• Presidential Access to Product-Market Fit: The Mindset That Builds Companies with Ina Herlihy | Horizons Podcast

  • 2025/04/08
  • 再生時間： 43 分
  • ポッドキャスト

Presidential Access to Product-Market Fit: The Mindset That Builds Companies with Ina Herlihy | Horizons Podcast

無料で聴く

ポッドキャストの詳細を見る

  • サマリー

  • Listen now on YouTube, Spotify, and Apple.—Ina Herlihy is the founder and CEO of AddGlow, helping brands increase revenue. They've started with an onsite community. She brings unique insights from building products at Walmart and driving early growth at Zumper.Here’s some of my takeaways from this week’s episode…1/ 🎯 Rejection builds resilience: Early experiences with rejection (like getting press passes as a teen) can be invaluable training for founder life. The key is viewing rejection as a normal part of the process rather than a roadblock.2/ 🔍 Founder-led sales are crucial early on: Don't delegate sales too quickly in the early stages. Direct customer conversations provide invaluable learning that shapes product development and company direction.3/ 🧪 Test manually before automating: Start with manual processes to validate hypotheses before investing in automation. At Zumper, Ina manually personalized emails first, proved the impact, then found tools to scale it.4/ 🤝 Network effects compound over time: Your professional network isn't just about immediate opportunities—it's about future hires, investors, and advisors. Focus on excellence in your current role to build strong references.5/ 📊 Data capture drives personalization: Collecting first-party data during community signup enables better email personalization and higher revenue. Partner integrations (like with CRMs) multiply the value.6/ 🎨 Default > Custom: Keep user interfaces familiar when possible. Just like how Starbucks uses consistent layouts globally, default reactions/emojis reduce friction and increase engagement.7/ 🔄 Community engagement is a gradual build: Focus first on awareness and accessibility, then layer in engagement drivers like weekly digest emails and point-based rewards with smart limitations.8/ 🎬 Customer promises ≠ commitments: Be wary of building features just because potential customers say they'll buy if you do. Focus on features that benefit multiple customers rather than one-off requests.—Where to find Ina Herlihy:* Web: https://addglow.com/* LinkedIn: https://www.linkedin.com/in/inaherlihy/* X: https://x.com/inaherlihy—In this episode, we cover:00:00 The Journey to Founding AddGlow 07:28 Navigating the Challenges of Entrepreneurship 07:33 Marketing Strategies at Zumper 10:58 Balancing Brand Awareness and Short-Term Performance 10:58 Sales and Customer Engagement Strategies 12:53 User Conversations and Product Development 15:51 Email Marketing Insights from Zumper 17:16 Leadership and Team Development 19:27 Transitioning from Startup to Enterprise 21:33 Building Stakeholder Relationships 23:42 Networking and Career Growth 27:21 Relocating to New York and Its Impact 28:32 User Insights and Product Development 29:49 Launching Ad Glow and Community Building 31:31 Growing Communities from Scratch 32:50 Encouraging Community Engagement 34:36 Balancing Incentives in Community Building 38:19 The Value of Community for Brands 38:41 Moderation and Community Management 40:33 Lightning Round: Quickfire Questions—Obligatory disclaimer: I've worked at YouTube and Google for about a decade in various marketing teams. Nothing I say in my personal spaces is necessarily endorsed by them. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit horizonspod.substack.com
    続きを読む 一部表示

あらすじ・解説

Listen now on YouTube, Spotify, and Apple.—Ina Herlihy is the founder and CEO of AddGlow, helping brands increase revenue. They've started with an onsite community. She brings unique insights from building products at Walmart and driving early growth at Zumper.Here’s some of my takeaways from this week’s episode…1/ 🎯 Rejection builds resilience: Early experiences with rejection (like getting press passes as a teen) can be invaluable training for founder life. The key is viewing rejection as a normal part of the process rather than a roadblock.2/ 🔍 Founder-led sales are crucial early on: Don't delegate sales too quickly in the early stages. Direct customer conversations provide invaluable learning that shapes product development and company direction.3/ 🧪 Test manually before automating: Start with manual processes to validate hypotheses before investing in automation. At Zumper, Ina manually personalized emails first, proved the impact, then found tools to scale it.4/ 🤝 Network effects compound over time: Your professional network isn't just about immediate opportunities—it's about future hires, investors, and advisors. Focus on excellence in your current role to build strong references.5/ 📊 Data capture drives personalization: Collecting first-party data during community signup enables better email personalization and higher revenue. Partner integrations (like with CRMs) multiply the value.6/ 🎨 Default > Custom: Keep user interfaces familiar when possible. Just like how Starbucks uses consistent layouts globally, default reactions/emojis reduce friction and increase engagement.7/ 🔄 Community engagement is a gradual build: Focus first on awareness and accessibility, then layer in engagement drivers like weekly digest emails and point-based rewards with smart limitations.8/ 🎬 Customer promises ≠ commitments: Be wary of building features just because potential customers say they'll buy if you do. Focus on features that benefit multiple customers rather than one-off requests.—Where to find Ina Herlihy:* Web: https://addglow.com/* LinkedIn: https://www.linkedin.com/in/inaherlihy/* X: https://x.com/inaherlihy—In this episode, we cover:00:00 The Journey to Founding AddGlow 07:28 Navigating the Challenges of Entrepreneurship 07:33 Marketing Strategies at Zumper 10:58 Balancing Brand Awareness and Short-Term Performance 10:58 Sales and Customer Engagement Strategies 12:53 User Conversations and Product Development 15:51 Email Marketing Insights from Zumper 17:16 Leadership and Team Development 19:27 Transitioning from Startup to Enterprise 21:33 Building Stakeholder Relationships 23:42 Networking and Career Growth 27:21 Relocating to New York and Its Impact 28:32 User Insights and Product Development 29:49 Launching Ad Glow and Community Building 31:31 Growing Communities from Scratch 32:50 Encouraging Community Engagement 34:36 Balancing Incentives in Community Building 38:19 The Value of Community for Brands 38:41 Moderation and Community Management 40:33 Lightning Round: Quickfire Questions—Obligatory disclaimer: I've worked at YouTube and Google for about a decade in various marketing teams. Nothing I say in my personal spaces is necessarily endorsed by them. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit horizonspod.substack.com
続きを読む 一部表示

Presidential Access to Product-Market Fit: The Mindset That Builds Companies with Ina Herlihy | Horizons Podcastに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。