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Horizons Pod with Nate Desmond

Horizons Pod with Nate Desmond

著者： Marketing insights from the cutting edge of growth
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 Subscribe at: https://horizonspod.com/ Join Nate Desmond as he dives deep into modern marketing. Each week, you'll hear war stories and tactical breakdowns from growth operators who've scaled products from zero to millions – from consumer apps saving tens of millions in acquisition costs to B2B companies charting their course to $100M+ in revenue. This isn't theory – it's a weekly masterclass in growth strategy, featuring makers and marketers who've built the products you use daily. Each episode unpacks the hidden mechanics behind viral loops, marketplace dynamics, enterprise sales motions, and acquisition strategies that actually work.

horizonspod.substack.comNate Desmond 経済学
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  • How To Be Unfireable with Elliott Holland | Horizons Pod

    How To Be Unfireable with Elliott Holland | Horizons Pod
    2025/10/14
    Listen now on YouTube, Spotify, and Apple.—Elliott Holland is a Harvard MBA and founder of Guardian Due Diligence who helps entrepreneurs buy companies with a track record of saving buyers millions through rigorous financial due diligence and acquisition strategy.Here’s some of my takeaways from this week’s episode…1/ 💰 Revenue > Cost = Job SecurityIf you consistently generate more revenue than you cost, you'll be valuable in any acquisition. Smart marketers track their ROI intensely. 2/ 📊 Systems Trump BrillianceClear systems matter more than individual brilliance. This shows up in acquisition discussions, but is true for any business or team.3/ 🎯 Trust Through DeliveryThe most valuable employees consistently deliver on commitments. While revenue generation is priority #1, being known as someone who "gets stuff done" creates immense trust with leadership.4/ 🔄 Sustainable Growth > Rapid GrowthAnother flash of insight that shows up during acquisition, but is true for all businesses. Buyers value predictable, sustainable revenue over flashy growth. Focus on low customer churn rates, clear marketing attribution, documented processes, and proven customer acquisition channels.5/ 🎯 Quality of Earnings: Some Revenue is DangerousBuyers get excited by big revenue figures, but some earnings are low quality. Watch for warning signs like high customer concentration, unpredictable sales funnel, or poor tracking/attribution (might not be able to replicate consistently).—Where to find Elliott Holland:* Guardian Due Diligence: https://www.guardianduediligence.com/* Elliott's Business Buying Masterclass: https://thebusinessbuyingmasterclass.com/* LinkedIn: https://www.linkedin.com/in/elliottholland/* X: https://x.com/ElliottEHolland—In this episode, we cover:00:00 The Value of Revenue Generation in Business 02:08 Understanding Quality of Earnings 05:12 Customer Churn Analysis 07:06 Evaluating Business Problems 09:24 Word of Mouth Marketing Assessment 14:16 Marketing Integration During Acquisitions 17:42 Typical Acquisition Timeline 26:40 Finding and Evaluating Business Deals 34:38 In-House vs Agency Marketing 38:57 Marketing Leadership Models 43:15 Marketing Asset Evaluation 49:54 Engineering Problem-Solving Approach 54:55 Revenue vs Task Execution Priority 57:14 SBA Loan Process and Accessibility 1:06:43 Live Deal Analysis Example—Obligatory disclaimer: I've worked at YouTube and Google for about a decade in various marketing teams. Nothing I say in my personal spaces is necessarily endorsed by them. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit horizonspod.substack.com
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    1 時間 15 分
  • How One Customer Research Habit Unlocked a New Product Line with Kim Hacker | Horizons Pod

    How One Customer Research Habit Unlocked a New Product Line with Kim Hacker | Horizons Pod
    2025/10/07
    Listen now on YouTube, Spotify, and Apple.—Kim Hacker is COO at Arrows, a customer onboarding and sales room platform, who specializes in making AI and automation accessible for non-technical teams.Here’s some of my takeaways from this week’s episode…1/ 🎯 Perfect customers > More customers Focus on "star customer use cases" - the ideal fits who would never churn. Use these customers to guide product development and feature prioritization rather than trying to please everyone. Your north star should be deepening value for perfect-fit customers.2/ 🔊 Voice of Customer = Growth EngineMake sharing customer feedback frictionless by using AI note-takers and creating easy clip-sharing workflows. The best insights come directly from customer conversations, not competitor analysis. Build systems to capture and distribute these insights across teams.3/ 🚀 Ship Fast, Perfect Later Don't wait for perfection before launching new features or initiatives. Trust that you can figure things out post-launch rather than trying to anticipate every edge case. Speed and iteration beat perfection.4/ 📱 Point Solutions > All-in-One PlatformsChoose best-in-class tools for core functions rather than settling for "good enough" features in an all-in-one platform. The key is ensuring tight integration with your central system (like your CRM).5/ 🗺️ Structure Beats Flexibility in OnboardingGive customers a rigid, prescriptive onboarding process rather than endless options. They need guidance and guardrails more than flexibility. Break the journey into clear, sequential steps.6/ ⚡ Compress Timelines, Don't Expand ThemSchedule next steps within days, not weeks. The energy and context are fresh right after calls - use that momentum rather than letting tasks drift. Your job is to help customers maintain momentum.7/ 🎭 Internal Marketing MattersEvery function needs to market their impact internally. Share small wins, customer feedback, and progress metrics that tie to company goals. Make the invisible visible.8/ 🌱 Trust Your Growth JourneyYou've figured out hard things before, you'll figure out the next challenge too. Past wins build future confidence. Focus on progress over perfection.—Where to find Kim Hacker:* Arrows: https://arrows.to/* LinkedIn: https://www.linkedin.com/in/kimberlyhacker/—In this episode, we cover:00:00 Introduction and Background at Arrows 02:26 Evolution into Digital Sales Rooms 06:22 Voice of Customer and Internal Communication 09:39 Product Development Strategy 13:26 Homepage Positioning and Marketing 15:36 Benefits of Being a Generalist 19:01 Content Marketing Success 23:30 Customer Onboarding Philosophy 29:43 Tool Integration Strategy 34:21 Internal Marketing for Ops Teams 38:56 AI Implementation Reality 42:20 Onboarding Process Redesign 47:18 Single vs Multiple Tool Strategy 51:14 Internal Marketing Importance 55:03 Leadership Philosophy 1:00:15 Lightning Round—Obligatory disclaimer: I've worked at YouTube and Google for about a decade in various marketing teams. Nothing I say in my personal spaces is necessarily endorsed by them. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit horizonspod.substack.com
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    1 時間 2 分
  • How To Make Word of Mouth Your Biggest Channel with Alex McClafferty | Horizons Pod

    How To Make Word of Mouth Your Biggest Channel with Alex McClafferty | Horizons Pod
    2025/09/30
    Listen now on YouTube, Spotify, and Apple.—Alex McClafferty is a founder coach and serial entrepreneur who successfully exited to GoDaddy and previously held leadership roles at Canva, helping other founders scale without burning out.Here’s some of my takeaways from this week’s episode…1/ 🎯 Clarity Conquers All: The clearer you are on your product/service offering, the easier it is for customers to recommend you. WP Curve succeeded by being hyper-focused on a single, specific service rather than trying to be everything to everyone. Turning down enterprise clients and additional services kept the model simple and scalable.2/ 🎲 Risk Management > Revenue Chasing: Not every dollar is worth chasing. WP Curve deliberately avoided enterprise clients despite higher potential revenue because the risk profile didn't match their operational model. Focus on customers whose needs align with your core strengths.3/ 📊 Metrics Need Context: Raw numbers don't tell the full story. At Canva China, increasing feature launch rates from 45% to 90% came from understanding the organizational dynamics and finding the right leverage points (a simple checkbox in Slack) rather than just pushing harder.4/ 🔄 Accept the Sine Wave: High performers often work in cycles rather than maintaining constant output. Instead of fighting this natural rhythm, build systems that accommodate your peaks and valleys while maintaining consistent results.5/ 💪 Delegate at 80%: When handing off tasks, accept that others may only execute at 80% of your standard initially. The key is clearly documenting expectations and processes, then coaching toward improvement rather than maintaining control.6/ 🌱 Growth Through Specificity: For service businesses, narrow focus often leads to faster growth. Rather than charging flat rates, anchor pricing to measurable value (like ecommerce conversion improvements) to capture more revenue while delivering the same service.7/ 📝 "What Happens in Vagueness Stays in Vagueness": Unclear expectations lead to unclear results. Success in delegation requires crystal clear documentation of processes, expectations, and what "good" looks like.8/ 💰 Money Doesn't Change Everything: Financial success rarely delivers the emotional satisfaction founders expect. Focus on building something meaningful rather than chasing exits, as the internal validation you seek won't come from external success.—Where to find Alex McClafferty:* Alex's newsletter: https://www.linkedin.com/newsletters/founder-notes-7317123150717112321/* LinkedIn: https://www.linkedin.com/in/alex-mcclafferty/—In this episode, we cover:00:00 Introduction and Early Success with WP Curve 03:04 The RESCUE Framework and Business Focus 05:37 Building WP Curve from Gmail to Acquisition 08:10 Turning Around Canva China 14:04 Physical Proximity in Leadership 15:51 Product Growth Strategy in China 27:11 Growth Teams and Product Development 31:05 Coaching Experience and Acquisition Stories 37:19 Leadership and Delegation Challenges 46:14 WordPress Market and Technology Evolution 54:52 Founder Psychology and Burnout 58:46 Quality Control and Team Development 1:05:38 Future of WordPress and AI 1:08:04 Money, Success and Personal Growth—Obligatory disclaimer: I've worked at YouTube and Google for about a decade in various marketing teams. Nothing I say in my personal spaces is necessarily endorsed by them. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit horizonspod.substack.com
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    1 時間 15 分
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