Pierre Herubel is a B2B content strategist who built and sold a $1M agency in just 14 months, all without relying on ads, funnels, or gimmicks. He now helps businesses attract buyers by positioning themselves as trusted authorities using his Authority First content framework. It is based on how modern buyers actually make decisions through content, not cold outreach.

From working at an embassy in Paris to building a brand from Bangkok, Pierre’s journey blends practical insight with real results. In this episode, he shares how to create content buyers care about, grow a personal brand that drives leads, and avoid the common mistakes most people make on LinkedIn.

Connect with Pierre:
https://www.pierreherubel.com/
https://pierreherubel.substack.com/
https://www.linkedin.com/in/pierre-herubel-540b3949/
https://www.youtube.com/@pierreherubel9492/

Timestamps:
00:00 – Intro: From Government to B2B Growth
01:24 – Pierre’s Embassy Background
03:40 – Why He Moved to Bangkok
06:15 – Building a $1M Brand with Content
09:28 – The Authority First Framework
13:17 – Why Funnels Often Fail
16:02 – Scaling Without Ads or Funnels
19:45 – How He Grew to 150K Followers
22:11 – What Makes Buyers Trust You
25:33 – Turning Knowledge Into Revenue
28:49 – Building Offers That Sell
31:04 – Courses vs Consulting
34:21 – Tools and Systems That Work
37:42 – Productising a Service Business
40:13 – Creating Content That Converts
43:00 – Where Creators Go Wrong
46:12 – The Hidden Work Behind Growth
49:27 – Tips for New Creators
52:11 – Advice for B2B Founders
55:33 – What’s Next for Pierre
57:45 – Final Reflections

Connect with Tommen:
X: https://x.com/TomasLoucky⁠⁠⁠
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
Instagram: https://www.instagram.com/thisistommen/⁠⁠

More:
FenPost: https://fenpost.com/
Links: https://linktr.ee/produced_by⁠⁠⁠
Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠
Patreon: https://www.patreon.com/ProducedByPodcast⁠⁠⁠/

Podcasting tools I recommend:
Riverside: ⁠https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=tomas-loucky
Adobe Podcast: https://adobe.prf.hn/click/camref:1101l584tU/creativeref:1011l150787
Podsqueeze: https://podsqueeze.com/?ref=tomas
FenPost: https://fenpost.com/?via=tomas
SocialBee: https://get.socialbee.io/swiinl

Some links are affiliate links, meaning I may earn a small commission at no extra cost to you. If you find these tools helpful, using these links supports the show. Thank you!

Celeste Yamile is an AI and branding coach helping founders grow personal brands that actually build businesses. Through BrandWise Accelerator, she’s helped entrepreneurs systematise their content, boost engagement with AI, and show up confidently on video without the burnout. While most creators are still figuring things out, Celeste is part of the 2 percent who use AI to scale smarter.

In this episode, you’ll hear how Celeste skipped the traditional education route to teach herself everything she knows and how that choice shaped her success. It’s part masterclass, part mindset shift. From attracting the right clients on LinkedIn to using AI to streamline your strategy, this episode is packed with practical insight for anyone ready to grow without the overwhelm.

Connect with Celeste:
https://www.linkedin.com/in/celesteyamile/

Timestamps:
00:00 – Why trust matters in marketing
01:15 – Meet Celeste
01:22 – Her journey into personal branding
02:01 – Mexico vs Canada: cultural lessons
03:18 – Travel dreams: Bali, Dubai and more
03:35 – How YouTube shaped her mindset
04:19 – Learning outside university
05:30 – How her dad influenced her path
06:24 – Passion for media and storytelling
10:45 – From video editing to branding CEOs
11:17 – The scholarship that changed everything
11:59 – Getting her first LinkedIn clients
13:14 – Luck vs strategy
17:22 – Building her personal brand
18:20 – Why authenticity attracts attention
20:36 – How to attract high-ticket clients
23:21 – Content that converts
24:28 – Saving time on LinkedIn
25:21 – Common content mistakes
26:40 – When AI entered the picture
29:03 – Using AI to stand out
30:57 – Finding your unique edge
36:29 – Celeste’s LinkedIn strategy
43:05 – Podcasts, audiobooks and growth
43:41 – Her go-to recs and resources
45:35 – Final thoughts and how to connect
45:58 – Master your tools, skip the fluff
46:30 – Why she bets on LinkedIn
47:10 – Content that fits your style
47:41 – Wrapping up with Thomas
48:06 – Thank you and goodbye

Connect with Tommen:
X: https://x.com/TomasLoucky⁠⁠⁠
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
Instagram: https://www.instagram.com/thisistommen/⁠⁠

More:
FenPost: https://fenpost.com/
Links: https://linktr.ee/produced_by⁠⁠⁠
Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠
Patreon: https://www.patreon.com/ProducedByPodcast⁠⁠⁠/

Podcasting tools I recommend:
Riverside: ⁠https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=tomas-loucky
Adobe Podcast: https://adobe.prf.hn/click/camref:1101l584tU/creativeref:1011l150787
Podsqueeze: https://podsqueeze.com/?ref=tomas
FenPost: https://fenpost.com/?via=tomas
SocialBee: https://get.socialbee.io/swiinl

Some links are affiliate links, meaning I may earn a small commission at no extra cost to you. If you find these tools helpful, using these links supports the show. Thank you!

Thomas Pearce is the Account Director at LeverBrands, the go-to personal branding agency for LinkedIn’s fastest-growing creators. As the first full-time hire, he has been instrumental in shaping the agency's success, contributing to over 500 million impressions and more than £5 million in revenue within a year. He now leads client strategy, manages the team, and works closely with CEOs and founders to help them grow their presence with clarity and purpose.

In this episode, Thomas shares his journey from the challenges of job hunting after graduation to securing a role at one of LinkedIn’s top agencies. He reflects on building a following of over 60,000, offers valuable tips on personal branding, and talks about the fulfilment that comes from helping others grow their influence online. This is a grounded and inspiring conversation for anyone looking to level up on LinkedIn.

Connect with Thomas:
https://www.linkedin.com/in/thomas-pearce4/

Timestamps:
00:00 – How a LinkedIn post changed everything
01:16 – Who is Thomas Pearce
03:31 – Was uni worth it
06:03 – Job hunt struggles after graduation
08:52 – Breaking into a tough market
10:18 – Smart job application tips
11:41 – The real power of LinkedIn
15:24 – Growing to 60K followers
18:09 – Landing the job at LeverBrands
20:41 – How a pitch deck got him noticed
23:29 – What he does now
25:06 – LeverBrands’ core services
26:19 – Lead gen tips for founders
27:45 – Carousels vs video on LinkedIn
30:14 – Expanding to Instagram
32:12 – Why email matters more than followers
34:04 – Helping others grow
35:12 – Top advice: clarity before content
37:52 – Content systems and commenting
39:27 – Making carousels that work
40:09 – Favourite tools and AI
42:42 – Competing through content
43:20 – Hobbies and gaming
44:17 – Favourite shows
46:24 – Book recs
47:28 – Where to find Thomas
47:57 – Final thoughts

Connect with Tommen:
X: https://x.com/TomasLoucky⁠⁠⁠
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
Instagram: https://www.instagram.com/thisistommen/⁠⁠

More:
FenPost: https://fenpost.com/
Links: https://linktr.ee/produced_by⁠⁠⁠
Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠
Patreon: https://www.patreon.com/ProducedByPodcast⁠⁠⁠/

Podcasting tools I recommend:
Riverside: ⁠https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=tomas-loucky
Adobe Podcast: https://adobe.prf.hn/click/camref:1101l584tU/creativeref:1011l150787
Podsqueeze: https://podsqueeze.com/?ref=tomas
FenPost: https://fenpost.com/?via=tomas
SocialBee: https://get.socialbee.io/swiinl

Some links are affiliate links, meaning I may earn a small commission at no extra cost to you. If you find these tools helpful, using these links supports the show. Thank you!