold open: why leaving isn’t for everyone01:00 - Intro and welcome01:22 - Who is Emily: Good Marketing Club & Authority Academy02:05 - 12 years in marketing and lessons from big brands03:58 - The Tuscany turning point that changed everything04:49 - Mirror moment: great life but misaligned career05:42 - Why the five-year plan didn’t make sense anymore06:35 - Launching Good Marketing Club and building community07:28 - Values over vanity and creating authentic content15:39 - Proof beats claims and why niche advice is overrated16:21 - Do you really need to niche?17:44 - Clarity questions that actually matter19:56 - Why your story is always interesting20:33 - Standing out in a crowded market without shouting21:30 - Why vulnerability creates trust22:25 - Forget viral, focus on building relationships23:08 - Taking off the corporate mask online24:43 - How social media became a new chapter25:19 - Content rhythms that feel sustainable26:06 - Showing the messy middle of business28:23 - Why now was the right time for Authority Academy30:14 - Shifting from one-to-one to one-to-many offers31:32 - What Authority Academy helps people achieve32:15 - Mindset, offers and ecosystem explained33:09 - Positioning and messaging that resonates34:01 - Pricing, proof and what clients look for34:58 - Who Emily works with today35:49 - Careers are not linear36:59 - Futureproofing your skills and brand38:01 - Why pivots still work when consistent43:40 - The spotlight effect and overcoming fear44:21 - Quickfire: Italy, food and life abroad47:18 - Where to find Emily online48:24 - Final advice: back yourself and begin49:22 - Outro Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Sync: https://www.wearesync.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    50 分
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