『Breath as Branding: Why Stillness Is a Strategic Advantage | 134: Daniele Scuteri』のカバーアート

Breath as Branding: Why Stillness Is a Strategic Advantage | 134: Daniele Scuteri

Breath as Branding: Why Stillness Is a Strategic Advantage | 134: Daniele Scuteri

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概要

 Daniele Scuteri is a LinkedIn Brand Strategist helping consultants and coaches turn visibility into qualified leads, without the pressure to post every day. His path spans architecture, CGI, leadership, and mental health, giving him a uniquely human approach to strategy, messaging, and content. Today, he’s recognised as one of Italy’s top 3% LinkedIn creators, known for building sustainable content systems and profiles that actually convert.In this episode, Daniele shares the story behind the shift, from overthinking his first post to combining breathwork and branding into a business rooted in purpose. We talk mindset, momentum, and what it really means to grow without burning out. Whether you’re building your presence online or navigating a career pivot, this conversation might be the nudge you didn’t know you needed.Connect with Daniele:https://www.linkedin.com/in/danielescuteri/https://www.youtube.com/@DanieleScuteri_Breath/https://www.youtube.com/@DanieleScuteri-ITA/Timestamps:00:00 – Cold open: How breathwork helped Daniele overcome anxiety00:59 – Intro and welcome to the episode01:31 – Meet Daniele: Architect, coach, brand strategist02:45 – Career evolution: From CGI to coaching to branding04:08 – Why it’s never too late to start on LinkedIn05:38 – Daniele’s journey: 0 to 20K+ followers in 2 years07:20 – First posts, imposter syndrome, and learning to just start08:45 – Agile mindset and the MVP approach to personal branding10:11 – Zooming out: The mindset shift that changed everything12:12 – YouTube burnout, AI content, and starting over14:54 – Growing a YouTube channel by going back to basics15:48 – Authenticity and the psychology of brand storytelling17:05 – The story behind discovering breathwork18:07 – From manager to mindset shift: The real transition20:27 – Why he started posting on LinkedIn21:53 – Breathwork for mental clarity and stress relief23:14 – From Wim Hof to Oxygen Advantage25:01 – Chronic overbreathing explained26:54 – Merging breathwork into his branding offer28:09 – Trust, vulnerability, and converting followers into leads29:48 – Joining LinkUp: From zero clients to brand clarity32:10 – The power of community and high-level peers33:35 – Working with neuroscientist Shaka on breathing34:03 – Daniele’s smart DM strategy for inbound leads35:40 – CrossFit, OCR races, and life outside of LinkedIn36:55 – Book recs: Bartlett, Atomic Habits, Naval Ravikant40:20 – His next goal: Wim Hof expedition in Lapland41:22 – Final thoughts and appreciation Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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