『Horizons Pod with Nate Desmond』のカバーアート

Horizons Pod with Nate Desmond

Horizons Pod with Nate Desmond

著者： Marketing insights from the cutting edge of growth
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 Subscribe at: https://horizonspod.com/ Join Nate Desmond as he dives deep into modern marketing. Each week, you'll hear war stories and tactical breakdowns from growth operators who've scaled products from zero to millions – from consumer apps saving tens of millions in acquisition costs to B2B companies charting their course to $100M+ in revenue. This isn't theory – it's a weekly masterclass in growth strategy, featuring makers and marketers who've built the products you use daily. Each episode unpacks the hidden mechanics behind viral loops, marketplace dynamics, enterprise sales motions, and acquisition strategies that actually work.

horizonspod.substack.comNate Desmond 経済学
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  • This Company Sends Dog Treats to Customers' Pets (Sales Exploded) with Joey Coleman | Horizons Pod

    This Company Sends Dog Treats to Customers' Pets (Sales Exploded) with Joey Coleman | Horizons Pod
    2025/08/19
    Listen now on YouTube, Spotify, and Apple.—Joey Coleman is a Wall Street Journal bestselling author and customer experience expert who has helped organizations like Hyatt Hotels, NASA and Zappos transform how they retain customers and employees through his First 100 Days methodology.Here’s some of my takeaways from this week’s episode…1/ 🎁 The Gift Economy > The Sale EconomyInvest 2-10% of net profits into customer gifting. While marketing to cold audiences converts at ~20%, marketing to existing customers converts at 60-70%. Focus your dollars where the ROI is highest: delighting current customers.2/ 🎯 Personalization > Standardization Don't give everyone the same calendar. Learn customer preferences through simple questions (sweet/savory, hot/cold drinks, pets) and use that intel for truly personalized gifts. Even digital companies should leverage physical touchpoints.3/ 💬 Words Matter > Words WhateverLanguage shapes relationships. Replace "acquisition" with "assess," "contracts" with "letters of agreement." Your vocabulary influences how customers perceive their relationship with you.4/ 🔄 Systems > SpontaneityCreate processes to capture customer insights (CRM) and employee preferences (ERM). Schedule regular SOP reviews. The worst time to figure out crisis response is during a crisis.5/ 🤝 H2H > B2BThere's no such thing as B2B - only Human-to-Human. Businesses don't buy things, humans do. Build relationships across multiple touchpoints in client organizations, not just the decision maker.6/ 🎬 Video Personalization at ScaleFilm personalized welcome videos for top 500 common names + 500 uncommon names. Create a video library over time. Small gestures of human connection differentiate you from competitors.7/ 🌊 Prevent Problems > Fix ProblemsAddress potential issues before they arise (like scope creep). Use memorable analogies like "Blue Kool-Aid moments" to set expectations when everyone's happy, not when tensions are high.8/ 🔎 Curiosity > Criticism When things go wrong, ask "How could I have prevented this?" before blaming others. Get curious about root causes before getting critical about outcomes.—Where to find Joey Coleman:* Never Lose a Customer Again: https://joeycoleman.com/books/never-lose-a-customer-again/* Never Lose an Employee Again: https://joeycoleman.com/books/never-lose-an-employee-again/* LinkedIn: https://www.linkedin.com/in/joeycoleman1/* X: https://x.com/thejoeycoleman—In this episode, we cover:00:00 Introduction and Background 05:36 The ROI of Customer Gifting 10:29 Scaling Personal Engagement 14:08 Employee Relationship Management 20:07 Joey's Journey from CIA to Customer Experience 23:55 Career Transitions and Taking Risks 30:15 Personalized Video Marketing at Scale 34:00 Digital Companies and Physical Gifting 38:30 The Eight Phases of Customer Experience 42:14 Managing Customer Expectations 47:10 Business Language and Communication 51:53 Proactive Problem Solving 57:46 Creative Gifting Strategies 1:14:51 Standard Operating Procedures and Growth—Obligatory disclaimer: I've worked at YouTube and Google for about a decade in various marketing teams. Nothing I say in my personal spaces is necessarily endorsed by them. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit horizonspod.substack.com
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    1 時間 22 分
  • 3 Stage Homepage Framework That Turns Browsers Into Buyers with Alex Napier Holland | Horizons Pod

    3 Stage Homepage Framework That Turns Browsers Into Buyers with Alex Napier Holland | Horizons Pod
    2025/08/12
    Listen now on YouTube, Spotify, and Apple.—Alex Napier Holland is a conversion copywriter and founder of GorillaFlow who has helped 100+ startups and global tech brands boost revenue through strategic homepage copywriting and market positioning.Here’s some of my takeaways from this week’s episode…1/ 🎯 The 80/20 Rule of Website Traffic: For startups, less than 5% of visitors understand your product, while established brands enjoy 99%+ recognition. This fundamentally changes how you should approach homepage design - startups need more education, less assumption.2/ 📊 Features > Abilities > Benefits Framework: Don't just list features or benefits. Structure content as: What the feature is → What it enables users to do → What outcomes it delivers. Lead with abilities, back with features, close with benefits.3/ 🔍 Six Essential Customer Research Questions:- What pain points led you to try our product?- What specific use cases matter most?- What hesitations did you have?- How did you find us?- Why choose us over alternatives?- What does success look like with our product?4/ 💬 Social Proof Strategy: Ditch the "wall of love." Instead, maintain a tagged database of customer quotes and strategically place them throughout the page to validate bold claims. Include photos for credibility.5/ 📱 Mobile First, Always: Avoid the trap of designing for beautiful desktop displays. Most users will view your site on mobile devices, often with slower connections and different interaction patterns.6/ 🎨 Visual Hierarchy Through Contrast: Use contrast strategically to highlight value propositions within technical copy. Follow Apple's example: gray for technical details, white/black for impact statements.7/ 📈 Continuous Copy Updates: Test and refresh homepage copy quarterly at minimum. Most companies treat copy as a one-time project, but regular updates based on customer feedback drive better results.8/ 🎯 Enterprise Homepage Strategy: Address end users primarily, but include strategic sections for C-suite and finance stakeholders. Split outcomes into tactical (3-6 months) and strategic (2-3 years) benefits.—Where to find Alex Napier Holland:* GorillaFlow agency: https://gorillaflow.com/* Alex's Figma kit: https://alexnapierholland.com/* LinkedIn: https://www.linkedin.com/in/alexnapierholland/* X: https://x.com/NapierHolland—In this episode, we cover:00:00 Understanding Website Visitor Knowledge 02:25 Alex's Background in Journalism and Sales 05:19 Differences Between Homepages and Landing Pages 08:36 AI and Product Differentiation 12:21 Features, Abilities, and Benefits Framework 15:27 Avoiding Technical Jargon in Headlines 20:38 Using Kickers in Headlines 24:49 Customer Research Methods 32:23 Social Proof Implementation 36:32 Cognitive Load and Website Design 41:24 Homepage Refresh Frequency 43:51 Customer Survey and Interview Techniques 53:45 Enterprise Sales and Multiple Stakeholders 58:29 Typography and Design Best Practices 1:00:15 Lightning Round Questions—Obligatory disclaimer: I've worked at YouTube and Google for about a decade in various marketing teams. Nothing I say in my personal spaces is necessarily endorsed by them. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit horizonspod.substack.com
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    1 時間 3 分
  • The Hidden Metric Killing D2C Brands with Veena Gandhi | Horizons Pod

    The Hidden Metric Killing D2C Brands with Veena Gandhi | Horizons Pod
    2025/08/05
    Listen now on YouTube, Spotify, and Apple.—Veena Gandhi is the founder and CEO of Digital Street Australia, a profit-first eCommerce growth agency that has generated over $250 million in client revenue working with brands like Coca-Cola, BeautyStat and Euclove.Here’s some of my takeaways from this week’s episode…1/ 💰 Cash Flow Beats ROASBreak free from return on ad spend obsession. Focus on actual dollars in the bank by tracking OPEX, marketing costs, and cost of goods. Partner with accountants and CFOs to optimize cash management fundamentals.2/ 🎯 Direct Response LivesTraditional advertising principles still apply to digital. David Ogilvy's direct response copywriting techniques remain powerful - focus on clear benefits, compelling headlines, and direct calls to action. The medium changes, but persuasion principles endure.3/ 🔍 The ARDF FrameworkAnalysis > Research > Data > Forecast. Start by analyzing current business state, research competition and market fit, analyze data for actionable insights, then forecast growth based on real metrics. Scale this framework based on business size.4/ 🌟 Reddit Research GoldMine Reddit forums and Amazon reviews for authentic customer language, pain points, and objections. Compile findings in spreadsheets to inform ad creative. Simple, free market research that most brands overlook.5/ 🌎 Smart Market ExpansionWhen expanding to new markets, localize everything - seasons, spelling, accents, influencers. Small details matter. Use postal code targeting to focus on specific retail locations.—Where to find Veena Gandhi:* Digital Street: https://digitalstreetau.com/* LinkedIn: https://www.linkedin.com/in/veenagandhi/* X: https://x.com/VeenaGandhi9—In this episode, we cover:00:00 Introduction and Profitable Marketing 02:50 Traditional to Digital Marketing Transition 05:31 Evolution of Product Launches 08:04 ARDF Framework Discussion 10:22 Analyzing Brand Data and Cashflow 14:21 DTC Brand P&L Breakdown 21:15 Landing Page vs Ad Responsibilities 24:01 Post-Purchase Experience 31:29 Whitelisting Ads Strategy 38:33 International Market Expansion 44:12 Brand Building vs Performance Marketing 48:08 Connected TV (CTV) Advertising 52:20 Heat Maps and Landing Page Analysis 56:34 Lightning Round Q&A—Obligatory disclaimer: I've worked at YouTube and Google for about a decade in various marketing teams. Nothing I say in my personal spaces is necessarily endorsed by them. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit horizonspod.substack.com
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    59 分
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