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SEO doesn’t have to be overwhelming or expensive to actually work.

In this episode, I’m joined by Kelly Kumler, a brand and web designer with a serious love for SEO, to demystify what it really takes to get aligned, organic traffic to your site (without keyword stuffing or obsessing over trends).

Whether you’ve been guessing at keywords, blogging at random, or hoping your pretty website will magically rank, Kelly breaks down a clear, human-first approach to search engine optimization that supports your business goals and helps the right people find you.

We talk about:

• How to choose keywords that are actually winnable (and what tools to use) and the page structure both Google and humans love
• Why your site needs dedicated service pages and how they help with search engine optimization
• How AI tools have changed the game for SEO
• What to DIY vs. outsource and when to make the switch

This episode is your invitation to stop relying pretending SEO doens't exist and start building a simple, sustainable strategy that will pay off over time.

Links & References:

• For faster business growth through networking, strategy and accountability, check out the Powerful Women Rising Business Growth Community!
• Kelly is offering FREE website evaluations for PWR podcast listeners! Snag your spot HERE!
• Learn more about Kelly at www.kellyryann.com or connect with her on Instagram!

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

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You know you’re delivering great results - now let’s make it easier for clients to refer you!

In this episode, I sit down with Stacey Brown Randall, author of The Referable Client Experience and Generating Business Referrals Without Asking - to discuss what it takes to grow your business consistently through referrals (and spoiler: it's not just delivering great results).

We talk about how to intentionally design a customer experience that creates loyal, raving clients who want to refer you - without awkward asks or cringey follow-up scripts. Stacey breaks down her proven framework for turning great client relationships into a steady stream of warm, aligned referrals - all rooted in human connection, not pressure.

Inside this conversation, you’ll learn:

• Why “doing great work” isn’t enough to earn consistent referrals
• 3 stages of the client journey (new, active, alumni) and how the way your customer feels at each stage impacts their referrals
• How to balance work touch points with relationship touch points
• How to make referrals feel effortless - for both you and your clients

If you’re ready to stop relying on favors and start earning referrals that feel genuine, timely, and aligned, this episode is your roadmap.

Links & References:

• Want more ways to get referrals? Join us at the next PWR Virtual Speed Networking Event!
• For faster business growth through networking, strategy and accountability, check out the Powerful Women Rising Business Growth Community!
• Learn more and connect with Stacey Brown Randall on Instagram or at www.staceybrownrandall.com

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

Send us a text

You’re marketing your face off… but where are the sales?

In this episode, Sales Growth Strategist Tam Smith joins me for a much-needed conversation about the missing piece in so many entrepreneurs’ businesses: actual sales strategy.

Tam breaks down why visibility alone doesn’t lead to revenue and how so many entrepreneurs confuse consistent content with selling - when in reality, they’re just warming people up with no next step.

We talk about how to shift your mindset from “I hate selling” to “sales is service,” and how to make simple, intentional moves that create momentum without sleazy pitches or high-pressure tactics.

In this episode, we cover:

• Why your marketing efforts might not be converting and how to fix it using Tam's 3-2-2 method for simple, non-sleazy daily sales activity
• The difference between building awareness and actually inviting people to work with you
• The 90-day rule for sales results (and why you're probably giving up too soon)

If you’ve ever said, “I’m doing all the things but no one is buying,” this episode is your roadmap to doing fewer things better - with more intention and more sales.

Links & References:

• Want more ways to market yourself and practice having sales convos? Join us at the next PWR Virtual Speed Networking Event!
• For faster business growth through networking, strategy and accountability, check out the Powerful Women Rising Business Growth Community!
• Download Tam's free VIP Power Hour guide to learn how to build a daily sales habit that creates consistent, high-quality leads without the overwhelm.
• Learn more about Tam: https://studiothree49.com
• Listen to the Sales as Service podcast
• Connect with Tam on LinkedIn or Instagram
• Mentioned in this Episode: Go-Givers Sell More by Bob Burg and John David Mann

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

Send us a text

If you’ve ever left a networking event thinking “Never again...” this one's for you.

In this episode, the tables are turned: I’m the guest this time, joining Jenn Wayboer Hart (winner of the 2024 PWR Impact Award for Businss Support Person of the Year) on her podcast, Your Next Business Bestie.

We get really real about why so many networking spaces feel disconnected, and how to find (or create) ones that feel supportive, intentional, and aligned with who you actually are. I also share the behind-the-scenes of how my Virtual Speed Networking events are designed to be introvert-friendly, value-driven, and genuinely fun.

You’ll hear about:

• The difference between performing and connecting
• How to follow up without sounding like a robot
• Why authenticity is more than a buzzword - it’s a business strategy
• What to do when your business has to pivot, pause, or rebuild

This episode is full of stories, mindset shifts, and practical tools to help you build a business that’s rooted in real relationships - the kind that feel good and lead to actual growth.

Loved this convo? Listen to more of Your Next Business Bestie HERE!

Want to practice this kind of connection in real life?

Come to the next PWR Virtual Speed Networking event (always the first Tuesday of the month.

For even deeper connections, more support and faster business growth, check out the Powerful Women Rising Business Growth Community!

Mentioned in This Episode:

- Nominations for the 2025 PWR Impact Awards are OPEN until 10/20/25!

- Listen to Jenn Wayboer Hartt's interview on the Powerful Women Rising podast!

- Learn more about Jenn and her services HERE!

Support the show

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

Send us a text

Tired of creating Instagram content that feels like a full-time job with zero ROI? Let’s fix that.

In this episode, I’m joined by Corey Walker, co-author of Instagram for Dummies and Instagram for Business for Dummies - and she’s here to break down exactly what works right now on Instagram (and what you can stop wasting time on).

Whether you’re frustrated by reels, overwhelmed by algorithm shifts, or stuck in the “I should be doing more” spiral, Corey’s no-fluff advice will help you simplify, strategize, and actually see results - without dancing, pointing, or trying to reinvent the wheel every week.

Inside this conversation, you’ll learn:

• How to use Instagram as a full funnel: from visibility to connection to conversion
• The role of Reels, feed posts, Stories, and Lives (and how to stop overthinking each one)
• What carousels and drip campaigns have in common - and why they convert
• Why showing your face on camera (even awkwardly) beats perfect production every time
• The easiest way to batch content using questions you already get asked all the time

This is your permission to stop chasing trends and start using Instagram in a way that supports your business goals and your sanity.

Links & References:

• Want more ways to increase your visibility? Join us at the next PWR Virtual Speed Networking Event!
• For faster business growth through networking, strategy and accountability, check out the Powerful Women Rising Business Growth Community!
• Connect with Corey in Instagram @coreycwalker or check out her website: themarketingspecialist.com

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

Send us a text

What if marketing didn't feel like a chore?

In this episode, I’m joined by messaging strategist and email marketing rebel M. Shannon Hernandez, who is flipping the script on everything you think you know about how to communicate with your audience.

Shannon is co-founder of the Joyful Business Revolution, and she’s here to help you stop screaming into the social media void and start building a real, connected community through your email list.

No more random posts.

No more “wtf do I even write?” panic.

Just clear, value-driven messaging that feels good and drives results.

We talk about:

• The difference between messaging strategy and copywriting - and why most people are focused on the wrong one
• The six types of content in Shannon’s Profit-Driven Messaging Ecosystem and how to use them
• How to simplify your entire marketing plan to just one social platform + email (yes, really)
• The most common email mistakes heart-centered entrepreneurs make and how to fix them

If you’ve ever dreaded writing your newsletter or felt like “good marketing” requires sacrificing your time, energy or soul, Shannon is here to give you permission to market in a way that feels like YOU - joyful, human, and wildly effective.

Links & References:

• Trying to grow your list, increase your visibility or make new connections? Join us at the next PWR Virtual Speed Networking Event!
• For faster business growth through networking, strategy and accountability, check out the Powerful Women Rising Business Growth Community!
• Grab Shannon's 65 Story Marketing Ideas to Grow Your Community and Business at joyfulbusinessrevolution.com
• Connect with Shannon on LinkedIn!

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

Send us a text

Is "success" costing you your sanity, your health or your joy?

In this powerful episode, I sit down with mental health advocate and entrepreneur LaKisha Mosley for a raw, real, and refreshingly honest conversation about what it actually looks like to prioritize your wellbeing while building a business.

LaKisha knows firsthand what happens when we ignore the warning signs — because she’s been there: running a business, raising a family, checking all the boxes… and silently unraveling behind the scenes.

Now, she’s on a mission to help other women entrepreneurs stop “swapping their sanity for success.” This conversation is your permission slip to do things differently - and your roadmap for how.

In this episode, we cover:

• The difference between mental health and mental illness (and why both matter in business)
• Why women entrepreneurs are especially vulnerable to high-functioning depression and burnout
• How protecting your peace gives you a strategic edge in business
• How to normalize asking for help - especially if you’ve been conditioned not to
• Why rest isn’t lazy, and slowing down isn’t quitting

If you’ve ever felt like the weight of your business is crushing you, this episode is a reminder that your wellbeing is not optional. It's foundational. And as LaKisha says, "Protect your peace like it's your profit — because it is."

Links and References:

If you want to grow your business in a way that feels good (and doesn't cause burnout!) join us at our next PWR Virtual Speed Networking Event!

For even deeper connections, better support and faster business growth, check out the Powerful Women Rising Business Growth Community!

If you're ready to prioritize your wellbeing as a business investment, follow Lakisha on Instagram @LakishaMMosley or visit her website to download her mental health crisis plan.

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

Send us a text

Podcast guesting is one of the fastest ways to build trust and grow your audience - especially with these tips!

Today I'm chatting with Podcast Guesting Coach Candice Dudley, who helps entrepreneurs just like you get booked on shows that put you in front of warm, aligned audiences who want to hear what you have to say.

We talk about how podcast guesting isn’t just about visibility - it’s about connection. It’s about getting in the right rooms, building real relationships, and making it ridiculously easy for people to say “Yes, I want to work with her!”

Inside this convo, you’ll learn:

• How to know if you're ready to be a podcast guest (HINT: perfection not required)
• The biggest mistakes people make when pitching themselves as a guest
• The secret to getting booked on shows that lead to real results (not just downloads)
• Exactly what to do to have hosts saying, "She was an AMAZING guest!"
• How podcast guesting builds trust faster trust than most other forms of marketing

Whether you’re brand new to pitching or you’ve done a few interviews and want to tighten up your strategy, Candice breaks it all down in a way that’s clear, doable, and totally human.

Mentioned In This Episode:

• PodcastGuests.com
• PodMatch

Other Links & References:

• Wanna make some connections that lead to podcast guesting and other amazing opportunities? Join us at our next PWR Virtual Speed Networking Event!
• For even deeper connections, better support and faster business growth, check out the Powerful Women Rising Community!
• Get Candice's Free Guesting Started Guide and her Podcast Guesting Tracker!
• Learn more about Candice, her podcast and her Podcast Guesting Accelerator HERE!

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.