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Produced By

Produced By

著者： Tomas Loucky
無料で聴く

【Amazonプライム会員限定】今ならプレミアムプランが4か月 月額99円。

10月19日まで。※適用条件あり
Produced By is the podcast for creators, founders and professionals who are serious about building their personal brand. Every Monday, you'll hear honest conversations exploring the stories, lessons and ideas behind building something meaningful online. Honest conversations. Real stories. Zero fluff. Just practical lessons, fresh perspectives and a reminder that none of us have it all figured out, and that's exactly what makes the journey worth sharing.Tomas Loucky マネジメント・リーダーシップ リーダーシップ 個人的成功 経済学 自己啓発
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  • Stop Blending In on LinkedIn: Build a Personal Brand People Remember | 173: Arthur Larrive

    Stop Blending In on LinkedIn: Build a Personal Brand People Remember | 173: Arthur Larrive
    2026/10/12
    Arthur Larrive is a personal branding strategist helping founders build visibility on LinkedIn through organic content. Before posting consistently on his own account, Arthur spent around two years studying LinkedIn, experimenting with content and writing for others through his work and side projects. When he finally started posting in March 2026, that preparation helped him grow quickly and turn his background in marketing, writing and content creation into a business helping founders build their personal brands. Listen to this episode to discover Arthur’s approach to LinkedIn growth, why beginners should not simply copy the platform’s biggest creators, and what he has learned about content strategy, niching down, consistency and experimentation. Arthur also shares the mindset behind his journey, from staying curious and constantly learning to building genuine connections and exploring new opportunities. From leaving France for Sydney, Australia, to building a new career and growing his personal brand, this is a conversation about LinkedIn, personal branding and creating opportunities by putting yourself out there. Connect with Arthur:https://www.linkedin.com/in/arthur-larrive-neel/ Timestamps: 00:00 - Why Niching Down Matters 01:10 - Meet Arthur Larrive Neel 02:31 - Why It Is Never Too Late to Start 04:21 - Discovering the Potential of LinkedIn 05:49 - Learning LinkedIn Before Posting 08:58 - What Actually Helps You Grow on LinkedIn 12:54 - Experimenting With Different Content Formats 18:28 - How Arthur Finds Content Ideas 19:49 - How Often Should You Post on LinkedIn? 22:43 - Who Arthur Helps With Personal Branding 23:41 - How Far Should You Niche Down? 28:15 - Turning LinkedIn Content Into Clients 29:37 - How to Make Your Personal Brand Stand Out 33:24 - Working With the Right Clients 36:11 - Why Arthur Gave Up on His SaaS Project 38:26 - Why Arthur Moved From France to Australia 42:00 - Curiosity and Constant Learning 44:40 - Why Arthur Prefers YouTube Over Books 45:51 - Arthur’s First YouTube Channel 47:36 - What Arthur Is Building Next 49:01 - Why He Is Focused Only on LinkedIn 50:02 - Final Thoughts Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    52 分
  • Why He Started Stepsero: Turning Personal Struggles Into Meaningful Conversations | 172: Matteo Casini

    Why He Started Stepsero: Turning Personal Struggles Into Meaningful Conversations | 172: Matteo Casini
    2026/10/05
    Matteo Casini is a partnerships and business development professional and the host of the Stepsero Podcast. After studying across Italy, the UK and Belgium, he eventually moved to Berlin, where he built a career across tech, sales and partnerships. Matteo created Stepsero during a period when he was experiencing stress and anxiety. Today, with more than 100 episodes published, the podcast explores the complexities of modern work and the challenges people face within it. Listen to this episode to discover Matteo’s journey of moving abroad, finding his place in a new country and building a community in Berlin. We explore why he started Stepsero, how it evolved from conversations about mental well being into a broader exploration of modern work, and where he hopes to take it next. Matteo also shares the reality behind building a podcast, his perspective on AI and why he believes genuine human connection could become even more valuable in an increasingly digital world. Connect with Matteo:https://www.linkedin.com/in/matteocasini1988/https://stepsero.com/https://open.spotify.com/show/0UF90EPdKGgK4ia3sHcw4n?si=7119435ece4f491ehttps://www.youtube.com/@stepseropodcast Timestamps: 00:00 - Why Matteo Started Stepsero 01:11 - Meet Matteo Casini 02:05 - Languages & International Background 02:41 - Studying & Living Abroad 05:36 - Finding His Career Path 07:49 - Building a Life in Berlin 09:31 - The Reality of Moving Abroad 10:18 - Finding Community Through Football 10:47 - What University Doesn’t Prepare You For 15:27 - Career in Tech, Sales & Business Development 17:55 - The Story Behind Stepsero 18:39 - Stress, Anxiety & Mental Wellbeing 19:55 - What the Name Stepsero Means 20:24 - From Mental Wellbeing to Modern Work 23:46 - How Podcasting Has Changed Since 2020 27:03 - AI & the Future of Podcasting 30:08 - Why Video Matters for Podcasts 33:13 - The Return of Human Connection 35:55 - Matteo’s Favourite Podcasts 38:22 - The Reality Behind Growing a Podcast 40:12 - The Future of Stepsero 42:44 - Having Difficult Conversations About Wellbeing 46:02 - Why Impact Matters More Than Followers 47:24 - Football, Reading & Life Outside Work 50:21 - Matteo’s Book Recommendations 51:48 - Could Stepsero Become a Book? 53:16 - Matteo’s Dream Podcast Guests 55:14 - Where to Find Matteo & Stepsero 56:14 - Career Plans, Drawing & Jiu-Jitsu 59:18 - Final Thoughts Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    1 時間 1 分
  • The Story Behind noticed.: Building More Than Just A LinkedIn Agency | 171: Niall Ratcliffe

    The Story Behind noticed.: Building More Than Just A LinkedIn Agency | 171: Niall Ratcliffe
    2026/09/28

    Niall Ratcliffe is the CEO and co-founder of noticed., the UK's leading LinkedIn agency. After recognising the opportunity LinkedIn presented before most businesses had fully embraced it, he quit his job to build an agency with his brother from the ground up. Today, noticed. works with some of Europe's fastest-growing companies and global brands, including the NHS and Ocean Beach, helping them generate leads, build authority, and grow through LinkedIn while scaling the business to over £1M ARR.

    In this episode, Niall shares his journey from university and his first marketing role to building one of the UK's fastest-growing LinkedIn agencies. We discuss the realities of starting a business, hitting a £100k run rate in just 11 days, why sustainable growth comes from consistently doing the small things, and how they earned the trust of major brands. We also explore how LinkedIn has evolved, where it's heading next, and Niall's practical advice for finding clients, standing out in your career, and spotting opportunities before everyone else.

    Connect with Niall:
    https://www.linkedin.com/in/niall-ratcliffe/
    https://www.niallratcliffe.com/
    https://www.noticed.co/

    Timestamps:
    00:00 - Why business success takes longer than you think
    01:11 - Meet Niall Ratcliffe
    01:45 - From economics to marketing
    04:15 - The moment he knew he wanted his own agency
    06:01 - £100K in 11 days
    09:15 - How he spotted the LinkedIn opportunity
    13:30 - LinkedIn then vs LinkedIn now
    18:40 - Is it too late to start on LinkedIn?
    19:35 - Why people misunderstand LinkedIn
    21:33 - How to stand out in today's job market
    24:49 - How to get your first clients
    28:16 - The client he'd love to work with
    29:05 - The inspiration behind noticed.
    31:10 - Running, jiu-jitsu & life outside business
    34:00 - Books that changed how he thinks
    36:03 - The future of LinkedIn
    37:28 - How noticed. got its name
    39:30 - Why LinkedIn is still the biggest opportunity

    Connect with Tomas:
    Stan: https://stan.store/Tommen
    LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
    Instagram: https://www.instagram.com/thisistommen/⁠⁠

    Unproduced:
    Newsletter: https://unproduced.substack.com
    YouTube: https://www.youtube.com/@unproducednotes
    Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW

    More:
    Links: https://linktr.ee/produced_by⁠⁠⁠
    Patreon: https://patreon.com/tomasloucky
    Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠
    The Podcast Club: https://www.linkedin.com/groups/25420030/

    Tools & gear that support the show:

    Metricool: https://f.mtr.cool/HRJBZK
    Favikon: https://www.favikon.com?fpr=tommen
    Riverside: https://riverside.partnerlinks.io/2752q1ai767z
    Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19
    JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf

    Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    41 分
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