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SEO doesn’t have to be overwhelming or expensive to actually work.

In this episode, I’m joined by Kelly Kumler, a brand and web designer with a serious love for SEO, to demystify what it really takes to get aligned, organic traffic to your site (without keyword stuffing or obsessing over trends).

Whether you’ve been guessing at keywords, blogging at random, or hoping your pretty website will magically rank, Kelly breaks down a clear, human-first approach to search engine optimization that supports your business goals and helps the right people find you.

We talk about:

• How to choose keywords that are actually winnable (and what tools to use) and the page structure both Google and humans love
• Why your site needs dedicated service pages and how they help with search engine optimization
• How AI tools have changed the game for SEO
• What to DIY vs. outsource and when to make the switch

This episode is your invitation to stop relying pretending SEO doens't exist and start building a simple, sustainable strategy that will pay off over time.

Links & References:

• For faster business growth through networking, strategy and accountability, check out the Powerful Women Rising Business Growth Community!
• Kelly is offering FREE website evaluations for PWR podcast listeners! Snag your spot HERE!
• Learn more about Kelly at www.kellyryann.com or connect with her on Instagram!

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

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You know you’re delivering great results - now let’s make it easier for clients to refer you!

In this episode, I sit down with Stacey Brown Randall, author of The Referable Client Experience and Generating Business Referrals Without Asking - to discuss what it takes to grow your business consistently through referrals (and spoiler: it's not just delivering great results).

We talk about how to intentionally design a customer experience that creates loyal, raving clients who want to refer you - without awkward asks or cringey follow-up scripts. Stacey breaks down her proven framework for turning great client relationships into a steady stream of warm, aligned referrals - all rooted in human connection, not pressure.

Inside this conversation, you’ll learn:

• Why “doing great work” isn’t enough to earn consistent referrals
• 3 stages of the client journey (new, active, alumni) and how the way your customer feels at each stage impacts their referrals
• How to balance work touch points with relationship touch points
• How to make referrals feel effortless - for both you and your clients

If you’re ready to stop relying on favors and start earning referrals that feel genuine, timely, and aligned, this episode is your roadmap.

Links & References:

• Want more ways to get referrals? Join us at the next PWR Virtual Speed Networking Event!
• For faster business growth through networking, strategy and accountability, check out the Powerful Women Rising Business Growth Community!
• Learn more and connect with Stacey Brown Randall on Instagram or at www.staceybrownrandall.com

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

Send us a text

You’re marketing your face off… but where are the sales?

In this episode, Sales Growth Strategist Tam Smith joins me for a much-needed conversation about the missing piece in so many entrepreneurs’ businesses: actual sales strategy.

Tam breaks down why visibility alone doesn’t lead to revenue and how so many entrepreneurs confuse consistent content with selling - when in reality, they’re just warming people up with no next step.

We talk about how to shift your mindset from “I hate selling” to “sales is service,” and how to make simple, intentional moves that create momentum without sleazy pitches or high-pressure tactics.

In this episode, we cover:

• Why your marketing efforts might not be converting and how to fix it using Tam's 3-2-2 method for simple, non-sleazy daily sales activity
• The difference between building awareness and actually inviting people to work with you
• The 90-day rule for sales results (and why you're probably giving up too soon)

If you’ve ever said, “I’m doing all the things but no one is buying,” this episode is your roadmap to doing fewer things better - with more intention and more sales.

Links & References:

• Want more ways to market yourself and practice having sales convos? Join us at the next PWR Virtual Speed Networking Event!
• For faster business growth through networking, strategy and accountability, check out the Powerful Women Rising Business Growth Community!
• Download Tam's free VIP Power Hour guide to learn how to build a daily sales habit that creates consistent, high-quality leads without the overwhelm.
• Learn more about Tam: https://studiothree49.com
• Listen to the Sales as Service podcast
• Connect with Tam on LinkedIn or Instagram
• Mentioned in this Episode: Go-Givers Sell More by Bob Burg and John David Mann

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.