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You don’t need to be louder - you need to be clearer.

In this episode, I'm chatting with visibility strategist Ivana Ivanek about what it really takes to stand out in a saturated market without turning yourself into a content machine or sacrificing your integrity.

We also discuss:

• How to build a brand based on your values and story
• Why your message matters more than your expertise
• Where to start if you have no idea what your "personal brand" actually is
• How your personal brand allows you to pivot while maintaining customer loyalty
• How having a supportive community can help you find your voice and get over your fear of being seen

Links & References:

• If you're serious about growing your business in 2025, check out the new Powerful Women Rising Connection Network!
• Learn more about how Ivana helps coaches and educators make money and lasting impact here: https://ivanaivanek.com/
• Connect with Ivana on Instagram
• Listen to the Online Business by Design podcast

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Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.