How do you market your nonfiction book after launch without turning social media into another full-time job?

Social media strategist Karlyn Ankrom joins Leslie Capps to talk about book marketing, social media for authors, personal branding, storytelling, and how to keep your book working for you long after launch day.

Karlyn is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework. After years of working with authors and thought leaders, she saw a common problem: authors put enormous energy into writing and launching their books, but often aren't sure what comes next—or how to consistently market their expertise online.

In this episode of Powerful on Purpose, Karlyn shares a simple way to turn the content already inside your book into social media posts using her One Page, One Line, One Post method. We also talk about choosing the platforms where your actual audience spends time, creating a marketing strategy that fits you, and why your expertise should keep working even when you're not physically in the room.

We also get into storytelling in the age of AI—and why your lived experience, perspective and meaning are what make your content yours. If you're a nonfiction author overwhelmed by the idea of marketing your book, this conversation will help you simplify the process and start with the person who matters most: your reader.

🎁 Karlyn’s Free Gift: One Page, One Line, One Post
https://resources.ohsnapsocial.com/111

Subscribe to Powerful on Purpose for more conversations about writing, publishing, book marketing, and turning your expertise into a book that can make a bigger impact.

Chapters
00:00 Meet Karlyn Ankrom
01:25 Marketing after book launch
04:10 Know where readers are
05:45 One page, one line, one post
08:05 Make your expertise work harder
10:20 Find the right people
12:35 Your story deserves marketing
14:15 What AI can't replicate
17:15 Stop speaking to everyone
19:40 Simplify your book marketing
21:15 Karlyn’s free author resource

#powerfulonpurposepodcast #bookmarketing #nonfictionauthors #authormarketing #socialmediamarketing

Why do so many women feel exhausted, anxious, overwhelmed or disconnected—even when they seem to be doing everything “right”?

Nurse, health coach and NLP practitioner Erika Muralidhar says the answer may require looking beyond surface-level health and paying attention to stress, the nervous system, beliefs, and what your body has been trying to tell you.

In this episode of Powerful on Purpose, Erika shares her own journey from traditional nursing into functional medicine, health coaching and NLP—and the personal health wake-up call that changed the way she thought about wellness.

After years of trying to do everything right, Erika found herself facing thyroid issues she'd worked hard to avoid. She asked her doctor for six months before starting medication and began looking more closely at her priorities, boundaries, stress and relationship with her own body. Six months later, she says her labs had returned to normal.

We talk about the connection between stress, cortisol, burnout, perfectionism and women's health, why many women have learned to equate productivity with worth, and what can happen when we stop overriding the signals our bodies are sending us.

Erika also shares why sustainable health requires more than food, exercise and sleep; how stress can show up physically; and one deceptively simple practice we can all use when overwhelm hits:
Pause.

🎁 Take Erika's free Hidden Stress Assessment: https://unmqav5v6xh.typeform.com/to/ydZcMHd9

Discover how you tend to respond under stress, the symptoms that may accompany that response, and strategies for releasing stress based on your pattern.

Connect with Erika Muralidhar:
Health E Wellness: https://www.healthebyerika.com/
F The Hustle Collective: https://fthehustlecollective.com/invitation?code=B7G8B3

Subscribe to Powerful on Purpose for conversations with women using their stories, expertise and purpose to create positive change.

Chapters
00:00 Meet Erika Muralidhar
02:30 When control becomes coping
06:15 Erika's health wake-up call
09:20 Beliefs we learn early
12:15 Connecting mind and body
15:10 Why surface-level health isn't enough
18:10 When your labs say “fine”
20:00 Stress, cortisol and women's health
23:15 Listen to what your body says
25:10 Discover your hidden stress response
26:20 The power of the pause

#powerfulonpurposepodcast #womenshealth #nervoussystem #burnoutrecovery #stressmanagement

How do you finish writing a nonfiction book? You need more than motivation or the advice to “just start writing.” You need a writing plan that works with the way YOU think, create, and work—and a clear deadline for getting your manuscript finished.

In this Author Journey episode of Powerful on Purpose, Leslie Capps shares Decision #4 of the Four Decisions Framework: How will you finish your book?

Once you know your reader, the promise you're making, and the structure that will get your reader there, there's still one critical decision left: How are you actually going to get the book finished?

You'll learn why someone else's perfect writing routine may be completely wrong for you, how to identify friction in your writing process without automatically blaming yourself for a lack of discipline, and why milestones and deadlines can turn “someday I'll write a book” into an actual plan.

Leslie also shares how she discovered that audio-to-text worked better with the way she processes ideas—and why experimenting with how you create can unlock your writing rather than forcing yourself into someone else's system.

The goal isn't to prove you're a “real writer.”

The goal is to finish the book.

Subscribe to Powerful on Purpose for more Author Journey episodes and behind-the-scenes conversations about writing and publishing a nonfiction book that makes an impact.

Chapters
00:00 Decision #4: Finish the book
01:00 “Just start writing” isn't a plan
02:20 Build your writing system
03:20 Write the way you think
04:45 Create a plan you’ll follow
05:45 Set realistic writing milestones
07:15 Find friction, not failure
08:35 Set a freaking deadline
10:00 Reverse-engineer your finish date
11:15 A plan isn't a prison
12:05 Get your book finished

#powerfulonpurposepodcast #nonfictionwriting #bookwriting #authorjourney #writingtips

Women entrepreneurs are building businesses in an increasingly complicated online world—juggling social media platforms, subscriptions, technology, algorithms, content, and the constant pressure to keep up. Entrepreneur and tech founder Robin Sims-Allen believes there has to be a better way.

In this episode of Powerful on Purpose, Leslie Capps talks with Robin Sims-Allen, founder and CEO of Phoenix Marcus and founder and CEO of Total Her, about entrepreneurship, women in business, technology, AI, and her vision for creating a platform built by women, for women.

Robin's entrepreneurial instincts started early. At eight years old, she already knew she didn't want someone else defining what she would become. Years later, that same instinct—to look at what's already being done and ask, “Why are we doing it like this?”—continues to drive her work.

Robin shares the evolution of Total Her from a women-centered community into what she describes as a platform for the future of work and opportunity for women. Her vision includes helping women build and scale businesses, find opportunities, reduce the number of tools and subscriptions they need, and eventually use Her AI as a personalized business partner.

We also talk about why women entrepreneurs can become overwhelmed trying to make money across multiple platforms, why authenticity matters in business, and the power of listening to the people you're trying to serve before deciding what to build next.

Connect with Robin Sims-Allen:
Total Her: https://totalher.co
LinkedIn: https://www.linkedin.com/in/robinsimsallen/
Instagram: https://www.instagram.com/rsimsallen/

Subscribe to Powerful on Purpose for conversations with brilliant women using their expertise, stories, and purpose to build businesses and make a positive impact in the world.

Chapters
00:00 Meet Robin Sims-Allen
01:28 Creating her own path
03:00 Why Robin built Total Her
06:01 A new future for women
07:46 How Total Her works
12:23 Simplifying online business
14:37 AI as your business partner
17:01 Why women struggle to monetize
19:43 Innovation starts with problems
21:22 What's next for Total Her

#powerfulonpurposepodcast #womeninbusiness #womenentrepreneurs #femaleentrepreneur #businessinnovation

Writing a nonfiction book when you have too much content can leave you drowning in words. Book structure gives you a clear plan for deciding what belongs, what doesn’t, and how to guide your reader from beginning to end.

In this Author Journey episode, Leslie Capps shares Decision #3 of the Four Decisions Framework: Structure.

Most aspiring nonfiction authors don't have a shortage of ideas. They have years of expertise, stories, workshops, podcasts, Google Docs, and content—and no clear system for deciding where it all goes.

Leslie shares the example of an author who arrived with 50,000 words that made up only two chapters. The answer wasn't necessarily to keep writing. It was to step back and decide what the book needed to accomplish and build a structure around that goal.

You'll also learn why structure isn't rigidity. A strong book structure can actually give you more creative flexibility because you understand the purpose of each chapter and can write in the order that works for you.

📖 Ready to stop circling the book? Get personal feedback on what's working, where you're stuck, and the next step to move your book closer to publication: https://authorin30.com/book-audit

Subscribe to Powerful on Purpose for more Author Journey episodes about writing a nonfiction book that serves your reader, supports your business, and gets out into the world.

Chapters
00:00 Decision #3: Book structure
00:48 Why structure makes writing easier
01:45 When 50,000 words aren't enough
02:40 Decide what belongs in your book
03:35 Don't lose your reader
04:35 Stop drowning in content
05:25 Structure creates flexibility
06:25 Make writing simpler and faster

#powerfulonpurposepodcast #authorjourney #nonfictionwriting #bookwriting #authorTips

Money mindset, scarcity beliefs, self-worth, and entrepreneurship are deeply connected—and making more money doesn’t automatically create a healthy relationship with money.

In this episode of Powerful on Purpose, Leslie Capps talks with financial empowerment coach Scarlett Stanhope, aka The Biz Hippie, about changing the way we think, feel, and act around money so it can support the work and life we want.

Scarlett looked successful on paper at a remarkably young age: a 3.9 GPA, no credit card debt, $30,000 in savings, and a clear career path. But underneath those accomplishments was a scarcity-driven relationship with money and a belief that success required working harder, achieving more, and postponing the life she wanted.

Scarlett breaks down the three scarcity seeds—“not enoughness,” unworthiness, and starving artist syndrome—and explains why they can become especially powerful for coaches, healers, artists, and other creative entrepreneurs. When the work you're selling is deeply personal, money can quickly become tangled up with your sense of worth.

You'll also learn a simple way to examine your own relationship with money by looking beyond your bank balance and asking how you think about money, feel about money, and use money. Because abundance isn't simply having more.

For Scarlett, it's being able to live a life you love without money holding you back—starting now.

Scarlett's free resource to help you take the next step in understanding and transforming your relationship with money.

🎁Discover Your Money Mindset Type: https://thebizhippie.com/quiz

Subscribe to Powerful on Purpose for conversations with brilliant women using their stories, expertise, and purpose to create meaningful change.

Chapters
00:00 Meet Scarlett Stanhope
01:25 When success isn't enough
03:45 Rewriting your money story
05:15 Money isn't just the numbers
07:10 The three scarcity seeds
09:40 Entrepreneurship exposes money beliefs
11:35 Redefining abundance and success
13:35 How you think about money
15:25 How you feel and use money
17:35 Start changing your money story

#powerfulonpurposepodcast #moneymindset #scarcitymindset #entrepreneurmindset #financialempowerment

Writing a nonfiction book gets much easier when you know exactly what you're promising your reader. In this Author Journey episode, Leslie Capps shares Decision #2 of the Four Decisions Framework: defining the clear outcome your reader should receive from your book.

Most authors know their book topic, but a topic isn't the same thing as a promise. Your promise answers a much more important question: What should your reader understand, experience, believe, or be able to do differently after finishing your book?

Once you're clear on that promise, it becomes a filter for the entire writing process. Does this chapter belong? Does this story support the reader's journey? Does each section move them toward the outcome you promised? That clarity can prevent thousands of unnecessary words—and help you create a more focused, useful nonfiction book.

If you're writing a book, relaunching one, or sitting on thousands of words wondering what comes next, this episode will help you step out of “just keep writing” mode and get clear on where you're actually taking your reader.

📖 Download the Four Decisions Workbook: https://authorin30.com/4decisions

Subscribe to Powerful on Purpose for more Author Journey episodes about writing, publishing, and using your book to grow your impact.

Chapters
00:00 Why authors get stuck
00:55 Decision #2: Your book's promise
01:45 A topic isn't a promise
02:35 Make a promise you can deliver
03:30 Your promise becomes the filter
04:30 What belongs in your book?
05:30 Keep your reader on the journey
06:20 The one question to answer

#powerfulonpurposepodcast #authorjourney #nonfictionwriting #bookwriting #writingtips

Mindset, identity, and self-talk shape far more than we realize. In this episode of Powerful on Purpose, Leslie Capps sits down with Dr. Carolyn Hatton—former dental surgeon, success coach, speaker, and soon-to-be author—to explore how the stories we tell ourselves influence our health, confidence, and the life we create.

Carolyn introduces her powerful concept that your body is always listening—to your thoughts, your beliefs, and the stories you repeatedly tell yourself. She shares how major life transitions, identity shifts, resilience, and even writing a book helped her gain greater clarity about her purpose and message.

One of my favorite moments is Carolyn's perspective on writing a book. She explains that while books create credibility, their greatest gift is the clarity they bring to your thinking, message, and mission.

In this episode you'll learn:

✅ Why your body listens to your thoughts and beliefs
✅ How identity shifts impact confidence
✅ Why resilience often comes from life's hardest moments
✅ The surprising value of writing a book
✅ Why clarity matters more than credibility

Connect with Dr. Carolyn Hatton
LinkedIn: https://www.linkedin.com/in/carolyn-hatton-6a453143/

Be sure to subscribe for more conversations with women who are using their stories, expertise, and purpose to make a positive impact in the world.

Chapters
00:00 Welcome to Dr. Carolyn Hatton
01:35 Your body is always listening
03:55 Carolyn's Aspen transformation
07:20 Belonging without losing yourself
10:10 Why everyone needs a coach
13:45 Helping women rewrite their stories
16:45 What dentistry taught Carolyn about people
20:15 Why writing a book creates clarity
21:55 Resilience and rewriting your story
22:45 Final thoughts

#powerfulonpurposepodcast #mindset #resilience #womenempoweringwomen #personalgrowth